Raydiant vs HubSpot Marketing Hub

by Gralio Feb 10, 2025

Raydiant excels in improving the in-person customer experience, while HubSpot Marketing Hub is better for businesses seeking a comprehensive online marketing solution. Raydiant suits brick-and-mortar businesses focused on enhancing physical locations, whereas HubSpot is ideal for businesses prioritizing online lead generation and marketing automation.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5904 reviews and 60 websites, saving 1 day, 9 hours, 18 minutes of reading.

Raydiant

Website LinkedIn Twitter

HubSpot Marketing Hub

Website LinkedIn Twitter

About

Raydiant is a cloud-based platform designed to help businesses enhance their in-person customer and employee experience. It offers digital signage, employee engagement tools, and customer analytics. This allows you to manage content on screens across multiple locations, track customer engagement, and motivate your team. Raydiant is suitable for various industries and integrates with other business systems. It is known for its ease of use and scalability.

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Summary

Main difference

Raydiant is a platform specializing in enhancing in-person customer experiences, focusing on digital signage, employee engagement, and in-store analytics. HubSpot Marketing Hub is a comprehensive online marketing platform covering email marketing, social media management, SEO, and marketing automation, excelling in lead generation and online marketing campaigns.

Relative strengths of Raydiant (compared to HubSpot Marketing Hub)

Enhances in-person customer experience with digital signage and in-store analytics.
Improves frontline employee engagement through communication and performance tracking.
Offers integrated solutions for both customer and employee experiences.

Relative weaknesses of Raydiant (compared to HubSpot Marketing Hub)

Limited online marketing automation capabilities compared to HubSpot.
Lacks advanced SEO and social media management tools.
Focus on brick-and-mortar may not suit businesses with a strong online presence.

What companies are using Raydiant and HubSpot Marketing Hub?

No data

Who is using Raydiant and HubSpot Marketing Hub?

No data

John Short

CEO at Compound Growth Marketing

Who should use Raydiant VS. HubSpot Marketing Hub

Raydiant is a cloud-based platform that elevates customer and employee experiences. Users praise its ease of use and effectiveness for internal communication. Raydiant offers digital signage, employee engagement tools, and customer analytics. However, some users have reported technical issues and connectivity problems.

HubSpot Marketing Hub is a user-friendly platform ideal for businesses of all sizes seeking to enhance their marketing efforts. It offers robust analytics, reporting, and integrations, simplifying marketing management. Users appreciate the intuitive interface and training resources, but some find the pricing model and limited free version challenging. The platform excels at streamlining marketing automation and lead generation.

Ideal for small, medium, and enterprise businesses.
Suitable for various sectors, including retail, hospitality, and healthcare.

Best for small, mid-sized, and large businesses.
Suitable for various sectors, including retail, healthcare, finance, and more.

Raydiant and HubSpot Marketing Hub features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Workflows and Bot Builders

Not supported

Raydiant does not offer automated marketing campaign features.

Supported

HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.
Digital Signage

Supported

Raydiant supports digital signage with features like templates, real-time updates, and scheduling.

Not supported

HubSpot Marketing Hub does not offer digital signage capabilities.
Frontline Employee Engagement

Supported

Raydiant supports frontline employee engagement through communication, task management, and performance tracking.

Not supported

HubSpot Marketing Hub is not designed for frontline employee engagement.
HubSpot integration

Partially supported

Raydiant integrates with HubSpot CRM via its Hoopla platform for specific use cases like creating competitions.

Supported

HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.
Campaign tracking

Supported

Raydiant supports campaign tracking via its analytics and reporting features.

Supported

HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.
HubSpot CRM integration

Supported

Raydiant integrates with HubSpot CRM.

Supported

HubSpot Marketing Hub supports integration with HubSpot CRM to sync customer data and interactions.

Qualities

Value and Pricing Transparency

-0.4

Rather negative sentiment

-0.57

Rather negative sentiment
Customer Service

+0.53

Rather positive sentiment

+0.65

Rather positive sentiment
Ease of Use

+0.88

Strongly positive sentiment

+0.8

Strongly positive sentiment
Reliability and Performance

+0.47

Rather positive sentiment

+0.42

Rather positive sentiment
Ease of Implementation

+0.6

Rather positive sentiment

+0.21

Neutral sentiment
Scalability

-1

Strongly negative sentiment

+0.29

Neutral sentiment

Raydiant and HubSpot Marketing Hub Pricing

No data

User sentiment

Rather negative

-0.4

We couldn't find a pricing page for Raydiant.

HubSpot Marketing Hub offers different plans, including Professional and Enterprise. Pricing is not directly disclosed on the page and requires contacting sales. There is no mention of a free plan or free trial.

