Reveal vs PartnerTap

by Gralio Mar 12, 2025

Reveal and PartnerTap offer distinct approaches to partnership management. Reveal provides a broader feature set, including account mapping and lead generation, ideal for mid-sized businesses seeking deeper partner relationships. PartnerTap focuses on co-selling and lead management within the Salesforce ecosystem, making it a strong choice for larger enterprises prioritizing sales collaboration.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 270 reviews and 60 websites, saving 2 hours of reading.

Reveal

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PartnerTap

Website LinkedIn Twitter

About

Reveal is a software platform designed to help businesses maximize revenue generated through partnerships. It allows companies to identify promising partners, securely share data with them, and discover new leads within their combined networks. The platform provides tools for account mapping, lead generation, deal acceleration, and customer retention through partnerships. Reveal emphasizes data security and integrates with popular CRM systems. It's designed to benefit various teams, including sales, marketing, and customer success.

PartnerTap is a software platform designed to help large businesses increase sales by improving collaboration with their partners. It helps identify shared sales opportunities, automates sharing sales data between your company and partners, and makes it easier for sales teams to work together on deals. PartnerTap integrates directly with popular CRM systems like Salesforce and is designed to be secure and compliant with data privacy regulations.

Summary

Main difference

Reveal is a partnership management platform best suited for mid-sized businesses focused on comprehensive partner relationship management, featuring robust integrations with HubSpot and Salesforce. PartnerTap excels in co-selling and lead management for larger enterprises, prioritizing seamless Salesforce integration and automated data sharing for enhanced sales collaboration.

Relative strengths of Reveal (compared to PartnerTap)

Stronger HubSpot and Salesforce integrations for a unified partner ecosystem view.
Real-time account mapping eliminates manual updates and spreadsheets.
Focus on comprehensive partner relationship management, covering lead generation, deal acceleration, and customer retention.

Relative weaknesses of Reveal (compared to PartnerTap)

Limited CRM integrations beyond HubSpot and Salesforce.
Lacks external Single Sign-On (SSO) support for streamlined user management.
Limited filtering and reporting capabilities compared to PartnerTap.

What companies are using Reveal and PartnerTap?

No data

Who should use Reveal VS. PartnerTap

Reveal helps B2B SaaS companies maximize partnership revenue. Users praise its real-time account mapping and user-friendly interface. Seamless HubSpot and Salesforce integrations are appreciated, but some users desire broader CRM compatibility and lead/deal tracking. Reveal empowers businesses to identify partners, share data securely, and discover new leads.

PartnerTap helps large businesses, especially in software/IT, boost sales by optimizing partner collaboration. Users praise its ease of use and sales intelligence features, while some note difficulties with data filtering and limited CRM integrations. Ideal for enterprises with 1000+ employees and a complex partner network looking to streamline co-selling and improve sales performance.

Best for medium-sized businesses (101-1000 employees), good fit for small and large businesses.
Ideal for B2B SaaS companies in software, IT, telecommunications, marketing, and advertising.

Best for medium to large businesses (101+ employees) seeking enhanced partner collaboration.
Highly suited for software and IT companies managing complex partner ecosystems.

Reveal and PartnerTap features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Salesforce integration

Supported

Reveal integrates with Salesforce, allowing access to partner insights within Salesforce.

Supported

PartnerTap integrates directly with Salesforce.
Partner Ecosystem Platform

Partially supported

Reveal supports partner collaboration and data sharing, but not recruitment or onboarding.

Partially supported

PartnerTap supports collaboration and data sharing, but not the full program lifecycle management.
Partner Collaboration and Co-selling

Supported

Reveal supports partner collaboration and co-selling with lead sharing, deal tracking, and communication tools.

Supported

PartnerTap supports partner collaboration and co-selling with tools for lead sharing, deal tracking, and communication.
Partner recruitment tool

Not supported

Reveal helps identify and evaluate potential partners but does not offer a dedicated recruitment tool.

Not supported

PartnerTap does not appear to offer a dedicated partner recruitment tool.
Partner performance tracking

Supported

Reveal supports partner performance tracking with its Measure tool and analytics dashboards.

Supported

PartnerTap tracks partner performance via co-sell attribution and revenue impact.
Creative sharing

Not supported

Reveal does not explicitly support sharing marketing creatives with partners.

Not supported

PartnerTap does not appear to support sharing marketing creatives.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

+1

Strongly positive sentiment

No data
Ease of Use

+0.71

Strongly positive sentiment

+1

Strongly positive sentiment
Reliability and Performance

+1

Strongly positive sentiment

No data
Ease of Implementation

+1

Strongly positive sentiment

No data
Scalability

No data

No data

Reveal and PartnerTap Pricing

No data

User sentiment

Strongly positive

See full Pricing page

No data

See full Pricing page

Reveal and PartnerTap review insights

270 reviews analysed from

Users love

Real-time account mapping - Users consistently praise the platform’s ability to provide real-time account mapping, eliminating the need for manual updates and spreadsheets.
User-friendly interface - The platform is praised for its intuitive and easy-to-use design, making it simple for both technical and non-technical users to navigate.
Seamless CRM integration with HubSpot and Salesforce - Users appreciate the seamless integration with HubSpot and Salesforce, enabling automated data sync and a unified view of partner activities.
360-degree partner ecosystem view - Reveal provides a comprehensive view of the entire partner ecosystem, allowing businesses to identify potential partners, track performance, and optimize collaborations.
Valuable time savings - Users highlight the significant time savings achieved by automating account mapping and eliminating manual data reconciliation.

