Netcore Customer Engagement and Experience Platform vs CleverTap

by Gralio Feb 05, 2025

Netcore and CleverTap are robust customer engagement platforms catering to different needs. Netcore is well-suited for businesses prioritizing email and SMS marketing automation across multiple channels, while CleverTap shines with its mobile-first approach, advanced personalization, and real-time optimization capabilities. Both offer strong customer support, but CleverTap demonstrates a slight edge in customer service ratings.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 879 reviews and 60 websites, saving 5 hours, 23 minutes of reading.

Netcore Customer Engagement and Experience Platform

CleverTap

About

Netcore Cloud is an AI-powered marketing platform designed to improve how businesses connect with their customers. It allows you to gather and understand customer data, personalize messages, and reach customers across multiple channels like email, SMS, and push notifications. The platform's focus is on helping mid-size to large businesses, particularly in industries like e-commerce and retail, create more effective marketing campaigns that lead to increased customer engagement and, ultimately, higher sales. Netcore promises to deliver relevant content to the right customer at the right time through automation and data analysis.

CleverTap is a customer engagement platform designed to help businesses improve customer retention and lifetime value. It offers a suite of tools for analyzing customer data, personalizing marketing messages, and automating campaigns across multiple channels like email, push notifications, and in-app messages. CleverTap stands out with its focus on mobile-first experiences and AI-powered insights to optimize campaign performance in real-time. Trusted by major brands across various industries, it's a robust platform for businesses looking to enhance their mobile marketing efforts and build stronger customer relationships.

Summary

Main difference

Netcore is a good option for businesses focused on email and SMS marketing automation across various channels. CleverTap excels in mobile-first customer engagement, especially for app-heavy businesses needing robust personalization and real-time optimization.

Relative strengths of Netcore Customer Engagement and Experience Platform (compared to CleverTap)

Strong email deliverability and automation capabilities.
Multi-channel marketing approach covering email, SMS, and push notifications.
User-friendly interface praised for intuitive design.

Relative weaknesses of Netcore Customer Engagement and Experience Platform (compared to CleverTap)

Limited customization for some features, like WhatsApp campaigns.
Reporting could be more detailed and customizable.
Occasional glitches and slow support response times reported.

Who should use Netcore Customer Engagement and Experience Platform VS. CleverTap

Netcore Cloud is an AI-powered marketing platform designed to help businesses enhance customer engagement and boost sales. Praised for its user-friendly interface and effective automation, Netcore enables personalized messaging across multiple channels. While some users mention occasional glitches and limited customization options, many appreciate the strong customer support and excellent email deliverability.

CleverTap is a powerful mobile-first customer engagement platform designed to help businesses improve retention and lifetime value. It excels at personalized messaging and campaign automation across multiple channels. With a focus on mobile, CleverTap leverages AI-powered insights for real-time campaign optimization. Businesses appreciate its ease of use and robust customer service, making it an excellent choice for enhancing mobile marketing and building stronger customer relationships.

Best fit for mid-size to large businesses.
Ideal for e-commerce and retail businesses.

Best fit for small to medium-sized businesses.
Ideal for e-commerce, retail, and mobile-first businesses.

Netcore Customer Engagement and Experience Platform and CleverTap features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Email marketing

Supported

Netcore supports designing and sending email campaigns, leveraging AI for optimization.

Supported

CleverTap allows designing, sending and automating email campaigns.
Customer Data & Analytics

Supported

Netcore ingests, analyzes, and segments customer data enabling targeted campaigns and personalized experiences.

Supported

CleverTap ingests, analyzes, and segments customer data, enabling targeted campaigns and personalized experiences.
Experimentation & Optimization

Partially supported

Netcore supports A/B testing and optimization, though real-time experimentation details are unclear.

Supported

CleverTap supports A/B testing and real-time experimentation for optimizing campaigns and user experiences.
Campaign tracking

Supported

Netcore supports campaign tracking with robust analytics and reporting tools across multiple channels.

Supported

CleverTap enables tracking campaign performance across multiple channels.
Drip Campaigns

Supported

Netcore supports automated, personalized drip email campaigns for lead nurturing and user onboarding.

Supported

CleverTap supports drip campaigns to nurture leads and onboard users with personalized emails.
Performance analytics

Partially supported

Netcore offers analytics and insights features, but email campaign performance reporting is not explicitly confirmed.

Supported

CleverTap offers advanced analytics and reporting for email campaigns, including key metrics tracking.

Qualities

Value and Pricing Transparency

+0.1

Neutral sentiment

-0.22

Neutral sentiment
Customer Service

+0.69

Rather positive sentiment

+0.84

Strongly positive sentiment
Ease of Use

+0.85

Strongly positive sentiment

+0.85

Strongly positive sentiment
Reliability and Performance

+0.19

Neutral sentiment

+0.15

Neutral sentiment
Ease of Implementation

-0.07

Neutral sentiment

+0.41

Rather positive sentiment
Scalability

+0.67

Rather positive sentiment

+0.33

Rather positive sentiment

Netcore Customer Engagement and Experience Platform and CleverTap Pricing

Netcore offers three main pricing plans: Startup, Growth, and Enterprise. The Startup plan includes campaign automation, analytics, and basic features. The Growth plan adds personalization, enhanced delivery, and user path analysis. The Enterprise plan offers predictive analytics, AI optimization, and advanced features. Detailed pricing is available upon request.

