SMTP2GO vs HubSpot Marketing Hub

by Gralio Feb 03, 2025

SMTP2GO and HubSpot Marketing Hub cater to different marketing needs. SMTP2GO excels in reliable email delivery at a competitive price point, while HubSpot offers a broader suite of marketing tools but at a higher cost.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5216 reviews and 60 websites, saving 1 day, 5 hours, 28 minutes of reading.

SMTP2GO

Website LinkedIn Twitter

HubSpot Marketing Hub

Website LinkedIn Twitter

About

SMTP2GO is an email delivery service that ensures your important business emails reach their intended recipients. It's like a dedicated postal service for your emails, making sure they don't get lost or end up in the wrong mailbox. SMTP2GO provides easy-to-understand tracking and reporting so you know where your emails end up. They have a global network which ensures reliable delivery and they take care of all the complex technical aspects of email, so you don't have to.

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Summary

Main difference

SMTP2GO is a focused email delivery service prioritizing deliverability and ease of use, ideal for businesses primarily needing reliable transactional email sending. HubSpot Marketing Hub is a comprehensive marketing platform with broader features like marketing automation and CRM integration, better suited for businesses seeking an all-in-one marketing solution.

Relative strengths of SMTP2GO (compared to HubSpot Marketing Hub)

Superior email deliverability and sender reputation management.
More affordable pricing, especially for smaller businesses or those with lower email volume.
Simpler and more user-friendly interface for core email sending tasks.

Relative weaknesses of SMTP2GO (compared to HubSpot Marketing Hub)

Limited marketing automation capabilities compared to HubSpot.
Lacks the CRM and broader marketing features offered by HubSpot.
Less extensive integrations with other marketing tools.

Who is using SMTP2GO and HubSpot Marketing Hub?

No data

John Short

CEO at Compound Growth Marketing

Who should use SMTP2GO VS. HubSpot Marketing Hub

SMTP2GO is a reliable email delivery service praised for its high deliverability rates and easy-to-use interface. Users appreciate the responsive customer support and robust reporting. While some find the domain verification complex, SMTP2GO remains a popular choice for businesses needing consistent email communication.

HubSpot Marketing Hub is a user-friendly platform ideal for businesses seeking robust marketing automation, analytics, and CRM integration. Users praise its ease of use and comprehensive features, while some note the limited free version and contact pricing. Consider HubSpot if your business prioritizes inbound marketing and lead generation.

Best for small to medium-sized businesses seeking reliable email delivery.
Ideal for software, IT, telecommunications, and other industries relying on consistent communication.

Best fit for small, mid-sized, and enterprise businesses.
Ideal for various sectors, including marketing, retail, and software.

SMTP2GO and HubSpot Marketing Hub features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Workflows and Bot Builders

Not supported

SMTP2GO does not directly support workflows or bot builders.

Supported

HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.
Email and Form Automation

Partially supported

SMTP2GO supports email automation via webhooks but not form processing.

Supported

HubSpot Marketing Hub supports email and form automation, streamlining workflows and saving time.
Multi-Channel Campaigns

Not supported

Multi-channel campaigns are not supported.

Supported

HubSpot Marketing Hub supports multi-channel campaigns, including SMS and social media.
Campaign tracking

Supported

Campaign tracking is supported via open and click tracking, and reporting features.

Supported

HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.
HubSpot integration

Partially supported

HubSpot integration is not directly supported, but might be possible via third-party tools like WPForms.

Supported

HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.
HubSpot CRM integration

Partially supported

HubSpot CRM integration is not directly supported, but might be possible via third-party tools like Zapier.

Supported

HubSpot Marketing Hub supports integration with HubSpot CRM to sync customer data and interactions.

Qualities

Value and Pricing Transparency

+0.57

Rather positive sentiment

-0.57

Rather negative sentiment
Customer Service

+0.77

Strongly positive sentiment

+0.65

Rather positive sentiment
Ease of Use

+0.91

Strongly positive sentiment

+0.8

Strongly positive sentiment
Reliability and Performance

+0.68

Rather positive sentiment

+0.42

Rather positive sentiment
Ease of Implementation

+0.82

Strongly positive sentiment

+0.21

Neutral sentiment
Scalability

+1

Strongly positive sentiment

+0.29

Neutral sentiment

SMTP2GO and HubSpot Marketing Hub Pricing

SMTP2GO offers email sending services with various features like reporting, subaccount management, and SMS messaging. All plans include essential features such as deliverability tools and network security.

Plans

User sentiment

Rather positive

+0.57

See full Pricing page

HubSpot offers two Marketing Hub plans: Professional and Enterprise. To get pricing details, you need to contact their sales team.

