Semrush vs Moz Pro

by Gralio Feb 19, 2025

Semrush and Moz Pro are both valuable SEO tools, but cater to different needs. Semrush is better for businesses seeking an all-in-one marketing platform with a wide range of features, while Moz Pro is better for businesses focused primarily on improving their organic search performance with a user-friendly, specialized SEO toolset.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5139 reviews and 60 websites, saving 1 day, 5 hours, 3 minutes of reading.

Semrush

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Moz Pro

Website LinkedIn Twitter

About

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

Moz Pro is a suite of SEO tools designed to improve your website's visibility on search engines. It offers features such as keyword research, competitor analysis, site auditing, and rank tracking, all within a single platform. Moz Pro aims to help businesses of all sizes understand their website's SEO performance, identify areas for improvement, and track their progress over time. It is known for its user-friendly interface and educational resources.

Summary

Main difference

Semrush offers a broader suite of digital marketing tools beyond SEO, including social media management and paid advertising features. Moz Pro focuses primarily on SEO tools, providing a more specialized platform for businesses prioritizing organic search optimization.

Relative strengths of Semrush (compared to Moz Pro)

Wider range of marketing tools (SEO, social media, paid advertising).
Larger database for keyword and competitor research.
Enterprise-level SEO features for larger organizations.

Relative weaknesses of Semrush (compared to Moz Pro)

Higher pricing, especially for additional features.
Steeper learning curve due to the extensive toolset.
Less user-friendly interface compared to Moz Pro.

Who is using Semrush and Moz Pro?

Kevin Indig

SEO Authority | Growth Advisor | Hypergrowth Partner

Gaetano Di Nardi

Growth Advisor for B2B SaaS Companies

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

Anna York

Digital Marketing Consultant at Anna York Consulting

Brendan Hufford

SaaS Marketing - Growth through Content, Community & SEO

Show all 9 stacks

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

Who should use Semrush VS. Moz Pro

Semrush is a comprehensive digital marketing platform helping businesses improve their online visibility. Fortune 500 companies and smaller businesses alike use Semrush for SEO, content marketing, and competitor analysis. Users love Semrush's actionable insights and comprehensive data, but some find the pricing model complex.

Moz Pro is an all-in-one SEO toolkit designed to boost online visibility. Businesses appreciate its user-friendly interface and comprehensive features like keyword research, rank tracking, and competitor analysis. Some users mention the cost as a concern, while others praise its reporting capabilities and link research tools. Perfect for marketers seeking improved search engine rankings and organic performance.

Best fit for small, medium, and large businesses seeking to enhance their online presence.
Ideal for E-commerce, Media & Entertainment, Marketing & Advertising, and Software companies.

Best fit for small to medium-sized businesses.
Ideal for Marketing & Advertising, E-commerce, and Software/IT.

Semrush and Moz Pro features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Keyword Research

Supported

Semrush supports keyword research with tools and a large database.

Supported

Moz Pro supports keyword research with features like Keyword Explorer and competitor analysis.
Competitor Traffic Analysis

Supported

Semrush supports competitor strategy analysis using traffic data and trend analysis over time.

Not supported

Moz Pro excels at SEO competitor analysis but lacks daily/weekly traffic data.
Enterprise SEO Solutions

Supported

Semrush offers an Enterprise SEO platform with advanced features for large organizations.

Supported

Moz Pro offers advanced SEO tools suitable for large organizations.
Data-Driven Content Strategy

Supported

Semrush supports data-driven content strategy with keyword research, competitor analysis, and content effectiveness analysis.

Supported

Moz Pro supports data-driven content strategy with keyword research, competitor analysis, and optimization tools.
SEO and digital marketing platform

Supported

Semrush satisfies all the listed requirements for an all-in-one SEO and digital marketing platform.

Partially supported

Moz Pro supports SEO, keyword research, backlink analysis, content optimization, and competitive intelligence. It lacks social media and advertising tools.
All-in-one SEO toolkit

Supported

Semrush offers a comprehensive suite of SEO tools, including keyword research, competitor analysis, rank tracking, backlink analysis, site audits, and SEO research.

Supported

Moz Pro offers an all-in-one SEO toolkit with features for research, analysis, tracking, and audits.

Qualities

Value and Pricing Transparency

-0.64

Rather negative sentiment

-0.36

Rather negative sentiment
Customer Service

+0.43

Rather positive sentiment

+0.31

Rather positive sentiment
Ease of Use

+0.67

Rather positive sentiment

+0.75

Strongly positive sentiment
Reliability and Performance

+0.55

Rather positive sentiment

+0.32

Rather positive sentiment
Ease of Implementation

+0.19

Neutral sentiment

+0.38

Rather positive sentiment
Scalability

-0.56

Rather negative sentiment

-0.33

Rather negative sentiment

Semrush and Moz Pro Pricing

No data

User sentiment

Rather negative

-0.64

See full Pricing page

Moz API pricing is based on the number of rows used per month, with different plans offering varying limits. They offer a free plan with limited access and paid plans with more rows and features. More details on row usage can be found on the pricing page.

Plans

User sentiment

Rather negative

-0.36

See full Pricing page

Semrush and Moz Pro review insights

5139 reviews analysed from and

Users love

SEMrush is great in that it provides not only insights and metrics but clear actions to improve a given page or an entire site!
Semrush takes 70% of the time off designing campaigns that rely on keywords, competitor behavior, or site insights.
I love the way how it shows the analytics of authority score as well as the detailed traffic report of the site.
Domain Overview, Technical SEO auditing, Keyword Research

Pretty easy to naviagate the site and read the results.
Reporting is easy to configure and distribute to clients.
Link research, link profile comparison and domain metrics over time
MozPro have alot of features that are highly helpful if you want to improve the ranking of your website.

