Pipedrive vs Nutshell

by Gralio Feb 17, 2025

Pipedrive and Nutshell both cater to small and medium-sized businesses but offer distinct approaches to CRM. Pipedrive excels in its ease of use and visual sales pipeline, ideal for sales-focused teams. Nutshell provides a broader platform with email marketing and collaboration tools, making it suitable for businesses seeking an all-in-one solution.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5851 reviews and 60 websites, saving 1 day, 9 hours of reading.

Pipedrive

Website LinkedIn Twitter

Nutshell

Website LinkedIn Twitter

About

Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.

Nutshell is a CRM and email marketing platform designed for small to mid-sized businesses, especially those in B2B sales. It offers core features like contact management, pipeline management, and sales automation, along with extras like reporting and team collaboration tools. Nutshell focuses on user-friendliness and affordability, aiming to provide a less complex and more budget-friendly alternative to larger CRM systems. It integrates with popular business tools and offers mobile apps for on-the-go access.

Summary

Main difference

Pipedrive is better for you if you prioritize an intuitive interface and visual pipeline management, focusing primarily on sales efficiency. Nutshell is better for you if you need a more comprehensive platform that includes built-in email marketing and team collaboration features, along with tighter integration with popular business tools.

Relative strengths of Pipedrive (compared to Nutshell)

Superior visual pipeline management with Kanban-style boards for clear deal tracking.
More intuitive user interface, making it easier for teams to adopt and use effectively.
Stronger focus on core sales features, simplifying the sales process and boosting efficiency.

Relative weaknesses of Pipedrive (compared to Nutshell)

Lacks built-in email marketing capabilities, requiring integration with third-party tools.
Offers fewer team collaboration features compared to Nutshell.
Integrations with platforms beyond Facebook and Google Workspace are more limited.

Who is using Pipedrive and Nutshell?

Vlad Oleksiienko

Growth @ Reply.io

No data

Who should use Pipedrive VS. Nutshell

Pipedrive is a user-friendly CRM perfect for small to medium businesses looking to boost sales efficiency. Users love its intuitive interface and email management capabilities, finding it easy to organize opportunities. However, some find the mobile app lacking and experience limitations with custom tags. It's a great option for teams seeking a simple, straightforward CRM.

Nutshell is a user-friendly CRM and email marketing platform ideal for SMBs in B2B sales. It offers contact management, sales automation, and pipeline management, plus reporting and team collaboration tools. Users praise its intuitive interface and affordability, while some note limitations in reporting customization and the mobile app. Nutshell simplifies sales processes and boosts efficiency, making it a valuable tool for growing businesses.

Ideal for small to medium-sized businesses seeking streamlined sales processes.
Suitable for various industries, including Healthcare, Finance, E-commerce, and more.

Best for small to medium-sized businesses (SMBs), especially in B2B sales.
Suitable for various industries, including Healthcare, Finance, E-commerce, Retail, and more.

Pipedrive and Nutshell features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Lead Management

Supported

Pipedrive supports lead and deal management and automates sales processes.

Supported

Nutshell CRM supports lead management with features for tracking, deals, and automation.
Pipeline Management

Supported

Pipedrive supports visualizing sales process, tracking deals, and identifying bottlenecks.

Supported

Nutshell supports pipeline visualization, deal tracking, and bottleneck analysis via analytics.
CRM integration

Supported

Pipedrive supports CRM integration for lead management, sales automation, and data synchronization through its extensive range of integrations and API capabilities.

Supported

Nutshell supports CRM integrations for lead management, sales automation, and data synchornization.
Visual pipeline

Supported

Pipedrive supports the ability to visualize the sales pipeline in a Kanban-style board for easy monitoring of deal progress.

Supported

Nutshell offers a Kanban-style board called Board View for visualizing and managing sales pipelines.
Workflow Automation

Supported

Pipedrive supports workflow automation to automate sales workflows and tasks, reducing manual effort and improving efficiency.

Supported

Nutshell offers various automation features like automated reminders, task management, and email sequences.
Account management

Supported

Pipedrive supports account management, including the ability to manage accounts (companies), associated contacts, deals, and activities.

Supported

Nutshell CRM supports account management, including managing accounts, contacts, deals, and activities.

Qualities

Value and Pricing Transparency

-0.22

Neutral sentiment

+0.34

Rather positive sentiment
Customer Service

+0.21

Neutral sentiment

+0.79

Strongly positive sentiment
Ease of Use

+0.83

Strongly positive sentiment

+0.85

Strongly positive sentiment
Reliability and Performance

+0.53

Rather positive sentiment

-0.07

Neutral sentiment
Ease of Implementation

+0.39

Rather positive sentiment

+0.45

Rather positive sentiment
Scalability

-0.1

Neutral sentiment

+0

Neutral sentiment

Pipedrive and Nutshell Pricing

Pipedrive offers a tiered subscription pricing model with five plans: Essential, Advanced, Professional, Power, and Enterprise. Each plan offers a free 14-day trial. Add-ons are available to enrich the plans with more features.

