Semrush vs Seobility

by Gralio Mar 02, 2025

Semrush and Seobility both offer SEO tools for businesses to improve their online visibility. Semrush is a more comprehensive marketing platform with a wider range of tools and deeper data insights, while Seobility offers a more focused, user-friendly approach to SEO, making it a better value for smaller businesses or those primarily needing SEO features.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4597 reviews and 60 websites, saving 1 day, 2 hours, 2 minutes of reading.

Logo of Semrush
Logo of Seobility

About

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.
Seobility is an online SEO (Search Engine Optimization) tool that helps businesses improve their website rankings on Google. It offers a suite of features including website auditing, rank tracking, and backlink analysis, providing insights and recommendations to improve a website's visibility. Seobility is designed for both SEO professionals and beginners, aiming to make website optimization accessible and effective. The tool provides a free trial for users to explore its features.

Summary

Main difference
Semrush offers a broader suite of marketing tools beyond SEO, including content marketing, competitor analysis, social media management, and paid advertising. Seobility focuses primarily on SEO tools, offering website auditing, rank tracking, backlink analysis, and content optimization recommendations.

Relative strengths of Semrush (compared to Seobility)

  • Wider range of marketing tools beyond SEO (content marketing, competitor analysis, social media, paid advertising)

  • Larger database and market insights

  • Enterprise-level SEO features

Relative weaknesses of Semrush (compared to Seobility)

  • Can be more expensive, especially with additional features

  • Steeper learning curve due to the extensive feature set

  • Less user-friendly interface compared to Seobility

Who is using Semrush and Seobility?

Kai Cromwell
eCommerce SEO
Nathan Gotch
Co-Founder & CEO at Rankability
Kevin Indig
SEO Authority | Growth Advisor | Hypergrowth Partner
Tymon Terlikiewicz
CTO at Gralio
Brendan Hufford
SaaS Marketing - Growth through Content, Community & SEO
Show all 12 stacks
Ane Wiese
SEO Lead at saas.group | Data-driven SaaS SEO

Who should use Semrush VS. Seobility

Semrush is a comprehensive online visibility and marketing platform offering tools for SEO, content marketing, and competitor analysis. Users praise its actionable insights and detailed traffic reports, but some find the pricing structure complex. Ideal for businesses looking to improve their online presence through data-driven strategies.

Seobility is an SEO tool that helps businesses improve their website rankings. Offering features like website auditing, rank tracking, and backlink analysis, Seobility provides actionable insights for both beginners and experts. Users appreciate the clear interface and comprehensive audits, but some find certain explanations too technical. Seobility's free and premium plans cater to various budgets and needs.

  • Ideal for businesses of all sizes seeking to improve their online presence and achieve marketing goals.

  • Strong fit for E-commerce, Media & Entertainment, and Marketing & Advertising industries.

  • Ideal for small to large businesses seeking improved SEO performance.

  • Suitable for various sectors, including marketing, ecommerce, and IT.

Semrush and Seobility features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Email & SMS
    Not supported

    Semrush does not support sending emails or SMS messages.

    Not supported

    Seobility does not support sending emails or SMS messages.

  • Keyword Research
    Supported

    Semrush supports keyword research with tools and a large database.

    Supported

    Seobility offers a comprehensive keyword research tool for improved website traffic and SEO performance.

  • Competitor Traffic Analysis
    Supported

    Semrush supports competitor strategy analysis using traffic data and trend analysis over time.

    Not supported

    Competitor traffic analysis is not supported.

  • Enterprise SEO Solutions
    Supported

    Semrush offers an Enterprise SEO platform with advanced features for large organizations.

    Partially supported

    Seobility offers features suitable for large organizations but may not fully meet advanced enterprise SEO needs.

  • Data-Driven Content Strategy
    Supported

    Semrush supports data-driven content strategy with keyword research, competitor analysis, and content effectiveness analysis.

    Supported

    Seobility supports data-driven content strategy by offering keyword research and SEO analysis tools.

  • SERP Analysis
    Supported

    Semrush provides tools for SERP analysis, including competitor analysis features such as identifying competing websites, analyzing keyword gaps, and comparing backlink profiles.

    Supported

    Seobility offers SERP analysis including competitor analysis.

