Planable vs SOCi

by Gralio Feb 07, 2025

Planable excels in content creation, scheduling, and team collaboration for social media management. SOCi is better suited for multi-location businesses needing tools for local listings, reviews, and advertising. Choose Planable for streamlined social media content workflows, and SOCi for comprehensive multi-location online presence management.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 3300 reviews and 60 websites, saving 18 hours, 50 minutes of reading.

Planable

Website LinkedIn Twitter

SOCi

Website LinkedIn

About

Planable is a social media management platform designed for teams to collaborate and streamline content creation. It offers a visual interface to plan, schedule, and publish content across major social media platforms. Key features include a calendar view for scheduling, visual post previews, built-in team collaboration with approval workflows, and analytics reporting. Planable simplifies social media management for marketing teams of all sizes, from small businesses to large agencies.

SOCi is a marketing platform designed for businesses with multiple locations. It helps manage online presence across different locations and platforms like Google, Facebook, Yelp, etc. It offers tools for managing local listings, online reviews, social media, and even local ads. SOCi uses AI to analyze data and automate tasks, promising to save time and improve online engagement for your business.

Summary

Main difference

Planable is a social media management platform best suited for collaborative teams needing streamlined content creation, scheduling, and visual planning across major social media channels. SOCi, on the other hand, focuses on multi-location businesses needing to manage their online presence across various platforms like Google, Facebook, and Yelp, offering tools for local listings, reviews, and social media advertising.

Relative strengths of Planable (compared to SOCi)

Superior social media management capabilities with visual content calendar and approval workflows for streamlined team collaboration.
Integrates with a wider range of social media platforms, including Pinterest and LinkedIn, offering more comprehensive scheduling options.
Provides a more intuitive and user-friendly interface praised for ease of use and visual post previews.

Relative weaknesses of Planable (compared to SOCi)

Limited analytics features compared to SOCi, potentially requiring separate tools for in-depth performance analysis.
Lacks features for managing local listings and online reviews, a key strength of SOCi for multi-location businesses.
Pricing structure can be unclear, especially for larger teams, compared to SOCi's more transparent pricing.

Who should use Planable VS. SOCi

Planable is a user-friendly social media management platform built for seamless team collaboration. Loved for its intuitive interface and visual post previews, it streamlines content scheduling and approval workflows. Some users mention limitations in analytics and occasional bugs. Best for small to medium businesses, particularly marketing agencies, in software, marketing, or hospitality.

SOCi is the perfect marketing platform for multi-location businesses such as franchises, restaurant chains, and retail stores. Users love the platform's ease of use and time-saving features, especially for managing multiple social media accounts. However, some find the AI features' extra cost and outdated interface to be drawbacks. SOCi centralizes online presence management across platforms like Google, Facebook, and Yelp.

Best for small to medium-sized businesses, especially marketing agencies.
Ideal for marketing & advertising, software, and hospitality businesses.

Ideal for small, medium, and enterprise businesses.
A good fit for various sectors, including retail, healthcare, finance, and more.

Planable and SOCi features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Social media posting

Supported

Planable allows scheduling and publishing posts on various social media platforms.

Supported

SOCi allows scheduling and publishing posts on various social media platforms.
Social media integration

Supported

Planable integrates with various social media platforms, allowing data sharing via content scheduling and publishing.

Supported

SOCi supports sharing data with social media platforms like Facebook, Twitter, and Instagram.
Twitter integration

Supported

Planable allows scheduling posts to Twitter.

Unknown

SOCi's Twitter integration and scheduling capabilities are not confirmed.
Social media sharing

Not supported

Surveys can not be shared directly.

Not supported

Surveys can not be shared on social media.
Facebook integration

Supported

Planable supports scheduling posts to Facebook pages but not groups.

Partially supported

SOCi integrates with Facebook for ad management but scheduling organic posts is uncertain.
Instagram integration

Supported

Planable supports scheduling posts to Instagram business and creator accounts.

Unknown

SOCi's Instagram integration capabilities are not confirmed in the search results.

Qualities

Value and Pricing Transparency

-0.2

Neutral sentiment

-0.16

Neutral sentiment
Customer Service

+0.76

Strongly positive sentiment

+0.54

Rather positive sentiment
Ease of Use

+0.96

Strongly positive sentiment

+0.82

Strongly positive sentiment
Reliability and Performance

+0.48

Rather positive sentiment

+0.08

Neutral sentiment
Ease of Implementation

+0.89

Strongly positive sentiment

+0.05

Neutral sentiment
Scalability

-0.5

Rather negative sentiment

+0.62

Rather positive sentiment

Planable and SOCi Pricing

Planable's pricing is per workspace, which is a group of social media channels and collaborators. The Free plan has a limit of 50 total posts and no analytics. All paid plans have unlimited users. The Basic plan includes 60 posts/workspace/month, 4 social pages/workspace, and 2 approval types. The Pro plan includes 150 posts/workspace/month, 10 social pages/workspace, and 3 approval types. The Enterprise plan has unlimited posts, multi-level approvals, and a dedicated account manager.

Plans

User sentiment

Neutral

-0.26

See full Pricing page

No pricing information found on the website.

