Orum vs Nooks

by Gralio Feb 03, 2025

Orum and Nooks both offer AI-powered sales automation but cater to different needs. Orum excels in streamlining sales calls through efficient dialing and integrations, while Nooks prioritizes team collaboration and coaching. Both platforms aim to boost sales productivity, but their distinct features make them suitable for different sales team structures and company sizes.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 546 reviews and 60 websites, saving 3 hours, 32 minutes of reading.

Orum

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Nooks

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About

Orum is an AI-powered platform designed to improve sales calls. It features automated dialing, removes manual tasks, and provides analytics to improve team performance. Orum integrates with popular sales tools like Salesforce and HubSpot and prioritizes data security and privacy. This makes it suitable for sales teams of all sizes that rely on making calls to generate leads and close deals.

Nooks is an AI-powered sales platform designed for sales development teams at mid-sized and larger companies. It offers tools for automating dialing, prospecting, coaching, and analyzing sales calls. Its standout feature is a "virtual sales floor" that allows for real-time collaboration and coaching during calls. Nooks integrates with popular CRM and sales engagement tools, aiming to boost productivity and increase sales conversions.

Summary

Main difference

Orum is a sales engagement platform best suited for inside sales teams of all sizes that prioritize efficient dialing and CRM integrations. Nooks, on the other hand, focuses on sales development teams in mid-sized to large companies, emphasizing real-time collaboration and coaching through its virtual sales floor.

Relative strengths of Orum (compared to Nooks)

Strong CRM integrations (Salesforce, HubSpot)
User-friendly interface praised for ease of use
Efficient parallel dialer improves call volume

Relative weaknesses of Orum (compared to Nooks)

Limited integrations compared to Nooks
Pricing can be high, especially for smaller teams
Occasional technical issues and bugs reported

Who is using Orum and Nooks?

Who should use Orum VS. Nooks

Orum is an AI-powered sales platform streamlining sales calls through automated dialing, task removal, and analytics. Loved for its parallel dialer, user-friendly interface, and CRM integrations, some users mention occasional technical issues and pricing concerns. Ideal for sales teams focused on calls to drive leads and close deals, Orum helps boost productivity and sales performance.

Nooks is an AI-powered sales platform ideal for mid-sized and enterprise sales development teams. It excels at automating dialing, prospecting, and coaching sales calls, with a unique virtual sales floor for real-time collaboration. Users praise its power dialer and seamless integrations, but note occasional glitches and limited customization. While some find pricing unfavorable, the platform’s focus on boosting sales conversions makes it a strong contender.

Best for small to medium-sized businesses.
Suitable for sales-intensive businesses.

Best for mid-sized to enterprise sales teams.
Suitable for various industries.

Orum and Nooks features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Automated Dialer

Supported

Orum offers automated dialing and connects sales representatives to live calls, thus reducing dialing time.

Supported

Nooks offers automated dialing and parallel dialing, reducing time spent manually dialing.
Pre-Call Warm-Up

Not supported

Orum does not directly offer pre-call warm-up with messaging suggestions, but integrations and AI tools can aid in preparation.

Partially supported

Nooks offers pre-call preparation tools like battlecards and a 360° prospect view, but tailored messaging is not explicitly mentioned.
Power dialing

Not supported

Orum does not support dialing multiple numbers simultaneously, but offers parallel dialing instead.

Supported

Nooks supports parallel dialing, allowing agents to dial up to 5 numbers simultaneously.
Automated dialer

Supported

Orum offers both power and parallel dialing, automating the process of dialing numbers.

Supported

Nooks offers an AI-powered automated dialer as part of its AI Dialing Assistant.
Manual dialing

Not supported

Orum does not support manual dialing, but offers click-to-call.

Supported

Nooks allows agents to make one-off calls directly from the dialer page.
Preview dialing

Supported

Orum supports reviewing lead information before calling via "Click to Call".

Not supported

Nooks does not appear to support preview dialing based on the provided materials.

Qualities

Value and Pricing Transparency

-0.33

Rather negative sentiment

-1

Strongly negative sentiment
Customer Service

+0.83

Strongly positive sentiment

+1

Strongly positive sentiment
Ease of Use

+0.89

Strongly positive sentiment

+0.95

Strongly positive sentiment
Reliability and Performance

+0.64

Rather positive sentiment

+0.1

Neutral sentiment
Ease of Implementation

+1

Strongly positive sentiment

+0.52

Rather positive sentiment
Scalability

+0.43

Rather positive sentiment

+0.73

Strongly positive sentiment

Orum and Nooks Pricing

Orum offers two main pricing plans: Launch for individuals or small teams with unlimited calls and basic features at $250 per user/month, and Ascend for mid-sized to large teams with international dialing and advanced AI features, priced through custom quote. Enterprise customers have custom pricing options.

