Reveal vs Crossbeam

by Gralio Feb 03, 2025

Reveal and Crossbeam are partner ecosystem platforms designed to enhance revenue generation through partnerships. Reveal excels in real-time account mapping and deep CRM integrations with HubSpot and Salesforce, making it ideal for businesses heavily reliant on these platforms. Crossbeam offers broader CRM compatibility, including a free plan, catering to budget-conscious businesses seeking wider integration options.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 267 reviews and 60 websites, saving 1 hour, 59 minutes of reading.

Logo of Reveal
Reveal
Logo of Crossbeam
Crossbeam

About

Reveal is a software platform designed to help businesses maximize revenue generated through partnerships. It allows companies to identify promising partners, securely share data with them, and discover new leads within their combined networks. The platform provides tools for account mapping, lead generation, deal acceleration, and customer retention through partnerships. Reveal emphasizes data security and integrates with popular CRM systems. It's designed to benefit various teams, including sales, marketing, and customer success.
Crossbeam is a software platform that helps businesses of all sizes grow their revenue by leveraging their partner ecosystems. It allows you to securely share data with your partners and identify common customers and prospects. This helps your sales team uncover new leads, speed up sales cycles, and expand existing accounts. Crossbeam integrates with popular CRM systems and data sources, making it easy to get started and see results.

Summary

Main difference
Reveal is tailored for HubSpot and Salesforce users seeking deep CRM integration for enhanced partner relationship management. Crossbeam offers broader CRM compatibility and a free plan, making it suitable for businesses prioritizing cost-effectiveness and wider integration options.

Relative strengths of Reveal (compared to Crossbeam)

  • Stronger HubSpot and Salesforce integrations for streamlined data flow.

  • Real-time account mapping provides immediate insights into partner overlaps.

  • Focus on partner relationship management with features like lead sharing and deal tracking.

Relative weaknesses of Reveal (compared to Crossbeam)

  • Limited CRM integrations beyond HubSpot and Salesforce.

  • Manual CSV uploads required for partners lacking integration.

  • Lacks a free plan, potentially increasing cost barriers for smaller businesses.

Who is using Reveal and Crossbeam?

Who should use Reveal VS. Crossbeam

Reveal is a partnership management platform designed for B2B SaaS companies looking to maximize revenue through partnerships. Users praise Reveal's real-time account mapping, user-friendly interface, and seamless CRM integrations with HubSpot and Salesforce. However, some users mention limited CRM integrations beyond HubSpot and Salesforce and the lack of external SSO support. Reveal helps identify promising partners, securely share data, and discover new leads within combined networks.

Crossbeam is a partner ecosystem platform that helps B2B SaaS companies identify overlapping customers and prospects with their partners. This facilitates co-selling opportunities, accelerates deals, and expands existing accounts. Users praise its ease of use, valuable insights, and seamless Salesforce integration. However, some users note occasional data discrepancies and limited CRM integrations.

  • Best fit for small to mid-sized B2B SaaS companies focused on partnerships.

  • Ideal for B2B SaaS companies looking to maximize revenue through partnerships.

  • Best fit for small to medium-sized businesses (SMBs) with established partner programs.

  • Ideal for B2B SaaS companies looking to maximize revenue through partner collaborations.

Reveal and Crossbeam features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
  • Salesforce integration
    Supported

    Reveal integrates with Salesforce, allowing access to partner insights within Salesforce.

    Supported

    Crossbeam integrates with Salesforce CRM, allowing data synchronization and enhanced reporting.

  • Partner Ecosystem Platform
    Partially supported

    Reveal supports partner collaboration and data sharing, but not recruitment or onboarding.

    Not supported

    Crossbeam focuses on partner ecosystems for revenue growth, not comprehensive program management.

  • Demand generation
    Partially supported

    Reveal supports demand generation by leveraging partnerships and identifying target audiences.

    Partially supported

    Crossbeam indirectly supports demand generation by identifying target audiences and creating targeted lists.

  • Partner recruitment tool
    Not supported

    Reveal helps identify and evaluate potential partners but does not offer a dedicated recruitment tool.

    Not supported

    Crossbeam excels at managing existing partnerships but not recruiting new ones.

  • Partner performance tracking
    Supported

    Reveal supports partner performance tracking with its Measure tool and analytics dashboards.

    Supported

    Crossbeam supports partner performance tracking with win rate, opportunity size, and time to close metrics.

  • Creative sharing
    Not supported

    Reveal does not explicitly support sharing marketing creatives with partners.

    Not supported

    Crossbeam does not directly support sharing marketing creatives.

Qualities

  • Value and Pricing Transparency
    +1
    Strongly positive sentiment
    +1
    Strongly positive sentiment
  • Customer Service
    +1
    Strongly positive sentiment
    +1
    Strongly positive sentiment
  • Ease of Use
    +0.75
    Strongly positive sentiment
    +1
    Strongly positive sentiment
  • Reliability and Performance
    +1
    Strongly positive sentiment
    -0.33
    Rather negative sentiment
  • Ease of Implementation
    +1
    Strongly positive sentiment
    +0
    Neutral sentiment
  • Scalability
    No data
    +1
    Strongly positive sentiment
Reveal and Crossbeam Pricing
No data

User sentiment

Strongly positive
+1

See full Pricing page

Crossbeam offers three pricing plans: Explorer, Connector, and Supernode. The Explorer plan is free and includes basic features. The Connector plan is priced at $150 per user/month and includes more advanced features. The Supernode plan is custom priced and includes enterprise-grade features. Crossbeam also offers Crossbeam for Sales, which is available on the Connector and Supernode plans. The Connector plan for Sales is $300 per seat/year.
Plans