User sentiment

Neutral

-0.24

See full Pricing page

Planable and SOCi review insights

3198 reviews analysed from and

Users love

Intuitive and user-friendly interface praised for ease of use.
Seamless team collaboration features, including real-time feedback and approval workflows.
Convenient scheduling and publishing across multiple social media platforms.
Visual post previews accurately reflect how content will appear on each platform.
Responsive and helpful customer support, known for quick issue resolution.

User friendly platform.
Easy to use and saves time.
The "Analytics" feature is great.
You can manage multiple social media accounts from one place.

Users dislike

Limited analytics features, requiring separate tools for in-depth analysis.
Some users find the pricing structure unclear, especially regarding per-user costs for workspaces.
Occasional bugs and glitches reported, primarily with Instagram integration and mobile app.
Grid view and other useful features locked behind higher subscription tiers.

AI features are an extra cost when other platforms include it for free.
The interface is outdated.
Integration with Apple Maps could be better.
The mobile app is underwhelming.

Planable and SOCi Ratings

G2

4.6/5

(692)
TrustPilot

2.3/5

(8)

G2

4.5/5

(2280)
Capterra

4.5/5

(249)
TrustPilot

4.5/5

(94)
Glassdoor

3.6/5

(248)

Company health

Employee growth

10% increase in the last year

1% increase in the last year

Web traffic

9% decrease in the last quarter

17% increase in the last quarter

Financing

September 2018 - $120K

No data

How do Planable's team collaboration features compare to SOCi's multi-location management?

Planable is focused on team collaboration features for content creation and approval workflows within a marketing team, offering features like visual post previews and a shared calendar. SOCi, on the other hand, centers around multi-location management, enabling businesses to control their online presence across numerous locations and platforms, though it does offer basic social media posting features. They address different primary needs.

Which platform, Planable or SOCi, better integrates with Instagram for detailed posting?

Planable is a better option for detailed Instagram posting due to its focus on visual content planning and scheduling, direct integration with Instagram business and creator accounts, and visual post previews. While SOCi offers social media posting and integration, its strengths lie in multi-location management and broader marketing features rather than the specific nuances of Instagram content creation and scheduling. Planable's user interface and features are tailored for detailed Instagram posting workflows, whereas SOCi's Instagram integration is a component within a wider local marketing platform.

What are the advantages of Planable?

Planable's advantages include its intuitive and user-friendly interface, praised for ease of use, and its robust team collaboration features, enabling real-time feedback and approval workflows. It offers convenient scheduling and publishing across multiple social media platforms, along with visual post previews for accurate content representation. Planable is particularly well-suited for marketing teams and agencies who prioritize collaborative social media content creation.

What are the disadvantages of Planable?

Planable's analytics features are limited, often requiring users to rely on separate tools for in-depth analysis. The pricing structure can be unclear, particularly concerning per-user costs. Some users have reported occasional bugs and glitches, especially with the Instagram integration and mobile app. Finally, some useful features, like the grid view, are locked behind higher-tier subscription plans.

Alternatives to Planable and SOCi

Reputation

Reputation helps businesses like yours track and improve what customers are saying about you online. It lets you see reviews, social media comments, and other online mentions in one place. With this information, you can understand what customers like, what needs improvement, and take action to address any issues. This helps improve your overall online presence and attract more customers.

Sked Social

Sked Social is a social media management platform designed for businesses of all sizes. It offers a comprehensive set of tools to schedule and automatically post content across major social media platforms. Sked Social enables team collaboration, streamlines content approval processes, and provides analytics to track social media performance. Its features include a visual content calendar, a unified social inbox, and AI-powered tools for generating content ideas and analyzing data. Sked Social is known for its user-friendly interface and robust features at a competitive price point.

Synup

Synup is a software platform designed to help businesses manage their online presence across multiple locations. It offers tools for managing local listings, online reviews, and social media engagement. With Synup, you can update business information, track customer feedback, and analyze performance across different platforms. The software aims to improve online visibility, attract more customers, and streamline multi-location marketing efforts from a single dashboard.

Sprout Social

Sprout Social is a social media management platform designed for businesses of all sizes. It offers a suite of tools to manage social media interactions, schedule posts, analyze performance, and listen to what customers are saying online. Sprout Social aims to streamline social media activities, provide data-driven insights, and help businesses maximize the impact of their social media presence.

Birdeye

Birdeye is an all-in-one experience marketing platform designed for multi-location businesses and local brands. It helps businesses manage their online presence, improve their reputation, and connect with customers through various channels like reviews, social media, and messaging. Birdeye uses AI to streamline tasks like generating social media posts, managing online listings, and analyzing customer feedback. Its goal is to help businesses enhance customer experience, build loyalty, and stand out in their local markets.

Publer

Publer is a social media management tool that helps you schedule, collaborate on, and analyze posts across various platforms like Facebook, Instagram, and Twitter. It's designed for businesses of all sizes that want to streamline their social media efforts. Publer offers a visual calendar for scheduling, tools for bulk uploading and recurring posts, and analytics to track performance. It also allows team collaboration and integrates with stock photo and design tools. Publer aims to be a comprehensive solution for managing and improving your social media presence.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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