Moz Pro and Moz Local cater to different SEO needs. Moz Pro is ideal for businesses focused on broader SEO and online visibility, while Moz Local is best for businesses prioritizing local search presence and reputation management. Choose Moz Pro for comprehensive SEO capabilities and Moz Local for streamlined local search optimization.
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Moz Pro
Moz Local
About
Moz Pro is a suite of SEO tools designed to improve your website's visibility on search engines. It offers features such as keyword research, competitor analysis, site auditing, and rank tracking, all within a single platform. Moz Pro aims to help businesses of all sizes understand their website's SEO performance, identify areas for improvement, and track their progress over time. It is known for its user-friendly interface and educational resources.
Moz Local helps businesses manage their online presence in local search results. It ensures that business information is accurate and consistent across various online directories like Google, Facebook, and others. This software helps manage customer reviews and provides insights to improve local search ranking. It simplifies local listing management with automated features like finding and removing duplicate listings.
Summary
Main difference
Moz Pro is a comprehensive suite of SEO tools designed for businesses of all sizes to improve their overall search engine visibility, while Moz Local focuses on optimizing local search presence for brick-and-mortar businesses and those serving specific geographic areas. Moz Pro offers advanced features like keyword research, competitor analysis, and rank tracking, whereas Moz Local specializes in managing local listings, reviews, and citations.
Relative strengths of Moz Pro (compared to Moz Local)
Broader SEO Toolset: Offers comprehensive SEO functionalities beyond local search, including keyword research, backlink analysis, and site audits.
In-Depth Competitor Analysis: Provides advanced tools to analyze competitor strategies and identify opportunities.
National and International Focus: Suitable for businesses targeting wider audiences beyond local areas.
Relative weaknesses of Moz Pro (compared to Moz Local)
Less Focus on Local SEO: Not specifically designed for managing local listings and citations.
Higher Price Point: Generally more expensive than Moz Local, making it less suitable for small businesses with limited budgets.
Steeper Learning Curve: The wider range of features can make it more complex to learn and use effectively for local SEO needs.
Who should use Moz Pro VS. Moz Local
Moz Pro is an all-in-one SEO tool suite perfect for businesses seeking improved search engine visibility. Users appreciate its easy-to-navigate interface and customizable reports. However, some find the pricing a bit high for the features offered. Moz Pro offers tools like rank tracking, competitor analysis, and site audits to boost your website's performance.
Moz Local is a local SEO tool that helps businesses manage their online presence. It ensures consistent business information across online directories, manages reviews, and offers insights to improve local search rankings. Especially beneficial for SMBs and marketing agencies in industries like E-commerce or Software, Moz Local simplifies local listing management, automates updates, and tracks performance.
Best fit for small to medium-sized businesses.
Ideal for industries like Marketing & Advertising, E-commerce, and Software.
Best fit for small to medium-sized businesses (SMBs) and marketing agencies.
Ideal for businesses in E-commerce, Software/IT, Marketing & Advertising, and related sectors.
Moz Pro and Moz Local features
Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
SEO and digital marketing platform
Partially supported
Moz Pro supports SEO, keyword research, backlink analysis, content optimization, and competitive intelligence. It lacks social media and advertising tools.
Not supported
Moz Local is focused on local SEO and social media management, not full SEO.
All-in-one SEO toolkit
Supported
Moz Pro offers an all-in-one SEO toolkit with features for research, analysis, tracking, and audits.
Not supported
Moz Local is mainly for local SEO and lacks some all-in-one toolkit features.
Rank Tracker
Supported
Moz Pro supports keyword rank tracking across search engines and locations for competitor analysis.
Partially supported
Moz Local tracks keyword rankings on Google with GeoRank, but lacks advanced competitor analysis and cross-search engine support.
Automated Listing Synchronization
Not supported
Moz Pro does not support automated listing synchronization, but Moz Local does.
Supported
Moz Local supports automated listing synchronization across various online platforms.
Listing Health Monitoring
Not supported
Moz Pro does not directly support listing health monitoring. Consider Moz Local for this feature.
Supported
Moz Local supports listing health monitoring, providing insights into missing information and needed actions.
Centralized Review Management
Not supported
Moz Pro does not offer centralized review management. Moz Local, a separate product, does.
Supported
Moz Local offers a centralized dashboard to monitor and respond to reviews from multiple platforms.
Browse all features
Qualities
Value and Pricing Transparency
-0.36
Rather negative sentiment
+0
Neutral sentiment
Customer Service
+0.31
Rather positive sentiment
No data
Ease of Use
+0.75
Strongly positive sentiment
+1
Strongly positive sentiment
Reliability and Performance
+0.32
Rather positive sentiment
No data
Ease of Implementation
+0.38
Rather positive sentiment
No data
Scalability
-0.33
Rather negative sentiment
No data
Moz Pro and Moz Local Pricing
Moz API pricing is based on the number of rows used per month, with different plans offering varying limits. They offer a free plan with limited access and paid plans with more rows and features. More details on row usage can be found on the pricing page.
Plans
$5-$75Starter
Perfect for research or integrating into your reporting suite.
$125-$500Growth
Provides the scale and flexibility that a growing business needs.
$2,000Advanced
Ideal for building custom tools and dashboards for your clients at scale.
$10,000Enterprise
Ideal for integrating Moz Data into commercial products.
