Swydo vs AgencyAnalytics

by Gralio Apr 10, 2025

Swydo and AgencyAnalytics are both marketing reporting tools, but cater to different needs. Swydo offers a simpler, more affordable solution focused on automated reporting. AgencyAnalytics provides a broader range of features, deeper integrations, and better client management capabilities, at a higher price point.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 593 reviews and 60 websites, saving 3 hours, 47 minutes of reading.

Logo of Swydo
Logo of AgencyAnalytics

About

Swydo is a marketing reporting tool that helps businesses create visually appealing reports from their marketing data. It gathers data from sources like Google Ads and Facebook Ads and combines them into easy-to-understand reports. This saves you time and lets you see how well your marketing campaigns are performing. You can customize reports with your company's branding and easily share them with colleagues or clients. Swydo is designed to be simple to use without requiring technical expertise.
AgencyAnalytics is a reporting platform designed for marketing agencies to consolidate client marketing data, automate reports, and showcase results. It gathers data from over 80 platforms like Google Analytics, Facebook, and Shopify to track SEO, PPC, social media, and other marketing channels. The platform lets you build custom dashboards and reports, white-label them with your agency's branding, and share them with clients. This helps agencies save time, improve client communication, and demonstrate the value of their services.

Summary

Main difference
Swydo is a more affordable reporting solution with a primary focus on automated report generation and delivery. AgencyAnalytics offers more comprehensive features for client management, SEO tools, and deeper integrations, making it better suited for larger agencies managing more complex campaigns.

Relative strengths of Swydo (compared to AgencyAnalytics)

  • More affordable pricing, especially for smaller businesses or those with fewer data sources.

  • Strong focus on automated report generation and scheduled delivery, simplifying routine reporting tasks.

  • User-friendly interface praised for its ease of use and simple report creation process.

Relative weaknesses of Swydo (compared to AgencyAnalytics)

  • Limited customization options compared to AgencyAnalytics, especially for report design and specific metrics.

  • Fewer integrations than AgencyAnalytics, potentially lacking support for some niche platforms.

  • Occasional data discrepancies and user complaints regarding unexpected price increases.

What companies are using Swydo and AgencyAnalytics?

Labelium is a customer
Labelium
RADiCAL is a customer
RADiCAL
King Kong Club is a customer
King Kong Club
iProspect is a customer
iProspect
GroupM is a customer
GroupM
No data

Who should use Swydo VS. AgencyAnalytics

Swydo is a user-friendly marketing reporting tool ideal for small to medium-sized businesses. It automates report creation, pulling data from various sources like Google Ads and Facebook Ads. Users praise its intuitive interface and time-saving automation, while some have noted issues with pricing and limited customization. Swydo offers a 14-day free trial.

AgencyAnalytics is a reporting platform for marketing agencies to consolidate, automate, and showcase client marketing data. Users praise the intuitive interface, integrations, and automated reporting, while some note limitations with specific integrations and initial setup. Perfect for agencies seeking streamlined client reporting and data management.

  • Best for small to medium-sized businesses (1-1000 employees) in marketing and advertising.

  • Ideal for marketing and advertising agencies or businesses needing streamlined reporting.

  • Best for medium-sized marketing agencies (101-1000 employees), also suitable for large enterprises.

  • Ideal for marketing and advertising agencies, as well as professional service providers.

Swydo and AgencyAnalytics features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Automated Reporting
    Supported

    Swydo automates report generation, delivery, and branding, allowing custom insights.

    Supported

    AgencyAnalytics supports automated reporting, data gathering, branding, comments, and scheduled delivery.

  • Performance Monitoring
    Supported

    Swydo supports real-time performance monitoring, allowing for timely adjustments and optimizations.

    Supported

    AgencyAnalytics offers real-time dashboards and alerts, enabling adjustments based on key metrics and KPIs.

  • Automated Client Reporting
    Supported

    Swydo automates client reporting, scheduling regular delivery and saving time.

    Supported

    Automated client reporting is supported, allowing scheduled and customized reports.

  • Custom reports
    Supported

    Swydo allows creating custom reports with flexible templates and data sources.

    Supported

    Users can customize reports with widgets, drag-and-drop interface, and white-labeling.

  • Performance analytics
    Supported

    Swydo supports email campaign performance analytics through integrations with platforms like Mailchimp.

    Partially supported

    Email campaign performance analytics are supported via integrations with various email platforms.

  • Reporting and analytics
    Partially supported

    Swydo tracks email campaign performance via integrations with platforms like Klaviyo and Mailchimp.