User sentiment

Strongly positive
+1

See full Pricing page

Reveal and Crossbeam review insights

267 reviews analysed from

Users love

  • Real-time account mapping - Users consistently praise the platform’s ability to provide real-time account mapping, eliminating the need for manual updates and spreadsheets.
  • User-friendly interface - The platform is praised for its intuitive and easy-to-use design, making it simple for both technical and non-technical users to navigate.
  • Seamless CRM integration with HubSpot and Salesforce - Users appreciate the seamless integration with HubSpot and Salesforce, enabling automated data sync and a unified view of partner activities.
  • 360-degree partner ecosystem view - Reveal provides a comprehensive view of the entire partner ecosystem, allowing businesses to identify potential partners, track performance, and optimize collaborations.
  • Valuable time savings - Users highlight the significant time savings achieved by automating account mapping and eliminating manual data reconciliation.
  • Easy to set up and use, with a user-friendly interface.
  • Provides valuable insights into overlapping customers and prospects, aiding in co-selling opportunities and account mapping.
  • Seamless integration with Salesforce, reflecting partner data within the CRM.
  • Secure data sharing with partners, enhancing trust and collaboration.
  • Free plan offers sufficient features for basic account mapping.

Users dislike

  • Limited CRM integrations - Many users note that the platform only integrates with HubSpot and Salesforce, limiting its compatibility with other popular CRMs.
  • Lack of external SSO support - Inability to auto-provision users not already signed up, posing challenges for user management.
  • Manual CSV uploads for non-integrated partners - Some partners need manual CSV uploads, impacting efficiency.
  • Limited filtering and reporting capabilities - Users desire more robust filtering and reporting features for deeper insights.
  • Absence of lead/deal tracking - Users express a desire for built-in lead and deal tracking features for a comprehensive PRM solution.
  • Data discrepancies can sometimes occur due to messy CRM data or domain mismatches.
  • Limited integrations with CRMs like Zoho.
  • Inability to report on data from the Crossbeam widget.
  • Record limits can be restrictive for some companies.

Reveal and Crossbeam Ratings

  • G2
    4.9/5
    (69)
  • Glassdoor
    3.1/5
    (102)
  • G2
    4.7/5
    (198)
  • Glassdoor
    4.8/5
    (31)

Company health

Employee growth

38% increase in the last year
11% increase in the last year

Web traffic

20% decrease in the last quarter
22% decrease in the last quarter

Financing

No data
July 2021 - $117M

How do Reveal's lead generation features compare to Crossbeam's account mapping for new opportunities?

Reveal's lead generation capabilities leverage account mapping to identify potential leads within overlapping partner networks. While Crossbeam's primary focus is account mapping to uncover shared customers and prospects, it doesn't directly offer lead generation features within the platform. Essentially, Crossbeam identifies the overlap, while Reveal takes it a step further by suggesting those overlaps as potential leads.

Which platform, Reveal or Crossbeam, better integrates with CRMs beyond Salesforce and HubSpot?

Crossbeam integrates with more CRMs beyond Salesforce and HubSpot than Reveal. Reveal explicitly states integration limitations beyond those two, while Crossbeam, though mentioning limitations with Zoho, implies broader CRM compatibility.

What are the advantages of Reveal?

Reveal offers a more comprehensive approach to partnership management, encompassing lead generation, deal acceleration, and customer retention, whereas Crossbeam primarily focuses on account mapping and deal acceleration. Reveal emphasizes real-time account mapping, which users highly appreciate. Reveal also offers a seamless integration with HubSpot, a popular CRM not supported by Crossbeam. For teams focused on a unified view of partner activities within HubSpot, Reveal offers a distinct advantage.

What are the disadvantages of Reveal?

Reveal's disadvantages include limited CRM integrations beyond HubSpot and Salesforce, a lack of external SSO support, requiring manual CSV uploads for partners without direct integration, limited filtering and reporting capabilities, and the absence of built-in lead/deal tracking features. Some users have also noted the need for more robust reporting and filtering options for deeper data analysis.

Alternatives to Reveal and Crossbeam

Logo of PartnerTap
PartnerTap is a software platform designed to help large businesses increase sales by improving collaboration with their partners. It helps identify shared sales opportunities, automates sharing sales data between your company and partners, and makes it easier for sales teams to work together on deals. PartnerTap integrates directly with popular CRM systems like Salesforce and is designed to be secure and compliant with data privacy regulations.
Logo of Looker
Looker
Looker, a Google Cloud product, is a business intelligence platform that helps you understand your company's data. It organizes your data so you can easily analyze it, create dashboards and reports to visualize the information, and then share these insights with colleagues. Looker aims to provide a user-friendly experience for exploring data without needing technical expertise.
Logo of ActiveCampaign
ActiveCampaign
ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.
Logo of HubSpot Sales Hub
HubSpot Sales Hub
HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.
Logo of Koala
Koala is a software platform designed to help businesses generate leads and improve sales. It identifies companies visiting your website, reveals potential buying signals, and provides insights throughout the sales process. It integrates with existing sales tools, helps prioritize sales efforts, and offers account research capabilities. Koala aims to enhance sales efficiency and provide a central hub for managing and understanding sales prospects.
Logo of Zoho Analytics
Zoho Analytics
Zoho Analytics is a business intelligence platform designed to help you analyze data and make informed decisions. It allows you to create reports and dashboards from your sales data without needing IT support. With Zoho Analytics, you can track key sales metrics, identify trends, measure team performance, and forecast future sales. It integrates with popular CRM tools and provides a user-friendly way to visualize and understand your data through charts, graphs, and interactive dashboards.

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