Siro vs Grain

by Gralio Feb 09, 2025

Siro and Grain offer distinct solutions for sales coaching. Siro excels in field sales scenarios with its mobile-first design and ServiceTitan integration, while Grain focuses on online meetings, offering broader integrations and AI-powered meeting analysis. Choose Siro for dedicated field sales coaching; opt for Grain for online meeting analysis and remote team collaboration.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 309 reviews and 60 websites, saving 2 hours, 13 minutes of reading.

Siro

Website LinkedIn

Grain

Website LinkedIn Twitter

About

Siro is a sales coaching software designed for field sales teams. It offers a mobile app that records, transcribes, and analyzes in-person sales conversations using AI. Siro identifies areas for improvement and provides reps with real-world examples from top performers for more effective coaching and skill development. Managers can then leverage Siro's analytics to monitor team performance and make informed decisions.

Grain is an AI-powered tool that records, transcribes, and analyzes your online meetings. It helps you easily capture and share important information from sales calls and customer conversations. Grain integrates with video conferencing, CRM, and collaboration tools to automate tasks like note-taking, creating video highlights, and enriching CRM records. Its features benefit various teams, including sales, customer success, and product development, by improving team collaboration and customer understanding.

Summary

Main difference

Siro is a mobile-first sales coaching platform designed specifically for field sales teams using in-person conversations. Grain focuses on online meetings, making it suitable for remote or hybrid teams and integrating with video conferencing platforms.

Relative strengths of Siro (compared to Grain)

Strong focus on field sales coaching with features tailored to in-person interactions.
ServiceTitan integration caters specifically to field service businesses.
Mobile-first design optimized for field reps' ease of use.

Relative weaknesses of Siro (compared to Grain)

Limited integrations beyond ServiceTitan, primarily focused on mobile use.
Lacks features for analyzing online meetings, limiting its use for remote teams.
Some reported issues with the desktop app and mobile battery drain.

What companies are using Siro and Grain?

Who should use Siro VS. Grain

Siro is a sales coaching software using AI to analyze recorded sales conversations. Perfect for field sales teams, Siro helps reps improve with real-world examples from top performers. Managers gain valuable insights into team performance, and users praise the software's ease of use and effective coaching. Some users have noted battery drain as a concern.

Grain is an AI-powered meeting tool ideal for growing revenue teams. It records, transcribes, and analyzes online meetings, capturing key insights for sales, customer success, and product development. Users love the automated summaries and easy sharing of video highlights. Grain integrates with your existing tools to streamline workflows and boost team collaboration.

Best for small to mid-sized businesses with field sales teams.
Ideal for industries like D2D sales focusing on improving sales performance.

Ideal for growing revenue teams, especially small to medium-sized businesses.
Best for revenue teams using online meetings for sales, customer success, and product development.

Siro and Grain features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

One-Button Recording and Transcription

Supported

Siro supports one-button recording, transcription, and auto-split, while being battery-efficient.

Not supported

Grain does not support one-button recording from the lock screen.
AI-Powered Coaching Insights

Supported

Siro analyzes conversations, providing AI-powered coaching insights to improve sales techniques.

Supported

Grain supports AI-powered coaching insights for sales representatives.
Automatic Meeting Summaries

Not supported

Siro does not automatically generate meeting summaries.

Supported

Grain automatically summarizes meetings using AI, capturing key discussion points and decisions.
Commenting

Partially supported

Siro allows comments on recordings for coaching purposes, not general transcript annotations.

Supported

Grain allows users to leave comments at specific timestamps in any meeting transcript.
Shared highlights

Not supported

Siro does not support creating shareable video snippets.

Supported

Grain allows users to highlight text during or after a call, and share it as a video snippet with a shareable link. It also integrates with collaboration tools for streamlined workflows.
Audio transcription

Supported

Siro transcribes audio recordings into text using advanced speech-to-text technology.

Supported

Grain has a feature to automatically transcribe audio recordings to text.

Qualities

Value and Pricing Transparency

No data

+0.33

Rather positive sentiment
Customer Service

+1

Strongly positive sentiment

+1

Strongly positive sentiment
Ease of Use

+1

Strongly positive sentiment

+1

Strongly positive sentiment
Reliability and Performance

-0.17

Neutral sentiment

+1

Strongly positive sentiment
Ease of Implementation

+0.6

Rather positive sentiment

+1

Strongly positive sentiment
Scalability

+1

Strongly positive sentiment

No data

Siro and Grain Pricing

No pricing information found.

User sentiment

Strongly positive

See full Pricing page

No data

User sentiment

Rather positive

+0.33

See full Pricing page

Siro and Grain review insights

308 reviews analysed from

Users love

Real-time coaching insights and feedback based on actual sales conversations.
Valuable for training and onboarding new sales representatives.
Provides transparency and accountability for sales reps and managers.
Easy to use and implement.
Excellent customer support.

