Zenvia Conversion vs Qualified

by Gralio Feb 22, 2025

Zenvia Conversion and Qualified serve different purposes. Zenvia Conversion helps manage multi-channel messaging, while Qualified focuses on website-based lead generation. Choose Zenvia Conversion for centralized messaging and Qualified for real-time website visitor engagement.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1364 reviews and 50 websites, saving 7 hours, 59 minutes of reading.

Zenvia Conversion

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Qualified

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About

Zenvia Conversion is a sales engagement platform that helps businesses manage customer communications. Its focus is on small to medium-sized companies, particularly in e-commerce, retail, and similar sectors. It centralizes messages from various channels like WhatsApp, Instagram, and Facebook Messenger into a shared inbox. This allows for automated responses, sales team management, and performance tracking through dashboards and reports. Zenvia Conversion aims to improve response times and increase sales conversions through efficient communication management.

Qualified is a software platform designed to help businesses generate sales leads from their website traffic. It uses artificial intelligence (AI) to identify potential customers visiting your website and automatically engages them in conversations through chatbots and live chat. Qualified can qualify leads, schedule sales meetings, and provide insights into buyer intent. Integrated with Salesforce, it's best suited for mid-size to enterprise companies focused on maximizing their sales efforts.

Summary

Main difference

Zenvia Conversion is a multi-channel communication platform best suited for e-commerce and retail businesses looking to centralize customer interactions across messaging apps. Qualified excels at identifying and engaging website visitors in real-time, making it ideal for B2B SaaS companies focused on lead generation and sales from their website traffic.

Relative strengths of Zenvia Conversion (compared to Qualified)

Offers a centralized inbox for various messaging platforms like WhatsApp, Instagram, and Facebook Messenger, streamlining customer communication.
Provides mobile apps for iOS and Android, enabling communication management on the go.
Caters specifically to e-commerce and retail businesses with features tailored to their needs.

Relative weaknesses of Zenvia Conversion (compared to Qualified)

Lacks the robust website visitor identification and engagement features of Qualified.
Integrations with other business tools, particularly CRMs, could be improved.
Customization options for welcome messages and outbound communications are limited.

Who should use Zenvia Conversion VS. Qualified

Zenvia Conversion is a sales engagement platform centralizing messages from WhatsApp, Instagram, and Facebook Messenger. Users praise its intuitive interface, similar to WhatsApp Web, and its ability to centralize communications and track sales metrics. However, some users mention limitations in customization, occasional bugs, and integration challenges. It's best for small to medium businesses needing streamlined customer communication.

Qualified is a powerful AI-driven sales solution for B2B SaaS companies seeking to maximize website lead generation. Users praise its seamless Salesforce integration, real-time visitor insights, and the innovative AI SDR (Piper) for enhancing sales outreach. However, some users note occasional chatbot downtime and a steep learning curve. Best for mid-size to large enterprises, Qualified excels at identifying potential customers, engaging them in real-time conversations, and qualifying leads to boost sales efforts.

Best for small to medium businesses, especially in retail, e-commerce, and similar industries.
Ideal for e-commerce, retail, marketing, and related sectors.

Best for mid-size to enterprise businesses.
Ideal for software, IT, telecommunications, marketing, advertising, and education companies.

Zenvia Conversion and Qualified features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Lead routing

Partially supported

Zenvia Conversion distributes leads among agents or groups, but specific routing criteria are unclear.

Unknown

We do not have enough information about Qualified's lead routing capabilities.
Real-time chat

Supported

Zenvia Conversion supports real-time chat via webchat.

Supported

Real-time chat with internal and external stakeholders is supported.
Salesloft Integration

Partially supported

Zenvia Conversion does not directly integrate with Salesloft, but custom integrations via API are possible.

Partially supported

Qualified integrates with Salesloft, but automatic addition to sequences is unclear.
Real-Time Notifications

Partially supported

Zenvia Conversion offers real-time notifications within its platform but not for external website interactions.

Supported

Qualified provides real-time alerts for website visits and target accounts.
Content sharing

Supported

Zenvia Conversion supports content sharing via various channels like WhatsApp.

Not supported

Qualified does not directly support content sharing.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Zenvia Conversion and Qualified Pricing

Zenvia Customer Cloud pricing is based on a software plan plus a channel package. Users choose a base software plan (Starter, Specialist, Expert, Professional, or Enterprise) which determines the number of users, interaction credits, and features. Then they select a channel package (USD 20, USD 50, USD 100, USD 200, USD 400, or Enterprise) based on their messaging volume needs for channels like SMS, WhatsApp, and email. Additional users and interactions can be purchased for an extra fee. A setup fee applies to some plans, particularly when enabling WhatsApp channels. The platform offers various features, including bulk messaging, chatbots, automation, integrations, and analytics. Support options vary by plan and include ticket support, chat support, and a dedicated account manager for Enterprise users.

