RocketReach vs Apollo.io

by Gralio Feb 14, 2025

RocketReach and Apollo.io cater to different needs within sales and marketing. RocketReach excels at providing accurate contact data, while Apollo.io offers a wider range of sales engagement features. Choose RocketReach if data quality is paramount, and Apollo.io if you need a more comprehensive sales platform.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 3980 reviews and 60 websites, saving 22 hours, 36 minutes of reading.

RocketReach

Website LinkedIn Twitter

Apollo.io

Website LinkedIn Twitter

About

RocketReach is a software tool that helps you find business contact information like emails and phone numbers. They have a huge database of company and contact information that's kept accurate and up-to-date. You can use it to find new leads for sales and marketing, or even to research potential hires. RocketReach is known for having high-quality data, and integrates with other tools your company might already be using like Salesforce and HubSpot. You can try it out for free to see if it meets your needs.

Apollo.io is a sales platform designed to help you find new customers and close deals faster. It provides access to a database of business contacts and companies, tools to manage sales outreach, and features like automated workflows and performance analytics. Apollo.io aims to be a central hub for sales teams to manage their entire sales process, from prospecting to closing.

Summary

Main difference

RocketReach is a contact information provider specializing in accurate data, ideal for focused outreach campaigns. Apollo.io is a sales engagement platform with broader features like workflow automation and analytics, better suited for managing the entire sales cycle.

Relative strengths of RocketReach (compared to Apollo.io)

Superior data accuracy, especially for US contacts, minimizing bounced emails and wasted outreach.
User-friendly interface and seamless LinkedIn extension for quick access to contact details.
Strong customer support known for responsiveness and helpfulness.

Relative weaknesses of RocketReach (compared to Apollo.io)

Limited features beyond contact information, lacking workflow automation and in-depth analytics.
Higher price per contact compared to Apollo.io, especially impactful for high-volume outreach.
Fewer integrations with third-party tools compared to Apollo.io, potentially requiring manual data transfer.

What companies are using RocketReach and Apollo.io?

No data

Who is using RocketReach and Apollo.io?

No data

Kyle Poyar

Co-Founder & Operating Partner | Growth Unhinged

Sales Acceleration Specialist at Reply.io

Aaron Reeves

Outbound OS Founder

Show all 10 stacks

Who should use RocketReach VS. Apollo.io

RocketReach is a go-to solution for sales, marketing, and recruiting professionals needing accurate business contact information. Users praise its high-quality data, especially for US businesses, and the user-friendly interface. However, some find the pricing high and dislike occasional outdated information. It's ideal for lead generation, outreach, and research, offering a valuable tool for finding decision-makers.

Apollo.io is a sales platform that helps businesses find and close deals faster. Users praise its comprehensive contact database and powerful search filters for efficient lead generation. However, some have noted issues with data accuracy and the LinkedIn integration. The platform's automation features streamline outreach, while the free plan offers a generous starting point. Apollo.io is best for sales teams seeking improved prospecting and outreach, but should be aware of potential data reliability challenges.

Best for small, medium, and enterprise companies.
Ideal for various sectors, including Healthcare, Finance, E-commerce, Retail, and more.

Best for small, medium, and large businesses.
Ideal for B2B sales in various sectors, including Healthcare, Finance, E-commerce, Retail, Manufacturing, Education, Real Estate, Hospitality, Transportation, Media, Software, Marketing, and Professional Services.

RocketReach and Apollo.io features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Direct messaging

Not supported

RocketReach does not support direct messaging but offers automated email outreach via Autopilot.

Partially supported

Apollo.io supports direct messaging via LinkedIn, but not as a standalone feature.
Contact and Company Data

Supported

RocketReach provides access to contact and company data.

Supported

Apollo.io provides access to contact and company data.
Email enrichment

Supported

RocketReach enriches leads with emails from various sources and validates them.

Supported

Apollo.io allows enriching data with verified email addresses from a large database and validates their accuracy using integrations with various tools. It also supports automated enrichment and integrates with CRMs for data freshness.
Lead routing

Not supported

Lead routing is not a feature of RocketReach.

Supported

Apollo.io allows for automatic lead routing based on various criteria like company size, industry, territory, etc. It integrates with CRMs to assign reps based on ownership and can prioritize leads based on specific criteria using its inbound router.
Contact segmentation

Partially supported

RocketReach does not directly support contact segmentation, but CRM integrations might offer this feature.

Supported

Apollo.io allows users to segment contacts into groups based on criteria such as industry, job title, and engagement level. They can create custom lists and the platform offers advanced filtering for targeted outreach.
Account management

Partially supported

RocketReach doesn't directly offer account management but integrates with CRM systems.

Supported

Apollo.io allows managing accounts and related contacts, deals, and activities through features such as account and contact search, filtering, segmentation, CRM integrations, and engagement tools.

Qualities

Value and Pricing Transparency

-0.45

Rather negative sentiment

-0.1

Neutral sentiment
Customer Service

-0.33

Rather negative sentiment

+0.47

Rather positive sentiment
Ease of Use

+0.81

Strongly positive sentiment

+0.85

Strongly positive sentiment
Reliability and Performance

-0.11

Neutral sentiment

+0.3

Rather positive sentiment
Ease of Implementation

+0.38

Rather positive sentiment

+0.63

Rather positive sentiment
Scalability

-0.33

Rather negative sentiment

+0.4

Rather positive sentiment

RocketReach and Apollo.io Pricing

No data

User sentiment

Rather negative

-0.45

We couldn't find a pricing page for RocketReach.

