Postscript and HubSpot Marketing Hub cater to different marketing needs. Postscript excels at targeted SMS marketing for Shopify stores, while HubSpot provides a broader marketing platform. Choose Postscript for focused SMS campaigns within the Shopify ecosystem, and HubSpot for a more comprehensive, multi-channel marketing strategy.
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Postscript
HubSpot Marketing Hub
About
Postscript is a text message marketing and sales platform designed specifically for businesses that use Shopify. It helps you grow your customer list and send personalized marketing messages that encourage purchases. Postscript also offers AI-powered features to optimize your messaging and analyze customer conversations. Many Shopify businesses consider Postscript their top revenue-generating channel.
HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.
Summary
Main difference
Postscript is a Shopify-centric SMS marketing platform ideal for e-commerce businesses prioritizing direct customer interaction and personalized text campaigns. HubSpot Marketing Hub is a comprehensive marketing suite offering broader functionalities like email marketing, SEO, and social media management, making it better suited for businesses needing a multifaceted approach.
Relative strengths of Postscript (compared to HubSpot Marketing Hub)
Strong Shopify integration: Seamlessly integrates with Shopify, leveraging customer data and purchase history for targeted SMS campaigns.
SMS focus: Specializes in SMS marketing, offering advanced features like two-way messaging and automation tailored for text message campaigns.
Ease of use: User-friendly interface and straightforward campaign setup, praised for its simplicity and intuitive design.
Relative weaknesses of Postscript (compared to HubSpot Marketing Hub)
Limited scope: Primarily focuses on SMS, lacking the broader marketing tools offered by HubSpot, such as email marketing and SEO.
Shopify dependency: Tight integration with Shopify limits its use for businesses on other platforms.
Confusing pricing: Credit-based pricing model can be complex, especially with varying costs for emojis and multimedia.
Who should use Postscript VS. HubSpot Marketing Hub
Postscript is the leading SMS marketing platform for Shopify stores. Users praise its ease of use, Shopify integration, and helpful customer service. Some users mention unreliable sales attribution and occasional bugs. Perfect for growing e-commerce businesses seeking a robust SMS marketing solution.
HubSpot Marketing Hub is a user-friendly platform ideal for businesses of all sizes seeking to streamline marketing efforts. It offers robust analytics, reporting, and integrations. Users praise its ease of use and training resources but note the limited free version and contact pricing. Consider it if you prioritize inbound marketing and lead generation.
Best for small businesses using Shopify.
Ideal for e-commerce businesses seeking growth via SMS marketing.
Best for small, medium, and large businesses.
Ideal for various sectors, including Healthcare, Finance, E-commerce, Retail, and more.
Postscript and HubSpot Marketing Hub features
Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
Workflows and Bot Builders
Not supported
Postscript supports automated campaigns through workflows, but not bot builders.
Supported
HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.
Targeted messaging based on customer segmentation
Supported
Postscript allows targeted messaging based on over 30 criteria, including purchase history.
Supported
HubSpot allows targeted messaging based on customer segments, improving engagement.
SMS Pop-up subscriber capture
Supported
Postscript offers SMS subscriber capture via pop-ups, including native mobile pop-ups and integrations.
Partially supported
HubSpot Marketing Hub supports SMS marketing but pop-up subscriber capture is not directly mentioned.
Campaign tracking
Supported
Postscript enables tracking campaign performance and ROI.
Supported
HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.
HubSpot integration
Partially supported
Postscript integrates with HubSpot via third-party services like Zapier.
Supported
HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.
HubSpot CRM integration
Partially supported
Postscript integrates with HubSpot CRM via Zapier and Apix-Drive.
Supported
HubSpot Marketing Hub supports integration with HubSpot CRM to sync customer data and interactions.
Browse all features
Qualities
Value and Pricing Transparency
+1
Strongly positive sentiment
-0.57
Rather negative sentiment
Customer Service
+1
Strongly positive sentiment
+0.65
Rather positive sentiment
Ease of Use
+1
Strongly positive sentiment
+0.8
Strongly positive sentiment
Reliability and Performance
+0
Neutral sentiment
+0.42
Rather positive sentiment
Ease of Implementation
-0.33
Rather negative sentiment
+0.21
Neutral sentiment
Scalability
+1
Strongly positive sentiment
+0.29
Neutral sentiment
Postscript and HubSpot Marketing Hub Pricing
Postscript offers flexible SMS marketing plans based on message volume and features. All plans include automation templates, segmentation, visual flow builder, and analytics.
Plans
$25/monthStarter
Includes campaigns and automations, unlimited segments, a dedicated toll-free number, reporting, integrations, subscriber acquisition tools with 2 opt-in keywords, and help center access.
$100/monthGrowth
Includes all Starter features plus unlimited opt-in keywords and live chat and email support.
