Moosend vs HubSpot Marketing Hub

by Gralio Feb 07, 2025

Moosend and HubSpot Marketing Hub are both email marketing and automation platforms, but they cater to different needs. Moosend is a more affordable and user-friendly option ideal for small businesses focused primarily on email marketing. HubSpot, while more expensive, offers a broader range of marketing tools and integrations, making it a better choice for businesses seeking a comprehensive marketing platform.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5805 reviews and 60 websites, saving 1 day, 8 hours, 45 minutes of reading.

Moosend

Website LinkedIn Twitter

HubSpot Marketing Hub

Website LinkedIn Twitter

About

Moosend is an email marketing and automation platform designed for small to medium businesses. It allows you to create and send email campaigns, manage your subscriber lists, build landing pages and signup forms, and automate marketing tasks. Moosend aims to be user-friendly with features like a drag-and-drop email editor and pre-made automation templates. You can track campaign performance and integrate Moosend with other business software. Moosend offers a free trial and tiered paid plans based on subscriber count.

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Summary

Main difference

Moosend is better for you if you need an affordable and easy-to-use email marketing and automation platform. HubSpot Marketing Hub is better for you if you need a comprehensive marketing platform with a wide range of features, including inbound marketing and lead generation tools, and seamless CRM integration.

Relative strengths of Moosend (compared to HubSpot Marketing Hub)

More affordable pricing plans, especially for small businesses with limited budgets.
User-friendly interface and drag-and-drop email editor make it easy to create and send email campaigns.
Generous free trial period allows users to test the platform extensively before committing to a paid plan.

Relative weaknesses of Moosend (compared to HubSpot Marketing Hub)

Limited customization options compared to HubSpot, especially for landing pages and signup forms.
Lacks the comprehensive suite of marketing tools offered by HubSpot, such as social media management and SEO optimization.
Limited integrations compared to HubSpot, which integrates with a wider range of marketing and sales tools.

Who is using Moosend and HubSpot Marketing Hub?

No data

John Short

CEO at Compound Growth Marketing

Who should use Moosend VS. HubSpot Marketing Hub

Moosend is an email marketing and automation platform ideal for small to medium businesses. Users love its user-friendly interface, affordability, and helpful customer support. Moosend offers effective automation, pre-designed templates, and a drag-and-drop editor. However, some users find the signup form customization limited. Consider Moosend if you need an easy-to-use platform with strong core features and a generous free trial.

HubSpot Marketing Hub is a user-friendly platform ideal for businesses of all sizes seeking to enhance their marketing efforts. It offers robust analytics and reporting, seamless integrations, and excellent training resources. Users appreciate the software's intuitive interface and comprehensive features but note that the free version is limited, and pricing can escalate quickly.

Best for small to medium businesses seeking affordable email marketing and automation.
Ideal for e-commerce, retail, marketing, and other customer-centric industries.

Best for small, medium, and large businesses.
Ideal for various sectors, including Healthcare, Finance, E-commerce, Retail, and more.

Moosend and HubSpot Marketing Hub features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Workflows and Bot Builders

Partially supported

Moosend offers workflow automation but not a built-in bot builder.

Supported

HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.
Email and Form Automation

Supported

Moosend offers robust email automation and form integration for data capture and personalized messaging.

Supported

HubSpot Marketing Hub supports email and form automation, streamlining workflows and saving time.
Multi-Channel Campaigns

Not supported

Moosend primarily focuses on email marketing but lacks direct support for SMS or in-product marketing.

Supported

HubSpot Marketing Hub supports multi-channel campaigns, including SMS and social media.
Campaign tracking

Supported

Moosend supports campaign tracking with detailed reports, recipient activity logs, and Google Analytics integration.

Supported

HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.
Drip Campaigns

Supported

Moosend supports drip campaigns with automation and personalization features.

Supported

HubSpot Marketing Hub supports drip campaigns, allowing users to automate and send pre-defined sequences of emails to nurture leads or onboard users with personalized content, though full functionality may require a subscription higher than the Starter plan.
HubSpot integration

Partially supported

Moosend integrates with HubSpot via third-party platforms like Zapier.

Supported

HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.

Qualities

Value and Pricing Transparency

+0.26

Neutral sentiment

-0.57

Rather negative sentiment
Customer Service

+0.78

Strongly positive sentiment

+0.65

Rather positive sentiment
Ease of Use

+0.82

Strongly positive sentiment

+0.8

Strongly positive sentiment
Reliability and Performance

+0.5

Rather positive sentiment

+0.42

Rather positive sentiment
Ease of Implementation

+0.5

Rather positive sentiment

+0.21

Neutral sentiment
Scalability

+0.25

Neutral sentiment

+0.29

Neutral sentiment

Moosend and HubSpot Marketing Hub Pricing

Moosend offers a 30-day free trial. The pricing model is tiered subscription. The Pro plan includes unlimited email campaigns, marketing automation, landing pages and subscription forms. The Moosend+ and Enterprise plans are customizable with add-ons.

