Postscript vs HubSpot Marketing Hub

by Gralio Feb 03, 2025

Postscript and HubSpot Marketing Hub cater to different marketing needs. Postscript excels at targeted SMS marketing for Shopify stores, while HubSpot provides a broader marketing platform. Choose Postscript for focused SMS campaigns within the Shopify ecosystem, and HubSpot for a more comprehensive, multi-channel marketing strategy.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5076 reviews and 60 websites, saving 1 day, 4 hours, 42 minutes of reading.

Logo of Postscript
Postscript
Logo of HubSpot Marketing Hub
HubSpot Marketing Hub

About

Postscript is a text message marketing and sales platform designed specifically for businesses that use Shopify. It helps you grow your customer list and send personalized marketing messages that encourage purchases. Postscript also offers AI-powered features to optimize your messaging and analyze customer conversations. Many Shopify businesses consider Postscript their top revenue-generating channel.
HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Summary

Main difference
Postscript is a Shopify-centric SMS marketing platform ideal for e-commerce businesses prioritizing direct customer interaction and personalized text campaigns. HubSpot Marketing Hub is a comprehensive marketing suite offering broader functionalities like email marketing, SEO, and social media management, making it better suited for businesses needing a multifaceted approach.

Relative strengths of Postscript (compared to HubSpot Marketing Hub)

  • Strong Shopify integration: Seamlessly integrates with Shopify, leveraging customer data and purchase history for targeted SMS campaigns.

  • SMS focus: Specializes in SMS marketing, offering advanced features like two-way messaging and automation tailored for text message campaigns.

  • Ease of use: User-friendly interface and straightforward campaign setup, praised for its simplicity and intuitive design.

Relative weaknesses of Postscript (compared to HubSpot Marketing Hub)

  • Limited scope: Primarily focuses on SMS, lacking the broader marketing tools offered by HubSpot, such as email marketing and SEO.

  • Shopify dependency: Tight integration with Shopify limits its use for businesses on other platforms.

  • Confusing pricing: Credit-based pricing model can be complex, especially with varying costs for emojis and multimedia.

Who should use Postscript VS. HubSpot Marketing Hub

Postscript is the leading SMS marketing platform for Shopify stores. Users praise its ease of use, Shopify integration, and helpful customer service. Some users mention unreliable sales attribution and occasional bugs. Perfect for growing e-commerce businesses seeking a robust SMS marketing solution.

HubSpot Marketing Hub is a user-friendly platform ideal for businesses of all sizes seeking to streamline marketing efforts. It offers robust analytics, reporting, and integrations. Users praise its ease of use and training resources but note the limited free version and contact pricing. Consider it if you prioritize inbound marketing and lead generation.

  • Best for small businesses using Shopify.

  • Ideal for e-commerce businesses seeking growth via SMS marketing.

  • Best for small, medium, and large businesses.

  • Ideal for various sectors, including Healthcare, Finance, E-commerce, Retail, and more.

Postscript and HubSpot Marketing Hub features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
  • Workflows and Bot Builders
    Not supported

    Postscript supports automated campaigns through workflows, but not bot builders.

    Supported

    HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.

  • Targeted messaging based on customer segmentation
    Supported

    Postscript allows targeted messaging based on over 30 criteria, including purchase history.

    Supported

    HubSpot allows targeted messaging based on customer segments, improving engagement.

  • SMS Pop-up subscriber capture
    Supported

    Postscript offers SMS subscriber capture via pop-ups, including native mobile pop-ups and integrations.

    Partially supported

    HubSpot Marketing Hub supports SMS marketing but pop-up subscriber capture is not directly mentioned.

  • Campaign tracking
    Supported

    Postscript enables tracking campaign performance and ROI.

    Supported

    HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.

  • HubSpot integration
    Partially supported

    Postscript integrates with HubSpot via third-party services like Zapier.

    Supported

    HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.

  • HubSpot CRM integration
    Partially supported

    Postscript integrates with HubSpot CRM via Zapier and Apix-Drive.

    Supported

    HubSpot Marketing Hub supports integration with HubSpot CRM to sync customer data and interactions.

Qualities

  • Value and Pricing Transparency
    +1
    Strongly positive sentiment
    -0.57
    Rather negative sentiment
  • Customer Service
    +1
    Strongly positive sentiment
    +0.65
    Rather positive sentiment
  • Ease of Use
    +1
    Strongly positive sentiment
    +0.8
    Strongly positive sentiment
  • Reliability and Performance
    +0
    Neutral sentiment
    +0.42
    Rather positive sentiment
  • Ease of Implementation
    -0.33
    Rather negative sentiment
    +0.21
    Neutral sentiment
  • Scalability
    +1
    Strongly positive sentiment
    +0.29
    Neutral sentiment
Postscript and HubSpot Marketing Hub Pricing
Postscript offers flexible SMS marketing plans based on message volume and features. All plans include automation templates, segmentation, visual flow builder, and analytics.
Plans

