Yoast vs SEOPress

by Gralio Feb 19, 2025

Yoast and SEOPress are both SEO tools designed to improve website rankings. Yoast offers more comprehensive content optimization features, while SEOPress provides a simpler, budget-friendly option specifically for WordPress users. Yoast is better for businesses with complex content strategies, while SEOPress suits those seeking a streamlined, affordable solution within the WordPress environment.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 231 reviews and 60 websites, saving 1 hour, 47 minutes of reading.

Yoast

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SEOPress

Website LinkedIn Twitter

About

Yoast is a search engine optimization (SEO) software tool that helps website owners improve their ranking in search results like Google. It primarily focuses on content optimization, making it easy for both search engines and human readers to understand your website. Yoast handles technical SEO tasks automatically, eliminating the need for coding, and provides guidance on keyword usage, content readability, and other factors that impact search engine ranking.

SEOPress is a tool that improves your website's ranking on search engines like Google, leading to more visitors. It's a plugin specifically designed for websites using WordPress. This easy-to-use tool helps optimize your website content and provides analytics to track your progress. SEOPress offers both free and paid versions, with the paid version unlocking advanced features like keyword tracking and competitor analysis. It's a popular choice for businesses of all sizes who want a simple way to improve their online visibility.

Summary

Main difference

Yoast offers broader content analysis and optimization features, including AI content generation and multiple keyword optimization, catering to diverse content needs. SEOPress focuses on essential SEO functionalities within WordPress, providing a simplified and cost-effective solution, especially beneficial for smaller businesses or those new to SEO.

Relative strengths of Yoast (compared to SEOPress)

Superior content analysis with readability and keyword suggestions.
Multiple keyword optimization and related keyphrase support.
AI-powered title and meta description generation.

Relative weaknesses of Yoast (compared to SEOPress)

Limited schema markup capabilities compared to SEOPress.
Can be more expensive, especially for smaller businesses.
May have occasional conflicts with other WordPress plugins.

What companies are using Yoast and SEOPress?

No data

WPBeginner

Search Engine Journal

Who should use Yoast VS. SEOPress

Yoast is an SEO tool ideal for website owners looking to boost their search engine rankings. It excels in content optimization, providing automated SEO tasks and guidance on keyword usage, readability, and other ranking factors. Users praise its user-friendly interface and helpful feedback, while some note the limited schema features and the cost of premium features.

SEOPress is a user-friendly WordPress plugin designed to boost your website's search engine ranking. Ideal for bloggers and small businesses, SEOPress offers easy setup, a comprehensive feature set, and affordable pricing. Users praise its simple interface and effectiveness, while some find the customization options overwhelming. If you're looking for a straightforward way to improve your website's SEO, SEOPress is a solid choice.

Best for small to medium-sized businesses.
Ideal for media, marketing, software, and education companies.

Best for small businesses and bloggers.
Suitable for various industries seeking improved online visibility.

Yoast and SEOPress features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

AI-Powered Enhancements

Not supported

Yoast uses AI to enhance SEO, but not general writing like Type.ai.

Not supported

SEOPress uses OpenAI for AI-powered enhancements, not Type.ai.
Content Analysis

Supported

Yoast analyzes content and suggests improvements for readability and SEO.

Supported

SEOPress analyzes content, providing suggestions for readability and SEO.
Multiple Keyword Optimization

Supported

Yoast Premium supports optimizing for multiple keywords and related keyphrases.

Supported

SEOPress supports multiple keyword optimization per page.
AI-Generated SEO Titles & Descriptions

Supported

Yoast SEO Premium and Yoast SEO for Shopify support AI title and description generation.

Supported

SEOPress uses OpenAI to generate SEO titles and meta descriptions.
Customizable reports

Partially supported

Yoast does not directly support custom SEO reports, but integration with Google Data Studio might be possible.

Partially supported

Customizable reports are partially supported via email and third-party integrations.
Technical SEO audit

Partially supported

Yoast SEO helps with XML sitemaps, but not with crawl errors or robots.txt issues.

Supported

SEOPress Pro's Site Audit feature identifies technical SEO issues, including crawl errors, sitemaps, and robots.txt.

Qualities

Value and Pricing Transparency

-0.25

Neutral sentiment

No data
Customer Service

+0.53

Rather positive sentiment

No data
Ease of Use

+0.8

Strongly positive sentiment

No data
Reliability and Performance

+0.56

Rather positive sentiment

No data
Ease of Implementation

+0.56

Rather positive sentiment

No data
Scalability

No data

No data

Yoast and SEOPress Pricing

No data

User sentiment

Neutral

-0.25

We couldn't find a pricing page for Yoast.

