ZoomInfo Sales vs Sendler - Personalized Video Automation

by Gralio Mar 08, 2025

ZoomInfo Sales is a robust sales intelligence platform with a large database and CRM integrations, while Sendler specializes in personalized video automation for outreach. Choose ZoomInfo for data-driven lead management and Sendler for enhanced video communication.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2537 reviews and 40 websites, saving 14 hours, 25 minutes of reading.

ZoomInfo Sales

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Sendler - Personalized Video Automation

About

ZoomInfo Sales is a sales intelligence platform designed for mid-sized to large B2B companies. It offers access to a vast database of company and contact information, helping businesses identify and target potential customers. The platform provides tools for lead generation, sales engagement, and data management, all within a single system. ZoomInfo Sales promises to streamline sales processes, improve productivity, and ultimately increase sales success rates.

Sendler is a video communication tool designed to help businesses personalize their outreach. With Sendler, you can create thousands of personalized videos from a single recording, tailoring each video to a specific prospect. This can be particularly valuable for sales teams looking to improve engagement and conversion rates.

Summary

Main difference

ZoomInfo Sales offers comprehensive B2B sales intelligence data and tools for lead generation and management, ideal for mid-sized to large businesses seeking robust data and CRM integration. Sendler focuses on personalized video outreach automation, making it suitable for smaller businesses prioritizing video engagement and personalized communication.

Relative strengths of ZoomInfo Sales (compared to Sendler - Personalized Video Automation)

Extensive B2B database with firmographic and contact data.
Integration with CRM systems for streamlined workflows.
Advanced search filters and lead routing capabilities.

Relative weaknesses of ZoomInfo Sales (compared to Sendler - Personalized Video Automation)

Data accuracy concerns and potential for outdated information.
Higher pricing may be less accessible to smaller businesses.
Limited geographic coverage outside North America.

Who is using ZoomInfo Sales and Sendler - Personalized Video Automation?

Kyle Poyar

Co-Founder & Operating Partner | Growth Unhinged

Will Navikas

Strategic Advisor at Sendspark

Elric Legloire

The Outbound Kitchen Chef

Olesia Krilyshyn

Sales Acceleration Specialist at Reply.io

Brendan Short

Founder @ The Signal

Noam Nisand

Leed Services Founder

Charlie Hills

I use AI to create content that converts

Who should use ZoomInfo Sales VS. Sendler - Personalized Video Automation

ZoomInfo Sales is a robust sales intelligence platform ideal for mid-size to large B2B businesses. Users praise its intuitive interface and powerful search filters, enabling efficient lead identification and CRM integration. However, some users have noted concerns about data accuracy, geographic limitations, and pricing. It's best suited for companies focused on North American markets and seeking comprehensive sales intelligence tools.

Sendler is a personalized video automation tool ideal for sales teams in small to medium-sized businesses. Create thousands of personalized videos from a single recording, boosting engagement and conversions. Sendler offers detailed video analytics and integrates with existing sales tools. Users praise the platform's ease of use and effectiveness in improving response rates.

Best for medium to large B2B companies.
Ideal for Software, IT, Education, Finance, and similar industries.

Best for small to medium-sized businesses (1-100 employees) looking to boost sales.
Ideal for software, marketing, and professional services.

ZoomInfo Sales and Sendler - Personalized Video Automation features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Firmographics enrichment

Supported

ZoomInfo Sales offers firmographic data enrichment including company size, industry and revenue.

Not supported

Sendler does not directly support firmographic enrichment.
Email enrichment

Supported

ZoomInfo Sales enriches lead data with verified emails and syncs it with CRM systems.

Not supported

Email enrichment is not directly supported.
Lead routing

Supported

ZoomInfo Sales automatically routes leads based on criteria like company size, industry, and geography.

Unknown

Lead routing is not mentioned in the provided sources.
Email discovery

Supported

ZoomInfo Sales supports finding and verifying email addresses using its own and integrated tools.

Not supported

Sendler does not appear to have email discovery features.

Qualities

Value and Pricing Transparency

-0.28

Neutral sentiment

No data
Customer Service

+0.79

Strongly positive sentiment

No data
Ease of Use

+0.84

Strongly positive sentiment

No data
Reliability and Performance

-0.01

Neutral sentiment

No data
Ease of Implementation

+0.43

Rather positive sentiment

No data
Scalability

-0.33

Rather negative sentiment

No data

ZoomInfo Sales and Sendler - Personalized Video Automation Pricing

ZoomInfo offers flexible packages for sales, marketing, and talent solutions. Pricing details are not available on the page but a free trial is offered.

