Semrush vs Seobility

by Gralio Mar 02, 2025

Semrush and Seobility both offer SEO tools for businesses to improve their online visibility. Semrush is a more comprehensive marketing platform with a wider range of tools and deeper data insights, while Seobility offers a more focused, user-friendly approach to SEO, making it a better value for smaller businesses or those primarily needing SEO features.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4597 reviews and 60 websites, saving 1 day, 2 hours, 2 minutes of reading.

Semrush

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Seobility

Website LinkedIn Twitter

About

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

Seobility is an online SEO (Search Engine Optimization) tool that helps businesses improve their website rankings on Google. It offers a suite of features including website auditing, rank tracking, and backlink analysis, providing insights and recommendations to improve a website's visibility. Seobility is designed for both SEO professionals and beginners, aiming to make website optimization accessible and effective. The tool provides a free trial for users to explore its features.

Summary

Main difference

Semrush offers a broader suite of marketing tools beyond SEO, including content marketing, competitor analysis, social media management, and paid advertising. Seobility focuses primarily on SEO tools, offering website auditing, rank tracking, backlink analysis, and content optimization recommendations.

Relative strengths of Semrush (compared to Seobility)

Wider range of marketing tools beyond SEO (content marketing, competitor analysis, social media, paid advertising)
Larger database and market insights
Enterprise-level SEO features

Relative weaknesses of Semrush (compared to Seobility)

Can be more expensive, especially with additional features
Steeper learning curve due to the extensive feature set
Less user-friendly interface compared to Seobility

Who is using Semrush and Seobility?

Kevin Indig

SEO Authority | Growth Advisor | Hypergrowth Partner

Gaetano Di Nardi

Growth Advisor for B2B SaaS Companies

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

Anna York

Digital Marketing Consultant at Anna York Consulting

Brendan Hufford

SaaS Marketing - Growth through Content, Community & SEO

Show all 9 stacks

Ane Wiese

SEO Lead at saas.group | Data-driven SaaS SEO

Who should use Semrush VS. Seobility

Semrush is a comprehensive online visibility and marketing platform offering tools for SEO, content marketing, and competitor analysis. Users praise its actionable insights and detailed traffic reports, but some find the pricing structure complex. Ideal for businesses looking to improve their online presence through data-driven strategies.

Seobility is an SEO tool that helps businesses improve their website rankings. Offering features like website auditing, rank tracking, and backlink analysis, Seobility provides actionable insights for both beginners and experts. Users appreciate the clear interface and comprehensive audits, but some find certain explanations too technical. Seobility's free and premium plans cater to various budgets and needs.

Ideal for businesses of all sizes seeking to improve their online presence and achieve marketing goals.
Strong fit for E-commerce, Media & Entertainment, and Marketing & Advertising industries.

Ideal for small to large businesses seeking improved SEO performance.
Suitable for various sectors, including marketing, ecommerce, and IT.

Semrush and Seobility features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Email & SMS

Not supported

Semrush does not support sending emails or SMS messages.

Not supported

Seobility does not support sending emails or SMS messages.
Keyword Research

Supported

Semrush supports keyword research with tools and a large database.

Supported

Seobility offers a comprehensive keyword research tool for improved website traffic and SEO performance.
Competitor Traffic Analysis

Supported

Semrush supports competitor strategy analysis using traffic data and trend analysis over time.

Not supported

Competitor traffic analysis is not supported.
Enterprise SEO Solutions

Supported

Semrush offers an Enterprise SEO platform with advanced features for large organizations.

Partially supported

Seobility offers features suitable for large organizations but may not fully meet advanced enterprise SEO needs.
Data-Driven Content Strategy

Supported

Semrush supports data-driven content strategy with keyword research, competitor analysis, and content effectiveness analysis.

Supported

Seobility supports data-driven content strategy by offering keyword research and SEO analysis tools.
SERP Analysis

Supported

Semrush provides tools for SERP analysis, including competitor analysis features such as identifying competing websites, analyzing keyword gaps, and comparing backlink profiles.

Supported

Seobility offers SERP analysis including competitor analysis.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Semrush and Seobility Pricing

No data

See full Pricing page

Seobility offers a tiered subscription pricing model with a free Basic plan, a Premium plan with a 14-day free trial, and an Agency plan. The Basic plan is well suited for newbies and hobbyists. The Premium plan is for small and mid-size businesses. The Agency plan is for large websites, large companies & agencies.

Plans

See full Pricing page

Semrush and Seobility review insights

Users love

SEMrush is great in that it provides not only insights and metrics but clear actions to improve a given page or an entire site!
Semrush takes 70% of the time off designing campaigns that rely on keywords, competitor behavior, or site insights.
I love the way how it shows the analytics of authority score as well as the detailed traffic report of the site.
Domain Overview, Technical SEO auditing, Keyword Research

Clear and easy-to-understand interface
Comprehensive website audit and actionable recommendations
Helpful for beginners to learn about SEO
Good value for the price, especially the free version

Users dislike

The pricing for SEMrush can be steep, especially since the social media calendar posting feature, now costs an additional $29 per month.
SEMrush has a robust monetization system that adds up very quickly.
Price was a little high for the smallest package.
The cost - we used to be able to share accounts, but now have to register separate accounts for all users.

