Storyblok vs Sanity

by Gralio Mar 12, 2025

Storyblok and Sanity are both headless CMS platforms catering to different needs. Storyblok prioritizes ease of use with its visual editor, while Sanity offers more flexibility and customization for developers. Choose Storyblok for simpler projects requiring less coding, and Sanity for complex projects demanding a highly adaptable platform.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1260 reviews and 60 websites, saving 7 hours, 30 minutes of reading.

Storyblok

Website LinkedIn Twitter

Sanity

Website LinkedIn Twitter

About

Storyblok is a user-friendly content management system designed for both technical and non-technical users. It allows you to easily create and manage content for websites, apps, and other digital platforms. With its visual editor and flexible content structure, Storyblok allows developers to build customized websites while empowering marketing teams to update content without coding knowledge. This helps businesses deliver consistent and engaging digital experiences across all channels.

Sanity is a cloud-based content management system that goes beyond traditional website content. It allows you to manage all your content in one place and deliver it to any platform, like websites, apps, and more. Sanity provides customizable tools for creating and editing content and makes collaboration easy. It's designed to integrate with other business systems and scales to fit large companies' needs. Sanity is trusted by major brands for its flexibility and reliability.

Summary

Main difference

Storyblok excels with its intuitive visual editor, making content creation easy for non-technical users. Sanity stands out with its highly customizable and developer-friendly environment, offering greater flexibility for complex projects.

Relative strengths of Storyblok (compared to Sanity)

Easier to use for non-technical users due to the intuitive visual editor.
Faster setup for simpler projects with less coding required.
Offers industry-specific solutions for sectors like e-commerce and finance.

Relative weaknesses of Storyblok (compared to Sanity)

Less customizable than Sanity, especially for complex content models.
Limited data migration options and occasional performance issues with the visual editor.
Steeper learning curve for complex projects compared to simpler CMS options.

What companies are using Storyblok and Sanity?

Renault

adidas

Oatly

No data

Who should use Storyblok VS. Sanity

Storyblok is a user-friendly CMS empowering both developers and marketers. Its visual editor and headless architecture offer flexibility, while users praise its intuitive interface and responsive support. However, some find the REST API and complex setups challenging. A free version is available, along with paid options for growing businesses.

Sanity is a robust content management system perfect for businesses of all sizes seeking a flexible and scalable solution. Users praise Sanity's customizable content modeling, real-time collaboration features, and developer-friendly tools. However, some users note a steeper learning curve and potential pricing concerns. With positive growth trends and a strong focus on structured content and API-first architecture, Sanity is a powerful choice for managing and delivering content across various platforms.

Ideal for businesses of all sizes seeking engaging digital experiences.
Strong fit for industries like healthcare, finance, e-commerce, media, and software.

Best for small to large businesses seeking a flexible and scalable content management solution.
Ideal for businesses across all industries looking to enhance content management and delivery.

Storyblok and Sanity features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Structured Content Platform

Supported

Storyblok supports structured content, a visual editor, and a GraphQL query language. Real-time collaboration is partially supported.

Supported

Sanity.io supports structured content with collaborative editing and a powerful query language.
Headless Architecture

Supported

Storyblok uses a headless architecture and delivers content via API.

Supported

Sanity uses a headless CMS architecture, delivering content via API.
Industry Specific Solutions

Supported

Storyblok offers tailored solutions for various industries like e-commerce and finance.

Supported

Sanity offers tailored solutions for various industries like e-commerce, professional services, and finance.
SharePoint integration

Partially supported

SharePoint integration is possible via third-party tools like n8n or Pipedream.

Partially supported

SharePoint integration is available via third-party solutions like OneTeg.
Automated task management

Partially supported

Storyblok supports task management but does not explicitly mention automating repetitive document-centric tasks.

Supported

Sanity offers automated task management through its Tasks feature and AI Assist plugin.
Real-time co-editing

Not supported

Storyblok does not support real-time co-editing of the same document.

Not supported

Sanity supports collaborative editing with real-time updates but not simultaneous co-editing.

Qualities

Value and Pricing Transparency

+0.33

Rather positive sentiment

+0.13

Neutral sentiment
Customer Service

+0.71

Strongly positive sentiment

+1

Strongly positive sentiment
Ease of Use

+1

Strongly positive sentiment

+0.85

Strongly positive sentiment
Reliability and Performance

+0.5

Rather positive sentiment

+0.73

Strongly positive sentiment
Ease of Implementation

+0.57

Rather positive sentiment

+0.48

Rather positive sentiment
Scalability

+0.71

Strongly positive sentiment

+0.4

Rather positive sentiment

Storyblok and Sanity Pricing

Storyblok offers a free plan and paid subscriptions billed monthly or annually. A discount is available for nonprofits and educational institutions.

Plans

User sentiment

Rather positive

+0.33

See full Pricing page

Sanity offers a Free plan and a Growth plan with optional add-ons. The Enterprise plan requires contacting sales for custom pricing. The pricing model is primarily seat-based, with additional costs for usage exceeding the included quotas.

Plans

User sentiment

Neutral

+0.13

See full Pricing page

Storyblok and Sanity review insights

1260 reviews analysed from and

Users love

Intuitive visual editor with real-time preview of changes.
Flexible component-based system for creating reusable blocks.
Headless architecture allows freedom in frontend technology choices.
Excellent and responsive customer support via various channels.
Comprehensive documentation and helpful tutorials for getting started.

