SMTP2GO vs ActiveCampaign

by Gralio Feb 03, 2025

SMTP2GO excels in reliable email delivery with a simple interface and affordable pricing, while ActiveCampaign offers broader marketing automation, CRM, and sales tools with extensive integrations, but at a higher price point.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5231 reviews and 20 websites, saving 1 day, 5 hours, 13 minutes of reading.

Logo of SMTP2GO
SMTP2GO
Logo of ActiveCampaign
ActiveCampaign

About

SMTP2GO is an email delivery service that ensures your important business emails reach their intended recipients. It's like a dedicated postal service for your emails, making sure they don't get lost or end up in the wrong mailbox. SMTP2GO provides easy-to-understand tracking and reporting so you know where your emails end up. They have a global network which ensures reliable delivery and they take care of all the complex technical aspects of email, so you don't have to.
ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Summary

Main difference
SMTP2GO is a focused email delivery service prioritizing deliverability and ease of use, ideal for businesses primarily needing reliable email sending. ActiveCampaign is a broader marketing automation platform with CRM and sales automation, better suited for businesses needing advanced marketing and customer relationship management.

Relative strengths of SMTP2GO (compared to ActiveCampaign)

  • Superior email deliverability and reliability.

  • Easy setup and user-friendly interface.

  • Transparent and affordable pricing.

Relative weaknesses of SMTP2GO (compared to ActiveCampaign)

  • Limited marketing automation features compared to ActiveCampaign.

  • Lacks built-in CRM and sales automation capabilities.

  • Less extensive integrations compared to ActiveCampaign's 900+ integrations.

Who should use SMTP2GO VS. ActiveCampaign

SMTP2GO is a reliable email delivery service that ensures your emails reach the inbox. Users praise its high deliverability rates, easy-to-use interface, and responsive customer support. While some users find the domain verification complex and inbound email parsing is lacking, its robust reporting and various pricing plans make it a good option for businesses of all sizes.

ActiveCampaign is a user-friendly marketing automation platform ideal for businesses seeking streamlined campaign management and sales automation. Users praise its ease of use and comprehensive features, especially for creating effective email sequences and automating workflows. However, some users have noted occasional glitches and slow loading times. ActiveCampaign offers integrations with numerous business tools and pre-built templates for simplified setup.

  • Best for small to medium-sized businesses needing reliable email delivery.

  • A strong fit for software, IT, telecommunications, and media companies.

  • Best fit for small to medium-sized businesses seeking robust marketing automation.

  • Ideal for various sectors, including E-commerce, Healthcare, and Finance, due to its flexible automation capabilities.

SMTP2GO and ActiveCampaign features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
  • Drip Campaigns
    Not supported

    Drip campaigns are not directly supported.

    Supported

    ActiveCampaign supports the automation and sending of pre-defined sequences of emails to nurture leads or onboard users with personalized content.

  • Workflow Automation
    Partially supported

    SMTP2GO supports basic email workflow automation via webhooks and Zapier integration.

    Supported

    ActiveCampaign supports workflow automation to automate sales workflows and tasks to reduce manual effort and improve efficiency.

Qualities

  • Value and Pricing Transparency
    +0.57
    Rather positive sentiment
    -0.27
    Neutral sentiment
  • Customer Service
    +0.77
    Strongly positive sentiment
    +0.41
    Rather positive sentiment
  • Ease of Use
    +0.91
    Strongly positive sentiment
    +0.62
    Rather positive sentiment
  • Reliability and Performance
    +0.68
    Rather positive sentiment
    +0.24
    Neutral sentiment
  • Ease of Implementation
    +0.82
    Strongly positive sentiment
    +0.18
    Neutral sentiment
  • Scalability
    +1
    Strongly positive sentiment
    +0.08
    Neutral sentiment
SMTP2GO and ActiveCampaign Pricing
SMTP2GO offers email sending services with various features like reporting, subaccount management, and SMS messaging. All plans include essential features such as deliverability tools and network security.
Plans

User sentiment

Rather positive
+0.57

See full Pricing page

No data

User sentiment

Neutral
-0.27

See full Pricing page

SMTP2GO and ActiveCampaign review insights

5089 reviews analysed from and

Users love

  • High email deliverability rates, ensuring emails reach the inbox.
  • Easy-to-use interface and API integration.
  • Fast and responsive live chat support.
  • Robust reporting features, including bounce notifications and webhook tracking.
  • Easy to use and has all the features I need.
  • Campaigns get tracked and I know what works and what not.
  • Automations are easy to build.
  • My business is working while I am lying on my sofa.