Some explanations are too technical
The tool flags headings as too short even when they are a reasonable length
The crawling process can be slow
False "free" claims: Many users feel the "free" service is a misleading bait-and-switch

Semrush and Seobility Ratings

Glassdoor

4.0/5

(272)

Company health

Employee growth

13% increase in the last year

14% increase in the last year

Web traffic

5% decrease in the last quarter

No data

Financing

January 2018 - $40M

No data

How do Semrush's enterprise SEO features compare to Seobility's offerings?

Semrush provides a more robust enterprise SEO platform with advanced features and broader capabilities compared to Seobility. While both offer competitor analysis and keyword research, Semrush's enterprise solution is geared towards larger organizations with more complex needs, offering deeper data analysis and more comprehensive reporting. Seobility, while suitable for businesses of all sizes, focuses on a more streamlined approach to SEO, making it potentially more accessible for smaller businesses or those new to SEO.

Which product offers better value for a small business focused on content optimization?

For a small business focused on content optimization, Seobility offers better value. It receives high user praise for its ease of use, content optimization features, and affordability, especially with its free Basic plan. While Semrush offers a broader suite of marketing tools, its higher cost and user complaints about pricing make it less ideal for a small business primarily concerned with content optimization. Seobility's focus on SEO and user-friendly interface makes it a more accessible and cost-effective choice for content-focused small businesses.

What are the advantages of Semrush?

Semrush offers a broader range of functionalities beyond SEO, encompassing content marketing, competitor analysis, social media management, and paid advertising, making it a more comprehensive marketing platform. It boasts a larger database, providing deeper insights into keywords, backlinks, and competitor strategies, which is particularly beneficial for enterprise-level SEO and competitive analysis. Semrush is utilized by many Fortune 500 companies, suggesting a higher level of trust and adoption within larger organizations.

What are the disadvantages of Semrush?

Semrush's main disadvantage is its pricing, which is considered expensive, especially for smaller businesses or those needing only a few of its features. Users have also complained about the added cost for certain features like social media management.

Alternatives to Semrush and Seobility

Ahrefs

Ahrefs is a suite of online tools designed to improve a website's search engine ranking and visibility. It provides data and insights on competitors, keywords, backlinks, and website content. Businesses use Ahrefs to research competitor strategies, discover relevant keywords, find link-building opportunities, audit their website for SEO issues, and track their ranking progress against competitors. Ahrefs is known for its large database and focus on data accuracy for marketing professionals.

cognitiveSEO

cognitiveSEO is a suite of search engine optimization (SEO) tools designed to help businesses improve their website ranking on Google. Its tools analyze your website, your competitors, and keywords to find opportunities to improve your content and attract more visitors. cognitiveSEO offers features like website audits, backlink analysis, rank tracking, and content optimization suggestions. Its focus is on providing actionable insights that can be used to create a data-driven SEO strategy.

Similarweb

Similarweb is like a giant spyglass for the internet. It helps you understand what people are doing online, so you can make smarter decisions for your own website and marketing. Want to know who your competitors are online? Similarweb shows you. Want to see which websites are sending traffic to your competitors (so you can try to get them to send traffic to you)? Similarweb shows you that too. You can even see what keywords people are using to find your competitors, and which online ads are working best for them. Basically, if you want to know how your website stacks up against the competition and find new opportunities to grow online, Similarweb gives you the information to do it.

SE Ranking

SE Ranking is an all-in-one SEO software suite designed to help businesses improve their search engine rankings. It offers a wide range of tools, including keyword research, competitor analysis, website audits, backlink monitoring, and rank tracking. SE Ranking is known for its user-friendly interface and comprehensive set of features, making it suitable for both SEO beginners and experienced professionals. It aims to provide actionable insights and data-driven recommendations to optimize website content, improve visibility, and attract more organic traffic.

SERPPLE

SERPPLE is an SEO tool that tracks your website's daily ranking on Google for chosen keywords. It offers competitor analysis, keyword suggestions, and content optimization audits. SERPPLE provides alerts for changes in your website ranking and competitor activity. Designed for both beginners and SEO professionals, it aims to be user-friendly and affordable while providing actionable insights to improve your website's visibility and organic traffic.

Serpstat

Serpstat is an all-in-one SEO toolkit designed to give businesses a competitive edge online. It helps you track your website's performance in search engines, analyze competitors, research valuable keywords, and develop an effective content strategy. Serpstat offers tools to audit your website, identify technical issues, and track your progress over time. Its features include competitor analysis, keyword research, content creation and analysis, and search engine results page (SERP) tracking. Serpstat is used by businesses of all sizes who want to improve their online visibility and attract more customers.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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