Easy to use and navigate
Facilitates quick partner identification for collaboration
Streamlines account mapping and co-selling activities
Automates partner and account alignment
Provides valuable sales intelligence and insights

Users dislike

Limited CRM integrations - Many users note that the platform only integrates with HubSpot and Salesforce, limiting its compatibility with other popular CRMs.
Lack of external SSO support - Inability to auto-provision users not already signed up, posing challenges for user management.
Manual CSV uploads for non-integrated partners - Some partners need manual CSV uploads, impacting efficiency.
Limited filtering and reporting capabilities - Users desire more robust filtering and reporting features for deeper insights.
Absence of lead/deal tracking - Users express a desire for built-in lead and deal tracking features for a comprehensive PRM solution.

Difficult to filter data effectively
Some difficulty connecting to Salesforce data
Occasional bugs and lagging issues reported
Limited CRM integrations beyond Salesforce

Reveal and PartnerTap Ratings

G2

4.9/5

(69)
Glassdoor

3.1/5

(102)

G2

4.8/5

(201)

Company health

Employee growth

41% increase in the last year

26% decrease in the last year

Web traffic

20% decrease in the last quarter

5% increase in the last quarter

Financing

No data

December 2022 - $9M

How do Reveal's broader CRM integrations compare to PartnerTap's Salesforce focus?

Reveal offers integrations with HubSpot and Salesforce, while PartnerTap primarily focuses on Salesforce integration. While Reveal users desire broader CRM compatibility, PartnerTap users also express a need for integrations beyond Salesforce, suggesting both products have limitations in this area.

Which product better supports lead generation versus sales collaboration for partnerships?

Reveal better supports lead generation for partnerships. Its description explicitly highlights lead generation as a core function, and user reviews praise features like real-time account mapping. While PartnerTap focuses on sales collaboration and improving existing deals through features like lead routing and performance tracking, it doesn't emphasize lead generation to the same extent. Therefore, for partnership-focused lead generation, Reveal appears to be the more suitable choice.

What are the advantages of Reveal?

Reveal offers a broader range of features beneficial to various teams, including sales, marketing, and customer success, focusing on account mapping, lead generation, deal acceleration, and customer retention. Its real-time account mapping and user-friendly interface are highly praised by users, and while limited, its CRM integrations with HubSpot and Salesforce are considered seamless. Reveal also offers a 360-degree view of the partner ecosystem, facilitating partner identification and collaboration optimization.

What are the disadvantages of Reveal?

Reveal's disadvantages include limited CRM integrations beyond HubSpot and Salesforce, lack of external SSO support, manual CSV uploads for some partners, limited filtering and reporting capabilities, and the absence of built-in lead/deal tracking. Some users also mention the need for more robust reporting features.

Alternatives to Reveal and PartnerTap

Crossbeam

Crossbeam is a software platform that helps businesses of all sizes grow their revenue by leveraging their partner ecosystems. It allows you to securely share data with your partners and identify common customers and prospects. This helps your sales team uncover new leads, speed up sales cycles, and expand existing accounts. Crossbeam integrates with popular CRM systems and data sources, making it easy to get started and see results.

PartnerStack

PartnerStack is a leading software platform designed to help businesses grow through partnerships. It provides tools to find, recruit, and manage affiliates, influencers, and other business partners. With PartnerStack, you can automate partner payments, track performance, and gain insights to optimize your partner program. PartnerStack is best known for its focus on B2B software companies and boasts a large network of potential partners.

Channeltivity

Channeltivity is a partner relationship management (PRM) software designed for tech companies to manage their sales channels. It provides a central platform to onboard, train, and support partners, streamline marketing efforts, and track sales deals. Its customizable portal, automation features, and integrations aim to simplify channel management, improve partner engagement, and drive sales growth. Channeltivity prides itself on ease of use and offers comprehensive resources and support for its users.

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

WorkSpan

WorkSpan is a partner ecosystem management platform specializing in co-selling. It helps businesses streamline and automate their partnerships, particularly in the cloud computing industry. WorkSpan integrates with existing CRM systems to synchronize sales processes and data with partners, enabling efficient deal registration, opportunity management, and revenue tracking. This helps businesses scale their co-selling efforts, improve partner collaboration, and drive revenue growth through a single platform. WorkSpan is trusted by many large companies, particularly those working with major cloud providers like AWS, Microsoft, and Google.

Journey

Journey is a sales platform designed for mid-sized businesses to improve communication throughout the sales process. It allows you to create interactive workspaces to share sales materials, track engagement, and gain insights into deal progress. This helps sales teams streamline communication, understand prospect interest, and ultimately close deals more efficiently.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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