User sentiment

Rather negative

-0.57

See full Pricing page

Raydiant and HubSpot Marketing Hub review insights

5904 reviews analysed from and

Users love

Easy to use and user-friendly interface.
Helpful and responsive customer support.
Effective for internal communication.
High-quality video streaming and picture quality.
Remote content updates across multiple locations.

User-friendly interface consistently praised for its ease of use.
The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
Excellent training resources and a very active user community.
HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Users dislike

Technical issues with devices and connectivity.
No option to completely delete content from the media library.
Initial setup instructions can be vague.
Difficult to get timely customer service.
Devices frequently disconnect from WiFi.

The "free" version is extremely limited and most core features require paid access.
Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
Some users report slow loading times and occasional glitches or bugs.
Email templates can be difficult to customize beyond basic edits.

Raydiant and HubSpot Marketing Hub Ratings

G2

4.5/5

(704)
Capterra

4.8/5

(283)
Glassdoor

3.5/5

(56)

G2

4.4/5

(2526)
Capterra

4.5/5

(2401)
Glassdoor

4.0/5

(3550)

Company health

Employee growth

2% increase in the last year

15% increase in the last year

Web traffic

5% decrease in the last quarter

10% decrease in the last quarter

Financing

February 2022 - $70M

July 2012 - $101M

How important is physical location customer experience to your marketing strategy?

Physical location customer experience is central to Raydiant's marketing strategy, as it offers tools specifically designed to enhance in-person experiences, such as digital signage, in-store analytics, and employee engagement tools. HubSpot Marketing Hub, on the other hand, focuses on a broader range of digital marketing strategies, including email marketing, automation, and lead generation, with less emphasis on the physical customer experience.

Which platform better integrates with existing CRM and sales automation tools?

HubSpot Marketing Hub (Product B) integrates better with existing CRM and sales automation tools. Its seamless integration with HubSpot CRM and other sales tools is a key feature, enabling enhanced sales and marketing alignment. While Raydiant (Product A) integrates with other business systems, the description lacks specifics regarding CRM and sales automation integrations, suggesting HubSpot is the stronger choice for this particular requirement.

What are the advantages of Raydiant?

Raydiant's advantages lie in its focus on enhancing in-person experiences through digital signage, employee engagement tools, and customer analytics. This makes it particularly well-suited for brick-and-mortar businesses like restaurants, retail stores, and hotels. Users praise its ease of use and effectiveness for internal communication, while its integrated platform allows for remote content updates across multiple locations. This contrasts with HubSpot Marketing Hub, which focuses on broader online marketing efforts like email marketing, automation, and SEO, making it more suitable for businesses prioritizing online lead generation and inbound marketing.

What are the disadvantages of Raydiant?

Raydiant suffers from technical issues with devices and connectivity, including frequent WiFi disconnections. Users also report difficulties with initial setup and slow customer service responses. Additionally, the platform lacks the ability to fully delete content from the media library.

Alternatives to Raydiant and HubSpot Marketing Hub

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Spectrio

Spectrio provides cloud-based digital signage solutions for businesses of all sizes. It allows you to create, manage, and display engaging content on screens across your locations. Features include customizable templates, scheduling tools, and integrations with social media and other platforms. Spectrio focuses on making customer interactions more meaningful and measurable through targeted messaging and AI-driven analytics. They serve a wide range of industries and pride themselves on user-friendly software and reliable customer support.

GetResponse MAX

GetResponse MAX is a comprehensive marketing platform for businesses that need to communicate with their customers more effectively. It offers tools for email marketing, marketing automation, and selling online. GetResponse MAX stands out because it provides a wide range of features in one place, making it a convenient solution for businesses. With a focus on driving revenue growth, GetResponse MAX promises to help businesses achieve their marketing goals through advanced tools and dedicated support.

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

Intuit Mailchimp

Intuit Mailchimp is a popular email marketing platform designed for businesses of all sizes. It helps you create and send marketing emails, automate your email campaigns, and track your results. Mailchimp offers tools to help you grow your audience, segment your customers, and personalize your messaging. It also provides integrations with popular e-commerce platforms and other business tools. Mailchimp stands out with its user-friendly interface, extensive features, and data-driven recommendations to improve your marketing performance.

Contlo

Contlo is an AI-powered marketing platform designed for online stores. It helps you engage customers with personalized messages across email, text, WhatsApp, and social media. Think automated messages that adapt to each shopper's actions. Contlo also provides insights into customer behavior and campaign performance. Basically, it's like having an extra marketing team focused on using data to improve your results.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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