Salesmsg vs HubSpot Marketing Hub

by Gralio Feb 26, 2025

Salesmsg and HubSpot Marketing Hub cater to different communication needs. Salesmsg prioritizes direct customer interaction through texting and calling, while HubSpot Marketing Hub offers a broader range of marketing tools for comprehensive campaigns.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5205 reviews and 60 websites, saving 1 day, 5 hours, 25 minutes of reading.

Salesmsg

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HubSpot Marketing Hub

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About

Salesmsg is a business texting and calling software designed for medium to large companies in the USA. It allows you to send and receive SMS and MMS messages online, manage contacts, and track customer interactions. You can use it for direct communication with clients or for marketing purposes, such as sending promotions. Salesmsg integrates with popular CRM platforms like HubSpot and offers features like scheduled messaging, canned responses, and detailed analytics to track your messaging performance.

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Summary

Main difference

Salesmsg is a focused text messaging and calling platform ideal for direct customer interaction and targeted SMS campaigns. HubSpot Marketing Hub offers a broader suite of marketing tools, including email marketing, automation, social media management, and SEO, making it a better fit for comprehensive marketing strategies.

Relative strengths of Salesmsg (compared to HubSpot Marketing Hub)

Strong focus on text messaging and calling: Salesmsg excels in direct communication, offering features like two-way messaging, MMS, and a power dialer.
Seamless HubSpot CRM integration: Efficiently manage customer interactions and data synchronization within your existing HubSpot CRM.
Competitive pricing for core features: Provides cost-effective solutions for businesses prioritizing text-based communication.

Relative weaknesses of Salesmsg (compared to HubSpot Marketing Hub)

Limited marketing automation capabilities: Lacks the advanced automation and multi-channel functionalities of HubSpot Marketing Hub.
Fewer integrations compared to HubSpot: Restricts flexibility for businesses reliant on diverse third-party tools.
Basic analytics: Offers less comprehensive reporting and data analysis compared to HubSpot's in-depth marketing analytics.

What companies are using Salesmsg and HubSpot Marketing Hub?

University of Cincinnati

No data

Who is using Salesmsg and HubSpot Marketing Hub?

No data

John Short

CEO at Compound Growth Marketing

Who should use Salesmsg VS. HubSpot Marketing Hub

Salesmsg is a robust texting and calling software. Users praise its HubSpot integration and easy-to-use interface, especially the Power Dialer. However, some find the credit system confusing and experience unreliable mobile notifications. Best for medium to large businesses in the US.

HubSpot Marketing Hub is a user-friendly platform ideal for businesses of all sizes looking to streamline marketing efforts. Users praise its intuitive interface and robust analytics, while some note the limited free version and contact-based pricing. It offers valuable tools for inbound marketing and lead generation.

Ideal for medium to large businesses seeking enhanced communication and customer engagement.
A strong fit for industries like Healthcare, Finance, Retail, and Manufacturing, seeking improved customer interaction.

Ideal for small, medium, and large businesses seeking a comprehensive marketing platform.
Suitable for various sectors, including healthcare, finance, e-commerce, retail, and more.

Salesmsg and HubSpot Marketing Hub features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Two-way Texting

Supported

Salesmsg enables direct communication with customers via two-way texting.

Partially supported

HubSpot Marketing Hub supports sending SMS messages but two-way texting is only possible via integrations.
SMS Marketing

Supported

Salesmsg supports targeted SMS campaigns, promotions, and updates to engage customers and drive sales.

Supported

HubSpot Marketing Hub supports SMS marketing with the SMS Access add-on for Professional and Enterprise subscriptions.
Workflows and Bot Builders

Partially supported

Salesmsg offers automated campaigns through HubSpot integration.

Supported

HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.
Campaign tracking

Supported

Salesmsg supports campaign tracking with conversion and click tracking, and detailed performance metrics.

Supported

HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.
HubSpot integration

Supported

Salesmsg integrates with HubSpot, allowing data sync and workflow automation.

Supported

HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.
HubSpot CRM integration

Supported

Salesmsg integrates with HubSpot CRM, syncing data and enabling interactions.

Supported

HubSpot Marketing Hub supports integration with HubSpot CRM to sync customer data and interactions.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Salesmsg and HubSpot Marketing Hub Pricing

No data

See full Pricing page

HubSpot Marketing Hub offers different plans, including Professional and Enterprise. Pricing is not directly disclosed on the page and requires contacting sales. There is no mention of a free plan or free trial.

See full Pricing page

Salesmsg and HubSpot Marketing Hub review insights

Users love

Seamless integration with HubSpot.
Easy to use interface.
The Power Dialer feature is a game changer.
Excellent and responsive customer support.

