Siteimprove vs Piwik PRO

by Gralio Mar 04, 2025

Siteimprove and Piwik PRO offer distinct approaches to website improvement. Siteimprove provides a wider range of tools, focusing on SEO, accessibility, and content quality, making it suitable for businesses wanting an all-in-one solution. Piwik PRO excels in privacy-focused analytics, providing a robust alternative to Google Analytics for businesses prioritizing data privacy and compliance.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 443 reviews and 60 websites, saving 2 hours, 57 minutes of reading.

Logo of Siteimprove
Logo of Piwik PRO

About

Siteimprove helps you create a better website experience for your visitors. It brings together tools to analyze website traffic, improve search engine rankings, make your website more accessible, and ensure consistent branding. Siteimprove provides data and insights to improve your website content and track marketing performance. Over 7,000 organizations worldwide use Siteimprove.
Piwik PRO is a suite of data analytics and marketing tools designed for companies concerned about data privacy. It helps you understand customer behavior on your website and apps while complying with data privacy regulations like GDPR. Piwik PRO offers tools for analyzing website traffic, managing marketing tags, collecting user consent, and building a central profile of your customer data. It's a robust alternative to Google Analytics that prioritizes data security and user privacy.

Summary

Main difference
Siteimprove offers a broader suite of website optimization tools, including SEO, accessibility, and content quality, while Piwik PRO focuses primarily on data analytics and privacy, making it a strong alternative to Google Analytics for privacy-conscious businesses.

Relative strengths of Siteimprove (compared to Piwik PRO)

  • Stronger SEO tools: Siteimprove provides more comprehensive SEO features like technical SEO audits, backlink analysis, and keyword research, which are not as developed in Piwik PRO.

  • Accessibility focus: Siteimprove emphasizes website accessibility features, helping businesses ensure their websites are inclusive and compliant with accessibility guidelines, a feature not prominently offered by Piwik PRO.

  • Content quality analysis: Siteimprove offers content quality analysis tools that identify issues like broken links, misspellings, and readability problems, helping improve website content, a feature not found in Piwik PRO.

Relative weaknesses of Siteimprove (compared to Piwik PRO)

  • Less privacy-centric: While Siteimprove adheres to data protection standards, its primary focus is not data privacy like Piwik PRO. Piwik PRO’s privacy-first approach may be more appealing to businesses with strict data privacy requirements.

  • Potentially higher cost: Siteimprove's pricing can be higher than Piwik PRO, especially for smaller businesses.

  • Less advanced analytics: While Siteimprove offers website analytics, it may not be as robust as Piwik PRO, which provides advanced features like custom reports, real-time dashboards, and deeper user behavior analysis.

What companies are using Siteimprove and Piwik PRO?

Vodafone is a customer
Vodafone
American Airlines is a customer
American Airlines
Cuisinart is a customer
Cuisinart
AT&T is a customer
AT&T
No data

Who should use Siteimprove VS. Piwik PRO

Siteimprove is a comprehensive website experience platform ideal for medium to large organizations. It excels at improving content quality, accessibility, and SEO. Users praise its reporting and accessibility features, but some find the cost high and crawling slow. Consider Siteimprove if your organization needs robust website improvement tools, particularly in education, healthcare, finance, or software.

Piwik PRO is a privacy-focused analytics suite ideal for businesses seeking a GDPR-compliant alternative to Google Analytics. Users praise its detailed website traffic analysis and familiar interface. However, some find the Tag Manager less advanced than Google's and the pricing potentially high. It's best for medium to large businesses in e-commerce, IT, or marketing needing strong data privacy.

  • Best for medium to large organizations (100+ employees) needing robust website improvement tools.

  • Ideal for industries like education, healthcare, finance, and software where digital experience is crucial.

  • Best for medium to large businesses (101+ employees) seeking robust analytics.

  • Ideal for E-commerce, Software/IT, Marketing, and other data-sensitive sectors.

Siteimprove and Piwik PRO features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Data Control
    Partially supported

    Siteimprove offers role-based access control and data security measures, but direct user control over data modification and deletion is unclear.

    Partially supported

    Piwik PRO offers robust data management and privacy features, but details on user data modification and deletion are unclear.

  • Tag creation and debugging
    Not supported

    Siteimprove does not offer tag creation and debugging as described.

    Partially supported

    Piwik PRO allows tag creation from templates, testing, and debugging. JavaScript customization is unclear.

  • Tag-based data privacy controls
    Not supported

    Tag-based data privacy controls are not directly supported.

    Supported

    Piwik PRO allows categorizing tags and using a consent manager to control when they fire, ensuring data privacy.

  • Page speed analysis
    Supported

    Siteimprove offers page speed analysis and improvement suggestions.

    Supported

    Piwik PRO supports page speed analysis with detailed metrics in its Page Timing and Page Reports.

  • Technical SEO audit
    Supported

    Siteimprove performs technical SEO audits, including checks for crawl errors, sitemaps, and robots.txt.

    Not supported

    Piwik PRO does not directly support technical SEO audits.

  • Website content
    Partially supported

    Siteimprove does not create content, but integrates with CMSs to manage and optimize existing content.

    Not supported

    Piwik PRO does not offer website content creation or management.