    Supported

    Email campaign performance is trackable with metrics like open rates, click-through rates, and conversions.

Qualities

  • Value and Pricing Transparency
    -0.71
    Strongly negative sentiment
    +0.5
    Rather positive sentiment
  • Customer Service
    +0.4
    Rather positive sentiment
    +0.88
    Strongly positive sentiment
  • Ease of Use
    +1
    Strongly positive sentiment
    +0.97
    Strongly positive sentiment
  • Reliability and Performance
    +1
    Strongly positive sentiment
    +0.13
    Neutral sentiment
  • Ease of Implementation
    No data
    +0.86
    Strongly positive sentiment
  • Scalability
    No data
    +0.5
    Rather positive sentiment

Swydo and AgencyAnalytics Pricing

Swydo's pricing is based on the number of data sources used per month. The base plan starts at $49/month and includes 10 data sources. Additional data sources are charged on a sliding scale, with discounts for higher volume usage. All plans include unlimited users, dashboards, reports, and access to all features. A free 14-day trial is available.
Plans

User sentiment

Strongly negative
-0.71

See full Pricing page

AgencyAnalytics offers a 14-day free trial. The pricing model is tiered subscription based on the number of client campaigns. Discounts are available for annual plans and bulk purchases.
Plans

User sentiment

Rather positive
+0.5

See full Pricing page

Swydo and AgencyAnalytics review insights

578 reviews analysed from and

Users love

  • User-friendly interface and easy report creation process.
  • Wide range of integrations with popular marketing platforms.
  • Time-saving automation of reporting tasks and scheduled delivery.
  • Visually appealing and professional reports for client presentations.
  • Responsive and helpful customer support.
  • Easy-to-use interface and navigation.
  • Wide range of integrations with various marketing platforms.
  • Automated reporting features save time and effort.
  • Customizable dashboards and white-labeling options enhance client experience.
  • Responsive and helpful customer support.

Users dislike

  • Unexpected price increases and unclear billing practices have caused frustration among users.
  • Some users have experienced difficulties canceling their Swydo subscriptions.
  • Limited customization options for report design and widget layout.
  • Occasional discrepancies in data accuracy between Swydo and connected platforms.
  • Some desired integrations, such as with specific social media management tools, are missing.
  • Some integrations lack depth or certain metrics.
  • Limited customization for reports.
  • Occasional discrepancies between AA data and native platform data.
  • Initial setup for dashboards can be time-consuming.

Swydo and AgencyAnalytics Ratings

  • G2
    4.3/5
    (38)
  • Capterra
    4.5/5
    (80)
  • G2
    4.7/5
    (346)
  • Capterra
    4.8/5
    (114)
  • Glassdoor
    4.3/5
    (24)

Company health

Employee growth

8% decrease in the last year
22% increase in the last year

Web traffic

21% decrease in the last quarter
7% increase in the last quarter

Financing

No data
No data

How do Swydo's data accuracy issues compare with AgencyAnalytics'?

Both Swydo and AgencyAnalytics users have reported occasional data accuracy discrepancies. Swydo users note discrepancies between Swydo's data and the connected platforms, while AgencyAnalytics users mention inconsistencies between their data and native platform data. Neither product's reviews elaborate on the frequency or severity of these issues.

Which product offers more flexibility for report customization and design?

AgencyAnalytics offers more flexibility for report customization, allowing users to tailor reports with various widgets, utilize a drag-and-drop interface, and implement white-labeling. While Swydo offers custom reports, user reviews mention limitations in customization options for report design and widget layout. Therefore, for users prioritizing extensive report design flexibility, AgencyAnalytics appears to be the stronger choice.

What are the advantages of Swydo?

Swydo offers a more affordable entry point with its base plan, making it potentially advantageous for smaller businesses or those with tighter budgets. Users praise Swydo's user-friendly interface and ease of report creation, suggesting a shorter learning curve and quicker time to value. While both offer automated reporting, Swydo focuses specifically on marketing reporting, potentially providing more specialized features and integrations tailored to marketing needs.

What are the disadvantages of Swydo?

Swydo users have reported unexpected price increases and unclear billing practices. Some users have also found it difficult to cancel their subscriptions. Additionally, users have noted limitations in report customization options and occasional data discrepancies between Swydo and connected platforms. Finally, Swydo is missing some desired integrations with certain social media management tools.

Is Swydo cheaper than AgencyAnalytics?

Swydo's base plan starts at $49/month. AgencyAnalytics' cheapest plan starts at $59/month. Therefore, Swydo's base plan is cheaper than AgencyAnalytics' cheapest plan.

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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