Planable vs Publer

by Gralio Feb 24, 2025

Planable and Publer are both social media management platforms, but they cater to different needs. Planable excels in team collaboration and visual content planning, while Publer offers stronger scheduling features and AI-powered tools. Choose Planable if seamless team collaboration and content approval are paramount. Opt for Publer if you need robust scheduling options, bulk uploads, and AI assistance for content creation.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1575 reviews and 60 websites, saving 9 hours, 15 minutes of reading.

Planable

Website LinkedIn Twitter

Publer

Website LinkedIn Twitter

About

Planable is a social media management platform designed for teams to collaborate and streamline content creation. It offers a visual interface to plan, schedule, and publish content across major social media platforms. Key features include a calendar view for scheduling, visual post previews, built-in team collaboration with approval workflows, and analytics reporting. Planable simplifies social media management for marketing teams of all sizes, from small businesses to large agencies.

Publer is a social media management tool that helps you schedule, collaborate on, and analyze posts across various platforms like Facebook, Instagram, and Twitter. It's designed for businesses of all sizes that want to streamline their social media efforts. Publer offers a visual calendar for scheduling, tools for bulk uploading and recurring posts, and analytics to track performance. It also allows team collaboration and integrates with stock photo and design tools. Publer aims to be a comprehensive solution for managing and improving your social media presence.

Summary

Main difference

Planable is a collaborative platform best suited for teams who prioritize visual content planning and approval workflows. Publer offers more robust scheduling features, including bulk uploads and recurring posts, along with AI-powered tools for content creation.

Relative strengths of Planable (compared to Publer)

Superior team collaboration features with built-in approval workflows.
Visual post previews for accurate content representation.
User-friendly interface praised for ease of use.

Relative weaknesses of Planable (compared to Publer)

Limited analytics capabilities compared to Publer.
Less robust scheduling options, lacking bulk uploads and recurring posts.
Some users find pricing unclear, especially regarding per-user costs.

Who should use Planable VS. Publer

Planable is a user-friendly social media management platform praised for its intuitive interface and seamless team collaboration features. Users love the visual post previews and easy scheduling across various platforms. However, some find the pricing unclear and the analytics limited. Best for marketing teams seeking streamlined content creation and approval workflows.

Publer is a user-friendly social media management tool ideal for small businesses and agencies. Users praise its intuitive interface, bulk scheduling, and visual calendar. While some users desire more integrations like Reddit and improved mobile functionality, many appreciate the AI features and Canva integration. It streamlines scheduling and content creation across various platforms.

Best for small to medium-sized businesses, especially marketing agencies.
Ideal for marketing & advertising, software, and hospitality businesses.

Best for small businesses and agencies seeking streamlined social media management.
Ideal for various sectors, including marketing, e-commerce, and more.

Planable and Publer features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Twitter integration

Supported

Planable allows scheduling posts to Twitter.

Supported

Publer allows scheduling posts to Twitter, including long posts and threads.
LinkedIn integration

Supported

Planable supports scheduling posts to both LinkedIn personal and business pages.

Supported

Publer allows scheduling posts to both LinkedIn personal and business pages.
Instagram integration

Supported

Planable supports scheduling posts to Instagram business and creator accounts.

Supported

Publer allows scheduling various types of posts, including photos, videos, stories, and reels to Instagram business/creator accounts.
Facebook integration

Supported

Planable supports scheduling posts to Facebook pages but not groups.

Supported

Publer allows scheduling posts to Facebook pages and semi-automated posting to groups.
Pinterest integration

Supported

Planable allows scheduling pins to Pinterest business pages.

Supported

Publer allows scheduling pins to Pinterest, including titles, links, and descriptions.
Content calendar

Supported

Planable supports content planning and visualization in a calendar view.

Supported

Publer offers a calendar view to plan and visualize content.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Planable and Publer Pricing

Planable's pricing is per workspace, which is a group of social media channels and collaborators. The Free plan has a limit of 50 total posts and no analytics. All paid plans have unlimited users. The Basic plan includes 60 posts/workspace/month, 4 social pages/workspace, and 2 approval types. The Pro plan includes 150 posts/workspace/month, 10 social pages/workspace, and 3 approval types. The Enterprise plan has unlimited posts, multi-level approvals, and a dedicated account manager.

Plans

User sentiment

Neutral

-0.26

See full Pricing page

For every 9 social accounts, the 10th one is free. For every 9 additional members, the 10th one is free. All plans support all major platforms and post types including YT Shorts, IG Reels & Shorts and even LinkedIn PDFs. Payments handled securely by PayPro Global and Paddle. 14 days money back guarantee.

Plans

User sentiment

Neutral

+0.22

See full Pricing page

Planable and Publer review insights

Users love

Intuitive and user-friendly interface praised for ease of use.
Seamless team collaboration features, including real-time feedback and approval workflows.
Convenient scheduling and publishing across multiple social media platforms.
Visual post previews accurately reflect how content will appear on each platform.
Responsive and helpful customer support, known for quick issue resolution.