User sentiment

Strongly positive
+1

See full Pricing page

HubSpot offers two Marketing Hub plans: Professional and Enterprise. To get pricing details, you need to contact their sales team.
Plans

User sentiment

Rather negative
-0.57

See full Pricing page

Postscript and HubSpot Marketing Hub review insights

5076 reviews analysed from and

Users love

  • Highly responsive and helpful customer service, frequently praised.
  • User-friendly interface and easy campaign setup.
  • Seamless integration with Shopify and Klaviyo.
  • Effective automation features for abandoned carts and marketing messages.
  • Strong list-building tools and valuable SMS marketing resources.
  • User-friendly interface consistently praised for its ease of use.
  • The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
  • Excellent training resources and a very active user community.
  • HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Users dislike

  • Sales attribution in reporting doesn’t match other tracking platforms, making it unreliable.
  • Limited segmentation features for campaign creation and analysis.
  • Occasional bugs reported, particularly with new features.
  • Credit system and pricing structure can be confusing, especially regarding emojis and images.
  • The "free" version is extremely limited and most core features require paid access.
  • Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
  • Some users report slow loading times and occasional glitches or bugs.
  • Email templates can be difficult to customize beyond basic edits.

Postscript and HubSpot Marketing Hub Ratings

  • G2
    4.9/5
    (159)
  • Glassdoor
    4.2/5
    (59)
  • G2
    4.4/5
    (2516)
  • Capterra
    4.5/5
    (2401)
  • Glassdoor
    4.0/5
    (3550)

Company health

Employee growth

8% increase in the last year
15% increase in the last year

Web traffic

20% increase in the last quarter
10% decrease in the last quarter

Financing

March 2022 - $106M
July 2012 - $101M

How important is native Shopify integration for your SMS marketing?

Native Shopify integration is critically important for my SMS marketing. Postscript is specifically designed for Shopify, offering seamless integration and features tailored to the platform. While HubSpot offers SMS marketing as part of a larger suite, its integration with Shopify is not its primary focus. For maximizing the effectiveness of SMS marketing within my Shopify store, a native integration like Postscript's is preferable.

Which platform better supports a broader, multi-channel marketing strategy?

HubSpot Marketing Hub better supports a broader, multi-channel marketing strategy. While Postscript excels in SMS marketing specifically for Shopify users, HubSpot offers a wider range of tools encompassing email marketing, social media management, SEO, and other channels, making it more suitable for businesses seeking a comprehensive solution. HubSpot's multi-channel campaign features and integrations further enhance its ability to reach customers across various touchpoints.

What are the advantages of Postscript?

Postscript offers a highly focused approach to SMS marketing, specifically designed for Shopify users. Its deep integration with Shopify, combined with AI-powered optimization and two-way messaging capabilities, makes it a strong choice for e-commerce businesses looking to leverage SMS for sales and customer engagement. Users consistently praise its ease of use and effectiveness for abandoned cart recovery and targeted promotions.

What are the disadvantages of Postscript?

Postscript's disadvantages include sales attribution discrepancies with other platforms, limited segmentation features, occasional bugs, and a confusing credit-based pricing structure, especially concerning emojis and images. It is also primarily focused on Shopify users, limiting its suitability for businesses using other e-commerce platforms.

Is Postscript cheaper than HubSpot Marketing Hub?

Postscript has publicly available pricing starting at $25/month. HubSpot Marketing Hub requires contacting sales for pricing, indicating it is likely more expensive than Postscript's entry-level plan. Therefore, it's possible Postscript is cheaper depending on usage and HubSpot's custom quote.

Alternatives to Postscript and HubSpot Marketing Hub

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ActiveCampaign
ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.
Logo of Constant Contact
Constant Contact
Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.
Logo of TxtCart
TxtCart is a text message marketing platform for online stores that use Shopify. It helps businesses get more subscribers, recover abandoned shopping carts, and provides tools to send targeted marketing messages. TxtCart emphasizes its ability to increase sales through personalized two-way text conversations and offers a 10X ROI guarantee.
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Intuit Mailchimp
Intuit Mailchimp is a popular email marketing platform designed for businesses of all sizes. It helps you create and send marketing emails, automate your email campaigns, and track your results. Mailchimp offers tools to help you grow your audience, segment your customers, and personalize your messaging. It also provides integrations with popular e-commerce platforms and other business tools. Mailchimp stands out with its user-friendly interface, extensive features, and data-driven recommendations to improve your marketing performance.
Logo of Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.
Logo of GetResponse MAX
GetResponse MAX
GetResponse MAX is a comprehensive marketing platform for businesses that need to communicate with their customers more effectively. It offers tools for email marketing, marketing automation, and selling online. GetResponse MAX stands out because it provides a wide range of features in one place, making it a convenient solution for businesses. With a focus on driving revenue growth, GetResponse MAX promises to help businesses achieve their marketing goals through advanced tools and dedicated support.

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