Pixel vs Facebook for Business

by Gralio Feb 04, 2025

Pixel and Facebook for Business cater to different marketing needs. Pixel excels in link shortening, tracking, and optimization, while Facebook for Business provides a wider range of tools for social media management, advertising, and customer interaction across Facebook, Instagram, and Messenger. Choose Pixel for focused link management and detailed tracking. Choose Facebook for Business for a broader social media presence management and integrated advertising campaigns.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1498 reviews and 56 websites, saving 8 hours, 47 minutes of reading.

Logo of Pixel
Pixel
Logo of Facebook for Business
Facebook for Business

About

Pixel is a link shortening tool that helps businesses track marketing data. Users can create shortened links, QR codes, and simple landing pages, all with tracking capabilities to measure audience engagement. It offers custom branding options and various features like A/B testing and geo-targeting to optimize campaigns. Pixel aims to be an all-in-one platform for managing and analyzing marketing links.
Facebook for Business (now Meta for Business) provides a suite of tools to manage your company's presence across Facebook, Instagram, and Messenger. Target customers, manage your social media advertising, track performance, and interact with customers across these platforms, all from one dashboard. It's designed to help businesses of all sizes streamline their social media marketing and advertising efforts.

Summary

Main difference
Pixel is a dedicated link shortening and tracking tool ideal for small businesses focused on marketing campaign optimization. Facebook for Business offers a broader suite of tools for managing a business's presence and advertising across Facebook, Instagram, and Messenger, making it better suited for businesses of all sizes seeking a centralized social media management platform.

Relative strengths of Pixel (compared to Facebook for Business)

  • Stronger focus on link management and tracking: Pixel offers comprehensive features for shortening, branding, and analyzing marketing links, including A/B testing and geo-targeting.

  • Simpler and potentially more affordable for basic link management: Pixel's pricing plans might be more appealing to smaller businesses with limited budgets and needs focused solely on link tracking.

  • Dedicated to link optimization: Pixel's sole focus on link management may offer a more streamlined and specialized experience for users primarily concerned with this aspect of marketing.

Relative weaknesses of Pixel (compared to Facebook for Business)

  • Limited platform integration: Compared to Facebook for Business, Pixel lacks integration with major social media platforms, limiting its usefulness for broader social media management.

  • Less robust analytics and reporting: While Pixel provides link tracking, Facebook for Business offers more comprehensive analytics on audience demographics, engagement, and campaign performance across multiple platforms.

  • Smaller feature set: Pixel primarily focuses on link management, whereas Facebook for Business provides a wider range of tools for advertising, social media management, and customer interaction.

Who should use Pixel VS. Facebook for Business

Pixel is a link shortening and tracking tool ideal for small businesses in marketing, real estate, media, software, or non-profit sectors. It offers custom branding, A/B testing, and geo-targeting. However, some users have reported negative experiences with customer service and reliability. Consider exploring alternatives if these are critical for your business.

Facebook for Business (now Meta for Business) empowers businesses of all sizes to enhance their social media presence. Manage Facebook, Instagram, and Messenger marketing from a central hub. Users praise its targeted advertising and insightful analytics but note occasional struggles with customer support and platform complexity. Consider this if your business prioritizes streamlined social media management.

  • Best fit for small businesses.

  • Ideal for Marketing & Advertising, Real Estate, Media, Software, and Non-profits.

  • Ideal for businesses of all sizes.

  • Suitable for most industries, especially retail, e-commerce, and consumer goods.

Pixel and Facebook for Business features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
  • Facebook Ads integration
    Unknown

    Pixel might offer Facebook Ads integration, but it is not explicitly documented.

    Supported

    Meta Business Suite supports Facebook Ads integration and management.

  • Instagram Ads integration
    Partially supported

    Pixel supports Instagram Ads via Meta Pixel integration.

    Supported

    Instagram Ads campaigns can be managed within Facebook Ads Manager.

  • Social media integration
    Unknown

    Pixel's social media integration capabilities are not directly mentioned.

    Partially supported

    Facebook for Business allows sharing data with Facebook, but other platforms may require third-party tools.

  • Creative platforms
    Not supported

    Pixel does not appear to support creative platform integrations.

    Partially supported

    Facebook for Business might support banner creation via third-party apps.

  • Google Ads integration
    Not supported

    Pixel does not appear to support Google Ads integration.

    Partially supported

    Google Ads campaigns can be integrated with Facebook via third-party tools like Zapier.

  • Video ads creation
    Not supported

    Pixel does not support video ad creation or editing.

    Supported

    Video ads can be created and customized within the platform, though advanced editing may require external tools.

Qualities

  • Value and Pricing Transparency
    -0.5
    Rather negative sentiment
    +0.1
    Neutral sentiment
  • Customer Service
    -1
    Strongly negative sentiment
    -0.62
    Rather negative sentiment
  • Ease of Use
    No data
    +0.43
    Rather positive sentiment
  • Reliability and Performance
    -1
    Strongly negative sentiment
    -0.19
    Neutral sentiment
  • Ease of Implementation
    No data
    -0.25
    Neutral sentiment
  • Scalability
    No data
    +0.6
    Rather positive sentiment
Pixel and Facebook for Business Pricing
Pixel.me is a URL shortener that offers a variety of tools for link management. There are different pricing tiers available based on link click volume.
Plans

User sentiment

Rather negative
-0.5

See full Pricing page

No data

User sentiment

Neutral
+0.1
We couldn't find a pricing page for Facebook for Business.