No data

User sentiment

Strongly positive

See full Pricing page

Yoast and SEOPress review insights

196 reviews analysed from

Users love

Easy to use, user-friendly interface
Helpful feedback on text and page optimization
Automated SEO tasks and guidance
Content analysis feature with improvement suggestions
Manages meta descriptions, slugs, titles easily

Easy setup and initial configuration wizard.
Comprehensive features, including schema markup, sitemaps, and Google integrations.
Affordable pricing, especially the Pro version for unlimited sites.
Simple and user-friendly interface for basic SEO tasks.
Effective for on-page optimization and improving search engine ranking.

Users dislike

Limited schema.org features, requiring third-party tools
Limited Schema types available
Free version lacks some key features available in premium
Premium features can be pricey for smaller businesses or single-site owners
Occasional conflicts with other plugins

Difficult settings customization and overwhelming information display.
Limited features compared to competitors, especially for internal link suggestions.
Occasional compatibility issues with WordPress updates and inefficient customer support.
Restrictive free version.
Unlimited license restrictions and unclear terms and conditions.

Yoast and SEOPress Ratings

G2

4.6/5

(185)
TrustPilot

4.6/5

(20)

G2

4.4/5

(15)
TrustPilot

4.1/5

(15)

Company health

Employee growth

No change in the last year

Web traffic

69% increase in the last quarter

No data

Financing

No data

How do Yoast and SEOPress compare for content optimization features?

Both Yoast and SEOPress offer robust content optimization features. Yoast excels with its content analysis, providing readability suggestions and SEO advice, along with AI-powered title and description generation in its premium versions. SEOPress, while also offering on-page optimization and schema markup, focuses on a comprehensive SEO suite including keyword tracking and sitemaps. Yoast is praised for its user-friendly interface, while SEOPress is favored for its affordability, particularly for users with multiple websites. Ultimately, the best choice depends on specific needs and budget.

Which product is easier to integrate into a WordPress environment?

SEOPress is easier to integrate into a WordPress environment. It is specifically designed as a WordPress plugin, while Yoast, although compatible with WordPress, is a more general SEO tool. This dedicated design likely translates to smoother integration and fewer potential conflicts.

What are the advantages of Yoast?

Yoast offers broader content analysis features, including AI-powered title and description generation, and caters to a wider range of industries, particularly media, software, and marketing, compared to SEOPress's focus on WordPress users. Yoast also boasts significantly higher website traffic growth, suggesting broader market adoption and recognition. While both have similar user ratings, Yoast's larger user base provides more reviews and feedback, indicating a more established presence.

What are the disadvantages of Yoast?

Yoast users have noted some limitations regarding schema.org features, often requiring third-party tools for full implementation. The free version lacks key features available in the premium version, which can be expensive for smaller businesses. Occasionally, conflicts with other plugins can arise.

Alternatives to Yoast and SEOPress

Squirrly

Squirrly SEO is an AI-powered suite of SEO tools for WordPress websites. It simplifies search engine optimization with features for keyword research, content optimization, technical SEO, and rank tracking. Squirrly SEO provides users with data-driven SEO goals and a user-friendly, "paint-by-numbers" approach. It's designed to help businesses improve their website's search engine rankings and attract more organic traffic.

Semrush

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

Rank Math

Rank Math is a search engine optimization (SEO) tool that helps your website rank higher on Google. It offers a free SEO analysis tool to identify issues holding back your website. Rank Math points out these issues and provides suggestions for improvement. For more in-depth website optimization, they offer a paid suite of SEO tools.

Copywritely

Copywritely is an SEO tool that helps businesses improve the quality and search engine ranking of their online content. The software provides users with features designed to optimize content for both human readers and search engine algorithms. This includes identifying and suggesting improvements to keyword usage, readability, and plagiarism.

SE Ranking

SE Ranking is an all-in-one SEO software suite designed to help businesses improve their search engine rankings. It offers a wide range of tools, including keyword research, competitor analysis, website audits, backlink monitoring, and rank tracking. SE Ranking is known for its user-friendly interface and comprehensive set of features, making it suitable for both SEO beginners and experienced professionals. It aims to provide actionable insights and data-driven recommendations to optimize website content, improve visibility, and attract more organic traffic.

AIOSEO

AIOSEO is a popular tool designed to make it easier for WordPress websites to rank higher in search results like Google. Used by over 3 million websites, AIOSEO simplifies complex SEO tasks, making it easier for you to manage your website's search engine optimization without being an expert. It helps you optimize your website content, analyze your SEO performance, and provides tools for local SEO, e-commerce, and more. If you are looking for a comprehensive solution to improve your website's visibility and attract more organic traffic, AIOSEO is worth considering.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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