RocketReach vs HubSpot Marketing Hub

by Gralio Mar 03, 2025

RocketReach excels in providing accurate business contact information and lead recommendations, making it suitable for targeted outreach. HubSpot Marketing Hub, on the other hand, offers a broader suite of marketing tools, ideal for businesses seeking a centralized marketing platform.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5862 reviews and 60 websites, saving 1 day, 9 hours, 4 minutes of reading.

Logo of RocketReach
Logo of HubSpot Marketing Hub

About

RocketReach is a software tool that helps you find business contact information like emails and phone numbers. They have a huge database of company and contact information that's kept accurate and up-to-date. You can use it to find new leads for sales and marketing, or even to research potential hires. RocketReach is known for having high-quality data, and integrates with other tools your company might already be using like Salesforce and HubSpot. You can try it out for free to see if it meets your needs.
HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Summary

Main difference
RocketReach is a sales intelligence tool specializing in finding and verifying business contact information, ideal for outreach and lead generation. HubSpot Marketing Hub is a comprehensive marketing platform offering a wide range of tools from email marketing to SEO, best suited for managing all marketing activities in one place.

Relative strengths of RocketReach (compared to HubSpot Marketing Hub)

  • Superior contact finding and verification capabilities, providing accurate and up-to-date business contact details.

  • Integrates with popular sales tools like Salesforce and HubSpot, streamlining workflows.

  • Offers AI-powered lead recommendations, helping discover new prospects efficiently.

Relative weaknesses of RocketReach (compared to HubSpot Marketing Hub)

  • Limited marketing functionalities compared to HubSpot Marketing Hub, focusing primarily on contact information.

  • Pricing can be expensive for smaller businesses or limited usage.

  • Data enrichment features, while strong, may not be as extensive as some dedicated data providers.

What companies are using RocketReach and HubSpot Marketing Hub?

Google is a customer
Google
NBCUniversal is a customer
NBCUniversal
Visa is a customer
Visa
Intel Corporation is a customer
Intel Corporation
Coulter Partners is a customer
Coulter Partners
Adobe is a customer
Adobe
Ticketmaster is a customer
Ticketmaster
Morgan Stanley is a customer
Morgan Stanley
Bombardier, Inc is a customer
Bombardier, Inc
No data

Who is using RocketReach and HubSpot Marketing Hub?

No data
John Short
CEO at Compound Growth Marketing

Who should use RocketReach VS. HubSpot Marketing Hub

RocketReach helps sales and recruiting teams find accurate business contact info. Users praise its high-quality data and user-friendly interface, especially the LinkedIn extension. However, some find the pricing high and dislike occasional inaccuracies. Best for medium to large organizations with frequent outreach needs.

HubSpot Marketing Hub is a user-friendly platform praised for its comprehensive marketing tools, insightful analytics, and extensive training resources. While the free version is limited and pricing can be complex, users appreciate the seamless integrations and robust features for attracting and converting leads. Some users have noted occasional slow loading times.

  • Best for medium to large businesses with high-volume outreach needs (100+ employees).

  • Ideal for sales and recruiting professionals across various industries, especially professional services.

  • Ideal for businesses of all sizes seeking streamlined marketing, improved efficiency, and detailed performance tracking.

  • Suitable for various sectors, including Healthcare, Finance, E-commerce, Retail, and more.

RocketReach and HubSpot Marketing Hub features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Workflows and Bot Builders
    Partially supported

    RocketReach supports automated campaigns via third-party workflow tools like Pipedream and Make.

    Supported

    HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.

  • Direct messaging
    Not supported

    RocketReach does not support direct messaging but offers automated email outreach via Autopilot.

    Partially supported

    Direct messaging is not natively supported, but SMS messaging is available with an add-on.

  • HubSpot integration
    Partially supported

    RocketReach integrates with HubSpot via Zapier or Zoho Flow.

    Supported

    HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.

  • Campaign tracking
    Partially supported

    RocketReach offers basic email tracking, but not full campaign tracking.

    Supported

    HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.

  • HubSpot CRM integration
    Partially supported

    RocketReach integrates with HubSpot CRM via third-party tools like Zapier or Zoho Flow.

    Supported

    HubSpot Marketing Hub supports integration with HubSpot CRM to sync customer data and interactions.

  • Workflow Automation
    Supported

    RocketReach offers workflow automation through its Autopilot feature and integrations with platforms like Zoho Flow and Make.

