Sellfy vs Shopify

by Gralio Mar 07, 2025

Sellfy and Shopify are both e-commerce platforms but cater to different needs. Sellfy prioritizes ease of use and integrated tools, making it a good starting point for creators. Shopify offers more advanced features and customization but comes with a higher price tag. Choose Sellfy if you need a simple, affordable solution for selling digital products and merchandise. Opt for Shopify if you require more extensive features, scalability, and customization options, especially as your business grows.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4980 reviews and 60 websites, saving 1 day, 4 hours, 10 minutes of reading.

Sellfy

Website LinkedIn Twitter

Shopify

Website LinkedIn Twitter

About

Sellfy is an all-in-one e-commerce platform designed for creators to sell digital and physical products, subscriptions, and print-on-demand merchandise. It includes marketing features like email campaigns and affiliate programs. Sellfy handles the technical side of running an online store, allowing you to focus on your audience. It offers various pricing plans starting at $29 per month with no transaction fees.

Shopify is a popular e-commerce platform that provides businesses of all sizes with the tools to create and manage online stores. From website design and product listings to payment processing and shipping, Shopify offers a comprehensive suite of features. It also provides additional tools for marketing, inventory management, and customer relationship management. Shopify is known for its user-friendly interface, scalability, and extensive app store, making it suitable for both beginners and experienced online retailers.

Summary

Main difference

Sellfy is a user-friendly platform ideal for creators selling digital products, subscriptions, and merchandise, focusing on ease of use and integrated marketing tools. Shopify is a more robust platform catering to diverse business sizes and types, offering extensive customization and scalability but at a higher cost.

Relative strengths of Sellfy (compared to Shopify)

Easier to use for beginners and creators.
Integrated marketing tools like email campaigns and affiliate programs.
Lower starting price point than Shopify.

Relative weaknesses of Sellfy (compared to Shopify)

Limited customization compared to Shopify.
Fewer payment gateway options than Shopify.
Less scalable for high-volume businesses than Shopify.

Who should use Sellfy VS. Shopify

Sellfy is an e-commerce platform tailored for creators selling digital products, subscriptions, and merchandise. Its user-friendly interface, integrated marketing tools, and instant payouts are praised by users. However, some find the pricing high and payment options limited. Ideal for small to medium businesses seeking a streamlined selling experience.

Shopify is a user-friendly e-commerce platform praised for its ease of use and extensive app store. While some users mention high monthly fees and limited customization, many appreciate the seamless transactions with Shopify Payments and the wide variety of themes. It's ideal for businesses of all sizes looking to create and manage online stores.

Best for small to medium businesses (1-100 employees).
Excellent fit for businesses in the Ecommerce, Media, and Software industries.

Ideal for businesses of all sizes, from startups to enterprise-level companies.
Best fit for E-commerce, Retail, Consumer Goods, and other related industries.

Sellfy and Shopify features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Online Sales

Supported

Sellfy supports online sales via websites, social media, and provides tools for product and order management.

Supported

Shopify supports online sales via websites, social media, and marketplaces.
Sell digital products

Supported

Sellfy supports selling various digital products, including ebooks, videos, audio, music, PSD, and AI files.

Partially supported

Shopify supports selling digital products like ebooks and videos using apps.
Print on demand

Supported

Sellfy offers built-in print-on-demand, handling printing and shipping for various merchandise.

Partially supported

Print on demand is supported via third-party integrations like Printful.
Website builder

Supported

Sellfy allows creating a standalone store or embedding a product catalog into an existing website.

Supported

Shopify allows the creation of a product catalog website with its native features and integrated apps. It provides features for catalog creation, assignment to companies/customers, custom B2B pricing, and app integrations for enhanced catalog management, online/PDF catalog generation, automated updates, and more.
One-click checkout

Not supported

Sellfy does not offer one-click checkout, but it has a streamlined checkout with "buy now" buttons.

Supported

Shopify supports one-click checkout through its Shop Pay feature.
Team Collaboration

Not supported

Team collaboration for order management is not supported.

Supported

Shopify enables team collaboration on order management through features like customizable order views, bulk actions, real-time visibility, and integrations with third-party tools.

Qualities

Value and Pricing Transparency

No data

-0.28

Neutral sentiment
Customer Service

+0.71

Strongly positive sentiment

+0.07

Neutral sentiment
Ease of Use

+1

Strongly positive sentiment

+0.94

Strongly positive sentiment
Reliability and Performance

+1

Strongly positive sentiment

+0.45

Rather positive sentiment
Ease of Implementation

+1

Strongly positive sentiment

+0.77

Strongly positive sentiment
Scalability

No data

+0.22

Neutral sentiment

Sellfy and Shopify Pricing

Sellfy offers tiered subscription pricing with three plans: Starter, Business, and Premium. Each plan includes a set of features and sales volume limits. A 14-day free trial is available.

Plans

User sentiment

Strongly positive

See full Pricing page

No data

User sentiment

Neutral

-0.28

See full Pricing page

Sellfy and Shopify review insights

4965 reviews analysed from and

Users love

Easy-to-use interface for creating and managing an online store.
Seamless integration with social media platforms for promoting products.
Built-in email marketing tools for customer communication.
Instant payouts directly to PayPal or Stripe accounts.
Good customer support experience reported by multiple users.

