Productboard vs Aha!

by Gralio Feb 03, 2025

Productboard and Aha! are both powerful product management tools, but they cater to different needs. Productboard is best for teams prioritizing customer feedback and smooth integration with development workflows. Aha! shines in strategic planning and creating visually compelling roadmaps, making it a better fit for larger organizations with complex product strategies.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1195 reviews and 60 websites, saving 7 hours, 8 minutes of reading.

Productboard

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Aha!

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About

Productboard is a product management software designed to help businesses build better products. It centralizes customer feedback, research, and insights, allowing product teams to prioritize features and make data-driven decisions. Productboard helps align everyone, from development to marketing, around a unified product roadmap. It's used by various companies, including large enterprises like Microsoft and Zoom, to smaller businesses, mainly focusing on product development teams. Its strength lies in consolidating information to streamline product strategy and execution.

Aha! is a popular product development software suite designed for large and growing companies to manage the entire product lifecycle. It provides tools for roadmapping, idea management, team collaboration, knowledge sharing, and progress reporting. Aha! aims to help product teams create better products, faster, and is known for its robust feature set and user-friendly interface.

Summary

Main difference

Productboard excels at centralizing customer feedback and integrating with development tools like Jira, making it ideal for product teams focused on execution. Aha! is better for strategic product planning and roadmapping, offering robust visualization and customization for larger organizations.

Relative strengths of Productboard (compared to Aha!)

Superior integration with development tools (Jira, Slack).
Stronger focus on centralizing and analyzing customer feedback.
More intuitive user interface for feedback management.

Relative weaknesses of Productboard (compared to Aha!)

Less robust roadmapping features compared to Aha!.
Limited strategic planning capabilities.
More expensive for larger teams due to contributor licensing.

Who should use Productboard VS. Aha!

Productboard centralizes customer feedback and research, empowering product teams to prioritize features strategically. Users praise its seamless integrations with tools like Jira and Slack, and its visual roadmaps. However, some find the platform complex and slow with large datasets. It's ideal for product teams seeking data-driven decision-making.

Aha! is a robust product development suite ideal for medium to large businesses. Users praise its roadmapping, Jira integration, and feedback portal. However, some find it complex and expensive. It's best for software, IT, and telecom companies but suitable for other sectors seeking streamlined product development.

Best fit for small to medium-sized businesses, particularly those focused on software development.
Ideal for software, IT, and telecommunications companies, but also applicable to various other industries.

Best for medium and large businesses seeking to streamline product development.
Ideal for software, IT, and telecom companies, but also applicable to various other industries.

Productboard and Aha! features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Roadmaps

Supported

Productboard allows creating visually appealing and customized roadmaps with real-time updates.

Supported

Aha! supports visually appealing roadmaps with various customization options and real-time updates.
Strategic Planning

Supported

Productboard supports defining goals, initiatives, and connecting features to overall strategy.

Supported

Aha! supports strategic planning by defining goals, initiatives, and linking features to the overall strategy.
Feedback Collection

Partially supported

Productboard supports feedback collection, ranking, and roadmap integration, but custom portals are not explicitly mentioned.

Supported

Aha! supports feedback collection via a custom portal, ranking by value, and roadmap integration.
Customizable views

Supported

Productboard allows creating custom views, including Kanban boards, lists, and personalized visualizations, which can be saved and shared.

Supported

Aha! allows users to create and save personalized views of data, including Kanban boards, lists, and calendars. The provided documentation confirms that these views are customizable and shareable.
Data analysis integration

Partially supported

Productboard does not offer a native integration with Zoho Analytics, but it might be possible to connect them indirectly via third-party tools or custom integrations through Productboard’s open APIs.

Partially supported

Aha! offers integrations with various business intelligence tools, including a recent integration with Power BI. They also have a REST API that allows users to extract data. However, no direct integration with Zoho Analytics was found in the provided context.
Team workspaces

Supported

Productboard supports shared workspaces for teams to collaborate on various aspects of product development, including user research and feedback, which can include surveys. While not explicitly labeled as "team workspaces for surveys," features like Teamspaces, centralized research repositories, and Collaborative Docs facilitate this collaboration.

Supported

Aha! supports shared workspaces for teams to collaborate on surveys and feedback collection through its ideas portals, polls, and customizable workspace structures.

Qualities

Value and Pricing Transparency

-0.71

Strongly negative sentiment

-1

Strongly negative sentiment
Customer Service

+1

Strongly positive sentiment

+0.93

Strongly positive sentiment
Ease of Use

+0.36

Rather positive sentiment

+0.4

Rather positive sentiment
Reliability and Performance

+0.5

Rather positive sentiment

+0.54

Rather positive sentiment
Ease of Implementation

-0.75

Strongly negative sentiment

-0.13

Neutral sentiment
Scalability

-1

Strongly negative sentiment

+0.75

Strongly positive sentiment

Productboard and Aha! Pricing

Productboard offers a platform for product management, providing tools for customer feedback analysis, roadmap planning, and product success monitoring. They offer a free plan for individual users and paid plans for teams of varying sizes. Contact sales for Enterprise pricing.

