Mention vs Hootsuite

by Gralio Feb 15, 2025

Mention and Hootsuite cater to different social media needs. Mention excels at social listening and competitive analysis, providing deep insights into online conversations. Hootsuite focuses on simplifying social media management with its scheduling, publishing, and engagement tools. Choose Mention if you need to thoroughly monitor your brand and competitors, and Hootsuite if you prioritize efficient content scheduling and cross-platform management.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5640 reviews and 60 websites, saving 1 day, 7 hours, 50 minutes of reading.

Mention

Website LinkedIn Twitter

Hootsuite

Website LinkedIn Twitter

About

Mention is a social listening and media monitoring tool that helps businesses understand online conversations about their brand, competitors, and industry. It gathers data from websites and social media platforms, providing insights through reports and dashboards. Mention also offers features for managing social media content and engaging with audiences directly. This allows businesses to track brand health, analyze competitor strategies, conduct market research, and manage PR and social media activities.

Hootsuite is a social media management tool that lets companies schedule posts across various platforms like Instagram, Facebook and Twitter. It offers tools to manage content, track customer conversations, gain social media insights, and analyze data to improve social media strategies. Hootsuite is used by businesses of all sizes and is known for its user-friendly dashboard that consolidates multiple social media functions in one place.

Summary

Main difference

Mention is a social listening tool best suited for businesses that prioritize in-depth brand monitoring and competitor analysis. Hootsuite is a social media management tool ideal for businesses focused on scheduling and managing content across various platforms.

Relative strengths of Mention (compared to Hootsuite)

Stronger social listening and brand monitoring capabilities.
More comprehensive competitor analysis features.
Better sentiment analysis and reporting tools.

Relative weaknesses of Mention (compared to Hootsuite)

Limited social media management features compared to Hootsuite.
Less intuitive user interface.
Pricing can be complex and potentially more expensive for basic social media management.

What companies are using Mention and Hootsuite?

No data

Chandos Construction

Remax Excellence

Freedom 55 Financial

Who should use Mention VS. Hootsuite

Mention is a user-friendly social listening and media monitoring tool ideal for businesses of all sizes. It helps track brand reputation, competitor activity, and industry trends by monitoring online conversations across social media, news, blogs, and forums. Users appreciate its comprehensive coverage and timely alerts, while some note the limitations of the free version and occasional irrelevant mentions.

Hootsuite is a user-friendly social media management platform ideal for businesses of all sizes. It simplifies scheduling, content creation, and performance analysis across various platforms. Users praise its intuitive interface and scheduling features but note occasional bugs and integration limitations with Instagram. A good choice if you're looking to improve social media efficiency.

Best for small, medium, and large businesses.
Ideal for marketing, PR, and social media teams across various sectors, including retail, healthcare, finance, and more.

Ideal for small, medium, and large businesses seeking to streamline social media efforts.
Suitable for various sectors, including healthcare, finance, retail, and more.

Mention and Hootsuite features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

SMS analytics

Not supported

Mention does not appear to support SMS analytics.

Not supported

Hootsuite does not support SMS analytics.
Social media publish scheduling

Unknown

Mention might offer scheduling, but it is not confirmed.

Supported

Hootsuite supports scheduling across multiple platforms with a user-friendly interface.
Social listening

Supported

Mention supports social listening, competitor analysis, and trend identification.

Supported

Hootsuite offers social listening with real-time monitoring, sentiment analysis, and AI-powered insights.
Twitter integration

Unknown

Mention\'s ability to schedule posts to Twitter is unclear based on the provided information.

Supported

Hootsuite allows scheduling tweets, and managing them via bulk scheduling and analytics features.
Instagram integration

Not supported

Mention does not support scheduling Instagram posts.

Partially supported

Hootsuite supports scheduling posts for Instagram Business accounts but not Creator accounts.
LinkedIn integration

Partially supported

Mention does not natively support scheduling posts to LinkedIn. It can integrate with other tools to provide this functionality.

Supported

Hootsuite supports scheduling posts to both LinkedIn personal and business pages.

Qualities

Value and Pricing Transparency

No data

-0.6

Rather negative sentiment
Customer Service

No data

+0.24

Neutral sentiment
Ease of Use

+0.43

Rather positive sentiment

+0.85

Strongly positive sentiment
Reliability and Performance

+1

Strongly positive sentiment

+0.08

Neutral sentiment
Ease of Implementation

No data

+0.52

Rather positive sentiment
Scalability

No data

+0.1

Neutral sentiment

Mention and Hootsuite Pricing

Mention offers four pricing plans: Solo, Pro, Pro Plus and Company. The pricing scales based on the features such as the number of alerts, mentions, users, and social accounts. It offers a 14-day free trial for the Company plan. They offer discounts for NGOs.

Plans

See full Pricing page

Hootsuite offers three plans: Professional for individuals, Team for small teams, and Enterprise for large organizations.

Plans

User sentiment

Rather negative

-0.6

See full Pricing page

Mention and Hootsuite review insights

5637 reviews analysed from and

Users love

Easy to use and set up.
Comprehensive monitoring across social media, news, blogs, and forums.
Timely email alerts, keeping users informed.
Helpful for tracking brand reputation and competitor activity.

User-friendly interface and easy to navigate.
Scheduling features for multiple platforms save time and effort.
Calendar view provides a visual overview of scheduled posts.
Analytics and reporting features are helpful for tracking performance.
Streams effectively monitor social conversations, hashtags, and mentions.

