SurveyMonkey vs Qualtrics CoreXM

by Gralio Feb 12, 2025

SurveyMonkey and Qualtrics CoreXM are both powerful survey platforms, but they cater to different needs. SurveyMonkey is a good choice for smaller businesses and simpler surveys, while Qualtrics CoreXM is better suited for enterprise-level research and complex projects requiring advanced analytics.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 7327 reviews and 60 websites, saving 1 day, 17 hours, 12 minutes of reading.

SurveyMonkey

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Qualtrics CoreXM

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About

SurveyMonkey is a survey platform used by businesses of all sizes to collect and analyze feedback. You can create surveys from scratch or use templates for customer satisfaction, employee engagement, and more. SurveyMonkey offers AI-powered features to help you create effective surveys, understand the results, and gain actionable insights. It integrates with other business apps you may already use. There are different pricing plans, including options for teams.

Qualtrics CoreXM is a popular survey platform used by many Fortune 500 companies. It provides a comprehensive set of tools to create, distribute, and analyze surveys to gather insights from customers, employees, or the market. With its user-friendly interface, pre-built templates, and advanced features like AI-powered analytics, CoreXM aims to simplify sophisticated research and make it accessible to businesses of all sizes. It helps you understand your audience, get feedback on products or services, and make data-driven decisions. Qualtrics also offers specialized products for customer, employee, product, and brand experience management.

Summary

Main difference

SurveyMonkey is generally easier to use and more affordable, making it suitable for basic survey needs and smaller businesses. Qualtrics CoreXM offers more advanced features, robust analytics, and better scalability, catering to larger enterprises and complex research projects.

Relative strengths of SurveyMonkey (compared to Qualtrics CoreXM)

Easier to use with a more intuitive interface.
More affordable pricing plans, especially for smaller businesses.
Wide range of integrations with popular business apps.

Relative weaknesses of SurveyMonkey (compared to Qualtrics CoreXM)

Limited advanced features compared to Qualtrics CoreXM.
Less robust reporting and analytics capabilities.
Customer support can be less responsive for lower-tier plans.

Who should use SurveyMonkey VS. Qualtrics CoreXM

SurveyMonkey is an easy-to-use survey platform for businesses of all sizes. Create surveys from scratch or use templates for customer satisfaction and employee engagement. Leverage AI-powered features to build effective surveys, understand results, and gain actionable insights. Users praise the platform's user-friendly interface and variety of question types. Some users mention limitations in the free plan.

Qualtrics CoreXM is a leading survey platform enabling businesses to collect and analyze customer, employee, and market feedback. Its user-friendly interface and robust features empower users to create sophisticated surveys, distribute them efficiently, and gain actionable insights. Users praise its flexible design and powerful analytics, while some note occasional slowdowns and navigation challenges with the newer interface.

Best for small, medium, and large businesses.
Suitable for various sectors, including healthcare, finance, and e-commerce.

Best fit for small, medium, and enterprise companies.
Ideal for Healthcare, Finance, Education, Software, Marketing, and Professional Services.

SurveyMonkey and Qualtrics CoreXM features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

End-to-End Market Research

Supported

SurveyMonkey supports end-to-end market research, combining quantitative and qualitative data with AI analytics for various market studies.

Supported

Qualtrics CoreXM combines quantitative and qualitative research with AI-powered analytics for deep market studies and quick concept testing.
Qualitative Insights at Scale

Not supported

SurveyMonkey analyzes text responses, not video.

Supported

Qualtrics CoreXM supports qualitative research at scale, including video feedback analysis and integration with quantitative data.
Advanced Analytics

Not supported

SurveyMonkey offers advanced analytics but lacks explicit mention of Conjoint or MaxDiff.

Partially supported

CoreXM offers conjoint analysis and customizable dashboards. MaxDiff support is not confirmed.
Email distribution

Supported

SurveyMonkey allows sharing surveys via customizable email invitations.

Supported

Qualtrics CoreXM fully supports sharing surveys via email, allowing customized invitations, scheduling, reminders, and detailed tracking.
Internal commenting

Supported

SurveyMonkey allows internal commenting on shared surveys and results.

Partially supported

Qualtrics CoreXM allows commenting on dashboards and feedback requests. However, the ability to comment on surveys may have been deprecated or replaced.
Website embeds

Supported

Surveys can be embedded on websites using the Website Collector feature.

Supported

Qualtrics CoreXM supports embedding surveys on websites using iframes or Site Intercept.

Qualities

Value and Pricing Transparency

-0.33

Rather negative sentiment

-1

Strongly negative sentiment
Customer Service

-0.12

Neutral sentiment

+0.4

Rather positive sentiment
Ease of Use

+0.89

Strongly positive sentiment

+0.66

Rather positive sentiment
Reliability and Performance

+0.26

Neutral sentiment

+0.41

Rather positive sentiment
Ease of Implementation

+0.85

Strongly positive sentiment

-0.06

Neutral sentiment
Scalability

+0.23

Neutral sentiment

-0.33

Rather negative sentiment

SurveyMonkey and Qualtrics CoreXM Pricing

No data

User sentiment

Rather negative

-0.33

See full Pricing page

No data

User sentiment

Strongly negative

-1

See full Pricing page

SurveyMonkey and Qualtrics CoreXM review insights

7327 reviews analysed from and

Users love

Easy to use and create surveys.
Wide variety of question types and templates available.
User-friendly interface.
Good data analysis and reporting features.