Apollo.io offers a tiered subscription pricing model based on features and usage. They have a free plan with limited credits and features. The paid plans offer more credits, advanced features, and higher limits.

Plans

User sentiment

Neutral

-0.1

See full Pricing page

RocketReach and Apollo.io review insights

3867 reviews analysed from and

Users love

High-quality data, especially for US businesses, praised for its accuracy.
User-friendly interface and easy-to-use LinkedIn extension.
Comprehensive database with detailed contact information, including personal emails.
Helpful customer support, responsive and attentive to user queries.
Effective for lead generation and finding decision-makers.

Apollo.io boasts a robust and extensive database of contacts and companies, making it easy to find potential leads.
The platform offers powerful search filters and criteria, allowing users to narrow down their searches with precision.
The email automation and sequencing features streamline outreach efforts, saving users time and effort.
The free plan offers a generous amount of features and credits, making it a great starting point for small businesses or individuals.

Users dislike

High price for limited lookups, especially for small businesses and infrequent users.
Inaccurate or outdated contact information, leading to wasted credits and bounced emails.
Lack of robust free trial and flexible pricing options, such as pay-as-you-go or weekly plans.
Limited CRM integrations and difficulty exporting data.

Data accuracy can be unreliable, with many users reporting incorrect or outdated contact information.
The LinkedIn integration can be glitchy and unreliable, sometimes failing to sync or pull accurate data.
The user interface, while generally functional, can feel clunky and overwhelming, especially for new users.
Customer support response times can be slow, especially for complex issues, and often requires multiple follow-ups.

RocketReach and Apollo.io Ratings

G2

4.5/5

(766)
Capterra

4.2/5

(131)
TrustPilot

1.5/5

(53)
Glassdoor

4.8/5

(36)

G2

4.8/5

(2666)
Capterra

4.6/5

(319)
TrustPilot

2.6/5

(60)
Glassdoor

3.9/5

(150)

Company health

Employee growth

4% decrease in the last year

21% increase in the last year

Web traffic

5% decrease in the last quarter

Financing

April 2020 - $92M

May 2023 - $251M

How do RocketReach's higher data quality claims compare to Apollo.io's broader feature set?

RocketReach emphasizes its high-quality data, particularly for US businesses, as a key differentiator. While Apollo.io doesn't make the same specific claims about data quality, it offers a broader range of features, including lead routing, AI-powered email assistance, and account management tools, positioning itself as a more comprehensive sales platform. Therefore, the choice between the two depends on whether data accuracy or a wider feature set is the higher priority.

Which product better integrates with existing workflows for lead enrichment and outreach?

Apollo.io better integrates with existing workflows for lead enrichment and outreach. It offers features like automated lead routing, email enrichment integrated with CRMs, and AI-powered email generation and automation. While RocketReach offers email enrichment and contact exporting, Apollo.io provides a more comprehensive suite of tools for managing the entire sales process, including account management, workflow integrations, and advanced filtering options.

What are the advantages of RocketReach?

RocketReach is praised for its high-quality data, especially for US businesses, and its user-friendly interface, including a convenient LinkedIn extension. Users highlight its comprehensive database with detailed contact information, including personal emails, which is valuable for lead generation. Additionally, RocketReach receives positive feedback for its helpful and responsive customer support.

What are the disadvantages of RocketReach?

RocketReach's disadvantages include a high price relative to the number of lookups, making it less suitable for small businesses or infrequent users. Some users report data inaccuracies, leading to wasted credits and bounced emails. The platform also lacks a robust free trial and flexible pricing options like pay-as-you-go or weekly plans. Finally, users mention limited CRM integrations and difficulties exporting data.

Alternatives to RocketReach and Apollo.io

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

amplemarket

Amplemarket is an AI-powered sales platform designed to help businesses find and close more deals. It offers tools for lead generation, personalized outreach across multiple channels (like email and LinkedIn), and sales performance management. Amplemarket's focus is on improving sales team efficiency and increasing revenue through AI-driven insights and automation. Its key features include data enrichment, intent signal identification, and automated email and LinkedIn engagement.

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

UpLead

UpLead is a business tool that helps you find new customers. It gives you access to contact information like verified emails and phone numbers for millions of businesses and professionals. You can search for specific people or companies based on over 50 criteria like industry, location, and job title. UpLead also tells you if a business is actively looking to buy a product or service like yours. You can easily add this information to your existing sales tools. UpLead is known for being easy-to-use, accurate, and more affordable than similar tools.

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Clay

Clay is a data enrichment and outreach tool that helps businesses improve sales outreach. It offers access to over 75 data providers, AI-powered research, and personalized messaging features, all within a user-friendly spreadsheet interface. Clay aims to streamline the lead generation process, improve data accuracy, and automate repetitive tasks, allowing sales teams to focus on building relationships and closing deals.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?

Did this help you select your product?

Other issues? Vote & Let us know