Aurea CRM vs Salesforce Sales Cloud

by Gralio Feb 25, 2025

Aurea CRM and Salesforce Sales Cloud are both CRM platforms designed to enhance sales productivity, but they cater to different needs. Aurea CRM excels in flexible deployment and mobile access, while Salesforce Sales Cloud prioritizes advanced features and integrations. Aurea CRM is better for businesses requiring a hybrid deployment and on-the-go access. Salesforce Sales Cloud is better for businesses seeking AI-powered insights, automation capabilities, and a wide range of integrations.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2310 reviews and 60 websites, saving 13 hours, 20 minutes of reading.

Aurea CRM

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Salesforce Sales Cloud

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About

Aurea CRM is a cloud-based customer relationship management tool for sales teams who need a complete view of customer interactions and data. It offers a suite of features, including sales force automation, marketing automation, customer support, and analytics. Aurea CRM is designed to help businesses of all sizes improve their sales productivity, customer engagement, and overall profitability. It stands out with a hybrid cloud deployment model and a mobile app suite. Aurea CRM promises faster decision making and a more efficient sales process.

Salesforce Sales Cloud is a cloud-based customer relationship management (CRM) platform designed to help businesses of all sizes increase sales productivity. It offers a range of tools for managing contacts, tracking leads, forecasting sales, and analyzing sales data. Salesforce Sales Cloud stands out for its robust features, including AI-powered insights, automation capabilities, and integrations with other business applications. It can be customized for various industries, making it a flexible solution for managing customer interactions and driving sales growth.

Summary

Main difference

Aurea CRM offers a hybrid cloud deployment model and a mobile app suite, making it suitable for businesses needing flexible deployment and mobile access. Salesforce Sales Cloud stands out with its robust features, AI-powered insights, and extensive integrations, making it a better choice for businesses prioritizing advanced functionalities and seamless connections with other platforms.

Relative strengths of Aurea CRM (compared to Salesforce Sales Cloud)

Hybrid cloud deployment provides flexibility for businesses with existing on-premise infrastructure.
Mobile app suite allows access to CRM data and functionalities on the go.
Integrates with other Aurea products, creating a unified software ecosystem.

Relative weaknesses of Aurea CRM (compared to Salesforce Sales Cloud)

Limited integrations compared to Salesforce Sales Cloud, restricting connectivity with third-party apps.
Mobile app functionality needs improvement and is less robust than Salesforce's mobile app.
Pricing can be high, especially for smaller businesses, potentially exceeding budget constraints.

Who is using Aurea CRM and Salesforce Sales Cloud?

No data

Elric Legloire

The Outbound Kitchen Chef

Eric Nowoslawski

Founder Growth Engine X

Christian Plascencia

Co-Founder & CMO at RevGrowth.ai

Robert Bradley

Founder & Chief GTM Strategist at Profit Labs A

Who should use Aurea CRM VS. Salesforce Sales Cloud

Aurea CRM is a cloud-based solution designed to streamline sales processes and improve customer engagement. Its user-friendly interface and customization options are praised, while some users find the mobile app limited and the pricing high. Consider Aurea if your sales team needs robust reporting and a 360-degree view of customer interactions, but be aware of potential integration limitations.

Salesforce Sales Cloud is a robust CRM platform ideal for sales teams seeking automation and seamless integrations. Users praise its centralized platform, real-time insights, and automation capabilities. However, some note a steep learning curve and occasional performance issues. It's best for businesses of all sizes looking to streamline sales processes and improve collaboration.

Best fit for small to mid-sized businesses.
Suitable for sales teams in professional services.

Best for small, medium, and large businesses.
Ideal for Software, IT, Telecommunications, Retail, Manufacturing, Education, Real Estate & Construction, Hospitality & Tourism, Media & Entertainment, Marketing & Advertising, Professional Services, and Automotive companies.

Aurea CRM and Salesforce Sales Cloud features

Supported

Partially supported

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Type in the name of the feature or in your own words tell us what you need

Mobile app suite

Supported

Aurea CRM offers a suite of mobile apps for smartphones, tablets, and laptops.

Supported

Sales Cloud offers a suite of mobile apps for various devices to access data and manage accounts.
Hybrid cloud deployment

Supported

Aurea CRM supports hybrid cloud deployments, combining on-premise infrastructure with AWS.

Partially supported

Sales Cloud supports hybrid cloud deployments but AWS integration details are unclear.
Email platform integration

Partially supported

Aurea CRM allows sending emails but lacks explicit mention of Gmail or Outlook integration.

Supported

Salesforce Sales Cloud integrates with Gmail and Outlook, streamlining communication and workflows.
360-degree customer view

Supported

Aurea CRM provides a 360-degree view of all customer interactions for informed decisions.

Partially supported

Sales Cloud offers a 360-degree view of sales interactions, but full customer engagement requires other tools.
Contact Management

Supported

Aurea CRM provides a centralized platform to manage customer interactions, integrating with existing tools and offering mobile access.