Plans

User sentiment

Neutral

+0.26

See full Pricing page

HubSpot Marketing Hub offers different plans, including Professional and Enterprise. Pricing is not directly disclosed on the page and requires contacting sales. There is no mention of a free plan or free trial.

User sentiment

Rather negative

-0.57

See full Pricing page

Moosend and HubSpot Marketing Hub review insights

5775 reviews analysed from and

Users love

User-friendly interface and easy to use.
Affordable pricing, especially for small businesses.
Responsive and helpful customer support.
Generous free trial period.
Effective automation features, even on the basic plan.

User-friendly interface consistently praised for its ease of use.
The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
Excellent training resources and a very active user community.
HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Users dislike

Limited customization options for signup forms and landing pages.
Email editor can be difficult to use.
List cleaning service is not available.
Bulk list upload validation can be buggy.

The "free" version is extremely limited and most core features require paid access.
Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
Some users report slow loading times and occasional glitches or bugs.
Email templates can be difficult to customize beyond basic edits.

Moosend and HubSpot Marketing Hub Ratings

G2

4.6/5

(690)
Capterra

4.6/5

(168)
TrustPilot

2.1/5

(30)

G2

4.4/5

(2526)
Capterra

4.5/5

(2401)
Glassdoor

4.0/5

(3550)

Company health

Employee growth

10% decrease in the last year

15% increase in the last year

Web traffic

21% decrease in the last quarter

10% decrease in the last quarter

Financing

October 2020 - $1B

July 2012 - $101M

How easy is Moosend to use compared to HubSpot for a non-technical user?

Both Moosend and HubSpot aim for user-friendliness, but Moosend scores slightly higher in ease of use based on available data (0.82 vs 0.80). Moosend emphasizes its intuitive drag-and-drop editor and pre-built automation templates, catering specifically to non-technical users. While HubSpot also boasts a user-friendly interface, its broader range of features and more complex setup might present a steeper initial learning curve for some.

Which product provides better integration with existing e-commerce platforms?

HubSpot Marketing Hub (Product B) offers better integration with existing e-commerce platforms. While Moosend (Product A) targets e-commerce businesses, HubSpot's description explicitly mentions its CRM integration and broader suite of marketing tools, suggesting more robust e-commerce platform integrations for a more comprehensive approach. This is further supported by HubSpot's focus on inbound marketing and lead generation, crucial aspects of e-commerce success.

What are the advantages of Moosend?

Moosend offers advantages in terms of affordability and ease of use, particularly for small to medium businesses. Users praise its user-friendly interface, helpful customer support, and generous free trial. It also offers effective automation features even on its basic plan. This makes it a good option for businesses looking for a straightforward and budget-friendly email marketing and automation solution.

What are the disadvantages of Moosend?

Moosend users have reported limited customization options for signup forms and landing pages. Some find the email editor difficult to use. Additionally, Moosend lacks a list cleaning service, and bulk list uploads can be buggy. Finally, Moosend's scalability has received a low rating.

Is Moosend cheaper than HubSpot Marketing Hub?

Moosend's listed starting price of $7 is cheaper than HubSpot Marketing Hub, whose pricing requires contacting sales for a custom quote. This strongly suggests that HubSpot is more expensive, especially given that Moosend's pricing scales based on subscriber count, indicating potential affordability for smaller businesses.

Alternatives to Moosend and HubSpot Marketing Hub

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Zagomail

Zagomail is an email marketing and automation platform designed for small businesses, online retailers, and content creators. It helps you expand your audience and increase sales with features like automated email series, landing page creation, and integrations with popular e-commerce platforms. Zagomail offers pre-built templates and a drag-and-drop editor to simplify email creation. It provides data insights to track campaign performance and subscriber engagement.

Intuit Mailchimp

Intuit Mailchimp is a popular email marketing platform designed for businesses of all sizes. It helps you create and send marketing emails, automate your email campaigns, and track your results. Mailchimp offers tools to help you grow your audience, segment your customers, and personalize your messaging. It also provides integrations with popular e-commerce platforms and other business tools. Mailchimp stands out with its user-friendly interface, extensive features, and data-driven recommendations to improve your marketing performance.

Leadfox

Leadfox is a marketing automation platform designed for small and medium businesses. It provides tools for lead capture, email marketing, landing page creation, A/B testing, and more. Leadfox aims to make digital marketing accessible and affordable for businesses of all sizes through its user-friendly interface and comprehensive features.

GetResponse MAX

GetResponse MAX is a comprehensive marketing platform for businesses that need to communicate with their customers more effectively. It offers tools for email marketing, marketing automation, and selling online. GetResponse MAX stands out because it provides a wide range of features in one place, making it a convenient solution for businesses. With a focus on driving revenue growth, GetResponse MAX promises to help businesses achieve their marketing goals through advanced tools and dedicated support.

Mailchimp All-in-One Marketing Platform

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?

Did this help you select your product?

Other issues? Vote & Let us know