Serpstat vs Semrush

by Gralio Feb 19, 2025

Serpstat and Semrush are both SEO and marketing tools, but they cater to different needs and budgets. Serpstat provides a comprehensive suite of SEO tools at a competitive price, making it ideal for businesses focused on organic search. Semrush, while more expensive, offers a broader range of marketing functionalities, including social media management and paid advertising, making it suitable for businesses with more extensive marketing needs.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4867 reviews and 60 websites, saving 1 day, 3 hours, 32 minutes of reading.

Logo of Serpstat
Logo of Semrush

About

Serpstat is an all-in-one SEO toolkit designed to give businesses a competitive edge online. It helps you track your website's performance in search engines, analyze competitors, research valuable keywords, and develop an effective content strategy. Serpstat offers tools to audit your website, identify technical issues, and track your progress over time. Its features include competitor analysis, keyword research, content creation and analysis, and search engine results page (SERP) tracking. Serpstat is used by businesses of all sizes who want to improve their online visibility and attract more customers.
Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

Summary

Main difference
Serpstat is a more affordable option with a focus on SEO tools, while Semrush offers a broader range of marketing functionalities but at a higher price point. Serpstat is better for businesses primarily focused on organic search optimization, while Semrush caters to a wider range of marketing needs.

Relative strengths of Serpstat (compared to Semrush)

  • More affordable pricing plans compared to Semrush, making it budget-friendly for smaller businesses.

  • Strong focus on core SEO features like keyword research, rank tracking, and competitor analysis.

  • User-friendly interface praised for its ease of use and navigation.

Relative weaknesses of Serpstat (compared to Semrush)

  • Less comprehensive marketing functionalities compared to Semrush, lacking features like social media management and paid advertising tools.

  • Some users report slower loading times and occasional bugs.

  • Backlink analysis data may be less complete than Semrush's, potentially impacting link-building strategies.

Who is using Serpstat and Semrush?

Connor Gillivan
SEO expert; 7x Founder (Exit in 2019)
Kai Cromwell
eCommerce SEO
Nathan Gotch
Co-Founder & CEO at Rankability
Kevin Indig
SEO Authority | Growth Advisor | Hypergrowth Partner
Tymon Terlikiewicz
CTO at Gralio
Brendan Hufford
SaaS Marketing - Growth through Content, Community & SEO
Show all 12 stacks

Who should use Serpstat VS. Semrush

Serpstat is an affordable all-in-one SEO tool best for small to enterprise businesses in marketing, media, or IT. Users love its comprehensive features, user-friendly interface, and extensive keyword databases. However, some have noted slow loading times and occasional bugs. If you need keyword research, competitor analysis, or content strategy tools, Serpstat may be a good fit.

Semrush is a comprehensive digital marketing platform that helps businesses improve their online presence. Ideal for businesses of all sizes, Semrush offers tools for SEO, content marketing, and competitor analysis. Users love Semrush's detailed insights and actionable recommendations, praising its ability to save time and improve site performance. However, some users find the pricing to be high.

  • Best for small to enterprise-level businesses seeking improved online visibility.

  • Ideal for e-commerce, marketing, media, and IT companies.

  • Best for small, medium, and large businesses seeking to enhance their online presence.

  • Ideal for E-commerce, Media & Entertainment, Marketing & Advertising, and Software companies.

Serpstat and Semrush features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Keyword Research
    Supported

    Serpstat supports keyword research for SEO and PPC campaigns with competitor analysis and API integration.

    Supported

    Semrush offers comprehensive keyword research tools for SEO and PPC campaigns, including AI-driven insights.

  • Competitor Analysis
    Supported

    Serpstat supports competitor analysis for both SEO and PPC.

    Supported

    Semrush supports competitor analysis for both SEO and PPC.

  • Competitor Traffic Analysis
    Partially supported

    Serpstat supports competitor traffic analysis, but only monthly estimated traffic, not daily or weekly.

    Supported

    Semrush supports competitor strategy analysis using traffic data and trend analysis over time.

  • Enterprise SEO Solutions
    Supported

    Serpstat offers advanced SEO features, API integration, and scalability suitable for large organizations.

    Supported

    Semrush offers an Enterprise SEO platform with advanced features for large organizations.

  • SERP Analysis
    Supported

    Serpstat supports SERP analysis, including competitor analysis, through its SEO tools.

    Supported

    Semrush provides tools for SERP analysis, including competitor analysis features such as identifying competing websites, analyzing keyword gaps, and comparing backlink profiles.