User-friendly interface praised for its ease of use.
Wide variety of themes and templates available.
Extensive app store for added functionality.
Shopify Payments integrated for seamless transactions.

Users dislike

High pricing plans for small businesses with low sales volume.
Limited payment options. Only PayPal and Stripe are available.
Lack of granular control over download limits. Default of 5 downloads per purchase is too high.
No option for order-level discounts, only item-level discounts.

High monthly fees are a common complaint.
Limited customization options, especially without coding knowledge.
App reliance for key features leads to additional costs.
Customer support can be slow and unresponsive.

Sellfy and Shopify Ratings

G2

3.9/5

(53)
Capterra

4.6/5

(31)
TrustPilot

4.1/5

(15)

G2

4.4/5

(2547)
Capterra

4.5/5

(2373)
Glassdoor

3.3/5

(3293)

Company health

Employee growth

12% increase in the last year

17% increase in the last year

Web traffic

18% decrease in the last quarter

10% increase in the last quarter

Financing

March 2012 - $0

July 2013 - $122M

How do Sellfy's built-in print-on-demand features compare to Shopify's app-based integrations?

Sellfy offers built-in print-on-demand functionality, directly handling printing and shipping. Shopify, on the other hand, relies on third-party app integrations for print-on-demand services. This means Sellfy users have a more streamlined, unified experience for print-on-demand, while Shopify users need to select and manage a separate app, potentially adding complexity and cost.

Which platform offers better control for creators selling limited-download digital products, Sellfy or Shopify?

Sellfy offers slightly better control for creators selling limited-download digital products. While Sellfy has a download limit default of 5, which may be high for some creators, it at least provides *some* level of limitation. Shopify, in contrast, does not natively offer granular download limits, relying on third-party apps to achieve this functionality. This reliance on apps adds complexity and cost for creators seeking this specific control over their digital product delivery.

What are the advantages of Sellfy?

Sellfy's advantages include its ease of use, particularly for creators selling digital products, subscriptions, and print-on-demand merchandise. It handles the technical aspects of running an online store, allowing creators to focus on their content and audience. Its built-in marketing features like email campaigns and affiliate programs further streamline the selling process. Sellfy's pricing, while potentially a drawback for high-volume sellers, offers a transparent, tiered structure with no transaction fees, making it predictable for creators. Finally, its direct integration with PayPal and Stripe allows for instant payouts.

What are the disadvantages of Sellfy?

Sellfy's disadvantages include limited payment gateway options (only PayPal and Stripe), inflexible download limits, lack of order-level discounts, and potentially high pricing for low-volume sellers. Some users also report limited customization options compared to other platforms.

Alternatives to Sellfy and Shopify

WooCommerce

WooCommerce is a free and popular platform for building online stores, specifically designed to work with WordPress websites. It's a popular choice, powering a large portion of all online shops. WooCommerce is known for being highly customizable and adaptable, offering a wide range of extensions and themes to tailor the functionality and design of your store. While it's free to use, additional extensions and themes may come with costs. WooCommerce is suitable for both small businesses starting out and larger companies needing more advanced features.

Kajabi

Kajabi is an all-in-one platform designed to help you create and sell digital products and services like online courses, memberships, and podcasts. It provides all the tools you need in one place, including website building, marketing, payment processing, and analytics. With Kajabi, you have full control over your content and pricing, and you keep all of your revenue. It's suitable for individual creators and small to medium-sized businesses looking to establish an online presence and generate revenue from their expertise.

BigCommerce

BigCommerce is a popular e-commerce platform designed for businesses of all sizes, though its advanced features are particularly attractive to larger businesses. It offers a comprehensive suite of tools to build and manage your online store, including features for both B2C and B2B selling. BigCommerce stands out for its flexibility and open approach, allowing extensive customization and integration with other business systems. The platform promises reliability, scalability, and robust security to support business growth.

ShopWired

ShopWired is a UK-based e-commerce platform that helps businesses build and manage online stores. It offers tools to create storefronts, sell across multiple channels (web, mobile, social media, marketplaces), and manage operations like inventory, orders, and customer data. ShopWired emphasizes reliability and scalability, using Amazon's hosting platform (AWS). It also provides various integrations with third-party apps for marketing, accounting, shipping, and more. Primarily serving the UK, US, and Europe, ShopWired powers thousands of stores.

Ecwid

Ecwid is an e-commerce platform designed for small to medium-sized businesses. It allows you to easily add an online store to your existing website or social media pages. You can manage sales, inventory, payments, shipping, and marketing from a single platform. Ecwid offers a free plan with paid options available for expanded features and sales volume. They are known for their ease of use, strong customer support, and integrations with popular platforms.

Deel

Deel is an HR platform designed for companies managing international teams. It simplifies global hiring, payroll, and compliance for both employees and contractors in over 150 countries. Deel acts as your legal Employer of Record (EOR) in foreign countries, taking on the responsibility for local labor laws, taxes, and payroll regulations. This lets you hire talent globally without needing to establish your own legal entities abroad. Deel also offers tools for onboarding, contract creation, expense management, and HR administration, all within a single platform.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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