Users dislike

The pricing for SEMrush can be steep, especially since the social media calendar posting feature, now costs an additional $29 per month.
SEMrush has a robust monetization system that adds up very quickly.
Price was a little high for the smallest package.
The cost - we used to be able to share accounts, but now have to register separate accounts for all users.

The monthly fee is a bit high because it does not include all the features we need.
The cost is quite high for what I need to use it for
I wish I could look at more competitiors within a campaign, there is a limit of 3 and I would like 10.
I wish there was a Wordpress plugin to help with SEO on different pages.

Semrush and Moz Pro Ratings

G2

4.5/5

(2095)
Capterra

4.7/5

(2131)
Glassdoor

4.0/5

(272)

G2

4.3/5

(569)
Capterra

4.5/5

(347)

Company health

Employee growth

13% increase in the last year

3% increase in the last year

Web traffic

5% decrease in the last quarter

24% decrease in the last quarter

Financing

January 2018 - $40M

No data

How important is a user-friendly interface for daily SEO tasks?

A user-friendly interface is very important for daily SEO tasks. SEO often involves managing large datasets, complex analyses, and repetitive tasks. A well-designed interface can significantly improve efficiency and reduce the learning curve, allowing SEO professionals to focus on strategy and analysis rather than navigating complicated software. Moz Pro is noted for having a more user-friendly interface (0.75 Ease of Use score) compared to Semrush (0.67 Ease of Use score), which could be a significant advantage for users who prioritize ease of use for daily tasks.

Which product offers better competitor analysis for enterprise SEO needs?

Semrush offers better competitor analysis for enterprise SEO needs. Both products offer competitor analysis features, but Semrush provides a broader and more in-depth suite of tools, including competitor traffic analysis and a larger database for more comprehensive insights. Its "Enterprise SEO Solutions" platform specifically caters to the needs of larger organizations.

What are the advantages of Semrush?

Semrush offers a broader suite of tools encompassing SEO, content marketing, competitor analysis, social media management, and paid advertising, making it a more comprehensive platform than Moz Pro. It boasts a larger database, providing deeper insights into website traffic and competitor strategies. Semrush also caters to a wider range of industries and is utilized by many Fortune 500 companies, suggesting a robust and enterprise-ready solution. While user reviews mention higher costs, they also praise Semrush for providing actionable insights and significantly reducing campaign design time.

What are the disadvantages of Semrush?

Semrush's primary disadvantage is its pricing, which users frequently cite as expensive, especially for smaller businesses or those needing only a limited feature set. Additionally, some users find the platform's complexity overwhelming, despite its robust feature set. The scalability has also been noted as a negative, suggesting it may not be the ideal solution for rapidly growing businesses.

Alternatives to Semrush and Moz Pro

Ahrefs

Ahrefs is a suite of online tools designed to improve a website's search engine ranking and visibility. It provides data and insights on competitors, keywords, backlinks, and website content. Businesses use Ahrefs to research competitor strategies, discover relevant keywords, find link-building opportunities, audit their website for SEO issues, and track their ranking progress against competitors. Ahrefs is known for its large database and focus on data accuracy for marketing professionals.

Mangools

Mangools is a suite of SEO tools designed for individuals and businesses of all sizes. It offers a user-friendly interface and tools to help users find relevant keywords, analyze search engine results pages (SERPs), track website rankings, research backlinks, and analyze competitor websites. Mangools aims to make SEO accessible and understandable with its straightforward tools and educational resources.

SE Ranking

SE Ranking is an all-in-one SEO software suite designed to help businesses improve their search engine rankings. It offers a wide range of tools, including keyword research, competitor analysis, website audits, backlink monitoring, and rank tracking. SE Ranking is known for its user-friendly interface and comprehensive set of features, making it suitable for both SEO beginners and experienced professionals. It aims to provide actionable insights and data-driven recommendations to optimize website content, improve visibility, and attract more organic traffic.

Similarweb

Similarweb is like a giant spyglass for the internet. It helps you understand what people are doing online, so you can make smarter decisions for your own website and marketing. Want to know who your competitors are online? Similarweb shows you. Want to see which websites are sending traffic to your competitors (so you can try to get them to send traffic to you)? Similarweb shows you that too. You can even see what keywords people are using to find your competitors, and which online ads are working best for them. Basically, if you want to know how your website stacks up against the competition and find new opportunities to grow online, Similarweb gives you the information to do it.

Dragon Metrics

Dragon Metrics is a global SEO software platform designed to help businesses improve their search engine rankings. It offers a comprehensive suite of tools, including rank tracking, competitor analysis, reporting, and technical SEO auditing. Dragon Metrics is known for its in-depth data, user-friendly interface, and global coverage, making it suitable for businesses of all sizes looking to boost their online visibility. It promises simplified reporting, clear insights, and ultimately, better rankings.

Serpstat

Serpstat is an all-in-one SEO toolkit designed to give businesses a competitive edge online. It helps you track your website's performance in search engines, analyze competitors, research valuable keywords, and develop an effective content strategy. Serpstat offers tools to audit your website, identify technical issues, and track your progress over time. Its features include competitor analysis, keyword research, content creation and analysis, and search engine results page (SERP) tracking. Serpstat is used by businesses of all sizes who want to improve their online visibility and attract more customers.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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