Similarweb Sales Intelligence vs HubSpot Marketing Hub

by Gralio Feb 05, 2025

Similarweb Sales Intelligence excels in providing website traffic insights for sales teams to identify and qualify leads, while HubSpot Marketing Hub offers a broader range of marketing tools, including automation and lead nurturing. Similarweb is best for sales teams prioritizing website data, while HubSpot suits businesses needing a comprehensive marketing platform.

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This comparison was created by analysing 5129 reviews and 60 websites, saving 1 day, 4 hours, 59 minutes of reading.

Logo of Similarweb Sales Intelligence
Logo of HubSpot Marketing Hub

About

Similarweb Sales Intelligence helps businesses find and close more deals using web traffic and engagement data. It provides insights into the online performance of over 100 million companies, allowing you to identify potential customers, analyze their digital strategies, and tailor your sales pitches for better results. You can discover new prospects, qualify leads based on website traffic and engagement metrics, and even get contact information for key decision-makers. This data-driven approach helps sales teams prioritize their efforts and improve their closing rates.
HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Summary

Main difference
Similarweb Sales Intelligence is a sales intelligence platform that leverages website traffic and engagement data to help businesses identify, qualify, and connect with potential customers. HubSpot Marketing Hub is a comprehensive marketing platform offering a suite of tools for inbound marketing, lead generation, and marketing automation.

Relative strengths of Similarweb Sales Intelligence (compared to HubSpot Marketing Hub)

  • Provides detailed website traffic and engagement data for lead qualification.

  • Offers a convenient Chrome extension for quick analysis.

  • Focuses on sales intelligence and lead generation based on website activity.

Relative weaknesses of Similarweb Sales Intelligence (compared to HubSpot Marketing Hub)

  • Limited marketing automation capabilities compared to HubSpot.

  • Data accuracy can be an issue, especially for smaller websites.

  • Pricing can be complex and may not be transparent.

Who is using Similarweb Sales Intelligence and HubSpot Marketing Hub?

No data
John Short
CEO at Compound Growth Marketing

Who should use Similarweb Sales Intelligence VS. HubSpot Marketing Hub

Similarweb Sales Intelligence helps sales teams close deals faster. Using website traffic and engagement data, it identifies prospects, analyzes their digital strategies, and provides key decision-maker contact info. Users love the easy-to-use interface and accurate data, but some find the Pro version cluttered. Best for small to medium businesses in software, marketing, or e-commerce.

HubSpot Marketing Hub is a user-friendly platform ideal for businesses of all sizes looking to streamline their marketing efforts. It offers robust analytics, reporting, and integrations. Users praise its ease of use and comprehensive features, but some find the pricing model complex and the free version limited. Consider HubSpot if you prioritize inbound marketing and lead generation.

  • Ideal for small to medium-sized businesses.

  • Best for software, marketing/advertising, or e-commerce companies.

  • Best fit for small, mid-sized, and large businesses seeking an all-in-one marketing platform.

  • Ideal for various sectors, including healthcare, finance, e-commerce, retail, education, and more.

Similarweb Sales Intelligence and HubSpot Marketing Hub features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Workflows and Bot Builders
    Not supported

    Workflows and bot builders are not supported.

    Supported

    HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.

  • Email and Form Automation
    Not supported

    Email and form automation is not supported.

    Supported

    HubSpot Marketing Hub supports email and form automation, streamlining workflows and saving time.

  • Multi-Channel Campaigns
    Not supported

    Multi-channel campaigns with SMS or in-product marketing are not supported.

    Supported

    HubSpot Marketing Hub supports multi-channel campaigns, including SMS and social media.

  • HubSpot integration
    Supported

    HubSpot integration is supported and allows data synchronization.

    Supported

    HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.

  • Campaign tracking
    Not supported

    Similarweb Sales Intelligence does not directly offer campaign tracking. Related insights can be gleaned from other Similarweb tools.

    Supported

    HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.

  • HubSpot CRM integration
    Supported

    HubSpot CRM integration is supported and allows syncing customer data.

    Supported

    HubSpot Marketing Hub supports integration with HubSpot CRM to sync customer data and interactions.