Pixel and Facebook for Business review insights

1493 reviews analysed from and

Users love

  • Easy to use and create short links/QR codes.
  • Customizable branding options and link previews.
  • Useful analytics and tracking capabilities.
  • Reliable hosting on Amazon CloudFront.
  • Affordable pricing (for some plans).
  • Targeted Advertising
  • Cost-Effective Advertising
  • Detailed Analytics and Insights
  • Mobile-Friendly Advertising
  • Seamless integration with Instagram
  • Easy to use and manage
  • Helpful customer support (when available)

Users dislike

  • No support and issues with features ceasing to function (e.g., geotargeting).
  • Billing issues and difficulty cancelling subscriptions.
  • Account suspensions without notice and unresponsive support.
  • Limited device compatibility (lack of mobile app/responsive website).
  • Custom domain limited to higher-tier plans.
  • Ad Approval Process
  • Frequent Algorithm Changes
  • Customer support response times can be slow
  • Account rep support can be lacking
  • Ads account gets disabled frequently
  • Hard to understand the platform with all of the different apps
  • Complicated admin processes and need a personal account

Pixel and Facebook for Business Ratings

  • G2
    5.0/5
    (1)
  • Capterra
    4.8/5
    (16)
  • TrustPilot
    2.6/5
    (5)
  • G2
    4.2/5
    (1374)
  • Capterra
    4.4/5
    (102)
  • Glassdoor
    4.0/5
    (18649)

Company health

Employee growth

No data
13% increase in the last year

Web traffic

No data
2% increase in the last quarter

Financing

No data
August 2024 - $26B

How effectively can Pixel track real estate marketing campaigns?

Pixel can track real estate marketing campaigns by using shortened links and QR codes in marketing materials, both online and offline. Clicks on these links can be tracked within the Pixel platform, providing data on audience engagement and campaign effectiveness. However, its capabilities are limited to link tracking and basic analytics, and it may not offer the depth of analysis or integration with other marketing tools that some real estate businesses might require.

Which product better supports managing social media across multiple platforms?

Facebook for Business (now Meta for Business) is the better product for managing social media across multiple platforms. It's specifically designed to manage a business presence across Facebook, Instagram, and Messenger from a single dashboard. While Pixel offers link shortening and tracking, it doesn't provide integrated social media management across different platforms.

What are the advantages of Pixel?

Pixel offers advantages for small to medium businesses, particularly those focused on real estate, media, software, non-profit, marketing, or professional services. It provides a simple and affordable solution for link shortening, QR code generation, and basic landing page creation, all with built-in tracking capabilities. This makes it well-suited for organizations looking for an all-in-one platform to manage and analyze their marketing links.

What are the disadvantages of Pixel?

Pixel has several potential downsides. Customer service ratings are low, and reliability and performance have received negative feedback. It may not be suitable for medium or enterprise-sized businesses, and pricing information is viewed negatively. The limited number of reviews on some platforms could also indicate a smaller user base and potentially fewer features or less development compared to more established competitors.

Alternatives to Pixel and Facebook for Business

Logo of Capsulink
Capsulink
Capsulink is a link shortening tool that helps businesses of all sizes create more effective marketing campaigns. It allows you to create branded short links, track clicks and performance, and target customers based on their location, device, and other factors. Capsulink also offers a suite of tools to help you optimize your links for better conversion rates. Its features are designed to make your links more trustworthy and engaging, ultimately driving more customer interaction.
Logo of AdScale
AdScale
AdScale is an advertising platform that helps businesses manage online ad campaigns. Its AI-powered tools automate tasks like campaign creation, audience targeting, and ad copywriting. AdScale integrates with platforms like Google Ads and focuses on e-commerce businesses looking to simplify their advertising efforts and increase sales. It promises improved ad performance and offers different solutions for agencies and businesses of various sizes.
Logo of Nuio
Nuio
Nuio is a link shortening and QR code generation tool. It allows users to create branded, trackable links and QR codes for marketing campaigns and other purposes. Nuio also provides analytics on link clicks and QR code scans. Its simple interface makes it easy to use for anyone, regardless of technical expertise.
Logo of Statusbrew
Statusbrew
Statusbrew is a social media management platform designed to help businesses of all sizes manage their online presence. It offers a suite of tools for scheduling posts, tracking performance, and engaging with customers on Facebook, Instagram, Twitter, LinkedIn and other platforms. Statusbrew helps businesses streamline their social media efforts and get a better return on investment. It stands out by offering detailed analytics, a user-friendly interface, and integrations with other popular business tools.
Logo of Dub
Dub
Dub is a tool that helps marketing teams create short, trackable links for their online content. These links provide data on where clicks are coming from, which helps understand what marketing efforts are working best. Dub also allows teams to brand their links with their own domain name, create QR codes, and collaborate on link management. It's used by various companies, from startups to large enterprises, and is designed to be user-friendly and efficient for modern marketing needs.
Logo of Google Ad Manager
Google Ad Manager
Google Ad Manager is a comprehensive platform designed to help website and app owners earn money from their online content by displaying ads. It provides tools to manage various types of ads, connect with numerous advertisers, and track ad performance to maximize revenue. Google Ad Manager is a robust solution suitable for businesses of all sizes seeking to streamline their online advertising operations.

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