Qualities

  • Value and Pricing Transparency
    -0.63
    Rather negative sentiment
    +0.2
    Neutral sentiment
  • Customer Service
    +0.32
    Rather positive sentiment
    No data
  • Ease of Use
    +0.65
    Rather positive sentiment
    +0.91
    Strongly positive sentiment
  • Reliability and Performance
    +0.58
    Rather positive sentiment
    +0.82
    Strongly positive sentiment
  • Ease of Implementation
    +0.21
    Neutral sentiment
    +1
    Strongly positive sentiment
  • Scalability
    -0.5
    Rather negative sentiment
    No data

Semrush and Seobility Pricing

Semrush offers a free trial for all plans. Users can cancel, downgrade, or upgrade their plan at any time.
Plans

User sentiment

Rather negative
-0.63

See full Pricing page

Seobility offers a tiered subscription model with monthly and annual payment options (annual plans offer a 20% discount). All plans include features like on-page analysis, keyword ranking monitoring, backlink analysis, and reporting features. The higher-tier plans offer more website projects, analyzed pages, keywords, and other resources.
Plans

User sentiment

Neutral
+0.2

See full Pricing page

Semrush and Seobility review insights

Users love

  • SEMrush is great in that it provides not only insights and metrics but clear actions to improve a given page or an entire site!
  • Semrush takes 70% of the time off designing campaigns that rely on keywords, competitor behavior, or site insights.
  • I love the way how it shows the analytics of authority score as well as the detailed traffic report of the site.
  • Domain Overview, Technical SEO auditing, Keyword Research
  • Clear and easy-to-understand interface
  • Comprehensive website audit and actionable recommendations
  • Helpful for beginners to learn about SEO
  • Good value for the price, especially the free version

Users dislike

  • The pricing for SEMrush can be steep, especially since the social media calendar posting feature, now costs an additional $29 per month.
  • SEMrush has a robust monetization system that adds up very quickly.
  • Price was a little high for the smallest package.
  • The cost - we used to be able to share accounts, but now have to register separate accounts for all users.
  • Some explanations are too technical
  • The tool flags headings as too short even when they are a reasonable length
  • The crawling process can be slow
  • False "free" claims: Many users feel the "free" service is a misleading bait-and-switch

Semrush and Seobility Ratings

  • G2
    4.5/5
    (2095)
  • Capterra
    4.7/5
    (2131)
  • Glassdoor
    4.0/5
    (272)
  • G2
    4.6/5
    (292)
  • Capterra
    4.7/5
    (62)

Company health

Employee growth

13% increase in the last year
14% increase in the last year

Web traffic

5% decrease in the last quarter
No data

Financing

January 2018 - $40M
No data

How do Semrush's enterprise SEO features compare to Seobility's offerings?

Semrush provides a more robust enterprise SEO platform with advanced features and broader capabilities compared to Seobility. While both offer competitor analysis and keyword research, Semrush's enterprise solution is geared towards larger organizations with more complex needs, offering deeper data analysis and more comprehensive reporting. Seobility, while suitable for businesses of all sizes, focuses on a more streamlined approach to SEO, making it potentially more accessible for smaller businesses or those new to SEO.

Which product offers better value for a small business focused on content optimization?

For a small business focused on content optimization, Seobility offers better value. It receives high user praise for its ease of use, content optimization features, and affordability, especially with its free Basic plan. While Semrush offers a broader suite of marketing tools, its higher cost and user complaints about pricing make it less ideal for a small business primarily concerned with content optimization. Seobility's focus on SEO and user-friendly interface makes it a more accessible and cost-effective choice for content-focused small businesses.

What are the advantages of Semrush?

Semrush offers a broader range of functionalities beyond SEO, encompassing content marketing, competitor analysis, social media management, and paid advertising, making it a more comprehensive marketing platform. It boasts a larger database, providing deeper insights into keywords, backlinks, and competitor strategies, which is particularly beneficial for enterprise-level SEO and competitive analysis. Semrush is utilized by many Fortune 500 companies, suggesting a higher level of trust and adoption within larger organizations.

What are the disadvantages of Semrush?

Semrush's main disadvantage is its pricing, which is considered expensive, especially for smaller businesses or those needing only a few of its features. Users have also complained about the added cost for certain features like social media management.

Alternatives to Semrush and Seobility

Logo of Serpstat
semrush vs Serpstat
SEO toolkit for better rankings, competitor analysis, and website audits.
Read more
Logo of Ahrefs
semrush vs Ahrefs
SEO toolset for competitive analysis, keyword research, and rank tracking.
Read more
Logo of SE Ranking
semrush vs SE Ranking
Complete SEO toolkit: rank tracking, analysis, and optimization.
Read more
Logo of SISTRIX
semrush vs SISTRIX
SEO insights to boost rankings and understand competitors.
Read more
Logo of Ranktracker
semrush vs Ranktracker
Track rankings, analyze competitors, and optimize your SEO.
Read more
Logo of Clearscope
Clearscope
SEO copywriting platform. Improve content. Rank higher.
Read more
Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?
Did this help you select your product?
Other issues? Vote & Let us know
NEW: Introducing Gralio Screen Buddy

An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.

For Individuals
Streamline your daily tasks, get helpful AI tips, and find the right tools for your workflow.
For Businesses
See how your team really works, uncover automation opportunities, and get software recommendations tailored to your processes.