Salesloft vs Gong

by Gralio Mar 04, 2025

Salesloft and Gong cater to sales teams, but with different focuses. Salesloft excels in automating sales tasks and managing workflows, while Gong prioritizes analyzing customer interactions to enhance sales performance. Choose Salesloft if you need robust automation and integration capabilities, and Gong if deep conversation analysis and sales coaching are critical.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5746 reviews and 60 websites, saving 1 day, 8 hours, 25 minutes of reading.

Salesloft

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Gong

Website LinkedIn Twitter

About

Salesloft is a sales platform designed to help sales teams close deals more efficiently. It offers tools to manage sales calls, emails, and customer interactions. Salesloft provides insights and analytics to help improve sales performance and forecast future sales. Its focus is on providing a single platform to manage the entire sales process, making it particularly beneficial for mid-sized companies in the USA seeking to streamline their sales operations and boost revenue.

Gong is a software platform designed to improve sales performance. It records and analyzes sales calls and other customer interactions to provide insights and coaching recommendations. Using artificial intelligence, Gong identifies patterns and trends to help sales teams close more deals, improve forecasting, and increase efficiency. Gong integrates with existing sales tools and is used by companies of all sizes across various industries.

Summary

Main difference

Salesloft is a sales engagement platform that streamlines sales workflows through automation and integrations like Salesforce and Slack. Gong focuses on revenue intelligence, analyzing customer interactions to provide insights for improving sales performance, particularly valuable for teams using Salesforce.

Relative strengths of Salesloft (compared to Gong)

Stronger workflow automation and integrations for streamlining sales processes.
Provides more structured lead management capabilities within the platform.
Offers better sales forecasting tools based on pipeline and deal stage.

Relative weaknesses of Salesloft (compared to Gong)

Conversation intelligence insights are less developed compared to Gong.
Lacks the in-depth call analysis and coaching recommendations provided by Gong.
Limited AI-powered insights for deal progress and sales performance compared to Gong.

What companies are using Salesloft and Gong?

No data

Who is using Salesloft and Gong?

Adam Robinson

CEO @ Retention.com & RB2B

Charlie Hills

I use AI to create content that converts

Elric Legloire

The Outbound Kitchen Chef

Jc Pollard

Team Lead @ Gong | Founder @ HSC

Robert Bradley

Founder & Chief GTM Strategist at Profit Labs A

Who should use Salesloft VS. Gong

Salesloft is a sales engagement platform designed to boost sales team efficiency and revenue. It offers tools for managing sales calls, emails, and customer interactions, plus provides valuable insights and analytics. Users praise Salesloft's Rhythm feature and seamless LinkedIn Sales Navigator integration but find the mobile app and admin functionality lacking. Best for mid-sized US companies.

Gong is a revenue intelligence platform leveraging AI to analyze customer interactions, providing data-driven insights for sales teams. Users praise its comprehensive call sentiment analysis and seamless Salesforce integration. However, some find the AI features, like auto-generated emails, to be inaccurate and desire improved search functionality. Best suited for sales-focused organizations seeking to improve performance and close deals efficiently.

Best for medium-sized businesses (101-1000 employees) in the USA.
Ideal for Software, IT, & Telecommunications companies; suitable for various other industries.

Ideal for sales-driven organizations leveraging technology for revenue growth and coaching, especially those using a CRM like Salesforce.
Strong fit for Software, IT, and Telecommunications; suitable for various other industries like Healthcare, Finance, and E-commerce.

Salesloft and Gong features

Supported

Partially supported

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Type in the name of the feature or in your own words tell us what you need

Conversation insights

Supported

Salesloft offers conversation analysis and coaching feedback through its Conversational Intelligence feature.

Supported

Gong analyzes sales conversations providing coaching feedback.
Conversation Intelligence

Supported

Salesloft supports conversation intelligence through its Conversations feature.

Supported

Gong supports conversation intelligence using AI to analyze customer interactions and optimize communication.
Call logging

Supported

Salesloft logs calls with date, time, and duration.

Supported

Gong supports logging calls and related details like date, time, and duration through its integration with Salesforce.
Salesloft Integration

Partially supported

Salesloft supports automatic addition of qualified leads to cadences via integrations with platforms like Qualified and MadKudu.

Not supported

Gong integration with Salesloft does not mention automatic addition of leads to sequences.
Communication history

Supported

Salesloft logs interactions and communications with contacts, maintaining a history.

Supported

Gong supports logging interactions and communications with contacts, offering a history of interactions through features like call and interaction logging, multi-channel analysis, CRM integration, automated transcripts, and data export/import.
Workflow Automation

Supported

Salesloft offers robust workflow automation features like automated email sequences, cadence automation, and AI-powered insights to optimize sales workflows and reduce manual effort, as confirmed by the provided sources.

Supported

Gong automates sales workflows, reducing manual tasks and boosting efficiency.

