SE Ranking vs Similarweb

by Gralio Feb 24, 2025

SE Ranking and Similarweb offer distinct approaches to online marketing analysis. SE Ranking is better suited for businesses focused on hands-on SEO execution and optimization, while Similarweb excels in providing market intelligence and competitor benchmarking. Choose SE Ranking if you need a comprehensive SEO toolkit, and Similarweb if your priority is understanding market trends and competitor strategies.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2802 reviews and 60 websites, saving 16 hours, 4 minutes of reading.

SE Ranking

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Similarweb

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About

SE Ranking is an all-in-one SEO software suite designed to help businesses improve their search engine rankings. It offers a wide range of tools, including keyword research, competitor analysis, website audits, backlink monitoring, and rank tracking. SE Ranking is known for its user-friendly interface and comprehensive set of features, making it suitable for both SEO beginners and experienced professionals. It aims to provide actionable insights and data-driven recommendations to optimize website content, improve visibility, and attract more organic traffic.

Similarweb is like a giant spyglass for the internet. It helps you understand what people are doing online, so you can make smarter decisions for your own website and marketing. Want to know who your competitors are online? Similarweb shows you. Want to see which websites are sending traffic to your competitors (so you can try to get them to send traffic to you)? Similarweb shows you that too. You can even see what keywords people are using to find your competitors, and which online ads are working best for them. Basically, if you want to know how your website stacks up against the competition and find new opportunities to grow online, Similarweb gives you the information to do it.

Summary

Main difference

SE Ranking is a comprehensive suite of SEO tools ideal for businesses seeking an all-in-one platform for keyword research, competitor analysis, website audits, and rank tracking. Similarweb focuses on providing market intelligence and competitor analysis, offering insights into website traffic, audience behavior, and digital marketing strategies.

Relative strengths of SE Ranking (compared to Similarweb)

Offers a wider range of SEO tools, including on-page optimization and backlink monitoring.
More affordable pricing plans compared to Similarweb.
User-friendly interface suitable for both beginners and experienced SEO professionals.

Relative weaknesses of SE Ranking (compared to Similarweb)

Limited data accuracy for smaller websites compared to Similarweb.
Less comprehensive competitor analysis features, especially for paid advertising and market trends.
Mobile app functionality is limited compared to the desktop version.

What companies are using SE Ranking and Similarweb?

No data

Who should use SE Ranking VS. Similarweb

SE Ranking is an all-in-one SEO software ideal for businesses seeking improved search engine rankings and online visibility. Users praise its user-friendly interface, comprehensive tools, and affordable pricing. However, some find the backlink tool lacking and the mobile app underwhelming. With features like keyword research, competitor analysis, and rank tracking, SE Ranking helps businesses optimize content and attract organic traffic.

Similarweb offers comprehensive website traffic and performance insights. Users praise its user-friendly interface and actionable Sales Signals. However, some find data accuracy inconsistent for smaller websites and dislike the infrequent updates. Best for marketing professionals in small to large companies in e-commerce, retail, and similar industries seeking competitor analysis and market research.

Best for small to medium-sized businesses (SMBs) and agencies.
Ideal for marketing & advertising, software/IT, and e-commerce.

Best for small, medium, and large businesses.
Ideal for e-commerce, retail, media, software, and marketing industries.

SE Ranking and Similarweb features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Rank Tracker

Supported

SE Ranking supports rank tracking across Google, Bing, and Yahoo.

Partially supported

Similarweb supports rank tracking, primarily for Google, but Bing and Yahoo support is planned.
AI Overviews Tracker

Supported

SE Ranking provides AI Overviews Tracker for analyzing website ranking performance and identifying improvement areas.

Supported

Similarweb's Rank Tracker helps identify keywords that trigger Google's AI Overview feature.
On-Page SEO Checker

Supported

SE Ranking supports on-page SEO analysis, issue identification, and optimization recommendations.

Not supported

Similarweb offers a Site Audit tool for technical SEO, but not a dedicated On-Page SEO Checker.
Competitor insights

Supported

SE Ranking provides competitor analysis features like keyword analysis and backlink tracking.

Supported

Similarweb provides competitor SEO performance insights including traffic, keywords and backlinks.
Traffic Analysis

Supported

SE Ranking supports competitor website traffic analysis.

Supported

Similarweb allows you to analyze competitor website traffic data.
Paid Keyword Analysis

Supported

SE Ranking provides tools to analyze paid keywords used by competitors.

Supported

Similarweb allows to see paid keywords used by competitors.

Qualities

Value and Pricing Transparency

No data

-0.3

Rather negative sentiment
Customer Service

No data

+0.76

Strongly positive sentiment
Ease of Use

No data

+0.82

Strongly positive sentiment
Reliability and Performance

No data

+0.12

Neutral sentiment
Ease of Implementation

No data

+0.54

Rather positive sentiment
Scalability

No data

-0.5

Rather negative sentiment

SE Ranking and Similarweb Pricing

SE Ranking offers a tiered subscription model with three plans: Essential for individual SEO professionals, Pro for agencies and small teams, and Business for large agencies and enterprises. They offer add-ons like Content Marketing, Local Marketing, and Agency Pack to enhance functionality. A free trial is available, and annual subscriptions receive a 20% discount.

