Shopify vs PrestaShop

by Gralio Mar 07, 2025

Shopify and PrestaShop are both popular e-commerce platforms catering to different needs. Shopify excels in ease of use and scalability with its comprehensive features and app integrations. PrestaShop offers more customization options but requires technical expertise due to its open-source nature.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5357 reviews and 60 websites, saving 1 day, 6 hours, 15 minutes of reading.

Shopify

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PrestaShop

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About

Shopify is a popular e-commerce platform that provides businesses of all sizes with the tools to create and manage online stores. From website design and product listings to payment processing and shipping, Shopify offers a comprehensive suite of features. It also provides additional tools for marketing, inventory management, and customer relationship management. Shopify is known for its user-friendly interface, scalability, and extensive app store, making it suitable for both beginners and experienced online retailers.

PrestaShop is an e-commerce platform that lets you create and manage your own online store. It's highly customizable, with thousands of themes and add-ons to make your store unique. PrestaShop is designed to scale with your business, whether you're just starting out or processing millions in sales. It's used by over 300,000 businesses worldwide, from small startups to large companies. PrestaShop also boasts a large community of users and experts for support.

Summary

Main difference

Shopify offers a more comprehensive and user-friendly platform with various built-in features and extensive app integrations, making it suitable for businesses prioritizing ease of use and scalability. PrestaShop is open-source and highly customizable, offering greater control over the platform but requiring more technical expertise.

Relative strengths of Shopify (compared to PrestaShop)

Extensive app ecosystem for added functionality.
User-friendly interface suitable for beginners.
Comprehensive built-in features for various business needs.

Relative weaknesses of Shopify (compared to PrestaShop)

Higher monthly fees compared to PrestaShop.
Less customizable than PrestaShop, especially without coding.
Reliance on apps for certain features can increase overall costs.

Who should use Shopify VS. PrestaShop

Shopify is a user-friendly e-commerce platform praised for its ease of use and extensive app store. While some users mention high monthly fees and limited customization, many appreciate the seamless transactions with Shopify Payments and the wide variety of themes. It's ideal for businesses of all sizes looking to create and manage online stores.

PrestaShop is a highly customizable, open-source e-commerce platform ideal for small to medium-sized businesses. Users love its user-friendly interface and active community support. However, some find the backend slow and dislike occasional bugs. Consider PrestaShop if you value flexibility and control over your online store.

Ideal for businesses of all sizes, from startups to enterprise-level companies.
Best fit for E-commerce, Retail, and Consumer Goods; suitable for various other industries.

Best for small to medium businesses (1-100 employees) and medium businesses (101-1000 employees).
Excellent for e-commerce, retail, and consumer goods; suitable for various other industries.

Shopify and PrestaShop features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Open-Source Code

Not supported

Shopify is not open-source, its code is proprietary.

Supported

PrestaShop is open-source and its code is publicly available under the Open Software License.
Online Sales

Supported

Shopify supports online sales via websites, social media, and marketplaces.

Supported

PrestaShop supports online sales through websites, social media, and marketplaces via its module system.
International Sales

Supported

Shopify supports international sales with currency conversion, translations, and shipping logistics.

Supported

PrestaShop supports international sales with multi-language, multi-currency features, and integrations for cross-border shipping.
Website builder

Supported

Shopify allows the creation of a product catalog website with its native features and integrated apps. It provides features for catalog creation, assignment to companies/customers, custom B2B pricing, and app integrations for enhanced catalog management, online/PDF catalog generation, automated updates, and more.

Supported

PrestaShop natively supports creating websites with product catalogs.
One-click checkout

Supported

Shopify supports one-click checkout through its Shop Pay feature.

Partially supported

PrestaShop offers one-click checkout through various addons.
Team Collaboration

Supported

Shopify enables team collaboration on order management through features like customizable order views, bulk actions, real-time visibility, and integrations with third-party tools.

Partially supported

PrestaShop enables user roles and permissions for order management, but lacks built-in collaborative features.

Qualities

Value and Pricing Transparency

-0.28

Neutral sentiment

+0.33

Rather positive sentiment
Customer Service

+0.07

Neutral sentiment

No data
Ease of Use

+0.94

Strongly positive sentiment

+0.11

Neutral sentiment
Reliability and Performance

+0.45

Rather positive sentiment

No data
Ease of Implementation

+0.77

Strongly positive sentiment

-0.6

Rather negative sentiment
Scalability

+0.22

Neutral sentiment

-0.33

Rather negative sentiment

Shopify and PrestaShop Pricing

No data

User sentiment

Neutral

-0.28

See full Pricing page

PrestaShop offers three plans: Classic (free download of the software), Hosted (paid plan with hosting and support included), and Enterprise (custom quote). The Hosted plan costs from 24 euro per month, billed annually, and includes hosting, installation, and support. The Classic plan is a free download, but associated costs like hosting and domain are not included. The Enterprise plan requires a custom quote.