Qualities

  • Value and Pricing Transparency
    -0.2
    Neutral sentiment
    No data
  • Customer Service
    +0.85
    Strongly positive sentiment
    No data
  • Ease of Use
    +0.76
    Strongly positive sentiment
    No data
  • Reliability and Performance
    +0.7
    Strongly positive sentiment
    No data
  • Ease of Implementation
    +0.43
    Rather positive sentiment
    No data
  • Scalability
    +0.5
    Rather positive sentiment
    No data

Siteimprove and Piwik PRO Pricing

No data
We couldn't find a pricing page for Siteimprove.
Piwik PRO offers two main plans: Core and Enterprise. The Core plan has a free tier with 500,000 monthly actions, 14-month data retention, and access to 4 modules: Analytics, Tag Manager, Consent Manager, and Customer Data Platform. Users can purchase additional actions up to 5 million. The Enterprise plan offers customizable options for actions (2M to 4B), data retention (starting from 25 months), and hosting (secure cloud or private cloud). It also includes dedicated technical support, implementation, and onboarding. A free 6-month trial of the Core plan with a BAA is available for HIPAA compliance testing.
Plans

See full Pricing page

Siteimprove and Piwik PRO review insights

Users love

  • Comprehensive feature set with regular updates.
  • Helpful email support.
  • Easy-to-understand dashboards and reports.
  • Effective integration with externally hosted sites.
  • Strong focus on accessibility and SEO.
  • Privacy-focused approach to data collection and storage, especially valuable for GDPR compliance.
  • Offers a similar interface and data model to Google Analytics, making migration easier.
  • Provides detailed website traffic analysis, including user behavior and engagement metrics.
  • Offers customizable reports and dashboards to suit different business needs.
  • Good customer support and documentation available for users.

Users dislike

  • Slow crawling, especially for large sites.
  • Some data exporting features are clunky and unreliable.
  • Limited customization for reports and alerts.
  • High cost, especially for smaller organizations.
  • Mobile app is underwhelming.
  • Piwik PRO’s Tag Manager is less advanced than Google Tag Manager (GTM).
  • Limited e-commerce tracking capabilities, lacking features like product impressions, checkout steps, and wishlist tracking.
  • The user interface can feel outdated compared to newer analytics platforms.
  • Limited integrations with third-party platforms compared to competitors.
  • Pricing plans can be expensive for businesses with high traffic volume.

Siteimprove and Piwik PRO Ratings

  • G2
    4.6/5
    (411)
  • Glassdoor
    3.4/5
    (329)
  • G2
    4.6/5
    (35)
  • Capterra
    4.8/5
    (20)

Company health

Employee growth

8% decrease in the last year
9% increase in the last year

Web traffic

4% decrease in the last quarter
20% decrease in the last quarter

Financing

September 2019 - $55M
December 2016 - $2M

How do Siteimprove's SEO auditing tools compare to Piwik PRO's analytics suite?

Siteimprove focuses on a broad range of website improvement areas, including SEO, accessibility, and content quality, with SEO auditing tools like technical SEO checks, backlink analysis, and page speed insights. Piwik PRO, while offering website analytics including campaign tracking and customizable reports, primarily distinguishes itself through its privacy-centric approach to data collection and management, aligning with regulations like GDPR. Therefore, while both offer website analysis, Siteimprove leans towards comprehensive SEO auditing, while Piwik PRO emphasizes privacy-focused analytics.

Which product best handles data privacy for sensitive industries like healthcare?

Piwik PRO is the better choice for data privacy in sensitive industries like healthcare. It explicitly prioritizes data privacy and compliance with regulations like GDPR, offering features such as tag-based data privacy controls and a consent manager. While Siteimprove focuses on website experience and accessibility, it doesn't emphasize data privacy to the same extent as Piwik PRO. Furthermore, Piwik PRO offers a HIPAA trial, directly indicating its suitability for the healthcare industry.

What are the advantages of Siteimprove?

Siteimprove excels in providing a comprehensive suite of tools for website experience optimization, covering SEO, accessibility, and content quality. Users appreciate its easy-to-understand dashboards and reports, along with helpful email support. It's particularly well-suited for larger organizations and those in education with a strong focus on content governance and accessibility.

What are the disadvantages of Siteimprove?

Siteimprove has some disadvantages based on user reviews. These include slow crawling speeds for large websites, clunky and unreliable data exporting features, limited customization options for reports and alerts, high cost (especially for smaller organizations), and an underwhelming mobile app.

Alternatives to Siteimprove and Piwik PRO

Logo of Google Analytics
siteimprove vs Google Analytics
Website traffic insights to improve content and marketing.
Read more
Logo of Oncrawl
siteimprove vs Oncrawl
Crawls large sites, analyzes logs, fixing technical SEO problems.
Read more
Logo of Concord
Concord
Manage data privacy and compliance with ease.
Read more
Logo of SE Ranking
SE Ranking
Complete SEO toolkit: rank tracking, analysis, and optimization.
Read more
Logo of Semrush
siteimprove vs Semrush
Boost your online visibility with SEO, content, and marketing tools.
Read more
Logo of Matomo (Formerly Piwik)
Matomo (Formerly Piwik)
Privacy-focused website analytics with full data ownership.
Read more
Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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