Ringba vs CallRail

by Gralio Feb 26, 2025

Ringba and CallRail are both call tracking and analytics platforms, but they cater to different needs and levels of expertise. Ringba is a powerful tool for businesses that require advanced call management and automation, while CallRail offers a more user-friendly experience with a broader range of marketing features.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1834 reviews and 60 websites, saving 10 hours, 41 minutes of reading.

Ringba

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CallRail

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About

Ringba is a call tracking and analytics platform designed for businesses that rely heavily on inbound calls. It helps you understand which advertising efforts drive calls, then automatically routes those calls to the right place. Ringba offers tools for call routing, analysis, and even an interactive voice response system (IVR) to pre-qualify callers. Their focus is on providing powerful features without contracts and hidden fees.

CallRail is a marketing platform designed to help businesses track the performance of their marketing efforts. It uses call tracking, form tracking, and conversation intelligence to show which campaigns are driving leads and sales. With reporting dashboards and integrations with popular marketing tools, CallRail aims to provide insights to optimize for better results. Primarily serving small to medium-sized businesses, it is a comprehensive tool for businesses looking to improve their marketing ROI.

Summary

Main difference

Ringba offers a more robust and customizable call tracking and routing platform, ideal for businesses needing advanced features and integrations. CallRail provides a simpler, more user-friendly interface with basic call tracking and analytics, better suited for businesses new to call tracking or with simpler needs.

Relative strengths of Ringba (compared to CallRail)

More advanced call routing and automation features.
Greater flexibility and customization options.
Stronger focus on pay-per-call and lead generation businesses

Relative weaknesses of Ringba (compared to CallRail)

Steeper learning curve and less intuitive interface.
Pricing can be complex and potentially higher for high-volume users.
Less comprehensive marketing features beyond call tracking, compared to CallRail's broader marketing platform

Who should use Ringba VS. CallRail

Ringba is a powerful call tracking and analytics platform ideal for businesses relying on inbound calls to drive sales. Users praise its robust features, detailed reporting, and helpful customer support. However, some find the interface clunky and desire more thorough onboarding. Ringba offers flexible pricing plans to accommodate various business sizes and needs.

CallRail is a marketing platform that helps businesses track their marketing performance and optimize for better results. Users love its easy setup, valuable insights into campaign performance, and helpful customer support. However, some have noted inaccurate AI summaries and occasional glitches. Ideal for small to medium-sized businesses looking to improve marketing ROI.

Best for medium to large businesses (100+ employees) needing advanced call analytics and routing.
Ideal for finance, marketing, advertising, and software/IT companies relying on inbound calls.

Best for small to medium-sized businesses (1-100 employees) seeking to boost marketing ROI.
Particularly well-suited for Marketing & Advertising businesses.

Ringba and CallRail features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Automated Partner Management

Supported

Ringba offers automated onboarding, performance tracking, and basic partner management.

Not supported

CallRail does not offer automated partner management features.
Intelligent Call Flow Optimization

Partially supported

Ringba offers intelligent call flow optimization but does not explicitly confirm the use of AI/ML.

Not supported

CallRail offers advanced call routing but doesn't explicitly use AI for real-time optimization.
Number Management

Supported

Ringba provides tools for managing phone numbers, including allocation, tracking, and analysis.

Supported

CallRail provides tools for allocating, assigning, tracking, and analyzing phone numbers.
Call logging

Supported

Ringba supports detailed call logging through its call recording and analytics features.

Supported

CallRail supports detailed call logging and analysis via its Conversation Intelligence feature.
Call analytics

Supported

Ringba provides data and analytics on call volume, duration, and other metrics.

Supported

CallRail offers analytics with data on call volume, duration, and other metrics.
Call monitoring

Not supported

Live call monitoring is not mentioned in the documentation.

Supported

CallRail supports listening to live calls for agent coaching and quality control.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Ringba and CallRail Pricing

Ringba's pricing model is usage-based with costs varying based on minutes used and number of pulls for features like call tracking, recording, and instant caller profiles. Additional costs may apply for services like summarization, sentiment analysis, and conversion detection during transcription. Professional plan includes 5 free Ring Trees setups per month, with additional ones costing $100 each. Enterprise plan's Ring Tree setup is handled through sales. No contracts or setup fees are charged.

Plans

User sentiment

Strongly positive

See full Pricing page

CallRail's pricing is tiered and usage-based. They offer a 14-day free trial. Additional usage is billed on top of the base plan price.

See full Pricing page

Ringba and CallRail review insights

Users love

Highly responsive and helpful customer support.
Robust and feature-rich platform, constantly evolving.
Seamless integrations with other marketing tools.
Excellent call tracking and routing capabilities.
Detailed reporting and analytics for campaign optimization.

Easy to set up and use, with a user-friendly interface.
Provides valuable insights into marketing campaign performance and ROI through detailed call tracking and analytics.
Offers integrations with popular marketing tools and CRMs.
Call recording and transcription features are frequently praised.
Customer support is generally responsive and helpful.

