Meltwater vs HypeAuditor

by Gralio Feb 09, 2025

Meltwater offers a wider range of media intelligence features, while HypeAuditor specializes in detailed influencer analytics. Meltwater is suitable for businesses needing broad media monitoring and social listening, while HypeAuditor is ideal for those focused on influencer marketing campaigns.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2373 reviews and 60 websites, saving 13 hours, 41 minutes of reading.

Meltwater

Website LinkedIn Twitter

HypeAuditor

Website LinkedIn Twitter

About

Meltwater is a media intelligence tool that helps businesses understand online conversations and manage their brands. It offers media monitoring, social listening, and influencer marketing tools that provide data-driven insights. Meltwater analyzes online news, social media, and other sources to deliver brand mentions, sentiment analysis, and competitor activity. This information can be used to create reports, inform marketing strategies, and track the ROI of public relations efforts.

HypeAuditor is a software platform used to analyze the authenticity and performance of social media influencers on platforms like Instagram, YouTube, and TikTok. It helps businesses find influencers, assess their audience demographics and quality, and manage influencer marketing campaigns. HypeAuditor stands out by using AI to detect fake followers and provide in-depth audience analysis. It offers businesses valuable data to make informed decisions when partnering with influencers.

Summary

Main difference

Meltwater is a comprehensive media intelligence platform offering brand monitoring, social listening, and influencer marketing tools. HypeAuditor focuses on influencer marketing, providing in-depth analysis of influencer authenticity and audience demographics.

Relative strengths of Meltwater (compared to HypeAuditor)

Broader media monitoring capabilities beyond social media.
Historical media data access.
Direct messaging to influencers for campaign management.

Relative weaknesses of Meltwater (compared to HypeAuditor)

Less sophisticated influencer analytics compared to HypeAuditor.
Limited integration with LinkedIn.
Potential lag and inaccuracies in sentiment analysis.

What companies are using Meltwater and HypeAuditor?

No data

Who should use Meltwater VS. HypeAuditor

Meltwater is a media intelligence and social listening tool empowering businesses to monitor their brand reputation, understand consumer sentiment, and gain data-driven insights. Users praise its accurate search results and insightful reports. However, some find its LinkedIn integration limited and AI sentiment analysis inaccurate. Best for companies seeking to enhance their brand management and PR efforts.

HypeAuditor helps businesses ensure authentic influencer partnerships by identifying fake followers and providing in-depth audience analysis. Users love the platform's user-friendly interface and extensive influencer database. However, some find the pricing high and report occasional glitches. Best for marketing agencies, brands, and e-commerce companies.

Best for small, medium, and enterprise businesses.
Ideal for various sectors, including marketing, healthcare, finance, and more.

Best fit for small, medium, and enterprise businesses.
Ideal for Marketing & Advertising, Media & Entertainment, E-commerce, and Retail.

Meltwater and HypeAuditor features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Influencer discovery

Supported

Meltwater offers influencer discovery and filtering by demographics, engagement, and other metrics.

Supported

HypeAuditor supports influencer discovery and filtering by audience demographics, engagement, and other metrics.
360° Prospect Analysis

Partially supported

Meltwater supports social activity and news analysis, but not financial data or company initiatives.

Not supported

HypeAuditor does not offer 360° prospect analysis.
Social media post scheduling

Supported

Meltwater supports scheduling various social media posts, including Instagram Reels.

Not supported

HypeAuditor does not support social media post scheduling.
Communication management

Supported

Meltwater allows direct messaging to influencers and managing campaigns.

Supported

HypeAuditor offers an Influencer Outreach Tool for personalized email communication with influencers.
Performance tracking

Supported

Meltwater tracks influencer content performance, including reach and engagement.

Supported

HypeAuditor tracks influencer content performance metrics, including engagement and audience demographics.
Influencer search and filtering

Supported

Meltwater offers robust influencer search and filtering, allowing users to find relevant influencers.

Supported

HypeAuditor offers influencer search and filtering based on various criteria, including keywords, demographics, and location.

Qualities

Value and Pricing Transparency

-0.66

Rather negative sentiment

-1

Strongly negative sentiment
Customer Service

+0.73

Strongly positive sentiment

+0.89

Strongly positive sentiment
Ease of Use

+0.66

Rather positive sentiment

+0.89

Strongly positive sentiment
Reliability and Performance

-0.01

Neutral sentiment

+0.11

Neutral sentiment
Ease of Implementation

-0.09

Neutral sentiment

+0.6

Rather positive sentiment
Scalability

-0.4

Rather negative sentiment

No data

Meltwater and HypeAuditor Pricing

No data

User sentiment

Rather negative

-0.66

See full Pricing page

No data

User sentiment

Strongly negative

-1

See full Pricing page

Meltwater and HypeAuditor review insights

2344 reviews analysed from and

Users love

The searches are accurate and I appreciate being able to click through directly to print and online coverage on the outlet's website.
Our team also really appreciates the insight reports and in past roles I have benefitted from the newsletter feature, which was helpful and I appreciated being able to create a custom template and brand it for our audience.
Ability to capture content close to real time, accurately.
The free learning platform compliments its user friendly platform very well, making new tech easy to learn!