Plans

User sentiment

Neutral

-0.22

See full Pricing page

Nutshell CRM offers various pricing plans for Sales and Engagement Suites. Sales Suite has a tiered subscription model based on features and user count, while Engagement Suite is an add-on with per-user pricing. Nutshell also provides additional add-ons like Nutshell Campaigns, Nutshell Intelligence, and Nutshell Landing Pages billed on a per-company basis.

Plans

User sentiment

Rather positive

+0.34

See full Pricing page

Pipedrive and Nutshell review insights

5847 reviews analysed from and

Users love

Easy to use and intuitive.
Great for managing customer email interactions.
Simple and straightforward to use.
Excellent way to keep opportunities organized and customization is a bonus!

Excellent and responsive customer support
User-friendly and intuitive interface
Affordable and good value for the money
Great for managing sales pipelines and tracking leads

Users dislike

The custom tags for the leads don’t transfer to deals.
Limited integration with platforms other than Facebook
The mobile app is underwhelming with limited functionality
When having too many stages in Pipedrive, it seems to compromise the view and I cannot see the full title of each stage.

Limited customization options for reports
Mobile app is clunky and limited in features
Nutshell can be slow at times
Email forwarding does not always work correctly

Pipedrive and Nutshell Ratings

G2

4.3/5

(1877)
Capterra

4.5/5

(2418)
Glassdoor

3.6/5

(250)

G2

4.3/5

(1103)
Capterra

4.3/5

(468)
TrustPilot

2.6/5

(4)
Glassdoor

4.2/5

(265)

Company health

Employee growth

No change in the last year

13% increase in the last year

Web traffic

7% decrease in the last quarter

6% decrease in the last quarter

Financing

July 2018 - $90M

July 2021 - $4M

How do Pipedrive's visual pipeline features compare to Nutshell's reporting and dashboards?

Pipedrive emphasizes visual pipeline management with its Kanban-style board, allowing users to easily visualize and track deal progress. While Nutshell also offers pipeline management, its strength lies in reporting and dashboards which provide insights into sales performance. So, Pipedrive is better for visual deal tracking, while Nutshell focuses on providing data-driven insights through reporting.

Which product offers better integration with existing email marketing platforms?

Nutshell is presented as a CRM and email marketing platform, suggesting tighter integration between those functions. While Pipedrive mentions email interaction management as a positive feature, it's not described as a core offering like Nutshell's. Therefore, Nutshell likely offers better integration with existing email marketing platforms.

What are the advantages of Pipedrive?

Pipedrive offers advantages in ease of use and a more intuitive interface, making it easier for teams to get started quickly. User reviews highlight its simplicity and effectiveness for managing customer email interactions and organizing sales opportunities. While pricing sentiment is negative, the lower entry price point makes it more accessible for smaller businesses.

What are the disadvantages of Pipedrive?

Pipedrive users have reported a limited mobile app experience with reduced functionality. Some users find that extensive pipeline customization negatively impacts the visual layout and readability of stage titles. There are also reports of limited third-party integrations compared to other CRM platforms, potentially requiring custom integration development. Lastly, some users have noted that custom tags applied to leads do not always transfer to deals, which can disrupt workflow and reporting.

Is Pipedrive cheaper than Nutshell?

Pipedrive's pricing starts at $14/month/user billed annually, while Nutshell's pricing starts at $156/user/year. Therefore, Pipedrive is cheaper than Nutshell.

Alternatives to Pipedrive and Nutshell

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

folk

Folk is a CRM designed for small to midsize businesses looking to manage relationships and sales. It allows you to centralize contact information, track communications, and manage your sales pipeline. Folk integrates with tools like Gmail, LinkedIn, and others for seamless data flow. It offers features like email tracking, bulk email campaigns, and pipeline visualization to help you manage your sales process. Folk aims to simplify your workflow and provide actionable insights to improve sales outcomes.

Freshsales

Freshsales is a customer relationship management (CRM) software designed to help sales teams of all sizes. It offers a range of features, including contact management, sales pipeline management, and automation tools. Freshsales stands out with its user-friendly interface, AI-powered insights, and built-in communication channels. It promises to help businesses streamline their sales process, improve efficiency, and increase revenue. Freshsales is suitable for businesses of all sizes across various industries.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Vtiger Sales

Vtiger Sales is a customer relationship management (CRM) tool that helps businesses streamline their sales processes and increase revenue. It offers a range of features, including lead management, sales automation, opportunity tracking, and performance reporting. Vtiger Sales is suitable for businesses of all sizes and aims to improve sales efficiency by automating tasks, centralizing customer data, and providing insights to close deals faster. Its user-friendly design and customizable features make it a popular choice for sales teams looking to improve productivity and drive growth.

Salesflare

Salesflare is a CRM designed for small to mid-sized businesses, specifically those focused on B2B sales. It emphasizes automation, taking care of data entry by pulling information from your emails, calendar, and social media. This allows you to focus on building relationships and closing deals. Salesflare provides a visual sales pipeline, automated reminders, and integrates with tools like Gmail and LinkedIn. It aims to streamline your sales process and increase efficiency without complicated setup or extensive training.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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