Plans

User sentiment

Rather negative

-0.57

See full Pricing page

SMTP2GO and HubSpot Marketing Hub review insights

5141 reviews analysed from and

Users love

High email deliverability rates, ensuring emails reach the inbox.
Easy-to-use interface and API integration.
Fast and responsive live chat support.
Robust reporting features, including bounce notifications and webhook tracking.

User-friendly interface consistently praised for its ease of use.
The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
Excellent training resources and a very active user community.
HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Users dislike

Domain verification requires a lot of DNS changes, which can be cumbersome for users with multiple domains.
Inbound email parsing is a missing feature.
Billing timing issues reported by some users.
Some users find the payment process difficult due to currency conversions.

The "free" version is extremely limited and most core features require paid access.
Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
Some users report slow loading times and occasional glitches or bugs.
Email templates can be difficult to customize beyond basic edits.

SMTP2GO and HubSpot Marketing Hub Ratings

G2

4.7/5

(224)
TrustPilot

4.8/5

(75)

G2

4.4/5

(2526)
Capterra

4.5/5

(2401)
Glassdoor

4.0/5

(3550)

Company health

Employee growth

11% increase in the last year

15% increase in the last year

Web traffic

No data

10% decrease in the last quarter

Financing

No data

July 2012 - $101M

How easily can SMTP2GO's email deliverability be compared to HubSpot's?

Directly comparing the deliverability of SMTP2GO and HubSpot is challenging based on the provided data. While SMTP2GO explicitly emphasizes deliverability features like sender reputation monitoring and deliverability testing, HubSpot's description focuses more on broader marketing functionalities. User reviews for SMTP2GO highlight high deliverability rates, but there's no equivalent user feedback regarding HubSpot's deliverability performance. Therefore, a definitive comparison requires further research into HubSpot's deliverability metrics and user experiences.

Which product best integrates with existing CRM systems besides HubSpot's own?

SMTP2GO focuses primarily on email deliverability and lacks CRM features. HubSpot Marketing Hub, while seamlessly integrating with HubSpot's own CRM, also offers integrations with other CRM platforms like Salesforce. Therefore, HubSpot Marketing Hub offers better integration with existing CRM systems besides HubSpot's own.

What are the advantages of SMTP2GO?

SMTP2GO focuses on ensuring high email deliverability with easy-to-use tools and transparent pricing. Its strengths lie in its dedicated approach to email delivery, unlike HubSpot, which offers email marketing as part of a larger suite of tools. This makes SMTP2GO potentially more cost-effective and simpler for businesses primarily needing reliable email sending without the added complexity of a full marketing platform. Furthermore, users praise SMTP2GO's responsive customer support, which can be a crucial factor for businesses needing quick assistance with email deliverability issues.

What are the disadvantages of SMTP2GO?

SMTP2GO's domain verification process requiring extensive DNS changes can be cumbersome, especially for users managing multiple domains. It lacks inbound email parsing functionality. Some users have reported billing timing issues and difficulties with the payment process due to currency conversions.

Is SMTP2GO cheaper than HubSpot Marketing Hub?

SMTP2GO is cheaper than HubSpot Marketing Hub. SMTP2GO offers a free plan and paid plans starting at $15/month. HubSpot Marketing Hub does not publish pricing and requires contacting sales for a custom quote, which generally indicates higher prices than publicly listed plans.

Alternatives to SMTP2GO and HubSpot Marketing Hub

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

Turbosmtp

TurboSMTP is an email sending service that makes sure your important emails get delivered. It's like a high-powered mailroom for your business. TurboSMTP offers secure email sending with strong protection against data leaks. You can track who opens your emails and click links with their reporting tools. It's easy to set up and use, even if you're not tech savvy. TurboSMTP is a good option for any size business that wants to improve their email deliverability.

Intuit Mailchimp

Intuit Mailchimp is a popular email marketing platform designed for businesses of all sizes. It helps you create and send marketing emails, automate your email campaigns, and track your results. Mailchimp offers tools to help you grow your audience, segment your customers, and personalize your messaging. It also provides integrations with popular e-commerce platforms and other business tools. Mailchimp stands out with its user-friendly interface, extensive features, and data-driven recommendations to improve your marketing performance.

Mailchimp All-in-One Marketing Platform

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

GetResponse MAX

GetResponse MAX is a comprehensive marketing platform for businesses that need to communicate with their customers more effectively. It offers tools for email marketing, marketing automation, and selling online. GetResponse MAX stands out because it provides a wide range of features in one place, making it a convenient solution for businesses. With a focus on driving revenue growth, GetResponse MAX promises to help businesses achieve their marketing goals through advanced tools and dedicated support.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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