Qualities

  • Value and Pricing Transparency
    +0.2
    Neutral sentiment
    -0.63
    Rather negative sentiment
  • Customer Service
    +1
    Strongly positive sentiment
    +0.32
    Rather positive sentiment
  • Ease of Use
    +0.78
    Strongly positive sentiment
    +0.65
    Rather positive sentiment
  • Reliability and Performance
    +1
    Strongly positive sentiment
    +0.58
    Rather positive sentiment
  • Ease of Implementation
    No data
    +0.21
    Neutral sentiment
  • Scalability
    No data
    -0.5
    Rather negative sentiment

Serpstat and Semrush Pricing

Serpstat offers a 7-day free trial for the Individual and Team plans. Annual subscriptions offer savings compared to monthly billing. Custom pricing is available for enterprises and non-profits upon request.
Plans

User sentiment

Neutral
+0.2

See full Pricing page

Semrush offers a free trial for all plans. Users can cancel, downgrade, or upgrade their plan at any time.
Plans

User sentiment

Rather negative
-0.63

See full Pricing page

Serpstat and Semrush review insights

4857 reviews analysed from and

Users love

  • Affordable pricing compared to competitors like Ahrefs and SEMrush
  • Comprehensive suite of SEO tools, including keyword research, site audit, and rank tracking
  • User-friendly interface and easy navigation
  • Extensive keyword databases for various countries
  • Helpful and responsive customer support
  • SEMrush is great in that it provides not only insights and metrics but clear actions to improve a given page or an entire site!
  • Semrush takes 70% of the time off designing campaigns that rely on keywords, competitor behavior, or site insights.
  • I love the way how it shows the analytics of authority score as well as the detailed traffic report of the site.
  • Domain Overview, Technical SEO auditing, Keyword Research

Users dislike

  • Slow loading times, especially for reports
  • Occasional bugs and glitches in the interface
  • Backlink analysis data can be incomplete compared to other tools
  • Limited competitor tracking features
  • Monthly limits on queries can be restrictive
  • The pricing for SEMrush can be steep, especially since the social media calendar posting feature, now costs an additional $29 per month.
  • SEMrush has a robust monetization system that adds up very quickly.
  • Price was a little high for the smallest package.
  • The cost - we used to be able to share accounts, but now have to register separate accounts for all users.

Serpstat and Semrush Ratings

  • G2
    4.6/5
    (462)
  • Capterra
    4.7/5
    (169)
  • Glassdoor
    4.8/5
    (7)
  • G2
    4.5/5
    (2095)
  • Capterra
    4.7/5
    (2131)
  • Glassdoor
    4.0/5
    (272)

Company health

Employee growth

1% increase in the last year
13% increase in the last year

Web traffic

17% decrease in the last quarter
5% decrease in the last quarter

Financing

June 2014 - $250K
January 2018 - $40M

How do Serpstat's "occasional bugs" impact usability compared to Semrush's performance?

Serpstat's "occasional bugs and glitches" negatively impact its usability by causing disruptions and potentially hindering user workflows. While Serpstat is praised for its user-friendly interface, these bugs detract from that experience. In contrast, Semrush, while having lower scores for ease of use and reliability, doesn't have user reviews specifically mentioning bugs or glitches, suggesting a more stable, albeit potentially less intuitive, experience. Therefore, while Semrush might have its own usability challenges, Serpstat's bugginess presents a distinct usability concern that is not apparent with Semrush.

Which platform, Serpstat or Semrush, provides more comprehensive backlink analysis data?

Semrush is considered to have more comprehensive backlink analysis data compared to Serpstat. Serpstat users specifically mention that its backlink data can be incomplete. While neither product description explicitly details the extent of their backlink analysis, user feedback suggests Semrush is stronger in this area.

What are the advantages of Serpstat?

Serpstat offers a more affordable pricing structure compared to Semrush, making it a good option for budget-conscious businesses. Users appreciate Serpstat's comprehensive suite of SEO tools, including keyword research, site audit, and rank tracking, all within a user-friendly interface. While it has some limitations regarding backlink analysis and competitor tracking, its extensive keyword databases and responsive customer support make it a valuable tool for businesses focused on organic search visibility.

What are the disadvantages of Serpstat?

Serpstat users have reported slow loading times, especially for reports, occasional bugs and glitches in the interface, and incomplete backlink analysis data compared to other tools. Additionally, competitor tracking features are considered limited, and monthly query limits can be restrictive for some users.

Alternatives to Serpstat and Semrush

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serpstat vs Ranktracker
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serpstat vs SISTRIX
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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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