User-friendly interface makes it accessible for users of all skill levels.
Flexible survey design with a wide variety of question types.
The tracking feature and built-in templates are very useful.
Powerful analytics tools provide actionable insights.

Users dislike

Limited question limit in the free plan.
Occasional technical issues such as surveys freezing or ending abruptly.
The mobile app has limited functionality.
Advanced features, such as skip logic, require a paid subscription.

The program sometimes runs a bit slowly, especially when loading data panes.
Offline capabilities are limited. Instances where a respondent may briefly face internet loss causes a loss of all previously answered questions.
Integration into Docebo does not function so well.
The new interface is difficult to navigate and features are hard to find.

SurveyMonkey and Qualtrics CoreXM Ratings

G2

4.4/5

(2517)
Capterra

4.6/5

(2300)

G2

4.4/5

(2510)
Glassdoor

3.2/5

(2273)

Company health

Employee growth

8% increase in the last year

3% increase in the last year

Web traffic

No data

5% increase in the last quarter

Financing

No data

How important is robust live collaboration for your survey creation process?

Robust live collaboration is moderately important. While both SurveyMonkey and Qualtrics offer collaboration features, Qualtrics highlights live collaboration capabilities more explicitly. If multiple team members regularly work on surveys simultaneously, Qualtrics's live collaboration may be beneficial. However, if collaboration is less frequent or asynchronous, SurveyMonkey's features may suffice.

Which product better supports scaling qualitative research insights for your needs?

Qualtrics CoreXM is the better choice for scaling qualitative research insights. While SurveyMonkey is a solid platform for general survey needs, Qualtrics explicitly offers features like video feedback analysis and the integration of qualitative data with quantitative data, suggesting a more robust approach to handling qualitative research at scale.

What are the advantages of SurveyMonkey?

SurveyMonkey is known for its ease of use and user-friendly interface, making it accessible to individuals and businesses with varying technical expertise. It offers a wide range of pre-built templates and question types, simplifying survey creation. SurveyMonkey also provides good data analysis and reporting features to help users understand their survey results. It integrates with other business applications, enhancing its versatility and streamlining workflows.

What are the disadvantages of SurveyMonkey?

SurveyMonkey users dislike the limited question limit in the free plan, occasional technical issues like surveys freezing, limited mobile app functionality, and the fact that advanced features (like skip logic) require a paid subscription.

Alternatives to SurveyMonkey and Qualtrics CoreXM

Microsoft Forms

Microsoft Forms is an online tool for creating surveys, quizzes, and polls. It's particularly useful for gathering information and feedback. With customizable templates and various question types, you can tailor forms to your needs. Results are easily viewable and can be analyzed within the platform. Part of the Microsoft 365 suite, it integrates seamlessly with other Microsoft products.

Survalyzer

Survalyzer is a survey and feedback software that helps businesses gather and understand customer opinions. It offers tools to build and send online surveys, analyze results with helpful charts and reports, and manage participant data. Designed for businesses of all sizes, Survalyzer is particularly experienced in working with industries like banking, insurance, education, and logistics. With a focus on data security, Survalyzer is ISO 27001 certified, ensuring your information is protected.

Zigpoll

Zigpoll is a survey platform designed for businesses to collect customer feedback. It allows you to create and send surveys through your website, email, and SMS. Zigpoll offers customizable survey templates, various question formats, and AI-powered analytics to understand customer responses and identify trends. It integrates with popular business tools and offers a free plan for basic needs.

Birdeye

Birdeye is an all-in-one experience marketing platform designed for multi-location businesses and local brands. It helps businesses manage their online presence, improve their reputation, and connect with customers through various channels like reviews, social media, and messaging. Birdeye uses AI to streamline tasks like generating social media posts, managing online listings, and analyzing customer feedback. Its goal is to help businesses enhance customer experience, build loyalty, and stand out in their local markets.

ClickUp

ClickUp is a comprehensive work management platform designed to consolidate various work processes into one centralized location. It offers a wide array of features including task management, project planning, document collaboration, communication tools, goal setting, and automation options. ClickUp aims to enhance team collaboration, improve visibility across projects, and streamline workflows for increased productivity regardless of team size or industry.

Jotform

Jotform is a popular online form builder that lets you create and publish various digital forms, from surveys and contact forms to payment and application forms. Used by millions, Jotform offers over 10,000 pre-built templates and integrates with numerous business apps like Salesforce and CRMs. It's known for its ease of use, design flexibility, and ability to streamline data collection for businesses of all sizes.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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