    Supported

    HubSpot Marketing Hub supports workflow automation for sales workflows and tasks to reduce manual effort and improve efficiency.

Qualities

  • Value and Pricing Transparency
    -0.64
    Rather negative sentiment
    -0.63
    Rather negative sentiment
  • Customer Service
    -0.5
    Rather negative sentiment
    +0.61
    Rather positive sentiment
  • Ease of Use
    +0.77
    Strongly positive sentiment
    +0.81
    Strongly positive sentiment
  • Reliability and Performance
    -0.36
    Rather negative sentiment
    +0.31
    Rather positive sentiment
  • Ease of Implementation
    +0.27
    Neutral sentiment
    +0.12
    Neutral sentiment
  • Scalability
    No data
    +0.36
    Rather positive sentiment

RocketReach and HubSpot Marketing Hub Pricing

No data
We couldn't find a pricing page for RocketReach.
HubSpot Marketing Hub offers different plans, including Professional and Enterprise. Pricing is not directly disclosed on the page and requires contacting sales. There is no mention of a free plan or free trial.

See full Pricing page

RocketReach and HubSpot Marketing Hub review insights

Users love

  • High-quality data, especially for US businesses, praised for its accuracy.
  • User-friendly interface and easy-to-use LinkedIn extension.
  • Comprehensive database with detailed contact information, including personal emails.
  • Helpful customer support, responsive and attentive to user queries.
  • Effective for lead generation and finding decision-makers.
  • User-friendly interface consistently praised for its ease of use.
  • The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
  • Excellent training resources and a very active user community.
  • HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Users dislike

  • High price for limited lookups, especially for small businesses and infrequent users.
  • Inaccurate or outdated contact information, leading to wasted credits and bounced emails.
  • Lack of robust free trial and flexible pricing options, such as pay-as-you-go or weekly plans.
  • Limited CRM integrations and difficulty exporting data.
  • The "free" version is extremely limited and most core features require paid access.
  • Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
  • Some users report slow loading times and occasional glitches or bugs.
  • Email templates can be difficult to customize beyond basic edits.

RocketReach and HubSpot Marketing Hub Ratings

  • G2
    4.5/5
    (766)
  • Capterra
    4.2/5
    (131)
  • Glassdoor
    4.8/5
    (36)
  • G2
    4.4/5
    (2526)
  • Capterra
    4.5/5
    (2401)
  • Glassdoor
    4.0/5
    (3550)

Company health

Employee growth

4% decrease in the last year
15% increase in the last year

Web traffic

5% decrease in the last quarter
10% decrease in the last quarter

Financing

April 2020 - $92M
July 2012 - $101M

How do RocketReach's data accuracy rates compare to HubSpot Marketing Hub's lead nurturing capabilities?

RocketReach's focus is on data accuracy for contact information like emails and phone numbers, while HubSpot Marketing Hub centers on lead nurturing through marketing automation, email campaigns, and other marketing tools. They address different needs and don't directly compare in this respect. RocketReach helps *find* accurate contact data, while HubSpot Marketing Hub helps *cultivate* leads you already have or have acquired through other means.

Which product better integrates with existing sales workflows for lead generation and qualification?

HubSpot Marketing Hub better integrates with existing sales workflows for lead generation and qualification due to its seamless integration with HubSpot CRM. This allows for streamlined data synchronization between sales and marketing teams, providing a unified view of the customer journey and enabling more effective lead nurturing and qualification processes. While RocketReach offers valuable lead generation capabilities, its integrations are not as tightly coupled with sales workflows, potentially creating data silos and hindering efficient lead management.

What are the advantages of RocketReach?

RocketReach's advantages lie in its focus on providing high-quality, accurate business contact information, including personal emails, which is particularly valuable for sales and recruiting professionals. Its user-friendly interface and helpful customer support contribute to a positive user experience. Furthermore, RocketReach integrates with popular CRM tools like Salesforce and HubSpot, streamlining workflows.

What are the disadvantages of RocketReach?

RocketReach's disadvantages include a high price relative to the number of lookups, making it less suitable for small businesses or infrequent users. Some users report data inaccuracies, leading to wasted credits and bounced emails. Finally, it has limited CRM integrations and exporting capabilities compared to some competitors.

Alternatives to RocketReach and HubSpot Marketing Hub

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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