Sellfy vs Kajabi

by Gralio Feb 09, 2025

Sellfy is a good choice for creators selling a mix of digital and physical products or those primarily focused on subscriptions. Kajabi is better suited for creators and businesses building and scaling online courses, memberships, and coaching programs, prioritizing educational content and community engagement.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 416 reviews and 60 websites, saving 2 hours, 48 minutes of reading.

Sellfy

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Kajabi

Website LinkedIn Twitter

About

Sellfy is an all-in-one e-commerce platform designed for creators to sell digital and physical products, subscriptions, and print-on-demand merchandise. It includes marketing features like email campaigns and affiliate programs. Sellfy handles the technical side of running an online store, allowing you to focus on your audience. It offers various pricing plans starting at $29 per month with no transaction fees.

Kajabi is an all-in-one platform designed to help you create and sell digital products and services like online courses, memberships, and podcasts. It provides all the tools you need in one place, including website building, marketing, payment processing, and analytics. With Kajabi, you have full control over your content and pricing, and you keep all of your revenue. It's suitable for individual creators and small to medium-sized businesses looking to establish an online presence and generate revenue from their expertise.

Summary

Main difference

Sellfy is a versatile e-commerce platform catering to creators selling various products, including digital downloads, physical goods, and subscriptions. Kajabi focuses on knowledge commerce, providing tools to create, market, and sell online courses, memberships, and coaching programs.

Relative strengths of Sellfy (compared to Kajabi)

Sellfy offers greater flexibility for selling diverse product types, including physical goods, subscriptions, and digital downloads.
Sellfy's pricing is generally more affordable, especially for beginners, with lower starting plans compared to Kajabi.
Sellfy has no transaction fees, unlike some other platforms, potentially saving significant costs as sales grow.

Relative weaknesses of Sellfy (compared to Kajabi)

Kajabi provides a more comprehensive solution for building and scaling online courses and membership sites, including advanced marketing and community features.
Kajabi offers more robust tools for creating and managing complex learning pathways and educational content.
Kajabi's built-in community features are superior to Sellfy's, offering a more engaging experience for students and members.

Who should use Sellfy VS. Kajabi

Sellfy is an e-commerce platform tailored for creators selling digital products, subscriptions, and merchandise. Its user-friendly interface, integrated marketing tools, and instant payouts are praised by users. However, some find the pricing high and payment options limited. If you're a creator seeking a simple platform to monetize your content, Sellfy may be a good fit. If you need granular control over downloads or order discounts, consider alternatives.

Kajabi is a user-friendly platform ideal for creators and small businesses selling digital products. Users praise its all-in-one features and excellent customer support. However, some find the pricing high and customization options limited. It's perfect for those wanting a streamlined solution for selling courses or memberships, but less so for those needing extensive design flexibility.

Best for small to medium-sized businesses.
Ideal for e-commerce, education, manufacturing, media, and software companies.

Best for small to medium businesses seeking an all-in-one platform.
Ideal for businesses in education, media, marketing, and professional services.

Sellfy and Kajabi features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Email and SMS Newsletters

Partially supported

Email newsletters are supported, but SMS newsletters are not natively supported.

Partially supported

Kajabi supports email newsletters but not SMS newsletters. SMS is supported via third-party integration.
Sell digital products

Supported

Sellfy supports selling various digital products like ebooks, videos, audio, music, PSD, AI, and more.

Supported

Kajabi allows selling various digital products, including ebooks, videos, audio, and more.
Print on demand

Supported

Print on demand is supported and items are shipped directly to customers.

Partially supported

Print on demand is supported via third-party integrations like Printful and Cloudprinter.
Paid courses

Partially supported

Sellfy supports paid courses with videos and text. Quizzes might require workarounds.

Supported

Kajabi enables selling paid courses that include videos, text, and quizzes.
Course selling

Supported

Sellfy supports selling online courses, including videos, PDFs, and other digital materials.

Supported

Kajabi fully supports creating and selling online courses.
Course builder

Not supported

Sellfy does not offer built-in tools to create courses from modules.

Supported

Kajabi allows to construct courses from modules.

Qualities

Value and Pricing Transparency

-0.33

Rather negative sentiment

-0.2

Neutral sentiment
Customer Service

+0.64

Rather positive sentiment

+0.63

Rather positive sentiment
Ease of Use

+0.83

Strongly positive sentiment

+0.81

Strongly positive sentiment
Reliability and Performance

+0.71

Strongly positive sentiment

+0.33

Rather positive sentiment
Ease of Implementation

+0.67

Rather positive sentiment

+0.58

Rather positive sentiment
Scalability

No data

No data

Sellfy and Kajabi Pricing

Sellfy offers tiered subscription pricing with three plans: Starter, Business, and Premium. Each plan includes a set of features and sales volume limits. A 14-day free trial is available.

Plans

User sentiment

Rather negative

-0.33

See full Pricing page

Kajabi offers a 14-day free trial and four main pricing tiers: Kickstarter, Basic, Growth, and Pro. Annual billing provides a 20% discount. Kajabi also offers enterprise solutions starting at $10,000 per year for tailored services.

