Salesforce Sales Cloud vs Groove, a Clari Company

by Gralio Jan 31, 2025

Salesforce Sales Cloud and Groove cater to different needs. Sales Cloud offers a broader range of CRM functionalities, while Groove focuses on enhancing sales engagement specifically within the Salesforce environment. Choose Sales Cloud for a complete CRM solution and Groove for optimizing your Salesforce workflows.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4788 reviews and 60 websites, saving 1 day, 3 hours, 6 minutes of reading.

Logo of Salesforce Sales Cloud
Salesforce Sales Cloud
Logo of Groove, a Clari Company
Groove, a Clari Company

About

Salesforce Sales Cloud is a cloud-based customer relationship management (CRM) platform designed to help businesses of all sizes increase sales productivity. It offers a range of tools for managing contacts, tracking leads, forecasting sales, and analyzing sales data. Salesforce Sales Cloud stands out for its robust features, including AI-powered insights, automation capabilities, and integrations with other business applications. It can be customized for various industries, making it a flexible solution for managing customer interactions and driving sales growth.
Groove, a Clari company, is a sales engagement platform designed to streamline and improve sales processes. It provides tools for automating tasks, managing customer interactions, and gaining insights from sales data. Groove integrates with existing CRM systems like Salesforce and offers features like email tracking, appointment scheduling, and performance analytics. Primarily serving large enterprises, Groove aims to help sales teams increase efficiency, improve communication, and ultimately drive revenue growth.

Summary

Main difference
Salesforce Sales Cloud is a comprehensive, customizable CRM platform best suited for businesses seeking a robust solution with extensive integrations and advanced analytics. Groove, a Clari Company, excels as a sales engagement platform tightly integrated with Salesforce, ideal for teams prioritizing streamlined workflows and improved communication within the Salesforce ecosystem.

Relative strengths of Salesforce Sales Cloud (compared to Groove, a Clari Company)

  • Stronger integrations with various business applications beyond Salesforce.

  • More robust sales forecasting and analytics capabilities.

  • Highly customizable to adapt to diverse industry needs.

Relative weaknesses of Salesforce Sales Cloud (compared to Groove, a Clari Company)

  • Can be complex and require a steeper learning curve.

  • Higher price point, potentially less suitable for smaller budgets.

  • Not as tightly integrated with Salesforce as Groove.

Who should use Salesforce Sales Cloud VS. Groove, a Clari Company

Salesforce Sales Cloud is a robust CRM platform ideal for sales teams needing a centralized system to manage customer interactions and boost productivity. Users praise its seamless integrations and automation features, while some find the pricing high and the platform complex. It's best for businesses seeking a customizable solution to drive sales growth, offering real-time insights and reporting for data-driven decisions.

Groove, a Clari company, is a sales engagement platform ideal for large enterprises using Salesforce. Users praise its seamless Salesforce integration, ease of use, and helpful customer support. Some users find the chat bot inaccurate and email opt-out language too broad. Groove helps streamline sales processes, automate tasks, and manage customer interactions, ultimately boosting revenue growth.

  • Best for small, medium, and large businesses.

  • Ideal for Software, IT, Telecommunications, Retail, Manufacturing, and similar industries.

  • Ideal for medium to large enterprises.

  • Good fit for software, education, hospitality, transportation, marketing, and professional services.

Salesforce Sales Cloud and Groove, a Clari Company features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
  • AI-powered automation and predictive insights
    Supported

    Sales Cloud uses Einstein AI for automation and predictive insights throughout the sales cycle.

    Partially supported

    Groove, as part of Clari, contributes to a platform with AI-powered automation and predictive insights.

  • Unify and optimize sales journey
    Supported

    Sales Cloud unifies the sales journey by capturing activities and automating actions, driving consistent growth.

    Supported

    Groove unifies the sales journey by capturing activities and automating actions for consistent growth.

  • Real-time visibility and actionable insights
    Supported

    Sales Cloud offers dashboards and reports for real-time insights, enabling data-driven decisions.

    Supported

    Groove offers real-time visibility and actionable insights via Salesforce and Clari integration.

  • Contact Management
    Supported

    Sales Cloud offers contact management, tracking interactions for efficient communication and relationship building.

    Supported

    Groove supports contact management through Salesforce and ZoomInfo integration.

  • Salesforce integration
    Supported

    Salesforce Sales Cloud supports the ability to connect and sync data with Salesforce CRM.

    Supported

    Groove seamlessly integrates with Salesforce, allowing for data synchronization and efficient management.

  • CRM integration
    Supported

    Salesforce Sales Cloud supports CRM integration for lead management, sales automation, and data synchronization.

    Supported

    Groove integrates with Salesforce for lead management, sales automation, and data synchronization.

