Similarweb Sales Intelligence vs HubSpot Marketing Hub

by Gralio Feb 05, 2025

Similarweb Sales Intelligence excels in providing website traffic insights for sales teams to identify and qualify leads, while HubSpot Marketing Hub offers a broader range of marketing tools, including automation and lead nurturing. Similarweb is best for sales teams prioritizing website data, while HubSpot suits businesses needing a comprehensive marketing platform.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5129 reviews and 60 websites, saving 1 day, 4 hours, 59 minutes of reading.

Similarweb Sales Intelligence

HubSpot Marketing Hub

About

Similarweb Sales Intelligence helps businesses find and close more deals using web traffic and engagement data. It provides insights into the online performance of over 100 million companies, allowing you to identify potential customers, analyze their digital strategies, and tailor your sales pitches for better results. You can discover new prospects, qualify leads based on website traffic and engagement metrics, and even get contact information for key decision-makers. This data-driven approach helps sales teams prioritize their efforts and improve their closing rates.

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Summary

Main difference

Similarweb Sales Intelligence is a sales intelligence platform that leverages website traffic and engagement data to help businesses identify, qualify, and connect with potential customers. HubSpot Marketing Hub is a comprehensive marketing platform offering a suite of tools for inbound marketing, lead generation, and marketing automation.

Relative strengths of Similarweb Sales Intelligence (compared to HubSpot Marketing Hub)

Provides detailed website traffic and engagement data for lead qualification.
Offers a convenient Chrome extension for quick analysis.
Focuses on sales intelligence and lead generation based on website activity.

Relative weaknesses of Similarweb Sales Intelligence (compared to HubSpot Marketing Hub)

Limited marketing automation capabilities compared to HubSpot.
Data accuracy can be an issue, especially for smaller websites.
Pricing can be complex and may not be transparent.

Who should use Similarweb Sales Intelligence VS. HubSpot Marketing Hub

Similarweb Sales Intelligence helps sales teams close deals faster. Using website traffic and engagement data, it identifies prospects, analyzes their digital strategies, and provides key decision-maker contact info. Users love the easy-to-use interface and accurate data, but some find the Pro version cluttered. Best for small to medium businesses in software, marketing, or e-commerce.

HubSpot Marketing Hub is a user-friendly platform ideal for businesses of all sizes looking to streamline their marketing efforts. It offers robust analytics, reporting, and integrations. Users praise its ease of use and comprehensive features, but some find the pricing model complex and the free version limited. Consider HubSpot if you prioritize inbound marketing and lead generation.

Ideal for small to medium-sized businesses.
Best for software, marketing/advertising, or e-commerce companies.

Best fit for small, mid-sized, and large businesses seeking an all-in-one marketing platform.
Ideal for various sectors, including healthcare, finance, e-commerce, retail, education, and more.

Similarweb Sales Intelligence and HubSpot Marketing Hub features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Workflows and Bot Builders

Not supported

Workflows and bot builders are not supported.

Supported

HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.
Email and Form Automation

Not supported

Email and form automation is not supported.

Supported

HubSpot Marketing Hub supports email and form automation, streamlining workflows and saving time.
Multi-Channel Campaigns

Not supported

Multi-channel campaigns with SMS or in-product marketing are not supported.

Supported

HubSpot Marketing Hub supports multi-channel campaigns, including SMS and social media.
HubSpot integration

Supported

HubSpot integration is supported and allows data synchronization.

Supported

HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.
Campaign tracking

Not supported

Similarweb Sales Intelligence does not directly offer campaign tracking. Related insights can be gleaned from other Similarweb tools.

Supported

HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.
HubSpot CRM integration

Supported

HubSpot CRM integration is supported and allows syncing customer data.

Supported

HubSpot Marketing Hub supports integration with HubSpot CRM to sync customer data and interactions.

Qualities

Value and Pricing Transparency

-0.17

Neutral sentiment

-0.57

Rather negative sentiment
Customer Service

+1

Strongly positive sentiment

+0.65

Rather positive sentiment
Ease of Use

+0.95

Strongly positive sentiment

+0.8

Strongly positive sentiment
Reliability and Performance

+0.15

Neutral sentiment

+0.42

Rather positive sentiment
Ease of Implementation

+1

Strongly positive sentiment

+0.21

Neutral sentiment
Scalability

No data

+0.29

Neutral sentiment

Similarweb Sales Intelligence and HubSpot Marketing Hub Pricing

No data

User sentiment

Neutral

-0.17

We couldn't find a pricing page for Similarweb Sales Intelligence.

