Serpstat vs Ahrefs

by Gralio Feb 19, 2025

Serpstat and Ahrefs are both powerful SEO toolkits, but they cater to different needs and budgets. Serpstat is a great option for businesses looking for a comprehensive and affordable solution, while Ahrefs is better suited for advanced users who require in-depth backlink analysis and competitor insights.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1781 reviews and 60 websites, saving 10 hours, 23 minutes of reading.

Serpstat

Website LinkedIn Twitter

Ahrefs

Website LinkedIn Twitter

About

Serpstat is an all-in-one SEO toolkit designed to give businesses a competitive edge online. It helps you track your website's performance in search engines, analyze competitors, research valuable keywords, and develop an effective content strategy. Serpstat offers tools to audit your website, identify technical issues, and track your progress over time. Its features include competitor analysis, keyword research, content creation and analysis, and search engine results page (SERP) tracking. Serpstat is used by businesses of all sizes who want to improve their online visibility and attract more customers.

Ahrefs is a suite of online tools designed to improve a website's search engine ranking and visibility. It provides data and insights on competitors, keywords, backlinks, and website content. Businesses use Ahrefs to research competitor strategies, discover relevant keywords, find link-building opportunities, audit their website for SEO issues, and track their ranking progress against competitors. Ahrefs is known for its large database and focus on data accuracy for marketing professionals.

Summary

Main difference

Serpstat offers a more affordable and broader suite of SEO tools, making it a good value for mid-sized businesses. Ahrefs, while more expensive, provides superior backlink analysis and deeper competitor insights, which are crucial for advanced SEO strategies.

Relative strengths of Serpstat (compared to Ahrefs)

More affordable pricing plans, suitable for cost-conscious mid-sized businesses.
Broader range of SEO tools, including keyword research, competitor analysis, site audit, and rank tracking.
User-friendly interface and generally easier to navigate.

Relative weaknesses of Serpstat (compared to Ahrefs)

Backlink analysis data is not as comprehensive as Ahrefs.
Limited competitor tracking capabilities compared to Ahrefs.
Occasional bugs and slow loading times can hinder user experience.

Who is using Serpstat and Ahrefs?

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

Olesia Krilyshyn

Sales Acceleration Specialist at Reply.io

Gaetano Di Nardi

Growth Advisor for B2B SaaS Companies

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

Jake Ward

SEO expert; 150K LinkedIn followers

Andrew Charlton

SEO Consultant, Founder of SEO tool companies

Show all 13 stacks

Who should use Serpstat VS. Ahrefs

Serpstat is an affordable all-in-one SEO toolkit designed to boost online visibility and organic traffic. Businesses of all sizes appreciate its user-friendly interface and comprehensive features, including competitor analysis, keyword research, and rank tracking. While some users mention occasional slow loading times, many praise the tool's affordability compared to competitors like Ahrefs and SEMrush.

Ahrefs is a powerful SEO toolsuite ideal for marketers, SEOs, and business owners aiming to boost online visibility. Its comprehensive keyword research and backlink analysis tools are highly praised, enabling users to uncover growth opportunities. While the pricing is a concern for some, the in-depth site audit tool helps identify and resolve technical SEO issues effectively.

Best fit for small to enterprise-level businesses seeking improved online visibility.
Ideal for E-commerce, Media, Software, and Marketing businesses.

Best for small, mid-sized, and enterprise businesses.
Ideal for E-commerce, Marketing & Advertising, and Software/IT companies.

Serpstat and Ahrefs features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Keyword Research

Supported

Serpstat supports keyword research for SEO and PPC campaigns with competitor analysis and API integration.

Supported

Ahrefs supports keyword research for SEO and PPC campaigns.
Competitor Analysis

Supported

Serpstat supports competitor analysis for both SEO and PPC.

Partially supported

Ahrefs supports competitor SEO analysis well, but PPC analysis is less comprehensive.
Ahrefs integration

Not supported

Serpstat does not offer direct integration with Ahrefs.

Supported

Ahrefs integrates with other SEO tools and its own components.
SEO Tool Integration

Not supported

Serpstat does not directly integrate with Ahrefs or SurferSEO.

Supported

Ahrefs supports integration with other SEO tools, including direct integration with Surfer SEO.
Competitor insights

Supported

Serpstat supports competitor SEO insights by analyzing their backlinks, keywords, and traffic sources.

Supported

Ahrefs allows you to analyze competitor SEO performance and strategies through features like competitor identification, detailed SEO metrics analysis, website structure and content analysis, technical SEO analysis, and long-term monitoring.

Qualities

Value and Pricing Transparency

+0

Neutral sentiment

-0.96

Strongly negative sentiment
Customer Service

+0.5

Rather positive sentiment

-0.86

Strongly negative sentiment
Ease of Use

+0.82

Strongly positive sentiment

+0.44

Rather positive sentiment
Reliability and Performance

+1

Strongly positive sentiment

+0.24

Neutral sentiment
Ease of Implementation

No data

+0

Neutral sentiment
Scalability

No data

-0.6

Rather negative sentiment

Serpstat and Ahrefs Pricing

No data

See full Pricing page

No data

User sentiment

Strongly negative

-0.96

We couldn't find a pricing page for Ahrefs.