$500/monthProfessional
Includes all Growth features plus onboarding launch specialist, priority live chat/email support, API access for custom integrations, "Powered by Postscript" removed from opt-in, branded short link subdomain, and Tier 1 engineering support.
CustomEnterprise
Includes all Professional features plus the ability to send personalized messages with custom product recommendations, priority live chat support with a 2-minute response time during business hours, and Data Warehouse Push.
Postscript and HubSpot Marketing Hub review insights
5076 reviews analysed from
and
Users love
Highly responsive and helpful customer service, frequently praised.
User-friendly interface and easy campaign setup.
Seamless integration with Shopify and Klaviyo.
Effective automation features for abandoned carts and marketing messages.
Strong list-building tools and valuable SMS marketing resources.
User-friendly interface consistently praised for its ease of use.
The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
Excellent training resources and a very active user community.
HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.
Users dislike
Sales attribution in reporting doesn’t match other tracking platforms, making it unreliable.
Limited segmentation features for campaign creation and analysis.
Occasional bugs reported, particularly with new features.
Credit system and pricing structure can be confusing, especially regarding emojis and images.
The "free" version is extremely limited and most core features require paid access.
Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
Some users report slow loading times and occasional glitches or bugs.
Email templates can be difficult to customize beyond basic edits.
Postscript and HubSpot Marketing Hub Ratings
G2
4.9/5
(159)
Glassdoor
4.2/5
(59)
G2
4.4/5
(2516)
Capterra
4.5/5
(2401)
Glassdoor
4.0/5
(3550)
Company health
Employee growth
8% increase in the last year
15% increase in the last year
Web traffic
20% increase in the last quarter
10% decrease in the last quarter
Financing
March 2022 - $106M
July 2012 - $101M
How important is native Shopify integration for your SMS marketing?
Native Shopify integration is critically important for my SMS marketing. Postscript is specifically designed for Shopify, offering seamless integration and features tailored to the platform. While HubSpot offers SMS marketing as part of a larger suite, its integration with Shopify is not its primary focus. For maximizing the effectiveness of SMS marketing within my Shopify store, a native integration like Postscript's is preferable.
Which platform better supports a broader, multi-channel marketing strategy?
HubSpot Marketing Hub better supports a broader, multi-channel marketing strategy. While Postscript excels in SMS marketing specifically for Shopify users, HubSpot offers a wider range of tools encompassing email marketing, social media management, SEO, and other channels, making it more suitable for businesses seeking a comprehensive solution. HubSpot's multi-channel campaign features and integrations further enhance its ability to reach customers across various touchpoints.
What are the advantages of Postscript?
Postscript offers a highly focused approach to SMS marketing, specifically designed for Shopify users. Its deep integration with Shopify, combined with AI-powered optimization and two-way messaging capabilities, makes it a strong choice for e-commerce businesses looking to leverage SMS for sales and customer engagement. Users consistently praise its ease of use and effectiveness for abandoned cart recovery and targeted promotions.
What are the disadvantages of Postscript?
Postscript's disadvantages include sales attribution discrepancies with other platforms, limited segmentation features, occasional bugs, and a confusing credit-based pricing structure, especially concerning emojis and images. It is also primarily focused on Shopify users, limiting its suitability for businesses using other e-commerce platforms.
Is Postscript cheaper than HubSpot Marketing Hub?
Postscript has publicly available pricing starting at $25/month. HubSpot Marketing Hub requires contacting sales for pricing, indicating it is likely more expensive than Postscript's entry-level plan. Therefore, it's possible Postscript is cheaper depending on usage and HubSpot's custom quote.
Alternatives to Postscript and HubSpot Marketing Hub
ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.
Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.
TxtCart
TxtCart is a text message marketing platform for online stores that use Shopify. It helps businesses get more subscribers, recover abandoned shopping carts, and provides tools to send targeted marketing messages. TxtCart emphasizes its ability to increase sales through personalized two-way text conversations and offers a 10X ROI guarantee.
Intuit Mailchimp is a popular email marketing platform designed for businesses of all sizes. It helps you create and send marketing emails, automate your email campaigns, and track your results. Mailchimp offers tools to help you grow your audience, segment your customers, and personalize your messaging. It also provides integrations with popular e-commerce platforms and other business tools. Mailchimp stands out with its user-friendly interface, extensive features, and data-driven recommendations to improve your marketing performance.
Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.
GetResponse MAX is a comprehensive marketing platform for businesses that need to communicate with their customers more effectively. It offers tools for email marketing, marketing automation, and selling online. GetResponse MAX stands out because it provides a wide range of features in one place, making it a convenient solution for businesses. With a focus on driving revenue growth, GetResponse MAX promises to help businesses achieve their marketing goals through advanced tools and dedicated support.
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