Plans

See full Pricing page

No data

User sentiment

Rather negative

-0.3

See full Pricing page

SE Ranking and Similarweb review insights

1143 reviews analysed from and

Users love

User-friendly interface
Comprehensive SEO tools
Affordable pricing
Excellent customer support

Comprehensive insights into website traffic and performance.
User-friendly interface and easy to navigate.
Sales Signals feature often provides helpful and actionable insights.
The "Similar Sites" feature is very useful for lead generation and campaign planning.

Users dislike

Backlink tool is lacking
False "free" claims: Many users feel the "free" service is a misleading bait-and-switch
Mobile app is underwhelming with limited functionality
Limited social media platform integrations

Data accuracy can be inconsistent, especially for smaller websites.
Website categorization is shaky and indecipherable at times.
The data is only updated once a month.
Limited mobile app data, many features are desktop only.

SE Ranking and Similarweb Ratings

G2

4.8/5

(1324)
Capterra

4.7/5

(284)
TrustPilot

4.0/5

(60)
Glassdoor

5.0/5

(10)

G2

4.5/5

(1030)
Capterra

4.5/5

(133)

Company health

Employee growth

25% increase in the last year

No data

Web traffic

1% increase in the last quarter

No data

Financing

June 2021 - $0

No data

How does SE Ranking's keyword rank tracking compare to Similarweb's traffic analysis?

SE Ranking focuses on keyword rank tracking from your perspective, showing how your chosen keywords rank over time and against competitors. Similarweb, on the other hand, focuses on broader traffic analysis, revealing where competitors' traffic comes from (including which keywords drive organic traffic), but doesn't offer the granular keyword ranking data from your own website's perspective like SE Ranking. Essentially, SE Ranking helps you track *your* keyword performance, while Similarweb helps you analyze *competitor* traffic sources.

Which product offers better competitor analysis for smaller websites?

SE Ranking offers better competitor analysis for smaller websites. While Similarweb excels with larger sites and broader market trends, its data accuracy is reportedly inconsistent for smaller websites. SE Ranking, being more focused on SEO tools and specifically designed for all business sizes, offers features like competitor rank tracking, keyword analysis, and backlink tracking, which are crucial for smaller websites trying to gain a competitive edge. Furthermore, SE Ranking's pricing is more transparent and potentially more affordable for smaller businesses than Similarweb's undisclosed pricing.

What are the advantages of SE Ranking?

SE Ranking offers a more affordable and user-friendly platform suitable for both beginners and experienced SEO professionals. It provides a comprehensive suite of SEO tools, including keyword research, competitor analysis, website audits, and rank tracking, all within a single platform. Users praise SE Ranking for its excellent customer support and comprehensive feature set at a competitive price point.

What are the disadvantages of SE Ranking?

SE Ranking's backlink tool is considered lacking by some users. The free service has been criticized as misleading. The mobile app has limited functionality and is underwhelming. Finally, SE Ranking has limited integrations with social media platforms.

Alternatives to SE Ranking and Similarweb

Semrush

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

Ahrefs

Ahrefs is a suite of online tools designed to improve a website's search engine ranking and visibility. It provides data and insights on competitors, keywords, backlinks, and website content. Businesses use Ahrefs to research competitor strategies, discover relevant keywords, find link-building opportunities, audit their website for SEO issues, and track their ranking progress against competitors. Ahrefs is known for its large database and focus on data accuracy for marketing professionals.

Serpstat

Serpstat is an all-in-one SEO toolkit designed to give businesses a competitive edge online. It helps you track your website's performance in search engines, analyze competitors, research valuable keywords, and develop an effective content strategy. Serpstat offers tools to audit your website, identify technical issues, and track your progress over time. Its features include competitor analysis, keyword research, content creation and analysis, and search engine results page (SERP) tracking. Serpstat is used by businesses of all sizes who want to improve their online visibility and attract more customers.

SpyFu

SpyFu is a search marketing tool that helps you understand your competitors' online strategies. It shows you the keywords they use for SEO and advertising, their ad campaigns, and even their estimated budget. You can use this information to improve your own website ranking, find new customers, and make sure you're ahead of the competition.

Moz Pro

Moz Pro is a suite of SEO tools designed to improve your website's visibility on search engines. It offers features such as keyword research, competitor analysis, site auditing, and rank tracking, all within a single platform. Moz Pro aims to help businesses of all sizes understand their website's SEO performance, identify areas for improvement, and track their progress over time. It is known for its user-friendly interface and educational resources.

Scalenut

Scalenut is an AI-powered platform designed to help businesses create SEO-optimized content. It offers tools for keyword planning, topic research, AI writing, content optimization, and performance tracking. Scalenut aims to streamline the content creation process, saving time and potentially boosting organic traffic. Features include AI-powered writing assistance, SEO analysis, and content planning tools, all accessible through a single platform.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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