Semrush vs Mangools

by Gralio Feb 19, 2025

Semrush and Mangools are both valuable SEO and marketing tools, but they cater to different needs. Semrush is a comprehensive platform with a wider range of features, making it suitable for larger businesses and agencies with diverse marketing requirements. Mangools, on the other hand, offers a more focused and user-friendly SEO toolset at a more affordable price, making it ideal for smaller businesses, individuals, and SEO beginners.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4375 reviews and 60 websites, saving 1 day, 48 minutes of reading.

Semrush

Website LinkedIn Twitter

Mangools

Website LinkedIn Twitter

About

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

Mangools is a suite of SEO tools designed for individuals and businesses of all sizes. It offers a user-friendly interface and tools to help users find relevant keywords, analyze search engine results pages (SERPs), track website rankings, research backlinks, and analyze competitor websites. Mangools aims to make SEO accessible and understandable with its straightforward tools and educational resources.

Summary

Main difference

Semrush offers a broader suite of marketing tools, including SEO, content marketing, competitor analysis, social media management, and paid advertising. Mangools focuses primarily on SEO tools, providing a more streamlined and user-friendly experience for keyword research, rank tracking, and competitor analysis.

Relative strengths of Semrush (compared to Mangools)

Wider range of marketing tools beyond SEO, including content marketing, social media management, and paid advertising.
Larger database and more comprehensive data for competitor analysis and market research.
Enterprise-level SEO features for larger organizations and complex projects.

Relative weaknesses of Semrush (compared to Mangools)

Higher pricing compared to Mangools, potentially less suitable for smaller businesses or those with limited budgets.
Steeper learning curve due to the extensive feature set.
Some users report interface clutter and navigation challenges due to the platform's breadth.

Who is using Semrush and Mangools?

Kevin Indig

SEO Authority | Growth Advisor | Hypergrowth Partner

Gaetano Di Nardi

Growth Advisor for B2B SaaS Companies

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

Anna York

Digital Marketing Consultant at Anna York Consulting

Brendan Hufford

SaaS Marketing - Growth through Content, Community & SEO

Show all 9 stacks

Burkhard Berger

Building my things to $10M in revenue with organic marketing.

Who should use Semrush VS. Mangools

Semrush is a comprehensive digital marketing platform ideal for businesses of all sizes aiming to boost their online visibility. Users praise Semrush's actionable insights and time-saving campaign design tools. However, some users have noted concerns about the cost. Popular features include SERP analysis, keyword research, and competitor traffic analysis.

Mangools is a user-friendly and affordable SEO tool suite perfect for beginners and small to medium-sized businesses. Users love its intuitive interface, excellent customer support, and strong keyword research capabilities. While some users mention limitations in competitor analysis and backlink tools, Mangools excels in providing accessible and valuable SEO insights. Its positive pricing sentiment and high ratings (4.6/5 on G2, 4.73/5 on Capterra) make it a strong contender for businesses seeking effective SEO solutions.

Ideal for small, medium, and large businesses seeking to enhance their online presence.
Best fit for E-commerce, Media, Marketing, and Software companies.

Best for small to medium-sized businesses.
Ideal for Marketing & Advertising, Software, IT & Telecommunications, and E-commerce.

Semrush and Mangools features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Email & SMS

Not supported

Semrush does not support sending emails or SMS messages.

Not supported

Mangools is primarily an SEO tool and does not support email or SMS marketing.
Keyword Research

Supported

Semrush supports keyword research with tools and a large database.

Supported

Mangools supports keyword research with KWFinder, including SEO metrics and SERP analysis.
Competitor Traffic Analysis

Supported

Semrush supports competitor strategy analysis using traffic data and trend analysis over time.

Not supported

Mangools does not provide daily and weekly competitor traffic analysis.
Enterprise SEO Solutions

Supported

Semrush offers an Enterprise SEO platform with advanced features for large organizations.

Not supported

Mangools does not offer specific enterprise solutions.
Data-Driven Content Strategy

Supported

Semrush supports data-driven content strategy with keyword research, competitor analysis, and content effectiveness analysis.

Supported

Mangools supports data-driven content strategy by providing SEO tools and analytics.
SERP Analysis

Supported

Semrush provides tools for SERP analysis, including competitor analysis features such as identifying competing websites, analyzing keyword gaps, and comparing backlink profiles.

Supported

Mangools supports SERP analysis, including competitor analysis, using SERPChecker.

Qualities

Value and Pricing Transparency

-0.64

Rather negative sentiment

+0.45

Rather positive sentiment
Customer Service

+0.43

Rather positive sentiment

+1

Strongly positive sentiment
Ease of Use

+0.67

Rather positive sentiment

+1

Strongly positive sentiment
Reliability and Performance

+0.55

Rather positive sentiment

+1

Strongly positive sentiment
Ease of Implementation

+0.19

Neutral sentiment

No data
Scalability

-0.56

Rather negative sentiment

No data

Semrush and Mangools Pricing

No data

User sentiment

Rather negative

-0.64

See full Pricing page

Mangools offers a tiered subscription pricing model with three plans: Basic, Premium, and Agency. All plans are based on auto-renewal, and users can upgrade, downgrade, or cancel at any time. Mangools offers a 48-hour refund policy. Payments can be made via Visa, Maestro, MasterCard, American Express, Discover, bank transfer, crypto, or PayPal.

