PostHog vs Mouseflow

by Gralio Feb 15, 2025

PostHog and Mouseflow cater to different needs within product development. PostHog is a powerful, open-source solution for teams prioritizing in-depth analytics and customization, while Mouseflow offers a simpler, user-friendly platform focused on website optimization and conversion rate improvement.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1253 reviews and 60 websites, saving 7 hours, 27 minutes of reading.

PostHog

Website LinkedIn Twitter

Mouseflow

Website LinkedIn Twitter

About

PostHog is an all-in-one product development platform. It helps you understand user behavior, run A/B tests, and manage features. With tools like session recording and product analytics, PostHog helps you build better products. It's open-source, scalable for any size team, and offers a generous free tier.

Mouseflow helps you understand how visitors interact with your website. See heatmaps of visitor activity, watch recordings of real user sessions, and analyze form submissions to identify and fix usability issues. Mouseflow also offers feedback campaigns and funnel analysis to pinpoint where you lose customers and why. Over 165,000 companies use Mouseflow to improve their websites and boost conversions.

Summary

Main difference

PostHog is a comprehensive, open-source product analytics suite ideal for developers and product teams seeking in-depth user behavior analysis and flexible customization. Mouseflow focuses on website usability testing and conversion optimization, providing session replays, heatmaps, and feedback tools geared towards marketing and UX teams.

Relative strengths of PostHog (compared to Mouseflow)

Open-source platform with self-hosting options and greater control over data.
Comprehensive product analytics suite, including feature flags and A/B testing, offering a broader range of functionalities.
Generous free tier and flexible pricing plans, making it more accessible for smaller businesses or projects.

Relative weaknesses of PostHog (compared to Mouseflow)

Steeper learning curve and potential for more complex setup compared to Mouseflow's user-friendly interface.
Community support may not be as responsive or readily available as Mouseflow's dedicated customer support.
Documentation can be inconsistent, which may hinder troubleshooting or full utilization of the platform.

What companies are using PostHog and Mouseflow?

No data

Who is using PostHog and Mouseflow?

No data

Nathan Gotch

Co-Founder & CEO at Rankability

Who should use PostHog VS. Mouseflow

PostHog is an open-source product development platform ideal for small to medium-sized businesses. It offers session recording, user behavior tracking, website analytics, and A/B testing. Users love its easy setup and generous free tier, but some find the documentation could be improved. PostHog helps product teams understand user behavior and build better products.

Mouseflow helps businesses understand website visitor behavior through session recordings, heatmaps, and funnel analysis. Users praise its ease of use and insightful data. However, some have noted issues with the "Friction" feature and recording stability. Perfect for e-commerce companies looking to optimize their websites and boost conversions.

Best for small to medium-sized businesses seeking an all-in-one product development platform.
Suitable for software developers and product teams.

Best for small, medium, and large businesses seeking to improve website usability and conversions.
Ideal for e-commerce, retail, and various other industries aiming to enhance their online customer experience.

PostHog and Mouseflow features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Session Replay

Supported

PostHog offers session replay with features like event timelines and console logs.

Supported

Mouseflow supports session replays to see what users do, including clicks, scrolls, and mouse movements.
Product Analytics

Supported

PostHog supports product analytics, including autocapture and SQL access.

Partially supported

Mouseflow supports funnels and autocapture, but event analytics, cohorts and SQL access are not confirmed.
Feature Flags

Supported

PostHog supports feature flags, A/B testing, and multivariate flags.

Not supported

Mouseflow does not support feature flags directly.
Website analytics

Supported

PostHog offers comprehensive website analytics, including traffic and user behavior insights.

Supported

Mouseflow supports website analytics with session replays, heatmaps, and conversion funnels.
Session recordings

Supported

PostHog offers session recordings to replay user interactions.

Supported

Mouseflow supports session recordings to analyze user behavior.
User behavior tracking

Supported

PostHog supports user behavior tracking, including clicks, scrolls, mouse movements, and form submissions.

Supported

Mouseflow tracks clicks, scrolls, mouse movements, and form submissions.

Qualities

Value and Pricing Transparency

+0.67

Rather positive sentiment

-0.35

Rather negative sentiment
Customer Service

+0.5

Rather positive sentiment

+0.73

Strongly positive sentiment
Ease of Use

+0.77

Strongly positive sentiment

+0.77

Strongly positive sentiment
Reliability and Performance

+0.34

Rather positive sentiment

+0.07

Neutral sentiment
Ease of Implementation

+0.84

Strongly positive sentiment

+0.71

Strongly positive sentiment
Scalability

-0.14

Neutral sentiment

-0.2

Neutral sentiment

PostHog and Mouseflow Pricing

PostHog offers usage-based pricing with a generous free tier that includes a monthly quota for each product. Users only pay for usage that exceeds the free tier limits. The platform offers various add-ons, including Teams, Person profiles, Group Analytics, and Data Pipelines. Discounts are available for startups and non-profits.

