Orum vs Gong

by Gralio Feb 13, 2025

Orum and Gong cater to different sales needs. Orum is best for sales teams prioritizing high-volume outbound calling and efficient workflows. Gong is better for teams focused on in-depth conversation analysis and revenue intelligence to enhance sales performance. The core difference lies in Orum's emphasis on automated dialing and Gong's focus on conversation intelligence.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 3365 reviews and 60 websites, saving 19 hours, 11 minutes of reading.

Orum

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Gong

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About

Orum is an AI-powered platform designed to improve sales calls. It features automated dialing, removes manual tasks, and provides analytics to improve team performance. Orum integrates with popular sales tools like Salesforce and HubSpot and prioritizes data security and privacy. This makes it suitable for sales teams of all sizes that rely on making calls to generate leads and close deals.

Gong is a software platform designed to improve sales performance. It records and analyzes sales calls and other customer interactions to provide insights and coaching recommendations. Using artificial intelligence, Gong identifies patterns and trends to help sales teams close more deals, improve forecasting, and increase efficiency. Gong integrates with existing sales tools and is used by companies of all sizes across various industries.

Summary

Main difference

Orum excels in automated dialing and streamlining call workflows for sales teams focused on outbound calling efficiency. Gong focuses on conversation intelligence and revenue intelligence, providing in-depth analysis of customer interactions for sales performance improvement.

Relative strengths of Orum (compared to Gong)

Superior automated dialing capabilities with power and preview dialing.
Strong integrations with core sales tools like Salesforce and HubSpot.
Focus on streamlining workflows for outbound sales teams.

Relative weaknesses of Orum (compared to Gong)

Limited conversation analysis compared to Gong.
Pricing can be high, especially for larger teams.
Fewer integrations compared to Gong, especially for non-sales tools.

Who is using Orum and Gong?

Vlad Oleksiienko

Growth @ Reply.io

Elric Legloire

The Outbound Kitchen Chef

Jc Pollard

Team Lead @ Gong | Founder @ HSC

Robert Bradley

Founder & Chief GTM Strategist at Profit Labs A

Who should use Orum VS. Gong

Orum is an AI-powered sales platform ideal for sales teams looking to boost efficiency. Users praise its automated dialing, user-friendly interface, and CRM integrations. However, some have noted occasional technical issues and high pricing. Orum integrates with popular sales tools like Salesforce and HubSpot, focusing on data security and privacy.

Gong is an AI-powered sales intelligence platform that analyzes customer interactions to enhance sales performance. Ideal for sales-driven organizations using CRM like Salesforce, Gong helps close deals, improve forecasting, and boost efficiency. Users praise its call sentiment overview and Salesforce integration but note occasional inaccuracies in AI-powered features.

Best for small to medium-sized businesses.
Suitable for sales-intensive businesses in various industries.

Best for medium-sized businesses but suitable for small to enterprise companies.
Ideal for software, IT, and telecommunications companies, but applicable to various sectors like finance, healthcare, and e-commerce.

Orum and Gong features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Sales pipeline management

Partially supported

Orum integrates with CRM systems for pipeline management, but does not natively support it.

Supported

Gong supports custom pipeline tracking.
Sales Conversation Alignment

Partially supported

Orum supports sales conversation alignment via integrations with CRM and sales tools.

Supported

Gong aligns sales conversations with strategies using data-driven insights and coaching feedback.
Conversation Intelligence

Supported

Orum leverages AI to analyze calls, transcribe them, and detect objections, providing insights for coaching and strategy optimization.

Supported

Gong supports conversation intelligence using AI to analyze customer interactions and optimize communication.
Call logging

Supported

Orum supports call logging with date, time, and duration.

Supported

Gong supports logging calls and related details like date, time, and duration through its integration with Salesforce.
Communication history

Supported

Orum logs call history, dispositions, and sentiments, providing a history of interactions.

Supported

Gong supports logging interactions and communications with contacts, offering a history of interactions through features like call and interaction logging, multi-channel analysis, CRM integration, automated transcripts, and data export/import.
Gmail integration

Not supported

Orum does not directly integrate with Gmail for email communication.

Supported

Gong integrates with Gmail via a Chrome extension and through Google Workspace integration. Features include email tracking, CRM updates, and automated workflows.

Qualities

Value and Pricing Transparency

-0.33

Rather negative sentiment

-0.3

Rather negative sentiment
Customer Service

+0.83

Strongly positive sentiment

+0.56

Rather positive sentiment
Ease of Use

+0.89

Strongly positive sentiment

+0.91

Strongly positive sentiment
Reliability and Performance

+0.64

Rather positive sentiment

+0.44

Rather positive sentiment
Ease of Implementation

+1

Strongly positive sentiment

+0.38

Rather positive sentiment
Scalability

+0.43

Rather positive sentiment

-0.14

Neutral sentiment

Orum and Gong Pricing

Orum offers two main pricing plans: Launch for individuals or small teams with unlimited calls and basic features at $250 per user/month, and Ascend for mid-sized to large teams with international dialing and advanced AI features, priced through custom quote. Enterprise customers have custom pricing options.