Serpstat and Ahrefs review insights

1690 reviews analysed from and

Users love

Affordable pricing compared to competitors like Ahrefs and SEMrush
Comprehensive suite of SEO tools, including keyword research, site audit, and rank tracking
User-friendly interface and easy navigation
Extensive keyword databases for various countries
Helpful and responsive customer support

In-depth backlink analysis is consistently praised by users.
Keyword research tools offer comprehensive data, including search volume and difficulty.
Site audit tool is very helpful in identifying and fixing technical SEO issues.
Ahrefs Webmaster Tools is a valuable free resource.

Users dislike

Slow loading times, especially for reports
Occasional bugs and glitches in the interface
Backlink analysis data can be incomplete compared to other tools
Limited competitor tracking features
Monthly limits on queries can be restrictive

The pricing is very high and not very transparent.
The "Lite" plan is too limited, many key features are not included.
Users are reporting being moved off legacy plans to more expensive plans with no warning.
Customer support is slow and sometimes unhelpful.

Serpstat and Ahrefs Ratings

G2

4.6/5

(462)
Capterra

4.7/5

(169)
TrustPilot

2.9/5

(10)
Glassdoor

4.8/5

(7)

G2

4.5/5

(550)
Capterra

4.7/5

(520)
TrustPilot

1.8/5

(81)
Glassdoor

4.9/5

(11)

Company health

Employee growth

1% increase in the last year

No data

Web traffic

17% decrease in the last quarter

11% increase in the last quarter

Financing

June 2014 - $250K

No data

How important is comprehensive competitor analysis versus backlink analysis?

For Ahrefs, backlink analysis is a key strength and a primary focus for its users, making it very important. While comprehensive competitor analysis is still valuable in Ahrefs, Serpstat users highlight its comprehensive suite of SEO tools, including competitor analysis, suggesting a more balanced importance between competitor analysis and backlink analysis for Serpstat users. So, comprehensive competitor analysis is more important relative to backlink analysis in Serpstat than in Ahrefs.

Which product offers a more usable interface for daily SEO tasks?

Serpstat offers a more usable interface for daily SEO tasks. While Ahrefs is known for its powerful data and in-depth analysis, Serpstat receives consistently higher user praise for its ease of use and navigation. Serpstat's user-friendly design makes it more suitable for quickly completing common SEO tasks, whereas Ahrefs can have a steeper learning curve.

What are the advantages of Serpstat?

Serpstat offers a more affordable pricing structure compared to Ahrefs, making it a good option for budget-conscious businesses. Users praise Serpstat's user-friendly interface and comprehensive suite of SEO tools, while Ahrefs users complain about a steep learning curve and limited features on lower-tier plans. Although Ahrefs is known for its in-depth backlink analysis, Serpstat provides a broader range of SEO functionalities for a lower cost.

What are the disadvantages of Serpstat?

Serpstat users report slow loading times, occasional bugs and glitches in the interface, and incomplete backlink analysis data compared to other tools. Additionally, its competitor tracking features are considered limited, and the monthly query limits can be restrictive for some users.

Alternatives to Serpstat and Ahrefs

Semrush

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

SE Ranking

SE Ranking is an all-in-one SEO software suite designed to help businesses improve their search engine rankings. It offers a wide range of tools, including keyword research, competitor analysis, website audits, backlink monitoring, and rank tracking. SE Ranking is known for its user-friendly interface and comprehensive set of features, making it suitable for both SEO beginners and experienced professionals. It aims to provide actionable insights and data-driven recommendations to optimize website content, improve visibility, and attract more organic traffic.

Similarweb

Similarweb is like a giant spyglass for the internet. It helps you understand what people are doing online, so you can make smarter decisions for your own website and marketing. Want to know who your competitors are online? Similarweb shows you. Want to see which websites are sending traffic to your competitors (so you can try to get them to send traffic to you)? Similarweb shows you that too. You can even see what keywords people are using to find your competitors, and which online ads are working best for them. Basically, if you want to know how your website stacks up against the competition and find new opportunities to grow online, Similarweb gives you the information to do it.

Moz Pro

Moz Pro is a suite of SEO tools designed to improve your website's visibility on search engines. It offers features such as keyword research, competitor analysis, site auditing, and rank tracking, all within a single platform. Moz Pro aims to help businesses of all sizes understand their website's SEO performance, identify areas for improvement, and track their progress over time. It is known for its user-friendly interface and educational resources.

Dragon Metrics

Dragon Metrics is a global SEO software platform designed to help businesses improve their search engine rankings. It offers a comprehensive suite of tools, including rank tracking, competitor analysis, reporting, and technical SEO auditing. Dragon Metrics is known for its in-depth data, user-friendly interface, and global coverage, making it suitable for businesses of all sizes looking to boost their online visibility. It promises simplified reporting, clear insights, and ultimately, better rankings.

Ranktracker

Ranktracker is a cloud-based SEO tool that helps businesses improve their search engine rankings. It offers a suite of features including keyword research, competitor analysis, and rank tracking. Ranktracker allows you to monitor your website's ranking position for chosen keywords across multiple search engines like Google, Bing, and Yahoo. It also helps identify technical SEO errors on your website and provides recommendations to fix them. Ranktracker is designed for both small businesses and large agencies looking to improve their online visibility and get more traffic.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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