Users dislike

Limited free version - only allows one alert.
Can miss some mentions, particularly from less popular websites.
The free plan has a low mention limit, sometimes running out within the first week.
Occasional irrelevant mentions, requiring manual filtering.

Analytics data can be inaccurate and doesn’t always match platform native analytics.
Instagram integration is limited, especially for stories and reels.
Occasional bugs and glitches, including posts failing to publish.
Social accounts frequently disconnect and need to be reconnected.
Pricing is considered high, especially for small businesses and individual users.

Mention and Hootsuite Ratings

G2

4.3/5

(439)
Capterra

4.7/5

(264)
TrustPilot

2.8/5

(3)

G2

4.2/5

(2606)
Capterra

4.4/5

(2346)
Glassdoor

4.0/5

(745)

Company health

Employee growth

16% increase in the last year

18% increase in the last year

Web traffic

19% decrease in the last quarter

13% decrease in the last quarter

Financing

December 2015 - $800K

December 2017 - $300M

How do Mention's limited historical data capabilities compare to Hootsuite's analytics features for long-term trend analysis?

Mention's limited historical data capabilities are a significant disadvantage compared to Hootsuite for long-term trend analysis. While Mention primarily focuses on current engagement metrics and lacks extensive historical data retrieval, Hootsuite provides analytics features and reporting functionalities that allow for the analysis of data over longer periods, enabling users to identify trends and patterns in social media activity. This makes Hootsuite a better choice for businesses needing in-depth historical analysis for strategic decision-making.

Which product better integrates social listening with direct audience engagement and content management workflows?

Hootsuite better integrates social listening with direct audience engagement and content management workflows. While Mention offers social listening and engagement features, Hootsuite's platform is built around a unified dashboard for content scheduling, publishing, and engagement across multiple social media channels. This centralized approach allows for a more streamlined workflow where social listening insights can be directly applied to content creation and audience interactions within the same platform.

What are the advantages of Mention?

Mention's advantages include comprehensive monitoring across various platforms, including social media, news, blogs, and forums, providing a holistic view of online conversations. It's praised for its ease of use and setup, along with timely email alerts that keep users informed about important mentions. Mention focuses specifically on social listening and media monitoring, offering deeper insights into brand reputation and competitor activity compared to Hootsuite's broader social media management focus.

What are the disadvantages of Mention?

Disadvantages of Mention include a limited free version with low mention limits, potentially missing mentions from less popular websites, occasional irrelevant mentions requiring manual filtering, and user reports of the free plan's mention limit being reached within the first week.

Is Mention cheaper than Hootsuite?

Mention's pricing starts at $49/month, while Hootsuite's pricing starts at $99/month. Therefore, Mention is cheaper than Hootsuite.

Alternatives to Mention and Hootsuite

Brand24

Brand24 is a social listening tool that helps businesses track online conversations about their brand, competitors, and industry. It gathers data from social media, news sites, blogs, forums, and more, providing insights through AI-powered reports. Businesses can use Brand24 to manage their online reputation, track marketing campaigns, understand customer sentiment, and identify potential sales leads. The platform offers real-time monitoring, sentiment analysis, automated reporting, and hashtag tracking. Brand24 is suitable for businesses of all sizes looking to understand and improve their online presence.

SOCi

SOCi is a marketing platform designed for businesses with multiple locations. It helps manage online presence across different locations and platforms like Google, Facebook, Yelp, etc. It offers tools for managing local listings, online reviews, social media, and even local ads. SOCi uses AI to analyze data and automate tasks, promising to save time and improve online engagement for your business.

Brandwatch Consumer Intelligence

Brandwatch Consumer Intelligence is a social media listening tool that helps businesses understand how consumers feel about their brand, products, and industry trends. It offers AI-powered analysis of data from over 100 million online sources. This helps companies make better decisions about marketing and product development by understanding consumer sentiment and identifying emerging trends. Brandwatch is trusted by many large companies and is considered a leader in the social listening market.

Social Champ

Social Champ is a social media management tool designed to simplify your online presence. It allows businesses to schedule and manage content across multiple social media platforms like Facebook, Instagram, and Twitter from a single dashboard. Social Champ offers features like post scheduling, performance analysis, and a social inbox to manage engagement. It aims to help businesses save time, improve social media engagement, and understand what content works best. While suitable for various users, Social Champ is particularly beneficial for teams and agencies managing multiple social media accounts.

Meltwater

Meltwater is a media intelligence tool that helps businesses understand online conversations and manage their brands. It offers media monitoring, social listening, and influencer marketing tools that provide data-driven insights. Meltwater analyzes online news, social media, and other sources to deliver brand mentions, sentiment analysis, and competitor activity. This information can be used to create reports, inform marketing strategies, and track the ROI of public relations efforts.

Sprinklr Social

Sprinklr Social is a comprehensive social media management tool designed for large enterprises. It offers a suite of features for managing your brand's presence across multiple social media platforms. With Sprinklr Social, you can publish and schedule content, track performance, analyze sentiment, and engage with your audience. Its strengths include AI-powered insights, workflow automation, and robust reporting capabilities, making it suitable for managing complex social media strategies across various departments.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?

Did this help you select your product?

Other issues? Vote & Let us know