Plans

User sentiment

Strongly negative

-0.71

See full Pricing page

No data

User sentiment

Strongly negative

-1

See full Pricing page

Productboard and Aha! review insights

1195 reviews analysed from and

Users love

Centralizes customer feedback effectively, allowing for easy prioritization.
Integrates seamlessly with tools like Jira and Slack.
Visual roadmaps aid in clear communication of product strategy.
Active and helpful customer support.

Excellent and responsive customer support, often providing personalized help
Robust roadmapping features allow for clear visualization and customization
Seamless integration with Jira streamlines workflows and enhances collaboration
Ideas Portal effectively gathers and manages feedback, aiding prioritization
Flexible and customizable, allowing alignment with various team processes

Users dislike

Performance can be slow when dealing with a lot of data.
Limited custom reporting options, requiring manual data adjustment.
Integration with some tools can be clunky and require fine-tuning.
Complex navigation and overwhelming features can be confusing for new users.

The tool can be complex and overwhelming to learn
Limited reporting features, specifically around dates and record changes
Inability to sync release fields bidirectionally with Jira can be frustrating
Expensive contributor licenses limit access for UX and engineering leads
No integration with Google Suite

Productboard and Aha! Ratings

G2

4.3/5

(249)
Capterra

4.7/5

(127)
Glassdoor

3.2/5

(243)

G2

4.4/5

(318)
Capterra

4.7/5

(520)

Company health

Employee growth

14% decrease in the last year

91% increase in the last year

Web traffic

4% increase in the last quarter

26% decrease in the last quarter

Financing

December 2021 - $262M

June 2021 - $4M

How do Productboard's Jira and Slack integrations compare to Aha!'s Jira integration and lack of Google Suite integration?

Productboard offers integrations with both Jira and Slack, facilitating streamlined workflows and communication. While Aha! also integrates with Jira, its lack of Google Suite integration could be a drawback for teams heavily reliant on Google's productivity tools. Productboard's dual integrations might offer a more cohesive experience for teams using both project management and communication platforms.

Which product, Aha! or Productboard, better supports strategic planning and goal alignment for larger teams?

Aha! is better suited for strategic planning and goal alignment for larger teams. While both products offer roadmapping features, Aha! emphasizes strategic planning with features like defining goals, initiatives, and directly linking features to the overall strategy. Its focus on the entire product lifecycle, combined with robust collaboration tools, makes it more suitable for aligning larger, more complex teams around a shared vision. Productboard excels at consolidating customer feedback but lacks the same depth in strategic planning functionalities as Aha!, making it more appropriate for smaller to mid-sized teams focused on product development execution rather than high-level strategic alignment.

What are the advantages of Productboard?

Productboard's advantages include its strong focus on centralizing and prioritizing customer feedback, seamless integrations with popular tools like Jira and Slack, and the ability to create visual roadmaps for clear communication. Users praise its effectiveness in consolidating information for data-driven product decisions.

What are the disadvantages of Productboard?

Productboard can suffer from performance issues when handling large amounts of data, making it slow and cumbersome. The navigation can be complex and overwhelming for new users, and its limited custom reporting options necessitate manual data adjustments. Some integrations can be clunky and require fine-tuning, adding to the administrative overhead.

Alternatives to Productboard and Aha!

ClickUp

ClickUp is a comprehensive work management platform designed to consolidate various work processes into one centralized location. It offers a wide array of features including task management, project planning, document collaboration, communication tools, goal setting, and automation options. ClickUp aims to enhance team collaboration, improve visibility across projects, and streamline workflows for increased productivity regardless of team size or industry.

Producter

Producter is a product management software designed to help businesses create customer-centric products. It allows product teams to collect user feedback, manage tasks and roadmaps, and keep users updated on product development. This all-in-one platform streamlines the feedback loop, enabling data-driven product decisions and increased customer satisfaction.

Craft.io

Craft.io is a product management software designed for larger companies to manage their entire product lifecycle. It helps you capture and organize ideas, strategically plan your roadmap, and prioritize what to work on next. It also integrates with development tools to track progress and provides best practice guidance to help your team improve their product management skills. You can visually build roadmaps customized to different audiences and easily share them with stakeholders.

Airtable

Airtable is a flexible work platform used by teams to organize projects and streamline workflows. It's like a spreadsheet, but with added features for project management, task tracking, and automation. It allows you to build custom applications without coding, making it adaptable to various departments and use cases like marketing, sales, and product development. Airtable aims to improve team collaboration and efficiency by centralizing information and automating tasks.

Fibery

Fibery is a comprehensive work management platform designed to consolidate your team's tools and data. It offers a flexible system to manage projects, track progress, and collaborate on documents, whiteboards, and databases, all within a single, connected workspace. Fibery is highly customizable, allowing you to tailor it to your team's specific workflows and needs, from software development to marketing and beyond. It aims to streamline your operations, improve transparency, and boost cross-team alignment.

Asana

Asana is a work management platform designed to help teams organize tasks, projects, and goals in one shared space. It offers tools to improve team collaboration, transparency, and accountability. Used by companies of all sizes, it's particularly beneficial for managing complex projects and keeping everyone aligned on priorities. Features include task assignments, progress tracking, deadline setting, and communication tools. Asana aims to streamline workflows, enhance team productivity, and provide a clear overview of project statuses.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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