Zenoti vs Pabau

by Gralio Mar 05, 2025

Zenoti and Pabau are both cloud-based solutions for managing appointments, payments, and client data, but they cater to slightly different needs. Zenoti is a better fit for businesses focused on the beauty and wellness industry, offering specialized features and a mobile-first approach. Pabau is more suitable for healthcare businesses like medical spas and clinics, prioritizing core practice management functionalities and EMR capabilities.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1837 reviews and 60 websites, saving 10 hours, 42 minutes of reading.

Zenoti

Website LinkedIn Twitter

Pabau

Website LinkedIn Twitter

About

Zenoti is a popular cloud-based software designed for salons, spas, and wellness businesses of all sizes. It offers a comprehensive suite of tools to manage appointments, process payments, market services, track inventory, and gain insights from business data. Zenoti aims to streamline operations, improve customer experience, and ultimately drive revenue growth. Its standout features include a mobile app for staff, AI-powered analytics and marketing, and a strong focus on customer loyalty.

Pabau is a cloud-based practice management software designed for healthcare businesses like medical spas, clinics, and salons. It offers a wide range of features including online booking, electronic medical records, billing, inventory management, marketing automation, and reporting tools. Pabau aims to streamline operations, improve patient experience, and help businesses grow by automating tasks and providing data-driven insights. It's suitable for various healthcare providers, from small clinics to multi-location practices.

Summary

Main difference

Zenoti offers a more comprehensive suite of features specifically tailored for the beauty and wellness industry, including inventory management, loyalty programs, and specialized marketing tools. Pabau, while suitable for both medical spas and salons, focuses more on core practice management functionalities like EMR, billing, and online booking.

Relative strengths of Zenoti (compared to Pabau)

Stronger focus on beauty and wellness industry specifics (inventory, loyalty programs, specialized marketing).
AI-powered analytics and marketing tools for enhanced business insights and targeted campaigns.
Mobile app for staff, facilitating scheduling, communication, and client management on the go.

Relative weaknesses of Zenoti (compared to Pabau)

Less emphasis on medical features like EMR and billing compared to Pabau.
Potentially higher cost due to the broader feature set.
Some users report issues with specific features like the mobile app and integrations.

Who should use Zenoti VS. Pabau

Zenoti is a cloud-based software for salons, spas, and wellness businesses. Users love its user-friendly interface and comprehensive features like online booking, inventory management, and AI-powered analytics. However, some users find the mobile app and certain integrations cumbersome. Ideal for businesses of all sizes seeking streamlined operations and revenue growth.

Pabau is a cloud-based practice management software designed for healthcare businesses, primarily medical spas, clinics, and salons. Users praise Pabau's comprehensive features, customizability, and user-friendly interface. Automated appointment reminders and online booking features save time and enhance efficiency. However, some users have reported slow system performance and issues with the Pabau 2 migration. Pabau offers various pricing plans to accommodate different business sizes.

Best for small to large salons, spas, and wellness businesses (1-1000+ employees).
Excellent fit for healthcare, wellness, and pharma; suitable for retail and hospitality.

Best for small to medium-sized businesses (1-1000 employees) in the healthcare industry.
Ideal for medical spas, clinics, and salons seeking streamlined operations and growth.

Zenoti and Pabau features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Appointment Scheduling

Supported

Zenoti fully supports appointment scheduling and staff management.

Supported

Pabau supports appointment scheduling, staff schedules, and automated reminders.
Client Records Management

Supported

Client information is stored digitally and accessible, eliminating paper files.

Supported

Client information is stored digitally and accessible with one click.
Automated Appointment Reminders

Supported

Zenoti automatically sends SMS and email appointment reminders to reduce no-shows.

Supported

Pabau automates appointment reminders via SMS and email.
Reporting and analytics

Partially supported

Zenoti offers reporting on appointments, financials, and other metrics, but not patient data.

Supported

Pabau supports comprehensive reporting and analytics on patient and financial data.
Practice Management System integration

Partially supported

Zenoti does not natively integrate with healthcare PMS systems, but may support integrations via third-party tools like Zapier.

Not supported

Pabau is a standalone practice management system and does not integrate with other PMS.
Online booking

Supported

Clients can book appointments online using the webstore or other channels.

Supported

Clients can book appointments online through the client portal.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Zenoti and Pabau Pricing

No data

We couldn't find a pricing page for Zenoti.

Pabau offers various pricing plans for medical and healthcare businesses, including options for solo practitioners, small teams, and larger organizations. They provide a comprehensive solution with features like appointment scheduling, online booking, digital client records, treatment notes, marketing tools, and more. While they don't have a free trial, they offer live demos and a product tour to explore their software.

Plans

See full Pricing page

Zenoti and Pabau review insights

Users love

Great product and support team
Excellent customer support, immediate responses and clear instruction
Easy to train new employees using training demos
User-friendly platform
The ability to keep each center unique while centralizing all info/reporting

Pabau is praised for its comprehensive features and customizability, particularly for medical spas and clinics.
The software is considered user-friendly and intuitive, with a clear and easy-to-navigate interface.
Automated features, such as appointment reminders and online booking, are highly valued for saving time and improving efficiency.
Customer support is generally commended for being responsive and helpful in resolving issues.