User sentiment

Neutral

-0.28

See full Pricing page

No data

We couldn't find a pricing page for Sendler - Personalized Video Automation.

ZoomInfo Sales and Sendler - Personalized Video Automation review insights

2537 reviews analysed from

Users love

The platform offers a vast database of companies and contacts.
Intuitive and user-friendly interface is frequently praised.
Advanced search filters allow for granular and efficient lead identification.
Seamless integration with popular CRM systems like Salesforce.

No data

Users dislike

Data accuracy is a major concern, with frequent mentions of outdated or inaccurate contact information, especially for phone numbers.
Geographic coverage is limited, with a heavy emphasis on North America and weaker data for other regions like APAC.
Pricing is high and considered expensive by many users, particularly for smaller businesses.
Limited export functionality can be frustrating for users who need to work with large lists.

No data

ZoomInfo Sales and Sendler - Personalized Video Automation Ratings

G2

4.4/5

(2524)
Glassdoor

3.8/5

(1631)

G2

5.0/5

(13)

Company health

Employee growth

5% increase in the last year

No data

Web traffic

24% decrease in the last quarter

301% increase in the last quarter

Financing

November 2023 - $9M

No data

How does ZoomInfo Sales's data accuracy compare to Sendler's video personalization capabilities?

ZoomInfo Sales's data accuracy is a frequent complaint among users, with many reporting outdated or inaccurate contact information. Sendler's video personalization capabilities are its core strength, allowing users to create customized videos for outreach. These are distinct features of different products and not directly comparable.

Which product better integrates with existing sales workflows for lead generation?

ZoomInfo Sales better integrates with existing sales workflows for lead generation. Its features like lead routing, firmographic enrichment, and email enrichment are designed to streamline the lead generation process and integrate with CRM systems. While Sendler offers personalized video outreach, which can be a valuable tool, it lacks the comprehensive suite of integrations and lead management features offered by ZoomInfo Sales. Therefore, for businesses focused on optimizing lead generation within existing sales processes, ZoomInfo is the stronger choice.

What are the advantages of ZoomInfo Sales?

ZoomInfo Sales offers a large database of company and contact information, advanced search filters, and seamless CRM integrations, making it advantageous for lead generation and sales process enhancement. It particularly benefits medium to large B2B companies seeking to streamline lead identification and qualification.

What are the disadvantages of ZoomInfo Sales?

Users of ZoomInfo Sales often complain about data accuracy, particularly outdated or incorrect phone numbers. Geographic coverage is also a noted weakness, with strong North American data but weaker international information, especially in the APAC region. Finally, the platform's pricing is often seen as high, particularly for smaller businesses, and its limited export functionality can be frustrating.

Alternatives to ZoomInfo Sales and Sendler - Personalized Video Automation

Apollo.io

Apollo.io is a sales platform designed to help you find new customers and close deals faster. It provides access to a database of business contacts and companies, tools to manage sales outreach, and features like automated workflows and performance analytics. Apollo.io aims to be a central hub for sales teams to manage their entire sales process, from prospecting to closing.

Wistia

Wistia is a video marketing platform designed for businesses of all sizes. It provides a single location to create, host, and track the success of your videos. Wistia offers tools to easily customize your video player, capture leads, and integrate with popular marketing platforms. Its analytics dashboard helps you understand how viewers engage with your content.

amplemarket

Amplemarket is an AI-powered sales platform designed to help businesses find and close more deals. It offers tools for lead generation, personalized outreach across multiple channels (like email and LinkedIn), and sales performance management. Amplemarket's focus is on improving sales team efficiency and increasing revenue through AI-driven insights and automation. Its key features include data enrichment, intent signal identification, and automated email and LinkedIn engagement.

Konvey

Konvey is a video messaging software designed to simplify business communication. It aims to help you onboard new clients, educate your audience, and enhance customer support through personalized video messages. Konvey promotes itself as an easy-to-use tool for boosting sales and gathering customer feedback.

RepliQ

RepliQ helps businesses, particularly marketing and lead generation agencies, personalize their cold outreach at scale. The software automatically creates unique videos, images, and text elements using information from your prospect lists and integrates with popular outreach tools. This allows you to send personalized messages, including videos featuring a prospect's website or social media, to stand out in a crowded inbox and improve response rates.

Warmly

Warmly is a software platform designed to help businesses, especially small and medium-sized ones, increase sales. It identifies companies visiting your website and reveals information about them, like what they do and who to contact. This helps sales teams focus on the hottest leads and automate outreach for quicker conversions. Warmly integrates with popular sales and marketing tools you might already use, such as customer relationship management (CRM) and marketing automation platforms.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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