MailerLite vs Flodesk

by Gralio Feb 11, 2025

MailerLite and Flodesk are both email marketing platforms catering to different needs. MailerLite offers a more budget-friendly and scalable solution with broader integrations, while Flodesk prioritizes design and simplicity. MailerLite is a practical choice for businesses focused on functionality and value, while Flodesk suits those prioritizing aesthetics and ease of use.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 3005 reviews and 60 websites, saving 17 hours, 11 minutes of reading.

MailerLite

Website LinkedIn Twitter

Flodesk

Website LinkedIn Twitter

About

MailerLite is an email marketing platform designed to help businesses grow. It allows you to create and send email newsletters, build landing pages, and automate your marketing. You can design visually appealing emails and web pages using pre-made templates and an intuitive drag-and-drop editor. MailerLite also provides tools for segmenting your audience, personalizing content, and tracking campaign performance. Integrations with popular e-commerce and business applications are also available.

Flodesk is an email marketing platform designed for ease of use, allowing businesses to create visually appealing emails and sales pages. It offers customizable templates, automation features, and analytics to track performance. Flodesk aims to provide a comprehensive platform for businesses to grow their audience, nurture leads, and generate sales, all within a single, user-friendly interface.

Summary

Main difference

MailerLite is better for you if you need a more affordable and scalable email marketing solution with a wider range of integrations. Flodesk is better for you if you prioritize beautiful email designs and a simple, flat-rate pricing structure, even if it means fewer features and integrations.

Relative strengths of MailerLite (compared to Flodesk)

More affordable and scalable pricing, especially for larger lists.
Wider range of integrations with other platforms.
More advanced automation and segmentation features.

Relative weaknesses of MailerLite (compared to Flodesk)

Less visually appealing email templates compared to Flodesk.
Limited customization options for templates.
Occasional reports of clunky interface and data loss during migrations.

Who should use MailerLite VS. Flodesk

MailerLite is a user-friendly email marketing platform perfect for businesses getting started with email campaigns. It offers affordable pricing, excellent customer support, and seamless integrations. Users praise its intuitive interface and ease of use, while some have noted limitations in template customization. The platform is ideal for crafting engaging newsletters, automating email sequences, and building landing pages.

Flodesk is an email marketing platform known for its beautiful email templates and user-friendly interface. Praised for its ease of use and flat-rate pricing, it's a popular choice for small businesses and entrepreneurs. However, some users mention limited segmentation and integration options. Perfect for visually-driven businesses prioritizing simplicity and stunning email designs.

Best for small to medium-sized businesses (SMEs) and entrepreneurs.
Ideal for various sectors, including E-commerce, Healthcare, and Marketing.

Best for small to medium businesses seeking visually appealing email marketing.
Ideal for businesses in creative fields, e-commerce, and various other sectors.

MailerLite and Flodesk features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Email Automation

Supported

MailerLite supports automated email marketing based on subscriber behavior and triggers.

Supported

Flodesk supports email automation with workflows based on triggers and subscriber behavior.
Newsletter Editor

Supported

MailerLite offers drag-and-drop, rich text, and custom HTML editors.

Supported

Flodesk offers an intuitive editor to create visually appealing and engaging newsletters.
Email Marketing

Supported

MailerLite allows creating and sending engaging emails, designing visually appealing emails, personalizing messages, and segmenting audiences.

Supported

Flodesk allows creating, personalizing, and sending emails to segmented audiences.
Email Builder

Supported

MailerLite provides a drag-and-drop editor with features like content management, inline editing, pre-made blocks, and dynamic content, enabling users to create and edit email content and layouts.

Supported

Flodesk has a drag-and-drop email builder and offers a library of templates. Users can customize these templates to a high degree.
Template builder

Supported

MailerLite offers a drag and drop editor that enables users to create custom email templates or leverage pre-designed options. The editor provides features such as versatile content blocks, inline editing, reusable block templates, and dynamic content for personalization.

Supported

Flodesk provides a drag-and-drop interface for building and customizing email templates.
Drip Campaigns

Supported

MailerLite supports drip campaigns through its automation features, email sequencing capabilities and personalisation options.

Supported

Flodesk supports drip campaigns to nurture leads and onboard users with personalized content through features like automation workflows, triggers, segmentation, and pre-defined email sequences.