HubSpot offers two Marketing Hub plans: Professional and Enterprise. To get pricing details, you need to contact their sales team.

Plans

User sentiment

Rather negative

-0.57

See full Pricing page

Similarweb Sales Intelligence and HubSpot Marketing Hub review insights

5129 reviews analysed from and

Users love

Easy to use and provides accurate data.
The Chrome extension is very convenient for quick analysis.
Helpful for finding leads and understanding their website traffic.
Provides detailed website traffic data, engagement metrics, and market trends.

User-friendly interface consistently praised for its ease of use.
The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
Excellent training resources and a very active user community.
HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Users dislike

The Pro version interface is too cluttered and overwhelming compared to the free version.
Inaccurate data, especially for smaller websites or niche markets.
Data accuracy can be off, especially traffic data for smaller sites.
Limited weekly usage for the free version.

The "free" version is extremely limited and most core features require paid access.
Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
Some users report slow loading times and occasional glitches or bugs.
Email templates can be difficult to customize beyond basic edits.

Similarweb Sales Intelligence and HubSpot Marketing Hub Ratings

G2

4.5/5

(212)
Glassdoor

3.7/5

(483)

G2

4.4/5

(2516)
Capterra

4.5/5

(2401)
Glassdoor

4.0/5

(3550)

Company health

Employee growth

19% increase in the last year

15% increase in the last year

Web traffic

5% decrease in the last quarter

10% decrease in the last quarter

Financing

June 2024 - $263M

July 2012 - $101M

How do Similarweb's buying signals compare to HubSpot's lead generation tools?

Similarweb focuses on identifying buying signals based on website traffic and engagement, allowing sales teams to prioritize leads based on observed online behavior. HubSpot, while offering lead generation tools like forms, email automation, and campaign tracking, doesn't offer the same level of website behavior analysis for buying signals as Similarweb. HubSpot's strength lies in comprehensive inbound marketing and lead nurturing, while Similarweb specializes in identifying and qualifying leads based on their digital footprints.

Which platform provides better integration with existing sales workflows?

HubSpot Marketing Hub provides better integration with existing sales workflows due to its seamless integration with HubSpot CRM. This allows for enhanced sales and marketing alignment, syncing customer data and interactions. While Similarweb Sales Intelligence offers valuable insights for lead qualification, it lacks the direct CRM integration that HubSpot provides, potentially requiring more manual data transfer between systems. This makes HubSpot a stronger choice for businesses prioritizing a tightly integrated sales and marketing process.

What are the advantages of Similarweb Sales Intelligence?

Similarweb Sales Intelligence excels at revealing buying signals based on website traffic and engagement, allowing sales teams to prioritize high-potential leads. It provides detailed website traffic data, engagement metrics, and market trends, which are valuable for understanding prospect behavior and tailoring sales pitches. The readily available contact information for key decision-makers streamlines outreach and accelerates the sales process.

What are the disadvantages of Similarweb Sales Intelligence?

Similarweb Sales Intelligence has some noted data accuracy issues, particularly for smaller or niche websites, which can impact lead identification and qualification. The Pro version's interface is considered cluttered and less user-friendly compared to the free version, potentially hindering efficient use. The free version also has limited weekly usage, restricting its utility for some users.

Alternatives to Similarweb Sales Intelligence and HubSpot Marketing Hub

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

DemandScience

DemandScience helps businesses like yours find new customers and increase sales. They use data and software to identify companies that are actively looking for products and services like yours. DemandScience offers several tools to connect you with these potential customers including advertising, content marketing, and direct outreach. This helps your sales team focus on the hottest leads and close more deals.

Intuit Mailchimp

Intuit Mailchimp is a popular email marketing platform designed for businesses of all sizes. It helps you create and send marketing emails, automate your email campaigns, and track your results. Mailchimp offers tools to help you grow your audience, segment your customers, and personalize your messaging. It also provides integrations with popular e-commerce platforms and other business tools. Mailchimp stands out with its user-friendly interface, extensive features, and data-driven recommendations to improve your marketing performance.

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

GetResponse MAX

GetResponse MAX is a comprehensive marketing platform for businesses that need to communicate with their customers more effectively. It offers tools for email marketing, marketing automation, and selling online. GetResponse MAX stands out because it provides a wide range of features in one place, making it a convenient solution for businesses. With a focus on driving revenue growth, GetResponse MAX promises to help businesses achieve their marketing goals through advanced tools and dedicated support.

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

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