Supported

Sales Cloud organizes customer data and interactions, facilitating communication and relationship building.
Salesforce integration

Unknown

There is no confirmation that Aurea CRM can integrate with Salesforce.

Supported

Salesforce Sales Cloud supports the ability to connect and sync data with Salesforce CRM.

Qualities

Value and Pricing Transparency

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Customer Service

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Ease of Use

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Reliability and Performance

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Ease of Implementation

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Scalability

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Aurea CRM and Salesforce Sales Cloud Pricing

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We couldn't find a pricing page for Aurea CRM.

No data

See full Pricing page

Aurea CRM and Salesforce Sales Cloud review insights

Users love

User-friendly interface praised for ease of use.
Highly customizable with flexible options for tailoring to specific business needs.
Strong customer support, especially the Help Desk.
Robust reporting features enable efficient tracking and analysis of sales data.
Offers a comprehensive suite of features, including sales and marketing automation.

Seamless integration with other platforms and apps.
Robust automation features for streamlining tasks.
Centralized data platform for improved collaboration.
Real-time insights and reporting for data-driven decisions.

Users dislike

Mobile app functionality is limited and needs improvement.
Pricing can be high, especially compared to competitors like Salesforce.
Data loading tools need improvement and can be difficult to handle.
Limited integrations with other systems.
Some users find the numerous administration modules confusing.

High price for small and medium-sized businesses.
Steep learning curve and complex features.
Occasional performance issues and slow loading times.
Limited customization for specific needs and integrations.

Aurea CRM and Salesforce Sales Cloud Ratings

G2

4.2/5

(22)
Glassdoor

3.2/5

(237)

G2

4.3/5

(2288)
Glassdoor

4.1/5

(18141)

Company health

Employee growth

14% decrease in the last year

2% increase in the last year

Web traffic

4% decrease in the last quarter

7% decrease in the last quarter

Financing

May 2015 - $0

July 2022 - $65M

How does Aurea CRM's hybrid cloud model compare to Salesforce's cloud-only approach?

Aurea CRM offers a hybrid cloud model, allowing for a combination of on-premise and AWS cloud deployment, while Salesforce Sales Cloud is strictly a cloud-based solution. This means Aurea CRM can offer more flexibility for businesses with existing on-premise infrastructure or specific data residency requirements, whereas Salesforce's cloud-only approach necessitates full reliance on their cloud infrastructure.

Which product offers better mobile app functionality for sales teams on the go?

While Aurea CRM offers a mobile app suite, user reviews indicate the functionality is limited and needs improvement. Salesforce Sales Cloud, while potentially having a steeper learning curve, doesn't have the same reported mobile limitations and integrates with a broader range of platforms and apps, suggesting better functionality for sales teams on the go.

What are the advantages of Aurea CRM?

Aurea CRM offers a hybrid cloud deployment model, providing flexibility for businesses with existing on-premise infrastructure. It also boasts a mobile app suite, enabling access and functionality across various devices. Users praise Aurea CRM for its user-friendly interface and comprehensive suite of features, including sales and marketing automation. Aurea CRM also offers strong customer support, particularly through its Help Desk.

What are the disadvantages of Aurea CRM?

Aurea CRM's disadvantages include limited mobile app functionality, potentially high pricing, difficult data loading tools, limited integrations with other systems, and a confusing array of administrative modules. Users have specifically reported dissatisfaction with these aspects of the software.

Alternatives to Aurea CRM and Salesforce Sales Cloud

Zoho CRM

Zoho CRM is a cloud-based customer relationship management tool designed for mid-sized to large businesses. It provides a central hub to manage contacts, sales pipelines, marketing campaigns, customer support, and more. It offers workflow automation, reporting and analytics, and integrates with many other business applications. Its focus on comprehensive features and integration makes it suitable for businesses seeking to streamline operations and improve customer interactions within a single system.

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

Pipedrive

Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.

ProsperOps

ProsperOps is a software tool that automatically finds ways to reduce your company's monthly cloud computing bills for services like Amazon Web Services and Google Cloud Platform. It does this by constantly adjusting your cloud usage plan to take advantage of discounts and avoid extra charges. ProsperOps integrates with your existing finance and accounting systems, making it easy to track savings. The service requires no changes to your existing cloud setup and only charges a fee if it successfully saves you money.

Copado Robotic Testing

Copado Robotic Testing helps companies thoroughly test their software, especially on the Salesforce platform. It uses AI to automate the creation of tests, making it faster to ensure software is working correctly. This helps teams release software updates more frequently with fewer errors. It is designed to scale for large projects and integrates smoothly with existing development processes.

CAST AI

CAST AI helps businesses using Kubernetes (software for managing applications) save money on their cloud computing costs. It does this by automatically adjusting your cloud resources in real-time to ensure you're only paying for what you actually use. CAST AI promises savings of up to 50% on your cloud bill without compromising the speed or stability of your applications. It integrates with major cloud providers and provides easy-to-understand cost monitoring tools.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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