Tableau vs Domo

by Gralio Mar 17, 2025

Tableau and Domo are powerful business intelligence platforms catering to different needs. Tableau excels in user-friendliness and established market presence, while Domo shines in advanced analytics and data integration capabilities. Consider Tableau if ease of use and community support are paramount, and Domo if advanced AI features and dynamic business intelligence are priorities.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5360 reviews and 60 websites, saving 1 day, 6 hours, 16 minutes of reading.

Logo of Tableau
Logo of Domo

About

Tableau is a popular data analytics platform that helps businesses make sense of their data. It offers powerful, user-friendly tools for visualizing data, creating interactive dashboards, and sharing insights across your organization. Tableau is suitable for companies of all sizes and is known for its intuitive drag-and-drop interface, even for non-technical users. It allows you to connect to various data sources, analyze information visually, and discover trends to make better business decisions.
Domo is a cloud-based data platform designed to help businesses of all sizes make better use of their data. It offers tools for data visualization, reporting, and analysis, as well as for building custom data applications. Domo aims to be user-friendly, even for non-technical users, while still providing powerful features for data professionals. The platform emphasizes connecting different data sources and using AI to make data more accessible and actionable.

Summary

Main difference
Tableau stands out with its market-leading position in BI, extensive community support, and drag-and-drop interface, making it ideal for users seeking a robust and user-friendly platform. Domo differentiates itself through seamless data integration, cutting-edge AI features, and dynamic business intelligence capabilities, catering to businesses that prioritize advanced analytics and real-time insights.

Relative strengths of Tableau (compared to Domo)

  • Strong market presence and community support, providing extensive resources and user base for assistance and knowledge sharing.

  • Intuitive drag-and-drop interface simplifies data visualization and dashboard creation, making it accessible to both technical and non-technical users.

  • Wide range of visualization options and pre-built templates facilitates the creation of compelling and informative dashboards.

Relative weaknesses of Tableau (compared to Domo)

  • Limited AI-powered features compared to Domo, hindering advanced analytics and predictive modeling.

  • Pricing can be expensive, especially for smaller businesses or those with limited budget.

  • Customer service has received mixed reviews, potentially affecting timely support and issue resolution.

What companies are using Tableau and Domo?

No data
Emerson is a customer
Emerson
CAE is a customer
CAE
Taylormade is a customer
Taylormade
Unilever is a customer
Unilever
BBVA is a customer
BBVA

Who is using Tableau and Domo?

Parikh Financial
Streamline Your Finances, Elevate Your Business.
No data

Who should use Tableau VS. Domo

Tableau empowers data professionals and business users to analyze and visualize data for better decision-making. Its intuitive drag-and-drop interface makes it easy for anyone, regardless of technical skill, to connect to various data sources, create interactive dashboards, and uncover valuable insights. Users praise Tableau's performance and speed, especially when dealing with large datasets, and its rich visualization tools. However, some users have noted concerns about cost and occasional slowdowns.

Domo is a cloud-based platform that allows businesses to connect, analyze, and visualize data from various sources. Users praise its intuitive interface and robust data connectors. However, some have noted slow dataset run times and limited mobile app functionality. Domo is well-suited for organizations of all sizes looking to improve data accessibility and decision-making.

  • Ideal for small businesses (1-100 employees), medium businesses (101-1000 employees), and large enterprises (1001+ employees).

  • Suitable for various industries, including Healthcare, Finance, E-commerce, Retail, and more.

  • Ideal for small, medium, and large businesses seeking a data-driven approach.

  • Suitable for businesses across all industries.

Tableau and Domo features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Seamless data integration
    Supported

    Tableau connects to various data sources, prepares data, and offers real-time insights.

    Supported

    Domo connects to various data sources, transforms data, and provides real-time insights.

  • Drag and Drop Interface
    Supported

    Tableau offers a drag-and-drop interface for creating visualizations and dashboards.

    Not supported

    Domo offers drag-and-drop primarily for ETL, not visualizations.

  • Community Support
    Supported

    Tableau offers community support with resources, training, and a forum.

    Supported

    Domo offers community support with resources, training, and a community forum.

  • Interactive charts and graphs
    Supported

    Tableau allows the creation of interactive charts and graphs, with features like filters, drill-downs, tooltips, and dynamic updates, facilitating data exploration and visualization.

    Supported

    Domo supports interactive charts and graphs with features like filters, drill-downs, tooltips, and customizable views, making it a robust tool for advanced data management and visualization.

  • Data Visualization
    Supported

    Tableau offers a wide range of charts and graphs, including pareto charts, stacked bar charts, line graphs, area charts, dual-axis combination charts, Gantt charts, and bullet charts, making it easy to visualize data.

    Supported

    Domo supports creating charts and graphs for data visualization.