User-friendly interface praised for its intuitive design.
Bulk scheduling: Efficiently plan and schedule large volumes of posts across platforms.
AI features for image and text generation highly appreciated.
Visual calendar for scheduling and content overview.
Seamless Canva integration for creating and scheduling visuals.

Users dislike

Limited analytics features, requiring separate tools for in-depth analysis.
Some users find the pricing structure unclear, especially regarding per-user costs for workspaces.
Occasional bugs and glitches reported, primarily with Instagram integration and mobile app.
Grid view and other useful features locked behind higher subscription tiers.

It does not support Reddit.
The mobile app is underwhelming with limited functionality.
Limited integrations: Notable absence of Reddit, Threads, and Bluesky support.
Occasional glitches with the mobile app when uploading videos as reels.
Issues with LinkedIn tagging: Difficulty tagging individuals and companies.

Planable and Publer Ratings

G2

4.6/5

(692)
TrustPilot

2.3/5

(8)

G2

4.8/5

(369)
Capterra

4.8/5

(546)

Company health

Employee growth

10% increase in the last year

No change in the last year

Web traffic

9% decrease in the last quarter

No data

Financing

September 2018 - $120K

No data

How important is bulk uploading and recurring posts for your workflow?

Bulk uploading and recurring posts are important features for efficient workflow management. Publer's explicit support for these features makes it attractive for streamlining content scheduling, especially for high-volume posting needs. While Planable doesn't specifically mention bulk uploading or recurring posts, its focus on team collaboration and scheduling suggests a workflow that may accommodate similar functionalities, albeit possibly less directly. Depending on the volume and frequency of posting needs, the presence of dedicated bulk upload and recurring post features in Publer could be a significant advantage.

Which product better supports team collaboration and approval processes?

Planable more directly addresses team collaboration and approval processes as core features. While Publer allows for team collaboration, Planable emphasizes features like visual post previews, built-in team collaboration, and approval workflows specifically designed for team content review and sign-off.

What are the advantages of Planable?

Planable's advantages include its intuitive and user-friendly interface, strong team collaboration features with built-in approval workflows, and a visual content calendar for easy scheduling and planning. Users particularly appreciate the accurate visual post previews. It's well-suited for marketing teams and agencies who prioritize collaboration and visual content planning.

What are the disadvantages of Planable?

Planable has limited analytics features, often requiring users to rely on separate tools for in-depth analysis. The pricing structure isn't transparent, particularly concerning per-user costs, which can be a deterrent. Users have reported occasional bugs and glitches, especially with the Instagram integration and mobile app. Finally, some useful features, like grid view, are locked behind higher-tier subscription plans, potentially limiting access for smaller teams or those with tighter budgets.

Alternatives to Planable and Publer

SOCi

SOCi is a marketing platform designed for businesses with multiple locations. It helps manage online presence across different locations and platforms like Google, Facebook, Yelp, etc. It offers tools for managing local listings, online reviews, social media, and even local ads. SOCi uses AI to analyze data and automate tasks, promising to save time and improve online engagement for your business.

waalaxy

Waalaxy is a software tool that helps you find new customers and expand your professional network using LinkedIn. It offers automated features to send connection requests, messages, and emails, allowing you to reach a large number of potential clients automatically. Waalaxy integrates with other sales tools and provides customer support to guide you through the process.

Agorapulse

Agorapulse is a social media management tool that helps businesses manage their presence on platforms like Facebook, Instagram, and Twitter. It allows you to schedule posts, monitor social activity, and generate reports to analyze performance. Agorapulse is known for its user-friendly interface and responsive customer support, making it a suitable option for businesses of all sizes.

Later

Later is a social media management platform designed to streamline your online presence. It allows you to schedule posts across various platforms like Instagram and TikTok, analyze performance data, and even turn posts into shoppable links. Later aims to save you time and help you understand what content resonates with your audience. They offer different plans, including a free trial, to fit various needs.

Hootsuite

Hootsuite is a social media management tool that lets companies schedule posts across various platforms like Instagram, Facebook and Twitter. It offers tools to manage content, track customer conversations, gain social media insights, and analyze data to improve social media strategies. Hootsuite is used by businesses of all sizes and is known for its user-friendly dashboard that consolidates multiple social media functions in one place.

Loomly

Loomly is a social media management platform designed to streamline your online presence. It offers tools to create, schedule, and track content across various platforms like Facebook, Instagram, and Twitter. Loomly helps manage brand assets, provides post ideas, and offers analytics to measure performance. It simplifies team collaboration with approval workflows and a unified inbox for community management. Loomly is a good fit for marketing teams who want to improve their social media efficiency.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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