Users dislike

Campaign and target names are not tied to their IDs, making reporting on renamed items difficult.
UI can be clunky and difficult to understand at times.
Onboarding training videos could be more thorough for beginners.
Limited user roles and permission settings.
Lack of a dedicated mobile app.

AI summaries and transcriptions can be inaccurate.
The app can be glitchy and some features are only available on desktop.
Pricing can be expensive, especially as call volume increases or for add-on features.
Integration with some platforms, like Salesforce, can be difficult.
Some users have reported problems with numbers being disconnected or recycled.

Ringba and CallRail Ratings

G2

4.9/5

(150)

G2

4.6/5

(1502)
Capterra

4.5/5

(166)
TrustPilot

3.6/5

(60)
Glassdoor

4.2/5

(87)

Company health

Employee growth

73% increase in the last year

3% increase in the last year

Web traffic

21% increase in the last quarter

16% decrease in the last quarter

Financing

No data

August 2020 - $137M

How customizable is the call routing in Ringba vs. CallRail?

Ringba offers significantly more customizable call routing than CallRail. Ringba's platform is built around intricate routing options including IVR, rules-based logic, and real-time bidding for calls, allowing for complex, dynamic call flows. CallRail provides more basic routing features suitable for simpler needs, such as time-based routing and geographic routing. While CallRail's simplicity is a benefit for some, Ringba offers greater control and flexibility for businesses with complex routing requirements.

Which product offers better integration with my existing CRM system?

This information doesn't provide details on specific CRM integrations for either Ringba or CallRail. Therefore, I cannot determine which product offers better integration with your existing CRM. Both product descriptions mention integrations with "popular marketing tools," but without knowing your specific CRM, it's impossible to say which is a better fit. You should consult the documentation or sales teams for both Ringba and CallRail to determine their compatibility with your CRM.

What are the advantages of Ringba?

Ringba's advantages include a strong focus on inbound call tracking, routing, and analytics, especially beneficial for businesses heavily reliant on inbound calls. It offers an IVR for pre-qualifying callers and emphasizes transparent, contract-free pricing. User reviews highlight excellent customer support, robust features, and seamless integrations with other marketing tools. Ringba appears to be a good fit for businesses of all sizes, particularly those in marketing and advertising, seeking advanced call management capabilities.

What are the disadvantages of Ringba?

Ringba's user interface is sometimes considered clunky and difficult to navigate, especially for new users. The platform's user roles and permissions are somewhat limited, which can be a challenge for larger teams needing granular control. Additionally, reporting can be cumbersome as campaign and target names are not tied to their IDs, making it difficult to track renamed items. Finally, some users have noted that the onboarding training videos could be more comprehensive.

Alternatives to Ringba and CallRail

WhatConverts

WhatConverts is a lead tracking platform that helps you understand which marketing efforts are driving the most valuable leads. It tracks calls, form submissions, and chats, attributing them back to specific marketing campaigns. With WhatConverts, you can analyze lead quality, measure marketing ROI, and optimize campaigns for better results. It integrates with popular marketing and sales tools, providing a centralized hub for managing and reporting on your lead generation activities.

Nimbata

Nimbata is a call tracking software that helps businesses understand which marketing efforts are driving phone calls. It uses unique phone numbers to track calls from specific ads, campaigns, or keywords. Nimbata provides detailed reports on call volume, duration, and caller information. It also integrates with popular marketing and sales tools to streamline lead management and analyze customer journey. This data helps businesses optimize their marketing spend and improve customer acquisition.

CallTrackingMetrics

CallTrackingMetrics helps businesses track which marketing campaigns drive phone calls. It uses unique phone numbers to link calls back to specific ads, websites, or keywords. This data helps businesses understand which marketing efforts are most effective and make better decisions about where to invest their budget. It integrates with popular tools like Google Ads and Salesforce, and offers features like call recording, transcription, and automated call routing. This data-driven approach helps businesses optimize their marketing and improve sales performance.

Kixie PowerCall & SMS

Kixie PowerCall & SMS is a sales engagement platform designed to improve sales team productivity. It offers a suite of features including automated calling and texting, CRM integration, and AI-powered tools. Kixie's focus is on boosting sales performance for businesses of all sizes by streamlining workflows and providing valuable insights. The platform is known for its ease of use, reliability, and ability to integrate with popular CRMs like HubSpot and Salesforce. Kixie promises to accelerate revenue by enabling sales teams to connect with more leads and close deals faster.

Vonage Business Communications

Vonage Business Communications is a cloud-based phone system designed for small to medium-sized businesses. It allows you to make calls, send messages, and hold video meetings from virtually anywhere using the internet. Its features include call forwarding, voicemail transcription, and mobile apps for on-the-go communication. Vonage promises high reliability and offers flexible subscriptions without annual contracts. Customer support is available through various channels, including phone, email, and online resources.

Capterra

Capterra is a website that helps businesses find and compare software. It offers user reviews, feature comparisons, and pricing information for a wide range of business software. Capterra focuses on providing objective research and data-driven insights to help businesses make informed decisions about their software purchases.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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