User-friendly interface consistently praised for its ease of use.
The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
Excellent training resources and a very active user community.
HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Users dislike

The credit system is a little hard to track and it is not clear how much certain messages would cost.
The online chat feature rarely has live agents available.
Mobile app notifications can be unreliable.
Phone numbers sometimes get flagged as spam.

The "free" version is extremely limited and most core features require paid access.
Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
Some users report slow loading times and occasional glitches or bugs.
Email templates can be difficult to customize beyond basic edits.

Salesmsg and HubSpot Marketing Hub Ratings

G2

4.6/5

(232)
Capterra

4.6/5

(55)
TrustPilot

3.7/5

(1)

G2

4.4/5

(2526)
Capterra

4.5/5

(2401)
Glassdoor

4.0/5

(3550)

Company health

Employee growth

19% increase in the last year

15% increase in the last year

Web traffic

No data

10% decrease in the last quarter

Financing

No data

July 2012 - $101M

How easily can each product scale as my contact list grows?

Salesmsg's scalability is questionable, receiving a negative score for this aspect. While it integrates with popular CRM platforms, there is no specific information provided about its ability to handle increasing contact lists. User reviews also mention difficulties tracking costs related to messaging volume, which could become problematic with growth. HubSpot, on the other hand, doesn't provide explicit scalability information in the provided text. However, as a platform targeting businesses of all sizes, including enterprises, it is likely designed to accommodate growth. Its pricing structure, while not transparent in the provided details, may be based on contact tiers which would imply an ability to scale, although potentially at an increasing cost.

Which product offers better integration with existing communication channels?

HubSpot offers better integration with existing communication channels due to its multi-channel campaign support, including SMS and social media, and its seamless integration with HubSpot CRM. While Salesmsg integrates with popular CRM platforms like HubSpot, its focus is primarily on SMS and calling. HubSpot's broader approach allows for more comprehensive and integrated campaigns across various channels.

What are the advantages of Salesmsg?

Salesmsg focuses on providing a streamlined experience for business texting and calling, particularly valuable for direct customer interaction and targeted SMS campaigns. Its dedicated mobile app allows for convenient on-the-go management, while features like scheduled messaging and canned responses enhance efficiency. Users praise Salesmsg for its seamless HubSpot integration and easy-to-use interface. While HubSpot Marketing Hub offers a broader suite of marketing tools, Salesmsg offers a more focused and potentially cost-effective solution for businesses prioritizing direct communication and SMS marketing.

What are the disadvantages of Salesmsg?

Salesmsg users have reported difficulties tracking the credit system and predicting message costs. The online chat support is often unavailable, mobile app notifications can be unreliable, and phone numbers are sometimes flagged as spam.

Alternatives to Salesmsg and HubSpot Marketing Hub

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Aloware

Aloware is a cloud-based contact center software designed for small to medium-sized businesses in the US. It helps manage sales and customer interactions through phone calls, text messaging, and automation, all within a single platform. Aloware integrates with popular CRMs like HubSpot and Salesforce, enabling businesses to streamline communication, track customer interactions, and improve sales team efficiency. Key features include a power dialer, automated texting, AI-powered voice analytics, and tools to ensure compliant calling practices.

Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement is a marketing automation platform for mid-sized to large businesses. It helps marketing and sales teams work together to find and convert leads into customers. The platform offers tools for email marketing, lead management, and reporting. What makes it unique is its integration with Salesforce's CRM, providing a complete view of each customer. This integration, combined with AI-powered insights and automation, enables businesses to target the right prospects, personalize customer interactions, and ultimately drive more sales.

Mozeo

Mozeo is a business text messaging software that enables SMS and MMS marketing, contact management, and live chat. It offers a range of tools to help businesses grow their customer base and improve communication, including text message broadcasts, appointment reminders, and keyword autoresponders. With a focus on customer support, Mozeo aims to make text messaging a primary communication channel for businesses of all sizes.

Salesforce Marketing Cloud Suite

Salesforce Marketing Cloud Suite is a comprehensive platform designed to help you manage all aspects of your marketing. It allows you to connect data, automate tasks, personalize customer interactions, and track your success. This suite is particularly beneficial for growing businesses looking for a scalable solution that can expand alongside them. It promises to simplify marketing efforts, enhance customer relationships, and ultimately drive business growth.

Brevo Transactional Email

Brevo Transactional Email helps businesses send important emails like order confirmations and password resets. It offers easy email design tools, integrates with existing business systems, and automates sending based on customer actions. You can track if emails are opened or clicked and the service is secure for your customer's data. Brevo Transactional Email is suitable for both small and large businesses.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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