The highlight feature is perfect for sharing customer insights quickly.
I can use it to record all my online meetings, so I don\'t need to take notes.
Additionally, the transcription feature is very helpful for understanding the topics discussed and for follow-up.
The templates for the transcripts are great as they organize the meeting outcomes in a very digestible way.

Users dislike

Battery drain on phone is a common complaint.
High data usage for uploading recordings.
Desktop version lacks the features and user-friendliness of the mobile app.
Occasional bugs and glitches reported, such as recordings stopping after phone calls.

It had felt a bit buggy in the past, but they\'ve recently made improvements so I\'m not experiencing that much anymore.
I find it sometimes challenging to invite Grain to a meeting if it gets removed.
The mac desktop app could do with some TLC.
The filter to get tagged clips/notes could be easier.

Siro and Grain Ratings

G2

5.0/5

(25)

G2

4.6/5

(293)
TrustPilot

3.7/5

(1)

Company health

Employee growth

54% increase in the last year

26% increase in the last year

Web traffic

156% increase in the last quarter

15% decrease in the last quarter

Financing

March 2016 - $456K

January 2022 - $20M

How do Siro's field sales mobile features compare with Grain's online meeting focus?

Siro focuses on field sales teams using a mobile app to record and analyze in-person sales conversations for coaching and performance improvement. In contrast, Grain centers on online meetings, recording, transcribing, and analyzing them to extract key information and facilitate sharing insights within teams like sales, customer success, and product development. Essentially, Siro helps field reps improve in-person interactions while Grain helps teams leverage online meeting data.

Which product best supports coaching for both in-person and virtual sales teams?

Siro is better for in-person sales teams due to its mobile app designed for field sales, AI-powered coaching based on recorded conversations, and integration with field service management software. Grain focuses on online meetings, making it more suitable for virtual sales teams but less effective for in-person coaching. While Grain could be used for virtual sales coaching, Siro's specific features address the challenges of in-person sales interactions more directly.

What are the advantages of Siro?

Siro focuses specifically on field sales teams and in-person interactions, offering a mobile-first approach with features like one-button recording and transcription optimized for battery efficiency. It integrates with ServiceTitan Sales Pro, which may be a significant advantage for teams already using that platform. Siro emphasizes real-time coaching insights and feedback based on analyzed conversations, providing practical examples from top performers for targeted skill development.

What are the disadvantages of Siro?

Siro's disadvantages include battery drain and high data usage on mobile devices, a less developed desktop version, occasional bugs and glitches, and a limited focus on in-person field sales, potentially excluding businesses relying on virtual meetings. It also lacks integrations beyond ServiceTitan, which may be a limitation for teams using other CRM or sales tools.

Alternatives to Siro and Grain

Rilla

Rilla is sales coaching software designed for industries with face-to-face sales interactions, such as home services and medical sales. Rilla records sales conversations, transcribes them, and uses AI to analyze the content. The software then provides feedback to sales representatives on how to improve their performance and helps sales managers conduct more efficient "virtual ride-alongs". This allows for faster, more frequent, and data-driven coaching to improve sales techniques and close rates.

Fathom

Fathom is an AI-powered meeting assistant for Zoom, Google Meet, and Microsoft Teams. It automatically records, transcribes, and summarizes your meetings, allowing you to focus on the conversation instead of note-taking. Fathom can generate AI summaries, highlight key points, and even sync with CRM systems like Salesforce and Hubspot. It offers a free plan with unlimited recording, transcription, and basic summarization, as well as paid premium and team plans with advanced features.

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

Fireflies.ai

Fireflies.ai is an AI assistant designed for meetings. It records, transcribes, summarizes, and analyzes your web conferences from platforms like Zoom and Google Meet. Fireflies provides insights into team performance and helps identify trends in sales calls for coaching opportunities. Use it to improve sales techniques, onboard new hires faster, and create data-backed strategies based on your team's conversations.

Salesforce Sales Cloud

Salesforce Sales Cloud is a cloud-based customer relationship management (CRM) platform designed to help businesses of all sizes increase sales productivity. It offers a range of tools for managing contacts, tracking leads, forecasting sales, and analyzing sales data. Salesforce Sales Cloud stands out for its robust features, including AI-powered insights, automation capabilities, and integrations with other business applications. It can be customized for various industries, making it a flexible solution for managing customer interactions and driving sales growth.

Gong

Gong is a software platform designed to improve sales performance. It records and analyzes sales calls and other customer interactions to provide insights and coaching recommendations. Using artificial intelligence, Gong identifies patterns and trends to help sales teams close more deals, improve forecasting, and increase efficiency. Gong integrates with existing sales tools and is used by companies of all sizes across various industries.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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