Vidyard vs Loom

by Gralio Mar 10, 2025

Vidyard and Loom offer distinct video solutions. Vidyard focuses on sales and marketing with robust analytics, while Loom prioritizes quick and easy video messaging for internal communication and collaboration.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 3380 reviews and 60 websites, saving 19 hours, 16 minutes of reading.

Vidyard

Website LinkedIn Twitter

Loom

Website LinkedIn Twitter

About

Vidyard is a video platform designed for sales and marketing teams in businesses of all sizes. It allows you to easily record, send, and manage videos for all your needs, from personalized sales emails to hosting webinars and product demos. Vidyard helps you stand out from the competition by adding a personal touch to your communication and provides analytics so you can track viewer engagement. Integrations with popular sales and marketing tools let you seamlessly incorporate video into your existing workflow.

Loom is a video messaging platform that allows you to record your screen, camera, or both, and easily share the recording with a link. This can be used for quick explanations, tutorials, or presentations instead of writing long emails or scheduling live meetings. Loom integrates with popular platforms like Slack and Google Workspace, and offers features like video editing, transcription, and engagement tools. It's used by individuals and teams of all sizes to communicate more effectively and save time.

Summary

Main difference

Vidyard is a comprehensive video platform ideal for sales and marketing teams needing advanced analytics and integrations with sales tools like Salesforce and HubSpot. Loom is better suited for quick video messaging and internal communication, excelling in ease of use and seamless integration with platforms like Slack and Google Workspace.

Relative strengths of Vidyard (compared to Loom)

Stronger analytics for measuring video performance and viewer engagement.
Deeper integrations with sales and marketing automation tools.
AI-powered script generation for personalized sales videos.

Relative weaknesses of Vidyard (compared to Loom)

Less intuitive user interface than Loom.
Limited video editing capabilities.
Free plan has significant limitations.

Who is using Vidyard and Loom?

No data

Andrew Charlton

SEO Consultant, Founder of SEO tool companies

Charlie Hills

I use AI to create content that converts

Who should use Vidyard VS. Loom

Vidyard is a versatile video platform empowering sales and marketing teams to create engaging video content. Users praise its ease of use and seamless integrations with popular platforms. However, some have noted limitations in video editing capabilities and occasional glitches with the Chrome extension. Vidyard's detailed analytics helps track viewer engagement, making it an ideal choice for businesses seeking to personalize communication and boost sales.

Loom is a versatile video messaging platform perfect for teams seeking to enhance communication and collaboration. Users love its ease of use and helpful features like the "Notes" feature and Chrome extension. However, some users have noted issues with editing limitations and the free version's time limits. Loom is ideal for businesses of all sizes across various industries.

Excellent for small and medium businesses (1-1000 employees), good fit for large enterprises.
Ideal for sales and marketing teams across various industries, especially software, IT, telecommunications, marketing, and advertising.

Ideal for small to large businesses seeking enhanced communication, especially in remote/hybrid settings.
Suitable for businesses across various industries seeking streamlined communication and collaboration.

Vidyard and Loom features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Screen, Camera, and Both Recording

Supported

Vidyard allows recording screen, camera, or both simultaneously.

Supported

Loom allows simultaneous screen and camera recording on desktop, but not on iOS.
Webcam & screen recording

Supported

Vidyard supports webcam and screen recording with browser extensions and desktop apps.

Supported

Loom supports webcam and screen recording with browser extensions, desktop and mobile apps.
AI Avatars

Supported

Vidyard offers AI avatars for personalized sales videos at scale.

Not supported

Loom does not offer AI avatars for sales videos.
Shared workspaces

Supported

Vidyard supports shared workspaces for collaboration with shared folders and user roles.

Supported

Loom supports shared workspaces with user roles and content management.
Screen recording

Supported

Vidyard supports screen recording on desktop and in-browser.

Supported

Loom allows users to record their screens.
Logo overlay

Supported

Yes, static logo overlays are supported using annotations.

Not supported

Loom supports adding a logo to the video player, but not as a static overlay within the video itself.

Qualities

Value and Pricing Transparency

-0.5

Rather negative sentiment

-0.05

Neutral sentiment
Customer Service

No data

+0.25

Neutral sentiment
Ease of Use

+1

Strongly positive sentiment

+0.9

Strongly positive sentiment
Reliability and Performance

No data

+0

Neutral sentiment
Ease of Implementation

No data

+0.9

Strongly positive sentiment
Scalability

No data

No data

Vidyard and Loom Pricing

Vidyard offers a free plan and two paid plans, Plus and Business. The Plus plan is billed annually or monthly, while the Business plan requires contacting sales for custom pricing. Add-ons are available for enhanced functionality.

Plans

User sentiment

Rather negative

-0.5

See full Pricing page

Loom offers different pricing plans for their video messaging and collaboration platform with features like screen and cam recording, transcriptions, editing tools, AI-powered enhancements, and integrations. They offer a free trial for Business + AI plan and discounts for annual billing.

Plans

User sentiment

Neutral

-0.05

See full Pricing page

Vidyard and Loom review insights

3325 reviews analysed from and

Users love

Easy to use and user-friendly interface for recording and sharing videos.
Seamless integration with other platforms, including Gmail, Outlook, HubSpot, Salesforce, and SalesLoft.
Personalized video messaging capabilities for sales outreach and customer communication.
Chrome extension allows for quick and convenient screen and webcam recording.
Provides valuable analytics and insights into video viewer engagement, including view counts, watch time, and viewer location.