Users dislike

ezConnect and MyZen App could use some work
The annotation pad isn’t user friendly
Cannot upload PDFs to client files
Multiple project management software in addition to our own is cumbersome
Timeliness of integrations or enhancements

Slow system performance and loading times are a recurring complaint.
The Pabau 2 migration has caused issues for some users, with bugs and missing features.
Limited functionality and bugs in the mobile app are frequently mentioned.
Customer support, while generally helpful, can be slow to respond, especially outside UK business hours.

Zenoti and Pabau Ratings

G2

4.3/5

(183)
Capterra

4.4/5

(1114)
TrustPilot

2.7/5

(5)
Glassdoor

3.5/5

(555)

G2

4.6/5

(141)
Capterra

4.6/5

(414)
Glassdoor

3.6/5

(51)

Company health

Employee growth

11% increase in the last year

16% increase in the last year

Web traffic

8% increase in the last quarter

18% increase in the last quarter

Financing

March 2021 - $331M

No data

How important is robust Electronic Medical Records (EMR) functionality?

Robust EMR functionality is crucial for businesses that require detailed and secure medical record keeping, such as medical spas and clinics. While both Zenoti and Pabau offer features for managing client medical information, Pabau explicitly emphasizes its dedicated EMR system. For businesses focused primarily on wellness services like salons and spas, robust EMR functionality may be less critical than features like online booking and marketing automation. Therefore, the importance of robust EMR functionality depends on the specific type of business and the services it provides.

Which product best supports a multi-location spa business?

Zenoti is a better choice for a multi-location spa business. While both Zenoti and Pabau offer features for spas, Zenoti's marketing materials and user reviews emphasize its focus on multi-location management, centralized reporting, and maintaining unique branding across different centers. This suggests a more robust approach to the specific needs of a business operating in multiple locations.

What are the advantages of Zenoti?

Zenoti offers a strong focus on customer loyalty programs and AI-powered analytics and marketing, which are valuable for businesses focused on retention and growth. It also provides a dedicated mobile app for staff, enabling convenient access to schedules, client information, and other essential tools. Zenoti seems particularly well-suited for businesses in the salon, spa, and wellness industries, offering industry-specific features that might not be as readily available in more general practice management software.

What are the disadvantages of Zenoti?

Zenoti users have reported issues with certain features like the ezConnect and MyZen app. Some users find the annotation pad unfriendly and report the inability to upload PDFs to client files. Managing multiple project management software alongside Zenoti can also be cumbersome, and some have expressed concerns about the timeliness of integrations and enhancements.

Alternatives to Zenoti and Pabau

eClinicalWorks

eClinicalWorks is a widely used cloud-based software suite designed for medical practices of all sizes. It provides tools to manage patient records (EHR), schedule appointments, handle billing, and engage patients through features like telehealth and online portals. eClinicalWorks emphasizes streamlining administrative tasks with its AI-powered features that automate documentation, offer clinical decision support, and analyze practice performance data. Their focus on value-based care is evident in tools that help providers manage patient populations, track health outcomes, and meet quality reporting requirements.

HelmBot

HelmBot is a cloud-based business management software designed specifically for wellness businesses like spas and salons. It offers a wide range of features, including online appointment scheduling, point-of-sale, staff and customer management, marketing automation, and more. HelmBot stands out for its intuitive design, industry-specific features, and dedicated customer support. The software aims to simplify administrative tasks, improve efficiency, and enhance the customer experience.

MDWare

MDware is a practice management software specifically designed for medical spas. It helps you manage all aspects of your business from booking and client communication to inventory and payroll. MDware aims to improve efficiency with its integrated features, reporting tools, and marketing capabilities. They offer data transfer assistance, training, and ongoing support to users.

zHealth

zHealth is a practice management software designed for wellness providers such as chiropractors, physical therapists, and massage therapists. This software offers a range of features including online appointment scheduling, automated appointment reminders, billing and payment processing, and customizable SOAP notes. zHealth aims to streamline practice operations, enhance patient experience, and help practices grow their business. They offer support and resources to help users maximize the software's benefits.

Carepatron

Carepatron is a cloud-based practice management software designed for healthcare professionals and businesses of all sizes. It offers a comprehensive suite of tools, including online booking, billing and payments, telehealth, electronic health records, and client portals. Carepatron aims to streamline administrative tasks, improve client engagement, and enhance overall practice efficiency. It stands out with its user-friendly interface, customizable features, and a focus on automation to reduce administrative burden. Carepatron serves a wide range of healthcare providers, from solo practitioners to large teams.

Goldie

Goldie is a free appointment scheduling software designed for independent beauty, wellness, and lifestyle professionals. It offers online booking, automated appointment reminders, client management, payment processing, and marketing features to help businesses manage appointments, reduce no-shows, and grow their customer base. Goldie is accessible on various devices and offers a free plan with the option to upgrade for additional features.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?

Did this help you select your product?

Other issues? Vote & Let us know