Plans

User sentiment

Rather positive

+0.67

See full Pricing page

No data

User sentiment

Rather negative

-0.35

We couldn't find a pricing page for Mouseflow.

PostHog and Mouseflow review insights

1252 reviews analysed from and

Users love

Easy to set up and integrate with websites.
Excellent session recording for understanding user behavior.
The generous free tier makes it accessible for various projects.
Open-source nature allows for self-hosting and customization.

The session replay tool is very helpful and easy to integrate.
Easy to use and setup.
The heatmaps provide a lot of insight.
Customer support is great - knowledgeable and quick to respond.

Users dislike

The self-hosted version lacks some features, like multi-domain monitoring.
Documentation can have duplicate or outdated information.
Community support could be more responsive.
Large JS bundle size impacts website performance.

The "Friction" feature is a bit wonky - regular customer behavior is misidentified as friction.
The date selection auto-defaults and doesn’t always display all of the data findings.
Runs out of recording credits quickly.
Stability of recordings and reliability of exact numbers are not always 100%.

PostHog and Mouseflow Ratings

G2

4.4/5

(525)
Glassdoor

5.0/5

(5)

G2

4.6/5

(619)
Capterra

4.7/5

(116)
TrustPilot

3.6/5

(1)
Glassdoor

5.0/5

(29)

Company health

Employee growth

45% increase in the last year

14% increase in the last year

Web traffic

31% increase in the last quarter

12% increase in the last quarter

Financing

March 2021 - $27M

No data

How do PostHog's open-source features compare to Mouseflow's paid model?

PostHog's open-source nature offers significant advantages over Mouseflow's paid model, primarily in cost and customizability. While Mouseflow provides a suite of analytics tools, PostHog's free tier offers comparable features like session recording, heatmaps, and funnel analysis, potentially making it more accessible, especially for smaller businesses or those with limited budgets. Furthermore, PostHog's open-source code allows for self-hosting and extensive customization, enabling users to tailor the platform to their specific needs, a flexibility not offered by Mouseflow's proprietary software. However, Mouseflow's paid model might offer better support and potentially more polished features, particularly for non-technical users.

Which product offers better session recording analysis for identifying friction points?

PostHog is better for session recording analysis to identify friction points. While Mouseflow users report that its friction identification feature is unreliable, PostHog users praise its session recording capabilities for understanding user behavior. This suggests PostHog offers more accurate and insightful analysis for identifying and addressing friction points in the user experience.

What are the advantages of PostHog?

PostHog's advantages include its all-in-one nature, combining product analytics, A/B testing, and feature management. Its open-source nature allows for flexibility and customization, while the generous free tier makes it accessible. PostHog is particularly appealing for developers and product teams seeking a comprehensive and adaptable platform.

What are the disadvantages of PostHog?

PostHog's self-hosted version has some feature limitations, such as lacking multi-domain monitoring. The documentation can be inconsistent with outdated or duplicated information, and community support responsiveness needs improvement. Additionally, the large JS bundle size can negatively impact website performance.

Alternatives to PostHog and Mouseflow

VWO Testing

VWO Testing is a comprehensive platform that helps businesses improve their websites and mobile apps through testing and personalization. It offers A/B testing, user behavior analysis tools (like heatmaps and session recordings), and personalization features. VWO is designed to be user-friendly, even for non-technical teams, and it integrates with various data sources. Trusted by major brands, VWO promises to help you optimize your digital experiences to increase conversions and deliver what your customers want.

Glassbox

Glassbox is a digital customer experience analytics tool for large companies in retail, finance, and other industries. It captures customer interactions on websites and mobile apps, analyzes them to understand customer behavior, and identifies areas for improvement. This helps businesses optimize digital experiences, reduce customer support issues, and increase revenue. Glassbox prides itself on its AI-powered insights, security, and ease of use.

Branch

Branch helps businesses understand what marketing campaigns are driving app downloads and user actions. Its tools help create links that work seamlessly across different platforms, giving users a smooth experience. Branch also provides insights into campaign performance so you can invest in what works.

riyo.ai

Riyo.ai helps you understand how people use your website. It records user sessions so you can see clicks, scrolls, and mouse movements. This helps identify usability issues and areas for improvement on your site. Riyo.ai also provides heatmaps to visualize user engagement and offers data-driven insights to improve your website's layout and design for better conversions. It's a focused tool that simplifies website optimization by focusing on user behavior analytics.

Hotjar | by Contentsquare

Hotjar | by Contentsquare helps you understand user behavior on your website. It provides visual heatmaps showing where users click, scroll, and move their mouse. This helps identify popular content, areas of interest, and potential usability issues. By understanding how visitors interact with your website, you can optimize design, content, and user experience to improve conversions and achieve business goals.

Mailchimp All-in-One Marketing Platform

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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