Serpstat vs Semrush

by Gralio Feb 19, 2025

Serpstat and Semrush are both SEO and marketing tools, but they cater to different needs and budgets. Serpstat provides a comprehensive suite of SEO tools at a competitive price, making it ideal for businesses focused on organic search. Semrush, while more expensive, offers a broader range of marketing functionalities, including social media management and paid advertising, making it suitable for businesses with more extensive marketing needs.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4867 reviews and 60 websites, saving 1 day, 3 hours, 32 minutes of reading.

Serpstat

Website LinkedIn Twitter

Semrush

Website LinkedIn Twitter

About

Serpstat is an all-in-one SEO toolkit designed to give businesses a competitive edge online. It helps you track your website's performance in search engines, analyze competitors, research valuable keywords, and develop an effective content strategy. Serpstat offers tools to audit your website, identify technical issues, and track your progress over time. Its features include competitor analysis, keyword research, content creation and analysis, and search engine results page (SERP) tracking. Serpstat is used by businesses of all sizes who want to improve their online visibility and attract more customers.

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

Summary

Main difference

Serpstat is a more affordable option with a focus on SEO tools, while Semrush offers a broader range of marketing functionalities but at a higher price point. Serpstat is better for businesses primarily focused on organic search optimization, while Semrush caters to a wider range of marketing needs.

Relative strengths of Serpstat (compared to Semrush)

More affordable pricing plans compared to Semrush, making it budget-friendly for smaller businesses.
Strong focus on core SEO features like keyword research, rank tracking, and competitor analysis.
User-friendly interface praised for its ease of use and navigation.

Relative weaknesses of Serpstat (compared to Semrush)

Less comprehensive marketing functionalities compared to Semrush, lacking features like social media management and paid advertising tools.
Some users report slower loading times and occasional bugs.
Backlink analysis data may be less complete than Semrush's, potentially impacting link-building strategies.

Who is using Serpstat and Semrush?

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

Kevin Indig

SEO Authority | Growth Advisor | Hypergrowth Partner

Gaetano Di Nardi

Growth Advisor for B2B SaaS Companies

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

Anna York

Digital Marketing Consultant at Anna York Consulting

Brendan Hufford

SaaS Marketing - Growth through Content, Community & SEO

Show all 9 stacks

Who should use Serpstat VS. Semrush

Serpstat is an affordable all-in-one SEO tool best for small to enterprise businesses in marketing, media, or IT. Users love its comprehensive features, user-friendly interface, and extensive keyword databases. However, some have noted slow loading times and occasional bugs. If you need keyword research, competitor analysis, or content strategy tools, Serpstat may be a good fit.

Semrush is a comprehensive digital marketing platform that helps businesses improve their online presence. Ideal for businesses of all sizes, Semrush offers tools for SEO, content marketing, and competitor analysis. Users love Semrush's detailed insights and actionable recommendations, praising its ability to save time and improve site performance. However, some users find the pricing to be high.

Best for small to enterprise-level businesses seeking improved online visibility.
Ideal for e-commerce, marketing, media, and IT companies.

Best for small, medium, and large businesses seeking to enhance their online presence.
Ideal for E-commerce, Media & Entertainment, Marketing & Advertising, and Software companies.

Serpstat and Semrush features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Keyword Research

Supported

Serpstat supports keyword research for SEO and PPC campaigns with competitor analysis and API integration.

Supported

Semrush offers comprehensive keyword research tools for SEO and PPC campaigns, including AI-driven insights.
Competitor Analysis

Supported

Serpstat supports competitor analysis for both SEO and PPC.

Supported

Semrush supports competitor analysis for both SEO and PPC.
Competitor Traffic Analysis

Partially supported

Serpstat supports competitor traffic analysis, but only monthly estimated traffic, not daily or weekly.

Supported

Semrush supports competitor strategy analysis using traffic data and trend analysis over time.
Enterprise SEO Solutions

Supported

Serpstat offers advanced SEO features, API integration, and scalability suitable for large organizations.

Supported

Semrush offers an Enterprise SEO platform with advanced features for large organizations.
SERP Analysis

Supported

Serpstat supports SERP analysis, including competitor analysis, through its SEO tools.

Supported

Semrush provides tools for SERP analysis, including competitor analysis features such as identifying competing websites, analyzing keyword gaps, and comparing backlink profiles.

Qualities

Value and Pricing Transparency

+0

Neutral sentiment

-0.64

Rather negative sentiment
Customer Service

+0.5

Rather positive sentiment

+0.43

Rather positive sentiment
Ease of Use

+0.82

Strongly positive sentiment

+0.67

Rather positive sentiment
Reliability and Performance

+1

Strongly positive sentiment

+0.55

Rather positive sentiment
Ease of Implementation

No data

+0.19

Neutral sentiment
Scalability

No data

-0.56

Rather negative sentiment

Serpstat and Semrush Pricing

No data

See full Pricing page

No data

User sentiment

Rather negative

-0.64

See full Pricing page

Serpstat and Semrush review insights

4857 reviews analysed from and

Users love

Affordable pricing compared to competitors like Ahrefs and SEMrush
Comprehensive suite of SEO tools, including keyword research, site audit, and rank tracking
User-friendly interface and easy navigation
Extensive keyword databases for various countries
Helpful and responsive customer support

SEMrush is great in that it provides not only insights and metrics but clear actions to improve a given page or an entire site!
Semrush takes 70% of the time off designing campaigns that rely on keywords, competitor behavior, or site insights.
I love the way how it shows the analytics of authority score as well as the detailed traffic report of the site.
Domain Overview, Technical SEO auditing, Keyword Research

Users dislike

Slow loading times, especially for reports
Occasional bugs and glitches in the interface
Backlink analysis data can be incomplete compared to other tools
Limited competitor tracking features
Monthly limits on queries can be restrictive

The pricing for SEMrush can be steep, especially since the social media calendar posting feature, now costs an additional $29 per month.
SEMrush has a robust monetization system that adds up very quickly.
Price was a little high for the smallest package.
The cost - we used to be able to share accounts, but now have to register separate accounts for all users.