Qualities

Value and Pricing Transparency

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Customer Service

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Ease of Use

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Reliability and Performance

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Ease of Implementation

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Scalability

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Salesloft and Gong Pricing

No data

See full Pricing page

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See full Pricing page

Salesloft and Gong review insights

Users love

Excellent tool for SDRs
The "Rhythm" feature is very helpful and improves sales efficiency
Seamless integration with LinkedIn Sales Navigator
Email automation is fantastic

Provides a comprehensive overview of call sentiment.
Seamless Salesforce integration.
Timestamped notes and easy access to specific call sections.
Helpful AI insights and meeting summaries.

Users dislike

They should work on better reporting by cadence category
Removing someone from a cadence is not easy
The mobile app is underwhelming with limited functionality
Limited functionality for admin users, such as viewing last login or reporting on setup

AI features can be inaccurate, especially the auto-generated emails.
Video recordings lack password protection.
Search functionality could be improved.
Gong Engage is underwhelming and lacks integrations.

Salesloft and Gong Ratings

G2

4.5/5

(2518)
Capterra

4.3/5

(214)
Glassdoor

3.8/5

(554)

G2

4.7/5

(2506)
Capterra

4.8/5

(514)
TrustPilot

3.9/5

(3)
Glassdoor

3.9/5

(417)

Company health

Employee growth

22% increase in the last year

18% increase in the last year

Web traffic

17% decrease in the last quarter

25% decrease in the last quarter

Financing

October 2020 - $246M

March 2022 - $583M

How do Salesloft's workflow automation features compare to Gong's conversation intelligence for sales effectiveness?

Salesloft emphasizes workflow automation, using features like automated email sequences and cadence automation to streamline sales processes and reduce manual effort. Gong, on the other hand, focuses on conversation intelligence, leveraging AI to analyze customer interactions and provide insights to improve communication and sales effectiveness. While Salesloft helps automate the sales process itself, Gong helps optimize the content and strategy of sales conversations through analysis and coaching recommendations. Therefore, they serve different but complementary purposes in enhancing sales performance.

Which product, Salesloft or Gong, provides better integration with existing CRM systems for streamlined data flow?

Both Salesloft and Gong offer robust CRM integrations, particularly with Salesforce. However, Gong's user reviews highlight its "seamless Salesforce integration" as a key strength, suggesting a potentially more refined and user-friendly integration experience compared to Salesloft. While Salesloft integrates with major CRMs including Salesforce and Microsoft Dynamics, Gong's focus on Salesforce integration might make it a better choice for organizations heavily reliant on that specific CRM.

What are the advantages of Salesloft?

Salesloft offers a comprehensive suite of tools for managing the entire sales process, from initial contact to closing deals, making it particularly beneficial for mid-sized companies wanting to streamline operations. It provides robust workflow automation, including automated email sequences and cadence automation, reducing manual effort for sales teams. Salesloft also features strong CRM integrations, enabling seamless data synchronization and automated activity recording. Finally, the platform offers valuable sales forecasting capabilities based on pipeline data and win rates, assisting with revenue prediction and strategic planning.

What are the disadvantages of Salesloft?

Salesloft users have reported a difficult process for removing people from cadences, a subpar mobile app with limited functionality, and restricted functionality for admin users, such as difficulty viewing last login information or running reports on setup. Some users also find that reporting by cadence category could be improved.

Alternatives to Salesloft and Gong

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

Outreach

Outreach is a sales platform designed to make sales teams more efficient and successful. It uses automation and AI to help manage sales processes, from finding new customers to closing deals. Outreach provides tools for managing contacts, tracking progress, automating tasks, and analyzing sales data. It aims to improve sales performance, provide insights into the sales process, and help sales teams close deals more effectively. Large companies like Zoom and Siemens use Outreach to manage their sales operations.

Aviso

Aviso is an AI-powered sales software platform designed to help businesses increase revenue. It offers a range of features including sales forecasting, pipeline management, and deal coaching. Aviso uses artificial intelligence to analyze data from a company's CRM and other sources to provide insights and recommendations. The software aims to improve sales team performance, increase win rates, and make more accurate sales forecasts. Aviso is targeted towards mid-sized to enterprise-level companies in various industries.

Apollo.io

Apollo.io is a sales platform designed to help you find new customers and close deals faster. It provides access to a database of business contacts and companies, tools to manage sales outreach, and features like automated workflows and performance analytics. Apollo.io aims to be a central hub for sales teams to manage their entire sales process, from prospecting to closing.

Glyphic

Glyphic is an AI-powered sales tool designed to help mid-sized businesses increase their sales. It analyzes customer interactions, automates tasks like call preparation and CRM updates, and provides insights to improve sales strategies. By identifying patterns and successful tactics, Glyphic helps sales teams close deals more efficiently. The platform is user-friendly, integrates with existing sales software, and is customizable to fit individual team needs.

Groove, a Clari Company

Groove, a Clari company, is a sales engagement platform designed to streamline and improve sales processes. It provides tools for automating tasks, managing customer interactions, and gaining insights from sales data. Groove integrates with existing CRM systems like Salesforce and offers features like email tracking, appointment scheduling, and performance analytics. Primarily serving large enterprises, Groove aims to help sales teams increase efficiency, improve communication, and ultimately drive revenue growth.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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