Qualities

  • Value and Pricing Transparency
    -1
    Strongly negative sentiment
    -0.63
    Rather negative sentiment
  • Customer Service
    No data
    +0.61
    Rather positive sentiment
  • Ease of Use
    +0.6
    Rather positive sentiment
    +0.81
    Strongly positive sentiment
  • Reliability and Performance
    +0.33
    Rather positive sentiment
    +0.31
    Rather positive sentiment
  • Ease of Implementation
    No data
    +0.12
    Neutral sentiment
  • Scalability
    No data
    +0.36
    Rather positive sentiment

Similarweb Sales Intelligence and HubSpot Marketing Hub Pricing

Pricing information could not be retrieved due to website inaccessibility.

User sentiment

Strongly negative
-1

See full Pricing page

HubSpot offers two Marketing Hub plans: Professional and Enterprise. To get pricing details, you need to contact their sales team.
Plans

User sentiment

Rather negative
-0.57

See full Pricing page

Similarweb Sales Intelligence and HubSpot Marketing Hub review insights

5129 reviews analysed from and

Users love

  • Easy to use and provides accurate data.
  • The Chrome extension is very convenient for quick analysis.
  • Helpful for finding leads and understanding their website traffic.
  • Provides detailed website traffic data, engagement metrics, and market trends.
  • User-friendly interface consistently praised for its ease of use.
  • The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
  • Excellent training resources and a very active user community.
  • HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Users dislike

  • The Pro version interface is too cluttered and overwhelming compared to the free version.
  • Inaccurate data, especially for smaller websites or niche markets.
  • Data accuracy can be off, especially traffic data for smaller sites.
  • Limited weekly usage for the free version.
  • The "free" version is extremely limited and most core features require paid access.
  • Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
  • Some users report slow loading times and occasional glitches or bugs.
  • Email templates can be difficult to customize beyond basic edits.

Similarweb Sales Intelligence and HubSpot Marketing Hub Ratings

  • G2
    4.5/5
    (212)
  • Glassdoor
    3.7/5
    (483)
  • G2
    4.4/5
    (2526)
  • Capterra
    4.5/5
    (2401)
  • Glassdoor
    4.0/5
    (3550)

Company health

Employee growth

19% increase in the last year
15% increase in the last year

Web traffic

5% decrease in the last quarter
10% decrease in the last quarter

Financing

June 2024 - $263M
July 2012 - $101M

How do Similarweb's buying signals compare to HubSpot's lead generation tools?

Similarweb focuses on identifying buying signals based on website traffic and engagement, allowing sales teams to prioritize leads based on observed online behavior. HubSpot, while offering lead generation tools like forms, email automation, and campaign tracking, doesn't offer the same level of website behavior analysis for buying signals as Similarweb. HubSpot's strength lies in comprehensive inbound marketing and lead nurturing, while Similarweb specializes in identifying and qualifying leads based on their digital footprints.

Which platform provides better integration with existing sales workflows?

HubSpot Marketing Hub provides better integration with existing sales workflows due to its seamless integration with HubSpot CRM. This allows for enhanced sales and marketing alignment, syncing customer data and interactions. While Similarweb Sales Intelligence offers valuable insights for lead qualification, it lacks the direct CRM integration that HubSpot provides, potentially requiring more manual data transfer between systems. This makes HubSpot a stronger choice for businesses prioritizing a tightly integrated sales and marketing process.

What are the advantages of Similarweb Sales Intelligence?

Similarweb Sales Intelligence excels at revealing buying signals based on website traffic and engagement, allowing sales teams to prioritize high-potential leads. It provides detailed website traffic data, engagement metrics, and market trends, which are valuable for understanding prospect behavior and tailoring sales pitches. The readily available contact information for key decision-makers streamlines outreach and accelerates the sales process.

What are the disadvantages of Similarweb Sales Intelligence?

Similarweb Sales Intelligence has some noted data accuracy issues, particularly for smaller or niche websites, which can impact lead identification and qualification. The Pro version's interface is considered cluttered and less user-friendly compared to the free version, potentially hindering efficient use. The free version also has limited weekly usage, restricting its utility for some users.

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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