Plans

User sentiment

Rather negative

-0.33

See full Pricing page

No data

User sentiment

Strongly negative

-1

See full Pricing page

Orum and Nooks review insights

546 reviews analysed from

Users love

Parallel dialer and its efficiency
User-friendly interface
Seamless CRM integrations
Salesfloor feature for team collaboration
Hot Numbers feature

Users rave about the power dialer, highlighting its efficiency in increasing call volume and connect rates.
The virtual sales floor is praised for replicating an in-office experience, fostering collaboration and real-time coaching among remote teams.
Seamless integration with Outreach and other sales engagement tools is frequently commended.
Users appreciate the platform’s user-friendly interface and ease of use.
Customer support is generally praised for its responsiveness and helpfulness.

Users dislike

Occasional technical issues and bugs
Unable to call from a personal mobile number
Limited integrations
High price
New beta mode looks awful

Occasional glitches and bugs reported, such as issues with the callback feature, inaccurate voicemail detection, and calls being marked as finished but still dialing the next day.
Some users find the delay between a prospect answering and the rep connecting to be too long, leading to hang-ups.
Integration with Salesforce needs improvement, particularly in terms of activity uploading and cadence flexibility.
Nooks Numbers data enrichment feature received mixed reviews, with some users finding the data inaccurate.
Limited customization options reported, like viewing prospect tags during calls and lacking a dedicated single-call dialer.

Orum and Nooks Ratings

G2

4.6/5

(363)
Glassdoor

4.5/5

(62)

G2

4.8/5

(214)

Company health

Employee growth

5% decrease in the last year

390% increase in the last year

Web traffic

18% decrease in the last quarter

43% increase in the last quarter

Financing

July 2022 - $51M

June 2024 - $70M

How reliable is Nooks' "virtual sales floor" feature?

Nooks' "virtual sales floor" is praised for its ability to facilitate real-time collaboration and coaching, replicating an in-office experience for remote teams. However, the platform suffers from occasional glitches and bugs, impacting reliability. Specifically, users report issues with the callback feature, inaccurate voicemail detection, and calls continuing to dial unexpectedly. While the "virtual sales floor" itself may function as intended, the overall reliability of the Nooks platform is questionable due to these technical issues.

Which product integrates more seamlessly with Salesforce?

Orum integrates more seamlessly with Salesforce. While both products offer integrations with popular sales tools, Nooks users specifically report that the Salesforce integration needs improvement. Orum's product description explicitly mentions its Salesforce integration and users haven't reported any significant issues.

What are the advantages of Orum?

Orum offers a user-friendly interface and seamless integrations with popular sales tools like Salesforce and HubSpot. Its automated dialing features, including both power and parallel dialing, improve efficiency by removing manual tasks. Orum also provides analytics to help sales teams track performance and improve their strategies. Additionally, Orum prioritizes data security and privacy.

What are the disadvantages of Orum?

Orum's disadvantages include occasional technical issues and bugs, inability to call from personal mobile numbers, a limited number of integrations compared to some competitors, a high price point, and user criticism of the new beta mode's appearance.

Alternatives to Orum and Nooks

Talkdesk

Talkdesk is a cloud-based contact center software that uses AI to improve customer experience. It offers tools like automated call routing, self-service options, and analytics to help businesses of all sizes manage customer interactions. Talkdesk focuses on simplifying complex contact center operations, promising increased efficiency, reduced costs, and improved customer satisfaction. Its AI features aim to streamline tasks, provide data-driven insights, and personalize customer journeys.

AiSDR

AiSDR is an AI-powered sales assistant designed to automate your outreach and book more meetings for your sales team. It handles inbound and outbound lead engagement through personalized emails and texts, using information from LinkedIn and your CRM (like HubSpot) to tailor its communication style and content. AiSDR promises to improve your lead-to-demo conversion rates, increase email open rates, and ultimately generate more revenue, all while maintaining a natural and human-like tone in its interactions.

Nextiva

Nextiva is a cloud-based platform that combines communication tools like phone, video, and chat with contact center software. This helps businesses manage customer interactions across different channels, like phone calls, emails, and online chats, within a single system. Nextiva uses artificial intelligence to automate tasks, provide customer insights, and improve agent productivity. It is designed for businesses of all sizes and is particularly helpful for those wanting to improve customer experience and streamline communication.

Salesfinity

Salesfinity is a sales engagement platform designed for sales teams at B2B SaaS companies. It offers a range of features focused on outbound sales, including an AI-powered parallel dialer, automated workflows, and CRM integrations. The platform aims to help sales representatives connect with more prospects, nurture leads effectively, and ultimately close more deals. Salesfinity emphasizes a "buyer-led outbound" approach, promoting genuine connections over impersonal automated outreach.

Gong

Gong is a software platform designed to improve sales performance. It records and analyzes sales calls and other customer interactions to provide insights and coaching recommendations. Using artificial intelligence, Gong identifies patterns and trends to help sales teams close more deals, improve forecasting, and increase efficiency. Gong integrates with existing sales tools and is used by companies of all sizes across various industries.

JustCall

JustCall is a cloud-based communication platform designed for sales, support, and marketing teams. It lets you make and receive calls, send texts, and manage WhatsApp messages from one place. JustCall integrates with popular CRM and business tools to streamline workflows and offers features like automated dialing, call recording, AI-powered conversation insights, and analytics to help teams communicate more effectively with customers. Businesses use JustCall to increase efficiency, improve customer satisfaction, and gain valuable insights from their communications.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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