Plans

User sentiment

Neutral

+0.1

See full Pricing page

No data

User sentiment

Neutral

-0.22

See full Pricing page

Netcore Customer Engagement and Experience Platform and CleverTap review insights

879 reviews analysed from and

Users love

Highly praised for its user-friendly interface and intuitive design.
Excellent email deliverability rates, ensuring messages reach inboxes.
Effective automation capabilities for personalized campaigns and journeys.
Strong customer support team known for helpfulness and problem-solving.

Easy-to-use interface for campaign creation and management
Excellent and responsive customer support and success team
Comprehensive analytics tools like funnels, cohorts, and user segmentation
Effective push notifications and other communication channel features
Seamless integration with third-party tools and platforms

Users dislike

Occasional glitches in the platform can cause delays or require support intervention.
Some users find the reporting could be more detailed and customizable.
Limited customization options for some features like WhatsApp campaign creation.
Users report occasional slow response times from customer support.

Analytics data accuracy needs improvement
Occasional slow loading times, especially with filters
Limited ability to edit live journeys
Confusing documentation for certain features, such as API integration

Netcore Customer Engagement and Experience Platform and CleverTap Ratings

G2

4.5/5

(355)

G2

4.6/5

(494)
Capterra

4.4/5

(30)
Glassdoor

3.9/5

(252)

Company health

Employee growth

No data

2% decrease in the last year

Web traffic

No data

10% decrease in the last quarter

Financing

No data

May 2022 - $182M

How do Netcore's email deliverability rates compare to CleverTap's, especially for mobile users?

Direct comparison of email deliverability rates, especially for mobile users, between Netcore and CleverTap is not available within the provided data. While Netcore users praise its email deliverability, and CleverTap focuses on mobile-first experiences, there is no quantifiable data to determine which platform performs better in this specific area. Further research or vendor inquiries would be necessary to obtain this information.

Which platform provides more robust analytics for mobile in-app message performance?

CleverTap provides more robust analytics for mobile in-app message performance due to its mobile-first focus. While Netcore offers analytics across multiple channels, CleverTap emphasizes mobile and provides features like real-time optimization and A/B testing specifically for in-app messages, giving a more granular view of performance in this area.

What are the advantages of Netcore Customer Engagement and Experience Platform?

Netcore offers strong email deliverability and effective automation for personalized campaigns, particularly valuable for e-commerce and retail businesses seeking higher sales through improved customer engagement. Its user-friendly interface is frequently praised, making it accessible to teams of varying technical expertise. Netcore also provides two-way SMS messaging, enabling real-time customer interactions, a feature not explicitly mentioned for CleverTap.

What are the disadvantages of Netcore Customer Engagement and Experience Platform?

Netcore has some reported disadvantages, including occasional glitches requiring support intervention, reporting that could be more detailed and customizable, limited customization for features like WhatsApp campaigns, and occasional slow support responses. Additionally, while Netcore offers tiered pricing, the lack of public pricing details may be a deterrent for some potential customers. Finally, the limited industry-specific information available makes it harder to assess its suitability for businesses outside of e-commerce and retail.

Alternatives to Netcore Customer Engagement and Experience Platform and CleverTap

Totango

Totango is a customer success platform designed for large and growing businesses. It helps you track and improve customer health scores, predict churn, and increase revenue from existing customers. Features include customizable engagement programs, AI-powered insights, and integrations with popular business tools. Totango is known for its ease of use and fast setup, making it suitable for businesses seeking a quick return on their investment.

Contlo

Contlo is an AI-powered marketing platform designed for online stores. It helps you engage customers with personalized messages across email, text, WhatsApp, and social media. Think automated messages that adapt to each shopper's actions. Contlo also provides insights into customer behavior and campaign performance. Basically, it's like having an extra marketing team focused on using data to improve your results.

Netcore Email API

Netcore Email API is a cloud-based email service designed for businesses of all sizes. It helps you send all kinds of business emails, from newsletters and updates to important notifications. Netcore prioritizes reliable delivery to your recipient's inbox, offers clear and transparent pricing, and provides helpful analytics to track your emails' performance.

Braze

Braze is a comprehensive customer engagement platform designed to help businesses build lasting relationships with their customers. It allows you to collect and utilize data from all your sources to create personalized messaging across multiple channels like email, SMS, and push notifications. Braze empowers you to move beyond one-off campaigns and create dynamic, personalized customer journeys that adapt in real time. It also offers AI-powered features to optimize your marketing efforts and predict customer behavior. Braze is trusted by leading brands across various industries and is recognized as a leader in customer engagement platforms.

eSputnik

eSputnik is a marketing automation platform focusing on omnichannel customer communication and personalized experiences. It allows you to combine email, SMS, push notifications, and more into cohesive marketing workflows. eSputnik emphasizes AI-powered product recommendations based on customer behavior and advanced segmentation for precise targeting. It's suitable for both small businesses seeking pre-built marketing solutions and larger companies needing robust personalization and data management. eSputnik promises streamlined communication across channels to increase customer engagement and drive sales.

MoEngage

MoEngage is a customer engagement platform that helps businesses personalize communications across multiple channels, including email, mobile push notifications, SMS, and in-app messages. It offers advanced analytics and segmentation capabilities, allowing you to understand customer behavior and preferences. Using AI, MoEngage analyzes data to deliver timely and relevant messages, aiming to increase engagement and reduce customer churn. The platform is designed for medium to large businesses looking to optimize their marketing efforts and improve customer relationships.

How are we doing?

Is this information helpful to you? Is there anything we are missing?

Did this help you select your product?

Other issues? Vote & Let us know