Users dislike

  • Domain verification requires a lot of DNS changes, which can be cumbersome for users with multiple domains.
  • Inbound email parsing is a missing feature.
  • Billing timing issues reported by some users.
  • Some users find the payment process difficult due to currency conversions.
  • The UI can be a bit glitchy.
  • It can be slow to load, I tend to have several browser tabs open to avoid losing time with the pages loading.
  • Prices for Brazil are expensive, there could be regional or student discounts.
  • Support in your own language would be nice.

SMTP2GO and ActiveCampaign Ratings

  • G2
    4.7/5
    (224)
  • TrustPilot
    4.8/5
    (75)
  • G2
    4.5/5
    (2477)
  • Capterra
    4.6/5
    (2388)
  • TrustPilot
    3.6/5
    (67)
  • Glassdoor
    3.6/5
    (444)

Company health

Employee growth

11% increase in the last year
4% increase in the last year

Web traffic

No data
11% decrease in the last quarter

Financing

No data
January 2021 - $360M

How do SMTP2GO's deliverability reports compare to ActiveCampaign's?

SMTP2GO provides more robust deliverability reporting features than ActiveCampaign. SMTP2GO offers specific tools like sender reputation monitoring, deliverability testing with spam filter checks, and detailed bounce handling with address suppression. While ActiveCampaign focuses on marketing automation and tracks campaign performance, its reporting doesn't offer the same depth of deliverability-focused analytics as SMTP2GO.

Which product offers easier setup for high-volume email sending?

SMTP2GO offers easier setup for high-volume email sending. Its primary focus is email deliverability and it boasts an easy-to-use interface and API. While ActiveCampaign offers more advanced marketing automation features, its complexity may present a steeper learning curve for users primarily focused on high-volume email delivery. SMTP2GO's simpler setup and dedicated focus on deliverability makes it more suitable for this specific need.

What are the advantages of SMTP2GO?

SMTP2GO focuses on ensuring high email deliverability, providing a simple user interface, and offering robust reporting features. Its strengths lie in its core email delivery functionality, making it a good choice for businesses primarily concerned with reliable email transmission. While it lacks some features like inbound email parsing, its dedicated approach to deliverability and ease of use sets it apart.

What are the disadvantages of SMTP2GO?

SMTP2GO's domain verification process can be complex, requiring numerous DNS changes, which can be problematic for users managing multiple domains. It lacks inbound email parsing functionality. Some users have reported billing timing issues and difficulties with the payment process due to currency conversions.

Alternatives to SMTP2GO and ActiveCampaign

Logo of HubSpot Marketing Hub
HubSpot Marketing Hub
HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.
Logo of Turbosmtp
TurboSMTP is an email sending service that makes sure your important emails get delivered. It's like a high-powered mailroom for your business. TurboSMTP offers secure email sending with strong protection against data leaks. You can track who opens your emails and click links with their reporting tools. It's easy to set up and use, even if you're not tech savvy. TurboSMTP is a good option for any size business that wants to improve their email deliverability.
Logo of Pipedrive
Pipedrive
Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.
Logo of Constant Contact
Constant Contact
Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.
Logo of Klaviyo
Klaviyo
Klaviyo is a marketing automation platform designed for businesses of all sizes. It helps you create personalized marketing campaigns across email, SMS, and other channels. Klaviyo offers tools for email and SMS marketing, automation, segmentation, and data analysis. It stands out with its customer data platform, which provides a centralized view of customer information, enabling highly targeted campaigns. Klaviyo promises to help you increase conversions and customer lifetime value.
Logo of Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

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