Plans

User sentiment

Rather positive

+0.33

See full Pricing page

Shopify and PrestaShop review insights

5357 reviews analysed from and

Users love

User-friendly interface praised for its ease of use.
Wide variety of themes and templates available.
Extensive app store for added functionality.
Shopify Payments integrated for seamless transactions.

Highly customizable with thousands of modules and themes
User-friendly interface for managing products and orders
Large and active community for support
Open-source and free to use

Users dislike

High monthly fees are a common complaint.
Limited customization options, especially without coding knowledge.
App reliance for key features leads to additional costs.
Customer support can be slow and unresponsive.

Modules and themes can be expensive
Occasional bugs and glitches reported
Some users find the backend slow, especially with large catalogs
Updates can cause compatibility issues with modules and themes

Shopify and PrestaShop Ratings

G2

4.4/5

(2547)
Capterra

4.5/5

(2373)
Glassdoor

3.3/5

(3293)

G2

4.3/5

(156)
Capterra

4.3/5

(320)
Glassdoor

3.3/5

(127)

Company health

Employee growth

17% increase in the last year

11% decrease in the last year

Web traffic

10% increase in the last quarter

7% decrease in the last quarter

Financing

July 2013 - $122M

November 2013 - $15M

How customizable is PrestaShop's checkout process compared to Shopify's?

PrestaShop offers significantly more checkout customization options compared to Shopify. PrestaShop's open-source nature and module system allow for extensive modifications to the checkout process through code or third-party add-ons. While Shopify offers some customization through its app store and limited theme edits, it doesn't provide the same level of flexibility as PrestaShop for altering the checkout flow.

Which platform, Shopify or PrestaShop, offers better scaling options for a rapidly growing business?

Shopify offers better scaling options for a rapidly growing business. While both platforms offer features for growth, Shopify's robust infrastructure, extensive app store, and dedicated support for larger businesses provide a more seamless scaling experience. PrestaShop, while customizable, may require more technical expertise and resources to scale effectively as a business grows rapidly.

What are the advantages of Shopify?

Shopify offers a more user-friendly interface, a wider variety of themes and templates, and an extensive app store for added functionality. It also boasts seamless transactions with its integrated Shopify Payments system. While PrestaShop is open-source and highly customizable, Shopify's ease of use and comprehensive features make it advantageous for businesses looking for a quicker setup and broader out-of-the-box functionality. Shopify also has significantly higher employee growth, suggesting more active development and potentially better future support.

What are the disadvantages of Shopify?

Shopify's disadvantages include high monthly fees, limited customization options without coding, reliance on apps (which add to the cost), and potentially slow customer support.

Alternatives to Shopify and PrestaShop

WooCommerce

WooCommerce is a free and popular platform for building online stores, specifically designed to work with WordPress websites. It's a popular choice, powering a large portion of all online shops. WooCommerce is known for being highly customizable and adaptable, offering a wide range of extensions and themes to tailor the functionality and design of your store. While it's free to use, additional extensions and themes may come with costs. WooCommerce is suitable for both small businesses starting out and larger companies needing more advanced features.

BigCommerce

BigCommerce is a popular e-commerce platform designed for businesses of all sizes, though its advanced features are particularly attractive to larger businesses. It offers a comprehensive suite of tools to build and manage your online store, including features for both B2C and B2B selling. BigCommerce stands out for its flexibility and open approach, allowing extensive customization and integration with other business systems. The platform promises reliability, scalability, and robust security to support business growth.

Magento Open Source

Magento Open Source is a free and adaptable platform for building online stores. It gives businesses complete control over their website design, functionality, and data. While technically skilled to set up, it's a popular choice for companies who want a customized online store without being locked into a rigid software solution.

ShopWired

ShopWired is a UK-based e-commerce platform that helps businesses build and manage online stores. It offers tools to create storefronts, sell across multiple channels (web, mobile, social media, marketplaces), and manage operations like inventory, orders, and customer data. ShopWired emphasizes reliability and scalability, using Amazon's hosting platform (AWS). It also provides various integrations with third-party apps for marketing, accounting, shipping, and more. Primarily serving the UK, US, and Europe, ShopWired powers thousands of stores.

Deel

Deel is an HR platform designed for companies managing international teams. It simplifies global hiring, payroll, and compliance for both employees and contractors in over 150 countries. Deel acts as your legal Employer of Record (EOR) in foreign countries, taking on the responsibility for local labor laws, taxes, and payroll regulations. This lets you hire talent globally without needing to establish your own legal entities abroad. Deel also offers tools for onboarding, contract creation, expense management, and HR administration, all within a single platform.

Squarespace

Squarespace is an all-in-one website building platform designed for businesses and individuals. It offers templates, design tools, and features to create websites, online stores, and portfolios. Squarespace also provides marketing and analytics tools to help grow your online presence. It is known for its ease of use and stylish templates.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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