Flexible and customizable content modeling, praised for its adaptability.
Real-time collaboration for seamless teamwork.
Developer-friendly with JavaScript-based studio and API-first architecture.
Excellent media handling and image optimization.
GROQ query language praised for flexibility and precision.

Users dislike

Slow loading times for the visual editor and occasional errors.
Difficult to manage deeply nested content structures in the REST API.
Steep learning curve for complex setups, better onboarding needed.
Limited e-commerce integrations available, need more platform connectors.
Management API can be unpredictable at times, affecting workflows.

Steep learning curve for users unfamiliar with schema-based systems.
Pricing can be a concern for advanced features and higher quotas.
Limited out-of-the-box features, requiring more development effort.
Occasional slowdowns and glitches in the Studio editor.
Limited data migration options between datasets.

Storyblok and Sanity Ratings

G2

4.5/5

(457)
Capterra

4.3/5

(12)
Glassdoor

4.1/5

(70)

G2

4.7/5

(791)
Glassdoor

3.4/5

(26)

Company health

Employee growth

6% increase in the last year

36% increase in the last year

Web traffic

6% decrease in the last quarter

4% decrease in the last quarter

Financing

March 2024 - $138M

March 2022 - $51M

How do Storyblok's visual editor and Sanity's structured content approach differ for content creators?

Storyblok uses a visual, block-based editor that allows content creators to drag, drop, and arrange content elements, offering a what-you-see-is-what-you-get experience. Sanity, on the other hand, employs a structured content approach where content is modeled with schemas and entered into structured fields. This provides more control over content structure and consistency but may require a steeper learning curve for non-technical users.

Which product, Storyblok or Sanity, better integrates with existing Javascript tech stacks?

Sanity more seamlessly integrates with Javascript tech stacks. Its developer-friendly, Javascript-based studio and API-first architecture, coupled with the flexible GROQ query language, make it easier for Javascript developers to work with. While Storyblok also offers a headless architecture and API, Sanity's focus on Javascript specifically makes it a more natural fit for teams primarily using Javascript technologies.

What are the advantages of Storyblok?

Storyblok offers a more intuitive visual editor, making it easier for non-technical users to manage content. It also provides industry-specific solutions, catering to businesses in sectors like e-commerce and finance. While both offer headless architecture, Storyblok's users praise its excellent customer support and comprehensive documentation, potentially easing implementation and ongoing use.

What are the disadvantages of Storyblok?

Storyblok users have reported slow loading times and occasional errors within the visual editor. Managing complex, nested content structures via the REST API can also be difficult. Additionally, some users find the learning curve steep for more complex setups and desire improved onboarding. Finally, Storyblok has a limited number of e-commerce integrations and its management API can be unpredictable.

Is Storyblok cheaper than Sanity?

Storyblok's entry-level paid plan starts at $90.75/month, while Sanity's Growth plan starts at $15/seat/month. Without knowing the number of seats required, it's impossible to definitively say whether Storyblok is cheaper than Sanity. For a single user, Sanity is cheaper. However, as the number of users increases, Sanity's cost could surpass Storyblok's.

Alternatives to Storyblok and Sanity

Contentful

Contentful is a content management system that helps businesses create, manage, and deliver content across different digital platforms. Unlike traditional systems, Contentful doesn't dictate how your website looks, giving you flexibility in presenting your content. It's particularly useful for managing content across multiple channels like websites, apps, and social media. Contentful is trusted by large companies and offers tools to streamline content creation and collaboration for marketing and development teams.

prismic.io

Prismic.io is a headless content management system (CMS) that makes websites faster and easier to update. It lets developers build websites with their preferred tools while giving marketing teams the ability to edit and publish content independently, without needing technical help. This means faster website updates, a consistent brand, and the flexibility to grow. It's ideal for mid-sized companies looking for a balance of powerful technology and ease of use.

iManage Work

iManage Work is a document and email management software designed for mid-sized to large organizations, especially in legal and financial sectors. It offers a secure platform to store, organize, search, and share information, enhancing productivity and collaboration. iManage Work integrates with Microsoft Office and prioritizes security and compliance, making it suitable for handling sensitive data. Its features aim to streamline workflows and improve knowledge sharing within an organization.

Strapi

Strapi is a tool that helps developers create and manage content for websites and apps. It's considered "headless", meaning it focuses on the behind-the-scenes content management while giving developers flexibility in how that content looks and works on the front-end. Strapi is popular among developers because it's open-source (free to use and customize) and works well with other tools they might use. Large and small companies use it to streamline their content management processes.

Contentstack

Contentstack is a cloud-based content management system designed for businesses that need to deliver content across many different channels quickly and efficiently. It gives developers the flexibility to build custom websites and apps, while also offering user-friendly tools for marketers to manage content without needing technical skills. Contentstack is focused on enterprise-level businesses and is known for its strong customer support.

Author

Author-it is a cloud-based software that helps businesses create and manage technical documentation, training materials, and other important documents. It allows teams to work together on documents, track revisions, and publish content in various formats. Author-it is designed to improve efficiency, ensure consistency, and simplify the documentation process for companies of all sizes, especially those in life sciences, manufacturing, and technology.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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