Plans

User sentiment

Rather negative

-0.33

See full Pricing page

No data

User sentiment

Rather negative

-0.3

See full Pricing page

Orum and Gong review insights

3362 reviews analysed from and

Users love

Parallel dialer and its efficiency
User-friendly interface
Seamless CRM integrations
Salesfloor feature for team collaboration
Hot Numbers feature

Provides a comprehensive overview of call sentiment.
Seamless Salesforce integration.
Timestamped notes and easy access to specific call sections.
Helpful AI insights and meeting summaries.

Users dislike

Occasional technical issues and bugs
Unable to call from a personal mobile number
Limited integrations
High price
New beta mode looks awful

AI features can be inaccurate, especially the auto-generated emails.
Video recordings lack password protection.
Search functionality could be improved.
Gong Engage is underwhelming and lacks integrations.

Orum and Gong Ratings

G2

4.6/5

(363)
Glassdoor

4.5/5

(62)

G2

4.7/5

(2506)
Capterra

4.8/5

(514)
TrustPilot

3.9/5

(3)
Glassdoor

3.9/5

(417)

Company health

Employee growth

5% decrease in the last year

18% increase in the last year

Web traffic

18% decrease in the last quarter

25% decrease in the last quarter

Financing

July 2022 - $51M

March 2022 - $583M

How do Orum's automated dialing features compare to Gong's conversation intelligence for sales effectiveness?

Orum's strength lies in its automated dialing features like power and preview dialing, designed to streamline the calling process and improve sales efficiency. Gong, on the other hand, focuses on conversation intelligence, using AI to analyze sales conversations and provide insights for improving sales performance through features like call logging, communication history analysis, and sales conversation alignment. Therefore, Orum excels at automating the act of making calls, while Gong focuses on analyzing the content and effectiveness of those conversations.

Which product, Orum or Gong, offers better integration with existing sales workflows and CRM systems?

Gong appears to offer better integration with existing sales workflows and CRM systems. While Orum integrates with popular tools like Salesforce and HubSpot, Gong's description explicitly emphasizes its integration with existing sales tools and mentions a strong Salesforce integration in user reviews. Furthermore, Gong's functionality centers around analyzing sales calls and other customer interactions, indicating a tighter integration with sales processes compared to Orum's focus on automated dialing.

What are the advantages of Orum?

Orum's advantages lie in its automated dialing features, including both power and parallel dialing, which significantly streamline the calling process for sales teams. Its user-friendly interface and seamless CRM integrations, particularly with Salesforce and HubSpot, make it easy to adopt and use within existing workflows. The Salesfloor feature promotes team collaboration, and the Hot Numbers feature helps prioritize leads. Specifically, compared to Gong, Orum focuses on automating the dialing process itself, whereas Gong focuses on analyzing conversations after they occur. This makes Orum a stronger choice for teams looking to increase call volume and efficiency.

What are the disadvantages of Orum?

Orum suffers from occasional technical issues and bugs. Some users dislike the inability to call from personal mobile numbers and find the integrations limited. The pricing is considered high, and some users have expressed dissatisfaction with the new beta mode's appearance.

Alternatives to Orum and Gong

Nooks

Nooks is an AI-powered sales platform designed for sales development teams at mid-sized and larger companies. It offers tools for automating dialing, prospecting, coaching, and analyzing sales calls. Its standout feature is a "virtual sales floor" that allows for real-time collaboration and coaching during calls. Nooks integrates with popular CRM and sales engagement tools, aiming to boost productivity and increase sales conversions.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Talkdesk

Talkdesk is a cloud-based contact center software that uses AI to improve customer experience. It offers tools like automated call routing, self-service options, and analytics to help businesses of all sizes manage customer interactions. Talkdesk focuses on simplifying complex contact center operations, promising increased efficiency, reduced costs, and improved customer satisfaction. Its AI features aim to streamline tasks, provide data-driven insights, and personalize customer journeys.

Clari

Clari is a revenue platform designed for mid-sized to enterprise-level businesses, particularly in technology and software sales. It uses artificial intelligence to analyze sales data, predict future revenue, and identify potential problems in the sales process. Clari aims to increase sales team efficiency by automating tasks, improving sales forecasting accuracy, and providing insights for better decision-making. It consolidates information from various sources to provide a unified view of the entire revenue process.

MeetRecord

MeetRecord is a software platform designed to improve sales team performance. It records and analyzes sales calls to identify successful patterns and areas for improvement. This data is used to generate personalized coaching programs for individual team members. MeetRecord also automates CRM tasks like call logging and follow-up emails. This allows sales leaders and managers to gain insights into deal progress, coach their teams effectively, and streamline sales operations.

Nextiva

Nextiva is a cloud-based platform that combines communication tools like phone, video, and chat with contact center software. This helps businesses manage customer interactions across different channels, like phone calls, emails, and online chats, within a single system. Nextiva uses artificial intelligence to automate tasks, provide customer insights, and improve agent productivity. It is designed for businesses of all sizes and is particularly helpful for those wanting to improve customer experience and streamline communication.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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