Plans

See full Pricing page

No data

See full Pricing page

Zenvia Conversion and Qualified review insights

Users love

Easy to use and intuitive interface, similar to WhatsApp Web.
Centralizes communication channels like WhatsApp, Facebook Messenger, and Instagram.
Good customer support that is responsive and helpful.
Useful for managing customer interactions and tracking sales metrics.
Provides valuable insights into customer behavior and communication patterns.

Outstanding customer support and success management, consistently praised for responsiveness and expertise.
Seamless Salesforce integration allows for personalized experiences and efficient lead routing.
Real-time visitor insights provide valuable data for sales engagement.
The AI SDR (Piper) is a unique feature that creates meaningful touchpoints and enhances sales outreach.

Users dislike

Limited customization for welcome messages.
Occasional bugs and lagging, especially in the mobile app.
Difficulty integrating with some CRMs and other platforms.
Limited functionalities for outbound communications, like needing to use templates.
Some reporting features are unclear or difficult to use, especially on mobile.

Occasional downtime for the Qualified chatbot, impacting lead capture.
Limited HubSpot integration creates difficulties with lead scoring and order of operations.
Steep learning curve for building workflows and automation.
Reporting features could be more granular, especially flow analytics across versions.

Zenvia Conversion and Qualified Ratings

No data

Company health

Employee growth

3% decrease in the last year

19% increase in the last year

Web traffic

6% decrease in the last quarter

12% decrease in the last quarter

Financing

April 2022 - $5M

January 2022 - $163M

How do Zenvia's multi-channel features compare to Qualified's website focus?

Zenvia offers multi-channel communication features, including WhatsApp, Instagram, and Facebook Messenger, focusing on centralized messaging and sales conversions for small to medium businesses, particularly in e-commerce and retail. Qualified, conversely, concentrates specifically on website traffic, using AI to identify and engage potential leads through chatbots and live chat on the website itself, primarily for mid-size to enterprise B2B companies. Zenvia is broader in communication channels but more niche in company size, while Qualified is channel-specific (website) but targets larger businesses.

Which product best integrates with existing CRM, given their specializations?

Qualified integrates better with existing CRM systems, specifically mentioning its seamless integration with Salesforce. While Zenvia Conversion offers integrations, user reviews indicate difficulties with some CRM platforms. Therefore, for businesses already utilizing Salesforce as their CRM, Qualified offers a more streamlined integration experience.

What are the advantages of Zenvia Conversion?

Zenvia Conversion excels at centralizing communication across multiple messaging channels like WhatsApp, Instagram, and Facebook Messenger, which is particularly beneficial for businesses heavily reliant on these platforms. It also caters specifically to the needs of small to medium-sized businesses, especially in e-commerce and retail, with features focused on improving response times and increasing sales conversions. Its user reviews highlight an intuitive, WhatsApp Web-like interface, strong customer support, and valuable insights into customer behavior.

What are the disadvantages of Zenvia Conversion?

Zenvia Conversion suffers from limited customization for welcome messages, occasional bugs and lag, particularly in the mobile app, and difficulties integrating with some CRMs. Users also report limited functionality for outbound communications, reliance on templates, and unclear reporting features, especially on mobile. Finally, some users dislike the pricing structure.

Alternatives to Zenvia Conversion and Qualified

Drift

Drift is a conversational marketing and sales platform designed to help businesses connect with website visitors in real-time. Offering tools like chatbots, live chat, and email automation, Drift helps businesses capture leads, qualify prospects, and provide instant customer support. Its AI-powered features aim to personalize interactions and improve the buyer's journey. Drift primarily targets B2B companies and focuses on increasing sales efficiency and revenue growth.

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

Spur

Spur is a customer communication platform that helps businesses manage interactions across multiple channels like WhatsApp, Instagram, and Facebook. Its features include automated messages, a shared inbox for all channels, and tools for tracking sales and customer engagement. Spur aims to help businesses improve efficiency, save time, and personalize customer communication through automation and data insights. It integrates with e-commerce platforms like Shopify and caters to businesses that heavily utilize messaging for sales and customer service.

LeadSQL

LeadSQL is an AI-powered chatbot designed to help businesses generate leads through website interactions. It works by engaging your website visitors in conversation, understanding their needs, and capturing their information. LeadSQL offers customization options to match your brand and integrates with existing CRM systems. Key features include personalized responses, data-driven insights, and no-code implementation making it user-friendly for non-technical users. LeadSQL is suitable for mid-sized companies in various industries looking to automate and enhance their lead generation process.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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