Qualities

Value and Pricing Transparency

+0.55

Rather positive sentiment

+0.67

Rather positive sentiment
Customer Service

+0.89

Strongly positive sentiment

+0.6

Rather positive sentiment
Ease of Use

+0.85

Strongly positive sentiment

+1

Strongly positive sentiment
Reliability and Performance

+0.33

Rather positive sentiment

+0.5

Rather positive sentiment
Ease of Implementation

+0.42

Rather positive sentiment

+0.67

Rather positive sentiment
Scalability

-0.41

Rather negative sentiment

+0.5

Rather positive sentiment

MailerLite and Flodesk Pricing

No data

User sentiment

Rather positive

+0.55

See full Pricing page

No data

User sentiment

Rather positive

+0.67

See full Pricing page

MailerLite and Flodesk review insights

3002 reviews analysed from and

Users love

Affordable pricing and a free plan with essential features.
Excellent and responsive customer support.
User-friendly interface and easy to set up.
Integrates well with other platforms like WordPress and Zapier.

Universally praised for its beautiful, modern, and easy-to-customize email templates.
Very user-friendly and intuitive interface, making it easy for beginners to create visually appealing emails.
Flat rate pricing with unlimited subscribers, offering significant cost savings for businesses with large lists.
Excellent and responsive customer support, with quick and helpful assistance.
Regular updates and new features added based on user feedback.

Users dislike

The migration between Classic and New has been clunky and caused some users to lose data.
Limited customization options for email templates and landing pages.
Mobile app is underwhelming with limited functionality.
The drag and drop editor can be finicky at times.

Limited segmentation options for audience targeting.
Limited customization for templates - can’t adjust photo placement or sizes.
Some users find the workflows to be glitchy and lacking in features compared to competitors.
Occasional reports of account suspensions with unclear reasons provided.
Integrations with other platforms are limited, primarily relying on Zapier.

MailerLite and Flodesk Ratings

G2

4.7/5

(930)
Capterra

4.7/5

(1927)

G2

4.0/5

(61)
Capterra

4.2/5

(92)
TrustPilot

3.2/5

(3)

Company health

Employee growth

13% increase in the last year

35% increase in the last year

Web traffic

10% decrease in the last quarter

No change in the last quarter

Financing

No data

How important is unlimited subscriber count vs. advanced segmentation?

Flodesk's unlimited subscriber count is a significant advantage for businesses with large or rapidly growing lists, offering cost predictability. However, MailerLite's advanced segmentation capabilities are crucial for targeted campaigns and personalized messaging, potentially leading to higher engagement and conversion rates. The importance of each depends on the specific business needs and marketing strategy. If budget is a primary concern and broad reach is acceptable, Flodesk is appealing. If precise targeting and maximizing ROI are paramount, MailerLite's segmentation outweighs the subscriber limit.

Which platform offers better integration with existing e-commerce tools?

MailerLite offers better integration with existing e-commerce tools. While Flodesk primarily relies on Zapier for integrations, MailerLite states it has integrations with popular e-commerce and business applications. This suggests broader, potentially more seamless, direct integrations compared to Flodesk.

What are the advantages of MailerLite?

MailerLite offers better value with affordable pricing and a free plan, making it more accessible for smaller businesses or those starting with email marketing. Users praise MailerLite's ease of use and excellent customer support. It also integrates well with other platforms, expanding its functionality and streamlining workflows. While both offer drag-and-drop editors, MailerLite provides more robust customization options for email templates and landing pages compared to Flodesk's limitations. Finally, MailerLite offers more granular segmentation options, allowing for more targeted and effective email campaigns.

What are the disadvantages of MailerLite?

MailerLite has received some criticism for a clunky migration process between its classic and new versions, leading to data loss for some users. The platform also offers limited customization options for email templates and landing pages, which can be restrictive for users seeking highly tailored designs. Additionally, the mobile app has limited functionality and the drag-and-drop editor can be unreliable. Finally, its reliability and performance scores are relatively low compared to other email marketing platforms.

Alternatives to MailerLite and Flodesk

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Mailchimp All-in-One Marketing Platform

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

Klaviyo

Klaviyo is a marketing automation platform designed for businesses of all sizes. It helps you create personalized marketing campaigns across email, SMS, and other channels. Klaviyo offers tools for email and SMS marketing, automation, segmentation, and data analysis. It stands out with its customer data platform, which provides a centralized view of customer information, enabling highly targeted campaigns. Klaviyo promises to help you increase conversions and customer lifetime value.

Zoho CRM

Zoho CRM is a cloud-based customer relationship management tool designed for mid-sized to large businesses. It provides a central hub to manage contacts, sales pipelines, marketing campaigns, customer support, and more. It offers workflow automation, reporting and analytics, and integrates with many other business applications. Its focus on comprehensive features and integration makes it suitable for businesses seeking to streamline operations and improve customer interactions within a single system.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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