Serpstat and Semrush Ratings

G2

4.6/5

(462)
Capterra

4.7/5

(169)
TrustPilot

2.9/5

(10)
Glassdoor

4.8/5

(7)

G2

4.5/5

(2095)
Capterra

4.7/5

(2131)
Glassdoor

4.0/5

(272)

Company health

Employee growth

1% increase in the last year

13% increase in the last year

Web traffic

17% decrease in the last quarter

5% decrease in the last quarter

Financing

June 2014 - $250K

January 2018 - $40M

How do Serpstat's "occasional bugs" impact usability compared to Semrush's performance?

Serpstat's "occasional bugs and glitches" negatively impact its usability by causing disruptions and potentially hindering user workflows. While Serpstat is praised for its user-friendly interface, these bugs detract from that experience. In contrast, Semrush, while having lower scores for ease of use and reliability, doesn't have user reviews specifically mentioning bugs or glitches, suggesting a more stable, albeit potentially less intuitive, experience. Therefore, while Semrush might have its own usability challenges, Serpstat's bugginess presents a distinct usability concern that is not apparent with Semrush.

Which platform, Serpstat or Semrush, provides more comprehensive backlink analysis data?

Semrush is considered to have more comprehensive backlink analysis data compared to Serpstat. Serpstat users specifically mention that its backlink data can be incomplete. While neither product description explicitly details the extent of their backlink analysis, user feedback suggests Semrush is stronger in this area.

What are the advantages of Serpstat?

Serpstat offers a more affordable pricing structure compared to Semrush, making it a good option for budget-conscious businesses. Users appreciate Serpstat's comprehensive suite of SEO tools, including keyword research, site audit, and rank tracking, all within a user-friendly interface. While it has some limitations regarding backlink analysis and competitor tracking, its extensive keyword databases and responsive customer support make it a valuable tool for businesses focused on organic search visibility.

What are the disadvantages of Serpstat?

Serpstat users have reported slow loading times, especially for reports, occasional bugs and glitches in the interface, and incomplete backlink analysis data compared to other tools. Additionally, competitor tracking features are considered limited, and monthly query limits can be restrictive for some users.

Alternatives to Serpstat and Semrush

Ahrefs

Ahrefs is a suite of online tools designed to improve a website's search engine ranking and visibility. It provides data and insights on competitors, keywords, backlinks, and website content. Businesses use Ahrefs to research competitor strategies, discover relevant keywords, find link-building opportunities, audit their website for SEO issues, and track their ranking progress against competitors. Ahrefs is known for its large database and focus on data accuracy for marketing professionals.

SE Ranking

SE Ranking is an all-in-one SEO software suite designed to help businesses improve their search engine rankings. It offers a wide range of tools, including keyword research, competitor analysis, website audits, backlink monitoring, and rank tracking. SE Ranking is known for its user-friendly interface and comprehensive set of features, making it suitable for both SEO beginners and experienced professionals. It aims to provide actionable insights and data-driven recommendations to optimize website content, improve visibility, and attract more organic traffic.

Similarweb

Similarweb is like a giant spyglass for the internet. It helps you understand what people are doing online, so you can make smarter decisions for your own website and marketing. Want to know who your competitors are online? Similarweb shows you. Want to see which websites are sending traffic to your competitors (so you can try to get them to send traffic to you)? Similarweb shows you that too. You can even see what keywords people are using to find your competitors, and which online ads are working best for them. Basically, if you want to know how your website stacks up against the competition and find new opportunities to grow online, Similarweb gives you the information to do it.

Ranktracker

Ranktracker is a cloud-based SEO tool that helps businesses improve their search engine rankings. It offers a suite of features including keyword research, competitor analysis, and rank tracking. Ranktracker allows you to monitor your website's ranking position for chosen keywords across multiple search engines like Google, Bing, and Yahoo. It also helps identify technical SEO errors on your website and provides recommendations to fix them. Ranktracker is designed for both small businesses and large agencies looking to improve their online visibility and get more traffic.

Dragon Metrics

Dragon Metrics is a global SEO software platform designed to help businesses improve their search engine rankings. It offers a comprehensive suite of tools, including rank tracking, competitor analysis, reporting, and technical SEO auditing. Dragon Metrics is known for its in-depth data, user-friendly interface, and global coverage, making it suitable for businesses of all sizes looking to boost their online visibility. It promises simplified reporting, clear insights, and ultimately, better rankings.

Moz Pro

Moz Pro is a suite of SEO tools designed to improve your website's visibility on search engines. It offers features such as keyword research, competitor analysis, site auditing, and rank tracking, all within a single platform. Moz Pro aims to help businesses of all sizes understand their website's SEO performance, identify areas for improvement, and track their progress over time. It is known for its user-friendly interface and educational resources.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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