Qualities

  • Value and Pricing Transparency
    -0.83
    Strongly negative sentiment
    +0.14
    Neutral sentiment
  • Customer Service
    +0.29
    Neutral sentiment
    +0.6
    Rather positive sentiment
  • Ease of Use
    +0.67
    Rather positive sentiment
    +0.83
    Strongly positive sentiment
  • Reliability and Performance
    +0.44
    Rather positive sentiment
    +0.03
    Neutral sentiment
  • Ease of Implementation
    -0.24
    Neutral sentiment
    +0.33
    Rather positive sentiment
  • Scalability
    +0.36
    Rather positive sentiment
    +0.75
    Strongly positive sentiment
Salesforce Sales Cloud and Groove, a Clari Company Pricing
No data

User sentiment

Strongly negative
-0.83

See full Pricing page

No data

User sentiment

Neutral
+0.14

See full Pricing page

Salesforce Sales Cloud and Groove, a Clari Company review insights

4788 reviews analysed from

Users love

  • Seamless integration with other platforms and apps.
  • Robust automation features for streamlining tasks.
  • Centralized data platform for improved collaboration.
  • Real-time insights and reporting for data-driven decisions.
  • Seamless integration with Salesforce.
  • Easy to use and navigate.
  • Excellent customer support.
  • The tool’s ability to track email opens and clicks.
  • Helpful for scheduling and organizing sales outreach.

Users dislike

  • High price for small and medium-sized businesses.
  • Steep learning curve and complex features.
  • Occasional performance issues and slow loading times.
  • Limited customization for specific needs and integrations.
  • The online chat bot is not always accurate.
  • Flows are somewhat cumbersome and premade flows lack the ability to customize.
  • Groove doesn't have an automatic update option.
  • Emails require "marketing" opt out language that makes it very easy for someone to opt out of all future email commuications.

Salesforce Sales Cloud and Groove, a Clari Company Ratings

  • G2
    4.3/5
    (2288)
  • Glassdoor
    4.1/5
    (18141)
  • G2
    4.7/5
    (2500)
  • Glassdoor
    3.9/5
    (282)

Company health

Employee growth

2% increase in the last year
9% increase in the last year

Web traffic

7% decrease in the last quarter
18% decrease in the last quarter

Financing

July 2022 - $65M
October 2021 - $496M

How effectively does each product streamline sales workflows for large enterprises?

Salesforce Sales Cloud offers a broad range of features for managing the entire sales process, from lead management to forecasting, making it suitable for streamlining various sales workflows within large enterprises. However, some users note a steep learning curve and occasional performance issues. Groove, specifically designed for large enterprises, focuses on sales engagement and automation integrated with Salesforce, potentially streamlining specific workflows for businesses heavily reliant on Salesforce. Its ease of use is praised, but some limitations in customization and email marketing features exist.

Which product offers better integration with existing Salesforce deployments?

Groove (Product B) offers better integration with existing Salesforce deployments. While Sales Cloud (Product A) is a Salesforce product itself, Groove is specifically designed to integrate deeply with Salesforce, offering a unified view of customer interactions and streamlined workflows. Groove's description and user reviews emphasize its seamless Salesforce integration as a key feature.

What are the advantages of Salesforce Sales Cloud?

Salesforce Sales Cloud offers robust automation features, AI-powered insights, and extensive customization options, making it a flexible solution for diverse business needs. It provides a centralized platform for improved team collaboration and offers real-time reporting for data-driven decision-making. Furthermore, its seamless integration with other business applications enhances overall workflow efficiency.

What are the disadvantages of Salesforce Sales Cloud?

Salesforce Sales Cloud can be expensive, especially for small to medium-sized businesses. Some users find the platform complex and difficult to learn, with a steep learning curve for new users. Occasionally, users experience performance issues such as slow loading times. Finally, customizing the platform for specific needs and integrations can be limiting.

Alternatives to Salesforce Sales Cloud and Groove, a Clari Company

Logo of HubSpot Sales Hub
HubSpot Sales Hub
HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.
Logo of Freshsales
Freshsales
Freshsales is a customer relationship management (CRM) software designed to help sales teams of all sizes. It offers a range of features, including contact management, sales pipeline management, and automation tools. Freshsales stands out with its user-friendly interface, AI-powered insights, and built-in communication channels. It promises to help businesses streamline their sales process, improve efficiency, and increase revenue. Freshsales is suitable for businesses of all sizes across various industries.
Logo of Upscale
Upscale is a sales engagement platform designed for growing companies that do a lot of outbound sales. It automates repetitive tasks like sending emails, making calls, and updating LinkedIn, so sales teams can focus on closing deals. Upscale provides tools to manage sales outreach across multiple channels, track performance, and make data-driven decisions. It integrates with popular CRM and sales tools.
Logo of Pipedrive
Pipedrive
Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.
Logo of ClickUp
ClickUp
ClickUp is a comprehensive work management platform designed to consolidate various work processes into one centralized location. It offers a wide array of features including task management, project planning, document collaboration, communication tools, goal setting, and automation options. ClickUp aims to enhance team collaboration, improve visibility across projects, and streamline workflows for increased productivity regardless of team size or industry.
Logo of ActiveCampaign
ActiveCampaign
ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

How are we doing?

Is this information helpful to you? Is there anything we are missing?
Did this help you select your product?
Other issues? Vote & Let us know