Moz Local offers three main pricing tiers: Lite, Preferred, and Elite. Each plan is available on a monthly or annual billing cycle (annual billing offers a discount, equivalent to two free months). Users can also enhance their chosen plan with add-ons like "Listings AI" and "Reviews AI" for an additional monthly fee. Businesses with more than 75 locations are encouraged to contact Moz Local directly for tailored solutions.
Plans
$199Lite
The Lite plan from Moz Local provides a basic set of features for managing online listings and reviews.
$299Preferred
The Preferred plan from Moz Local offers enhanced features for managing online listings and reviews.
$399Elite
The Elite plan from Moz Local provides the most comprehensive set of features for managing online listings and reviews, offering advanced automation and insights.
Pretty easy to naviagate the site and read the results.
Reporting is easy to configure and distribute to clients.
Link research, link profile comparison and domain metrics over time
MozPro have alot of features that are highly helpful if you want to improve the ranking of your website.
Easy-to-use interface for managing local listings.
Time-saving automation of listing submissions.
Affordable pricing compared to alternatives.
Helpful in identifying duplicate and inconsistent listings.
Useful insights and reporting on local search performance (with paid add-on).
Users dislike
The monthly fee is a bit high because it does not include all the features we need.
The cost is quite high for what I need to use it for
I wish I could look at more competitiors within a campaign, there is a limit of 3 and I would like 10.
I wish there was a Wordpress plugin to help with SEO on different pages.
Slow listing updates, often taking weeks or months.
Limited directory coverage compared to competitors like Yext.
Inaccurate data and reporting, including issues with duplicate detection.
Confusing or unhelpful customer service, especially for complex issues.
Lack of transparency regarding data aggregator updates.
Moz Pro and Moz Local Ratings
G2
4.3/5
(566)
Capterra
4.5/5
(347)
G2
4.3/5
(474)
Capterra
4.4/5
(33)
Company health
Employee growth
3% increase in the last year
3% increase in the last year
Web traffic
24% decrease in the last quarter
24% decrease in the last quarter
Financing
No data
No data
How does Moz Pro's keyword research compare to Moz Local's listing management?
Moz Pro focuses on keyword research and broader SEO efforts to improve a website's overall search engine visibility, while Moz Local focuses on managing local business listings and online presence to improve visibility in local search results. They are distinct but complementary products; Moz Pro helps drive traffic to a website, while Moz Local helps drive customers to a physical location.
Which product best suits a business focused on national vs. local SEO?
Moz Pro is better suited for national SEO due to its focus on keyword research, competitor analysis, rank tracking, and overall website visibility improvements across broader search landscapes. Moz Local, conversely, is specifically designed for local SEO, concentrating on managing online presence in local search results, ensuring accurate business information across directories, and managing customer reviews, making it more suitable for businesses focused on local visibility and customer interaction within a defined geographic area.
What are the advantages of Moz Pro?
Moz Pro offers a comprehensive suite of SEO tools, including keyword research, competitor analysis, site auditing, and rank tracking, all within a single platform. This makes it a more versatile tool for overall SEO strategy and execution compared to Moz Local, which focuses primarily on local SEO and listing management. Moz Pro is better suited for businesses focused on broader SEO goals beyond local search visibility.
What are the disadvantages of Moz Pro?
Moz Pro's pricing can be considered high, especially for users who don't require all of its features. Some users have expressed limitations with the number of competitors they can analyze within a campaign. Additionally, the lack of a WordPress plugin for direct SEO page management has been noted as a drawback.
Is Moz Pro cheaper than Moz Local?
Moz Pro offers a wider range of pricing tiers than Moz Local, starting with options as low as $5-$75 per month compared to Moz Local's starting price of $199 per month. Therefore, Moz Pro can be cheaper than Moz Local depending on the chosen plan.
Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.
ReviewTrackers
ReviewTrackers helps businesses like yours listen to and manage online reviews from across the web. It offers tools to understand customer feedback, track online reputation, and improve local search engine rankings. ReviewTrackers focuses on providing businesses with insights from reviews to improve customer experience and attract new customers. Their platform helps manage business listings across different websites, ensuring customers can find accurate information about your business.
Mangools is a suite of SEO tools designed for individuals and businesses of all sizes. It offers a user-friendly interface and tools to help users find relevant keywords, analyze search engine results pages (SERPs), track website rankings, research backlinks, and analyze competitor websites. Mangools aims to make SEO accessible and understandable with its straightforward tools and educational resources.
PromoRepublic
PromoRepublic helps businesses manage their online presence, particularly for those with multiple locations. It offers tools to manage social media, track customer reviews, ensure listing accuracy on platforms like Google Maps, and understand local search data. This helps businesses look good online and attract more customers.
SE Ranking is an all-in-one SEO software suite designed to help businesses improve their search engine rankings. It offers a wide range of tools, including keyword research, competitor analysis, website audits, backlink monitoring, and rank tracking. SE Ranking is known for its user-friendly interface and comprehensive set of features, making it suitable for both SEO beginners and experienced professionals. It aims to provide actionable insights and data-driven recommendations to optimize website content, improve visibility, and attract more organic traffic.
GMBapi.com
GMBapi.com is a software tool designed to help businesses with multiple locations manage their online presence across Google, particularly Google Business Profiles. It allows you to update business information, track customer reviews and respond to them, monitor local search performance, and understand what drives customer engagement. GMBapi.com emphasizes its value, offering a full range of features at a competitive price point compared to other providers.
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