User-friendly interface and easy navigation
In-depth audience analysis and quality score
Extensive influencer database with multiple search filters
Helpful customer support

Users dislike

Meltwater impression numbers are different than MRP numbers, which can be hard if you have switched systems or are working at companies or on clients (for agencies) that have historically used MRP as a baseline.
Limited integration with LinkedIn.
The tool gets laggy if we dont refresh the page after some hours.
Their AI sentiment is not accurate.

Limited Instagram Story tracking, requiring manual uploads
Location filters sometimes inaccurate
High pricing, especially for Pro features
Occasional glitches or bugs reported

Meltwater and HypeAuditor Ratings

G2

4.0/5

(2098)
Capterra

4.0/5

(75)
TrustPilot

2.0/5

(12)
Glassdoor

3.9/5

(1498)

G2

4.6/5

(149)
Capterra

4.8/5

(32)
TrustPilot

2.8/5

(17)

Company health

Employee growth

5% decrease in the last year

No data

Web traffic

14% decrease in the last quarter

2% decrease in the last quarter

Financing

September 2023 - $300M

November 2017 - $0

How does each platform's influencer analysis differ in identifying fake engagement?

Meltwater identifies fake engagement by analyzing online conversations and social media activity, using sentiment analysis and trend tracking to identify potentially inauthentic behavior. HypeAuditor focuses specifically on influencer marketing, using AI to detect fake followers, engagement, and bot usage among influencers. HypeAuditor provides an audience quality score, giving a more direct measure of influencer authenticity for campaign vetting.

Which product best supports campaign management across various social platforms?

Meltwater better supports campaign management across various social platforms. While HypeAuditor focuses on influencer marketing and campaign measurement on social media, Meltwater offers broader social media management features, including direct messaging to influencers, post scheduling, and comprehensive reporting and analytics for various platforms. Meltwater's media monitoring capabilities further enhance campaign management by providing a wider view of online conversations and brand mentions beyond social media.

What are the advantages of Meltwater?

Meltwater offers a broader range of functionalities beyond influencer marketing, including media monitoring, social listening, and PR measurement. This makes it a more versatile tool for understanding overall brand perception and online conversations, compared to HypeAuditor's focus on influencer analysis. Meltwater also provides historical media coverage data, which can be valuable for long-term brand analysis and trend identification.

What are the disadvantages of Meltwater?

Meltwater has some limitations regarding its integrations, particularly a limited integration with LinkedIn. Users have reported inaccuracies with the AI-powered sentiment analysis. Additionally, some users find the platform can become slow or laggy, requiring page refreshes. Finally, some users have noted discrepancies between Meltwater's impression numbers and those from other platforms like MRP, creating challenges for comparison and analysis.

Alternatives to Meltwater and HypeAuditor

Brand24

Brand24 is a social listening tool that helps businesses track online conversations about their brand, competitors, and industry. It gathers data from social media, news sites, blogs, forums, and more, providing insights through AI-powered reports. Businesses can use Brand24 to manage their online reputation, track marketing campaigns, understand customer sentiment, and identify potential sales leads. The platform offers real-time monitoring, sentiment analysis, automated reporting, and hashtag tracking. Brand24 is suitable for businesses of all sizes looking to understand and improve their online presence.

Brandwatch Consumer Intelligence

Brandwatch Consumer Intelligence is a social media listening tool that helps businesses understand how consumers feel about their brand, products, and industry trends. It offers AI-powered analysis of data from over 100 million online sources. This helps companies make better decisions about marketing and product development by understanding consumer sentiment and identifying emerging trends. Brandwatch is trusted by many large companies and is considered a leader in the social listening market.

trendHERO

trendHERO is an influencer marketing platform designed specifically for Instagram. It helps businesses of all sizes find and research potential influencers, analyze their audience demographics and authenticity, and track their performance. Key features include fake follower detection, audience overlap analysis, competitor benchmarking, and an influencer outreach tool.

Mentionlytics

Mentionlytics is a social media monitoring tool that helps businesses of all sizes track online conversations about their brand, competitors, and industry. It offers web and social media monitoring, sentiment analysis, competitive analysis, influencer identification, and reporting. This allows businesses to understand their online reputation, spot opportunities, and improve their marketing and sales strategies. Mentionlytics prides itself on its AI-powered features, user-friendly interface, and insightful data analysis.

Sprinklr Social

Sprinklr Social is a comprehensive social media management tool designed for large enterprises. It offers a suite of features for managing your brand's presence across multiple social media platforms. With Sprinklr Social, you can publish and schedule content, track performance, analyze sentiment, and engage with your audience. Its strengths include AI-powered insights, workflow automation, and robust reporting capabilities, making it suitable for managing complex social media strategies across various departments.

YouScan

YouScan is an AI-powered tool that helps businesses understand what's being said about their brand online, even in images. It analyzes social media posts and provides insights into customer opinions, brand visibility, and competitor activity. YouScan uses image recognition to identify logos, products, and even emotions in pictures, giving a deeper understanding of customer behavior. This helps businesses manage their online reputation, track trends, and make informed marketing decisions.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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