  • Interactive dashboards
    Supported

    Tableau allows incorporating interactive elements like filters, drop-down menus, and interactive tooltips. Users can drill down into data, use filters, parameters and custom calculations. It supports actions such as filter actions, highlight actions, and URL actions for dynamic interaction.

    Supported

    Domo allows users to create interactive dashboards where they can "drill in place, link to anything inside of Domo, or to an external web page, or disable card interactions entirely". The product offers features like drill-down, filtering, and interaction with data in a dynamic way. Domo also supports variables, allowing for dynamic parameter adjustments within dashboards, It also provides real-time data updates and intelligent mobile alerts for enhanced interactivity.

Qualities

  • Value and Pricing Transparency
    -0.85
    Strongly negative sentiment
    -0.5
    Rather negative sentiment
  • Customer Service
    -0.14
    Neutral sentiment
    +0.11
    Neutral sentiment
  • Ease of Use
    +0.9
    Strongly positive sentiment
    +0.91
    Strongly positive sentiment
  • Reliability and Performance
    +0.35
    Rather positive sentiment
    +0.57
    Rather positive sentiment
  • Ease of Implementation
    +0.6
    Rather positive sentiment
    +0.17
    Neutral sentiment
  • Scalability
    +0.22
    Neutral sentiment
    +0.25
    Neutral sentiment

Tableau and Domo Pricing

Tableau offers different editions: Standard, Enterprise, and Tableau+. Tableau+ is only available on Tableau Cloud. All users on a deployment must use the same edition. Nonprofits may be eligible for discounts; contact sales for details.
Plans

User sentiment

Strongly negative
-0.85

See full Pricing page

No data

User sentiment

Rather negative
-0.5

See full Pricing page

Tableau and Domo review insights

5337 reviews analysed from and

Users love

  • User interface with exciting visualisation tools.
  • Works very well as a BI Reporting Tool.
  • Seamless Data Integration
  • The best part about Tableau is the performance and speed which enables me to analyze big data without any slowdowns.
  • Domo has a robust collection of data connectors.
  • Magic ETL feature allows for flexible data transformation.
  • User-friendly interface is easy to learn.
  • Domo provides excellent customer support.

Users dislike

  • Some time is slow and have some visualizations flexibilities issues.
  • The cost is what comes into my head when I first think of Tableau and the collaborations issues as it isn\'t smooth in the desktop version when cimpared to its competitor Power BI
  • Tableau can be expensive, especially for small businesses or individual users.
  • The Tableau trial period is too short, If they release the free version with limited features it would be beneficial for students to get hands-on experience.
  • Data connector for Pinterest is not working properly.
  • Some data connectors require a lot of manual configuration.
  • Dataset run times can be very slow, especially with millions of rows.
  • Mobile app has limited functionality.

Tableau and Domo Ratings

  • G2
    4.4/5
    (2074)
  • Capterra
    4.6/5
    (2209)
  • Glassdoor
    4.1/5
    (18141)
  • G2
    4.4/5
    (742)
  • Capterra
    4.3/5
    (312)
  • Glassdoor
    4.1/5
    (659)

Company health

Employee growth

2% increase in the last year
4% decrease in the last year

Web traffic

7% decrease in the last quarter
1% decrease in the last quarter

Financing

July 2022 - $65M
January 2017 - $715M

How do Tableau's pre-built visualization templates compare to Domo's interactive dashboard features?

While Tableau offers pre-built visualization templates through resources like Tableau Public and Tableau Accelerators, Domo focuses on interactive dashboard features like drill-down, filtering, linking within dashboards and to external pages, and disabling card interactions. Essentially, Tableau provides starting points for visualizations, whereas Domo emphasizes customization and interactivity within the dashboards themselves.

Which platform, Domo or Tableau, better integrates with my existing diverse data sources?

Domo is likely the better choice for integrating with diverse data sources. User reviews highlight Domo's "robust collection of data connectors" and "Magic ETL" features for flexible data transformation. While both platforms offer data integration capabilities, Domo's emphasis and user feedback point to a more comprehensive and adaptable approach to connecting various data sources.

What are the advantages of Tableau?

Tableau's advantages include its market-leading position in BI, robust community support, and intuitive drag-and-drop interface, making it highly user-friendly, even for non-technical users. It offers a wide range of visualization options and pre-built templates for faster insights, along with strong performance for handling large datasets. Tableau also boasts higher website traffic growth and positive LinkedIn employee growth, indicating a thriving and expanding company.

What are the disadvantages of Tableau?

Tableau's pricing can be a significant disadvantage, especially for smaller businesses or individual users, as it is considered expensive compared to some competitors. Users also report occasional performance slowdowns and limitations in visualization flexibility. Additionally, some users have expressed dissatisfaction with the short trial period offered by Tableau.

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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