Easy to use.
The "Notes" feature is very useful.
Chrome extension makes it so easy to create quick videos.
AI features like title suggestions and summaries are great.

Users dislike

Limited video editing capabilities, only allowing trimming from the beginning and end.
Occasional glitches and bugs with the Chrome extension, sometimes requiring browser restarts.
Videos cannot be played directly within emails or LinkedIn, requiring users to click a link to view on the Vidyard platform.
Limited free plan functionality with restrictions on the number of videos and access to analytics.
Inconsistent viewer tracking and analytics reporting, particularly when shared with multiple recipients or within an organization.

Editing could be more seamless.
The Chrome app keeps having conflicts with my camera/microphone about access rights.
They made downloads a premium feature now.
The 5 minutes limit for free users.

Vidyard and Loom Ratings

G2

4.5/5

(798)
Capterra

4.5/5

(116)
TrustPilot

2.9/5

(2)
Glassdoor

1.9/5

(7)

G2

4.7/5

(1989)
Capterra

4.7/5

(422)
TrustPilot

2.1/5

(53)
Glassdoor

3.6/5

(78)

Company health

Employee growth

26% decrease in the last year

17% increase in the last year

Web traffic

5% decrease in the last quarter

17% decrease in the last quarter

Financing

No data

January 2021 - $204M

How do Vidyard's sales-focused features compare to Loom's general communication tools?

Vidyard focuses on sales-specific features like personalized video messaging, video analytics for tracking viewer engagement, and integrations with sales and marketing tools like Salesforce and HubSpot. Loom, while also offering screen and webcam recording, is geared towards broader communication use cases, such as quick explanations, tutorials, and internal team updates, with integrations focused on platforms like Slack and Google Workspace. Vidyard helps sales teams leverage video for lead generation and conversion, while Loom facilitates efficient communication across various contexts.

Which product better integrates with existing sales and marketing automation platforms?

Vidyard better integrates with existing sales and marketing automation platforms. Its product description explicitly mentions integrations with popular sales and marketing tools, and user reviews highlight seamless integrations with platforms like HubSpot, Salesforce, and SalesLoft. While Loom integrates with platforms like Slack and Google Workspace, these are more general productivity tools than dedicated sales and marketing automation platforms.

What are the advantages of Vidyard?

Vidyard offers specialized features for sales and marketing teams, such as AI-powered script generation, personalized video messaging, and integrations with popular sales and marketing platforms like HubSpot and Salesforce. It also provides detailed video analytics to track viewer engagement and measure the effectiveness of video campaigns. This focus on sales and marketing differentiates it from more general video recording and sharing platforms.

What are the disadvantages of Vidyard?

Vidyard users report limited video editing capabilities, occasional glitches and bugs, videos requiring an extra click to play outside the platform, a limited free plan, and inconsistent viewer tracking and analytics. Some also find the pricing less competitive compared to alternatives.

Is Vidyard cheaper than Loom?

No, Vidyard is not cheaper than Loom. Vidyard's cheapest paid plan is $708/year/user, while Loom offers a free plan and a paid plan starting at $15/user/month (or $180/year if paid annually). Therefore, Loom has more affordable options, including a free tier.

Alternatives to Vidyard and Loom

Zight

Zight is a popular screen and video recording software designed to make communication easier and clearer. Zight allows you to record your screen, webcam, or both, and easily share the recordings with a link. You can record your full screen, a selected area, or even create GIFs. Zight also offers basic editing features, annotations, and integrations with popular workplace tools like Slack and Trello. This can be useful for creating tutorials, giving feedback, reporting bugs, or sharing meeting summaries. Zight offers a free plan with recordings up to 5 minutes, and paid plans with additional features are available.

ScreenPal

ScreenPal is a suite of video creation tools suitable for individuals and companies of all sizes. Its features include screen and webcam recording, video editing, a stock library, and hosting for finished videos. ScreenPal prioritizes ease of use and offers a free version alongside its paid plans. Key features include interactive quizzes for viewers, AI-powered transcription, and integrations with popular business tools.

Consensus

Consensus is a software platform designed to help businesses automate and improve their sales demos. It allows you to create interactive product demos that potential customers can access on demand. This lets your sales team focus on closing deals rather than giving repetitive presentations. Consensus also provides data on how viewers interact with the demos, giving you insights into their level of interest and helping you tailor your sales approach. It integrates with other sales and marketing tools to streamline your workflow.

Descript

Descript is a software tool that makes editing video and audio as simple as editing a text document. It allows you to make changes to recordings by deleting, inserting, or changing the transcribed text. Descript offers features such as transcription, audio and video editing, screen recording, and collaboration tools. It is suitable for various business uses like creating marketing materials, podcasts, and internal communications. Descript offers a user-friendly interface that is accessible to both beginners and experienced video editors.

TwentyThree

TwentyThree is a video marketing platform designed for businesses to create, manage, and share video content. It offers tools for hosting and analyzing videos, including webinars, and provides a centralized library for team collaboration. TwentyThree aims to simplify video marketing, making it accessible for businesses of all sizes.

Konvey

Konvey is a video messaging software designed to simplify business communication. It aims to help you onboard new clients, educate your audience, and enhance customer support through personalized video messages. Konvey promotes itself as an easy-to-use tool for boosting sales and gathering customer feedback.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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