Plans

User sentiment

Rather positive

+0.45

See full Pricing page

Semrush and Mangools review insights

4375 reviews analysed from and

Users love

SEMrush is great in that it provides not only insights and metrics but clear actions to improve a given page or an entire site!
Semrush takes 70% of the time off designing campaigns that rely on keywords, competitor behavior, or site insights.
I love the way how it shows the analytics of authority score as well as the detailed traffic report of the site.
Domain Overview, Technical SEO auditing, Keyword Research

User-friendly and easy-to-use interface
Excellent customer support
Strong keyword research capabilities with KWFinder
Good value for money and affordable pricing
Accurate keyword tracking with SERPWatcher

Users dislike

The pricing for SEMrush can be steep, especially since the social media calendar posting feature, now costs an additional $29 per month.
SEMrush has a robust monetization system that adds up very quickly.
Price was a little high for the smallest package.
The cost - we used to be able to share accounts, but now have to register separate accounts for all users.

Limited competitor keyword analysis and access
Limited backlink analysis compared to other tools
SiteProfiler limited for smaller websites
Limited data for niche or smaller markets
No mass keyword difficulty check in top-tier plans

Semrush and Mangools Ratings

G2

4.5/5

(2095)
Capterra

4.7/5

(2131)
Glassdoor

4.0/5

(272)

G2

4.6/5

(89)
Capterra

4.7/5

(70)

Company health

Employee growth

13% increase in the last year

10% increase in the last year

Web traffic

5% decrease in the last quarter

1% increase in the last quarter

Financing

January 2018 - $40M

No data

How easily can a non-SEO expert navigate Semrush vs Mangools?

Mangools is specifically designed for ease of use, even for non-SEO experts, earning a perfect score in this area according to user reviews. While Semrush offers a wider range of features and caters to larger enterprises, its complexity may present a steeper learning curve for beginners. Therefore, Mangools is likely more easily navigable for a non-SEO expert than Semrush.

Which product prioritizes comprehensive marketing tools versus focused SEO tools?

Semrush prioritizes comprehensive marketing tools, encompassing SEO, content marketing, competitor analysis, social media management, and paid advertising. Mangools, conversely, focuses primarily on SEO tools like keyword research, rank tracking, backlink analysis, and SERP analysis. While both offer competitor analysis, Semrush's broader suite caters to a wider range of marketing needs beyond SEO, whereas Mangools maintains a specialized focus on SEO functionalities.

What are the advantages of Semrush?

Semrush offers a broader suite of tools encompassing SEO, content marketing, competitor analysis, social media management, and paid advertising, catering to a wider range of marketing needs beyond SEO. It boasts a larger database and provides more in-depth insights into website traffic and competitor strategies, valuable for data-driven decision-making. Semrush also caters to a wider range of company sizes, including enterprise-level organizations, with features and support tailored for larger businesses. It's utilized by many Fortune 500 companies, suggesting a higher level of trust and adoption within the industry.

What are the disadvantages of Semrush?

Semrush's main disadvantage is its price, which is often cited as too high, especially for smaller businesses or those with limited budgets. Users also mention that the pricing structure can be complex and that additional features, like social media management, often come at an extra cost. Some users find the platform's extensive features overwhelming and report a steeper learning curve compared to more streamlined SEO tools.

Alternatives to Semrush and Mangools

Ahrefs

Ahrefs is a suite of online tools designed to improve a website's search engine ranking and visibility. It provides data and insights on competitors, keywords, backlinks, and website content. Businesses use Ahrefs to research competitor strategies, discover relevant keywords, find link-building opportunities, audit their website for SEO issues, and track their ranking progress against competitors. Ahrefs is known for its large database and focus on data accuracy for marketing professionals.

SE Ranking

SE Ranking is an all-in-one SEO software suite designed to help businesses improve their search engine rankings. It offers a wide range of tools, including keyword research, competitor analysis, website audits, backlink monitoring, and rank tracking. SE Ranking is known for its user-friendly interface and comprehensive set of features, making it suitable for both SEO beginners and experienced professionals. It aims to provide actionable insights and data-driven recommendations to optimize website content, improve visibility, and attract more organic traffic.

Similarweb

Similarweb is like a giant spyglass for the internet. It helps you understand what people are doing online, so you can make smarter decisions for your own website and marketing. Want to know who your competitors are online? Similarweb shows you. Want to see which websites are sending traffic to your competitors (so you can try to get them to send traffic to you)? Similarweb shows you that too. You can even see what keywords people are using to find your competitors, and which online ads are working best for them. Basically, if you want to know how your website stacks up against the competition and find new opportunities to grow online, Similarweb gives you the information to do it.

Moz Pro

Moz Pro is a suite of SEO tools designed to improve your website's visibility on search engines. It offers features such as keyword research, competitor analysis, site auditing, and rank tracking, all within a single platform. Moz Pro aims to help businesses of all sizes understand their website's SEO performance, identify areas for improvement, and track their progress over time. It is known for its user-friendly interface and educational resources.

Dragon Metrics

Dragon Metrics is a global SEO software platform designed to help businesses improve their search engine rankings. It offers a comprehensive suite of tools, including rank tracking, competitor analysis, reporting, and technical SEO auditing. Dragon Metrics is known for its in-depth data, user-friendly interface, and global coverage, making it suitable for businesses of all sizes looking to boost their online visibility. It promises simplified reporting, clear insights, and ultimately, better rankings.

Right Choice

Right Choice is a software platform designed to improve local businesses' online presence and search engine rankings. It offers tools to manage business listings across various platforms (like Google, Bing, Apple Maps), track keywords and competitor activity, generate AI-powered content, manage online reviews, and analyze customer sentiment. Right Choice is a good fit for businesses with multiple locations, agencies managing various clients, and individual storefronts.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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