Plans

User sentiment

Neutral

-0.2

See full Pricing page

Sellfy and Kajabi review insights

341 reviews analysed from and

Users love

Easy-to-use interface for creating and managing an online store.
Seamless integration with social media platforms for promoting products.
Built-in email marketing tools for customer communication.
Instant payouts directly to PayPal or Stripe accounts.
Good customer support experience reported by multiple users.

Easy to use with a user-friendly interface
All-in-one platform - includes website, landing pages, email marketing, courses, payments, etc.
Visually appealing website and landing page templates
Excellent customer support, praised for responsiveness and helpfulness

Users dislike

High pricing plans for small businesses with low sales volume.
Limited payment options. Only PayPal and Stripe are available.
Lack of granular control over download limits. Default of 5 downloads per purchase is too high.
No option for order-level discounts, only item-level discounts.

The cost can be really high for smaller businesses
It is very awkward to get the look I wanted, requiring a lot of tedious, non-intuitive modifications to the template.
Limited customization options, even something as simple as having dropdown boxes requires the highest tier plan.
The community feature is lacking, requiring the use of external platforms like Facebook groups.

Sellfy and Kajabi Ratings

G2

3.9/5

(53)
Capterra

4.6/5

(31)
TrustPilot

4.1/5

(15)

G2

4.3/5

(80)
Capterra

4.4/5

(178)
TrustPilot

4.5/5

(60)
Glassdoor

3.4/5

(94)

Company health

Employee growth

12% increase in the last year

9% increase in the last year

Web traffic

18% decrease in the last quarter

5% decrease in the last quarter

Financing

March 2012 - $0

January 2021 - $550M

How do Sellfy's print-on-demand features compare to Kajabi's course creation tools?

Sellfy's print-on-demand feature handles the production and shipping of physical merchandise, allowing creators to sell custom-designed products without managing inventory. Kajabi, on the other hand, focuses on digital products and online courses. It provides robust tools for course creation, membership management, and community building, but doesn't offer any print-on-demand functionality. They serve different needs.

Which platform, Sellfy or Kajabi, offers better marketing integrations for creators?

Kajabi offers more robust built-in marketing features compared to Sellfy. While Sellfy provides basic email marketing and affiliate program capabilities, Kajabi offers a more comprehensive suite of marketing tools including email sequences, pipelines, landing pages, and website building functionality, all within the platform. This makes Kajabi a better choice for creators seeking a more integrated and powerful marketing solution.

What are the advantages of Sellfy?

Sellfy's advantages include its ease of use, particularly for creators new to e-commerce, and its built-in marketing tools like email campaigns and affiliate programs. It also offers a wider range of product types, including digital downloads, physical goods, subscriptions, and print-on-demand merchandise, compared to Kajabi's focus on digital products and courses. Finally, Sellfy offers a lower entry-level pricing tier, making it potentially more accessible for creators with limited budgets.

What are the disadvantages of Sellfy?

Sellfy's disadvantages include limited payment options (only PayPal and Stripe), lack of granular control over download limits, no option for order-level discounts (only item-level), and potentially high pricing for low-volume sellers. Some users also find the transaction fees, even on paid plans, to be a drawback.

Is Sellfy cheaper than Kajabi?

No, Sellfy is not cheaper than Kajabi. Sellfy's pricing plans start at $22/month, while Kajabi's start at $69/month.

Alternatives to Sellfy and Kajabi

WooCommerce

WooCommerce is a free and popular platform for building online stores, specifically designed to work with WordPress websites. It's a popular choice, powering a large portion of all online shops. WooCommerce is known for being highly customizable and adaptable, offering a wide range of extensions and themes to tailor the functionality and design of your store. While it's free to use, additional extensions and themes may come with costs. WooCommerce is suitable for both small businesses starting out and larger companies needing more advanced features.

Thinkific

Thinkific is a platform where you can create and sell online courses. It offers tools to build courses easily, engage with students, and market your content. Thinkific aims to help individuals and businesses generate revenue by sharing their expertise through various formats like digital downloads, live events, and memberships.

Teachable

Teachable is an online platform that lets you create and sell online courses. It provides tools to design your course, host the content, process payments, and track student progress. While catering to individual creators, Teachable also offers features for businesses looking to train employees or launch customer education programs.

EzyCourse

EzyCourse is an all-in-one platform designed for entrepreneurs and educators to create and sell online courses. It offers tools for course building, membership management, community engagement, and marketing, including email campaigns and upselling features. EzyCourse also provides hosting for videos, audio, and other content. It aims to be a one-stop shop for managing and growing an online course business, simplifying the process and offering various revenue streams.

Shopify

Shopify is a popular e-commerce platform that provides businesses of all sizes with the tools to create and manage online stores. From website design and product listings to payment processing and shipping, Shopify offers a comprehensive suite of features. It also provides additional tools for marketing, inventory management, and customer relationship management. Shopify is known for its user-friendly interface, scalability, and extensive app store, making it suitable for both beginners and experienced online retailers.

Mighty Networks

Mighty Networks is a platform for building online communities, offering tools to host paid memberships, courses, and events. It features AI-driven recommendations to connect members and includes marketing features for monetizing your community. It's accessible via web, iOS, and Android apps. Mighty Networks is popular with creators and brands for building niche communities and monetizing content.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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